MANILA, Philippines , Oct. 7, 2026 /PRNewswire/ -- Marketing + Media Alliance (MMA) today announced the winners of the SMARTIES™ Philippines 2026 Awards, honoring the country's most outstanding marketing campaigns with measurable business impact. This year's submissions reflected a Philippine marketing landscape in confident stride: brands blending cultural insight, AI-powered personalization, and platform-native execution to deliver real commercial growth. These winning campaigns capture the very spirit of SMARTIES™. They showcase bold ideas, genuine cultural insight, and measurable impact.
"The work coming out of the Philippines this year signals a genuine shift in how great marketing gets made. The best campaigns were not asking consumers to pay attention. They were giving them something worth experiencing. Where AI featured, it was not the headline. It was the enabler that made relevance possible at a scale that was not previously achievable. That is a significant elevation, and it sets a benchmark the rest of the industry should be watching."Rohit Dadwal, CEO, MMA APAC and Global Head of SMARTIES™
"What stood out this year was how deeply Filipino brands understood their consumers not just who they are, but what matters to them in the moment. The strongest campaigns gave people a reason to participate, not just watch. That combination of cultural truth and measurable impact raises the bar for everyone." - Kinshuk Kunwar, President and General Manager of Mead Johnson Philippines and Reckitt Philippines as our Jury Chair, SMARTIES™ Philippines 2026.
SMARTIES™ Philippines 2026 Winners
Best in Show: GAMEJOY: The First Universal Gamer Money (Jollibee Foods Corporation / Octopus&Whale)
Advertiser of the Year: Jollibee Foods Corporation
Brand of the Year: Coca-Cola
Juror's Choice Award of the Year: Kween Yasmin (Canva / GIGIL)
Holding Agency Company of the Year: Publicis Groupe
Media Agency of the Year: OMD Philippines - Omnicom Media
Creative Agency of the Year: Leo Manila
Independent Agency of the Year: GIGIL
Specialist Agency of the Year: Octopus&Whale
Publisher of the Year: Grab
Most Resilient Brand of the Year: GCash
Enabling Technology Company of the Year: POKKT Mobile Ads
View the complete list of winners.
All submissions underwent a two-stage evaluation. A Qualifying Jury of senior marketing and industry professionals reviewed every entry. An esteemed Grand Jury comprising exclusively of marketers, including CEOs and CMOs, assessed each campaign with a strict focus on measurable business impact. Winners earn global recognition through the SMARTIES™ Business Impact Index, WARC Media 100, and RECMA's global agency scoring.
The SMARTIES™ Philippines 2026 Gala Night took place on October 6, 2026, at Shangri-La The Fort, Manila. View the full results.
About Marketing + Media Alliance (MMA)
Marketing + Media Alliance (MMA) is the global, nonprofit alliance of CMOs and senior marketing leaders working to advance marketers' ability to create value. SMARTIES™ is the only global awards program that measures marketing innovation through business impact. mmaglobal.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
MMA Recognizes 2026 SMARTIES™ Philippines Winners: Celebrating Marketing Excellence Rooted in Business Impact
AGP257FT combines an overclocked to 1050Hz refresh rate, 0.1ms MPRT response time, Oxide panel, NVIDIA G-SYNC Compatible performance and advanced eye-comfort technologies for next-generation competitive gaming.
LOS ANGELES, Oct. 7, 2026 /PRNewswire/ -- AGON, the world's No.1 gaming monitor brand for seven consecutive years according to 2025 IDC reports, today announces the upcoming AGP257FT. Designed for professional competitors and performance-driven gamers, this groundbreaking esports monitor takes responsiveness and motion clarity to a new level.
The AGP257FT incorporates proprietary ultra-high-refresh-rate gaming LCD technology. Its native Oxide panel combines fast-response liquid-crystal materials with integrated GIA circuit design to support a OC1050Hz refresh rate at 1920 × 1080 resolution.
This advanced panel architecture enables faster pixel driving and overcomes the slower voltage-response limitations of conventional LCD panels. The result is smoother motion, lower frame delay and more immediate visual feedback. Combined with an ultra-fast 0.1ms MPRT, rapid movements, flick shots and fast-changing scenes appear sharper and clearer during high-speed action.
Extreme Motion Clarity and Advanced Eye Comfort for Extended Play
Motion Blur Reduction Plus (MBR+) minimizes perceived blur during rapid movement for sharper object definition. NVIDIA G-SYNC Compatible technology synchronizes the display's refresh rate with compatible GPU output to reduce screen tearing and stuttering while maintaining responsive gameplay. VESA DisplayHDR™ 400 support brings greater brightness and visual impact in compatible games without compromising competitive performance.
