- 6-metre-high installation sails past some of London's most iconic landmarks
- "Work done. Day done. SHIN ME" invites consumers to unwind with a warm, spicy bowl of Shin Ramyun
LONDON, Oct. 7, 2026 /PRNewswire/ -- Nongshim, a leading South Korean food company and the maker of global instant noodle brand Shin Ramyun, launched a brand campaign on the River Thames in London on the evening of October 6. As part of the campaign, a giant Shin Ramyun cup installation standing approximately six metres tall sailed along the Thames.
Starting from Royal Docks, the oversized Shin Ramyun cup travelled along the Thames past some of London's best-known landmarks, including Tower Bridge, the London Eye and Big Ben. The campaign was designed to bring the Shin Ramyun brand to life in the heart of London, engaging both local residents and international visitors.
At the centre of the campaign is the message, "Work done. Day done. SHIN ME." It encourages consumers to unwind after a busy day by enjoying a warm and spicy bowl of Shin Ramyun in their own time and space. Through the campaign, Nongshim aims to present Shin Ramyun as an enjoyable way to unwind at the end of a busy day.
The approximately six-metre-high installation incorporated a range of visual effects designed to recreate the experience of a freshly prepared cup of Shin Ramyun. Lighting enhanced its visibility after dark, while oversized chopsticks and rising steam gave the impression of a piping-hot bowl of ramyun floating along the Thames.
The rear of the installation also highlighted "SHIN TO WIN," Nongshim's nationwide consumer promotion currently running across the UK. The promotion features scratch cards included in multipacks of Shin Ramyun, Shin Ramyun Toomba and Shin Ramyun Kimchi sold through major UK retailers including Tesco, B&M and Sainsbury's.
Running for approximately 12 weeks from August 10 to October 31, SHIN TO WIN offers cash prizes ranging from £10 to a top prize of £5,000. By combining the high-visibility Thames campaign with an in-store promotion across major retail channels, Nongshim aims to create more opportunities for UK consumers to engage with the Shin Ramyun brand.
A Nongshim spokesperson said, "The River Thames is a symbolic part of London, where everyday city life meets some of the world's most recognisable landmarks. Through this campaign, we want to introduce UK consumers to a new Shin Ramyun brand experience, enjoying a warm, spicy bowl of ramyun as a moment to unwind after a busy day."
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Giant Shin Ramyun Cup Takes to the Thames in London
Giant