The AGP257FT's hardware-based Low Blue Light solution reduces harmful shortwave blue light at the backlight source while preserving natural colors without the yellow tint caused by software filters. Its TÜV Rheinland-certified Circular Polarization technology, verified at over 50% circularity, produces light that more closely resembles natural sunlight, helping reduce glare, visual harshness and eye fatigue without compromising display performance.
A New Benchmark for Esports Displays
Combining OC1050Hz performance, 0.1ms MPRT, a Fast IPS Technology, MBR+, NVIDIA G-SYNC Compatible support and advanced Circular Polarization technologies, the AGP257FT establishes a new benchmark for extreme-speed gaming with enhanced visual comfort.
About AOC
Founded in 1967, AOC is a globally leading monitor and IT accessories brand and a subsidiary of TPV Technology Limited, one of the world's largest display manufacturers. AOC delivers innovative, ergonomic and environmentally conscious solutions for professional and personal applications.
AGON, AOC's gaming sub-brand, offers high-performance gaming monitors and accessories for core gamers, competitive players and esports professionals.
Brief Spec:
| Model Name | AGP257FT |
| Panel Size | 24.5 |
| Panel type | IPS (ADS Pro) |
| Panel Aspect ratio | 16:9 |
| Contrast ratio (typical / minimum) | 1000:1 (Typical) |
| Panel Surface Treatment | AG |
| Panel Haze Value | 25 % |
| Anti blue light (Hardware) | Yes |
| Flicker free | YES, Flicker Free =
SDR (MBR+=0 , MBR Sync = Off and OD at Strong /medium /low / Off)
HDR (MBR+=0 , MBR Sync = Off, OD at Strong /medium /low / Off and local dimming = Off) |
| HDR spec | HDR 400 |
| Panel local dimming | 20 zone |
| Panel bezel | 3FL |
| Panel backlight type / Cell array | W-LED |
| Panel Curvature | Flat |
| Panel Resolution | 1920x1080 |
| Panel Refresh rate | 1000Hz |
| Default resolution by input | DP2.1 : 1920x1080@60Hz
HDMI2.1 : 1920x1080@60Hz |
| Max resolution by input | DP2.1 : 1920x1080@1000Hz(444 10bit); Overclock 1050Hz
HDMI2.1 : 1920x1080@1000Hz(444 10bit) DSC; Overclock 1050Hz |
| Max resolution for USB C/TBT
(with USB information) | NA |
| Viewing angle | 178/178 |
| Brightness (typical) | SDR : 450 cd/m2
HDR ON: 450 cd/m2 |
| Display colors | 16.7M 8bits RGB |
| Color Gamut | sRGB : sRGB 99%@CIE 1931(Typ.)
DCI-P3 90% |
| OD Response (typical) | 1 ms GtG (average) ; 0.3ms GtG (min.) |
| Panel Response time (typical) | 3ms GtG |
| MPRT | 0.1ms |
| Adaptive-sync/ Free-sync / G-sync | G-sync Compatible (under testing) |
| I/O define: Connectors on rear cabinet | Rear insert |
| VGA | 0x |
| DVI | 0x |
| HDMI | 2x HDMI2.1 |
| HDMI HDCP version | HDCP 2.3 |
| Displayport | 1x DP 2.1 |
| DP HDCP version | HDCP 2.3 |
| Displayport output | 0x |
| USB Type C | NA |
| Thunderbolt in | 0x |
| Thunderbolt out | 0x |
| Displaylink in | No |
| MST / Daisy chain (DP out or TBT out) | No |
| PD for USB C/TBT | No |
| PxP (PIP, PBP) | 2P all source |
| USB Hub up stream | 1 x USB3.2 type B Gen 1, 5 Gbit/s |
| USB Hub down stream 2_0/3_0 | 3 x USB3.2 type A Gen 1, 5 Gbit/s (BC1.2x1 yellow) |
| mini USB (for external keypad) | 1x |
| FW Upgrade | OTA/OTG |
| KVM | No |
| RJ45 | No |
| RS232 | No |
| Audio in | 0x |
| Audio out (earphone) | 1x Audio out |
| Microphone in | 0x |
| Microphone out | 0x |
| Built-in speakers | No |
| Sound enhancement | No |
| Stand | HAS 150 ± 5mm |
| Quick release function | Yes |
| Pivot | 90° ±2° ~ 90° ±2° |
| Swivel | 28° ±2° ~28° ±2° |
| Tilt | -5°~23° |
| Auto Pivot (G sensor) | NO |
| CEC | Yes |
| Smart Power | No |
| Power | Internal |
| Power Switch | No |
| Power LED indicator (Operation) | White |
| Power LED indicator (Standby) | Orange |
| Webcam | No |
| Earphone hook | Yes |
| Recycled plastic | NO |
| Cushion material | Paper: Pulp Mold |
| Carton material | Color Print |
| Carton type | Pizza Box |
| Accessory box | YES |
| Ambient light / Light FX | Light FX |
| Color and brightness uniformity report in box | Yes |
| Mouse keypad / Game Pad | QuickSwitch |
| Remote control | No |
| Others | CPL Circular Polarization |
Model Name
AGP257FT
Panel Size
24.5
Panel type
IPS (ADS Pro)
Panel Aspect ratio
16:9
Contrast ratio (typical / minimum)
1000:1 (Typical)
Panel Surface Treatment
AG
Panel Haze Value
25 %
Anti blue light (Hardware)
Yes
Flicker free
YES, Flicker Free =
SDR (MBR+=0 , MBR Sync = Off and OD at Strong /medium /low / Off)
HDR (MBR+=0 , MBR Sync = Off, OD at Strong /medium /low / Off and local dimming = Off)
HDR spec
HDR 400
Panel local dimming
20 zone
Panel bezel
3FL
Panel backlight type / Cell array
W-LED
Panel Curvature
Flat
Panel Resolution
1920x1080
Panel Refresh rate
1000Hz
Default resolution by input
DP2.1 : 1920x1080@60Hz
HDMI2.1 : 1920x1080@60Hz
Max resolution by input
DP2.1 : 1920x1080@1000Hz(444 10bit); Overclock 1050Hz
HDMI2.1 : 1920x1080@1000Hz(444 10bit) DSC; Overclock 1050Hz
Max resolution for USB C/TBT
(with USB information)
NA
Viewing angle
178/178
Brightness (typical)
SDR : 450 cd/m2
HDR ON: 450 cd/m2
Display colors
16.7M 8bits RGB
Color Gamut
sRGB : sRGB 99%@CIE 1931(Typ.)
DCI-P3 90%
OD Response (typical)
1 ms GtG (average) ; 0.3ms GtG (min.)
Panel Response time (typical)
3ms GtG
MPRT
0.1ms
Adaptive-sync/ Free-sync / G-sync
G-sync Compatible (under testing)
I/O define: Connectors on rear cabinet
Rear insert
VGA
0x
DVI
0x
HDMI
2x HDMI2.1
HDMI HDCP version
HDCP 2.3
Displayport
1x DP 2.1
DP HDCP version
HDCP 2.3
Displayport output
0x
USB Type C
NA
Thunderbolt in
0x
Thunderbolt out
0x
Displaylink in
No
MST / Daisy chain (DP out or TBT out)
No
PD for USB C/TBT
No
PxP (PIP, PBP)
2P all source
USB Hub up stream
1 x USB3.2 type B Gen 1, 5 Gbit/s
USB Hub down stream 2_0/3_0
3 x USB3.2 type A Gen 1, 5 Gbit/s (BC1.2x1 yellow)
mini USB (for external keypad)
1x
FW Upgrade
OTA/OTG
KVM
No
RJ45
No
RS232
No
Audio in
0x
Audio out (earphone)
1x Audio out
Microphone in
0x
Microphone out
0x
Built-in speakers
No
Sound enhancement
No
Stand
HAS 150 ± 5mm
Quick release function
Yes
Pivot
90° ±2° ~ 90° ±2°
Swivel
28° ±2° ~28° ±2°
Tilt
-5°~23°
Auto Pivot (G sensor)
NO
CEC
Yes
Smart Power
No
Power
Internal
Power Switch
No
Power LED indicator (Operation)
White
Power LED indicator (Standby)
Orange
Webcam
No
Earphone hook
Yes
Recycled plastic
NO
Cushion material
Paper: Pulp Mold
Carton material
Color Print
Carton type
Pizza Box
Accessory box
YES
Ambient light / Light FX
Light FX
Color and brightness uniformity report in box
Yes
Mouse keypad / Game Pad
QuickSwitch
Remote control
No
Others
CPL Circular Polarization
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
AGON Unveils OC1050Hz Gaming Monitor Delivering Millisecond Fluidity
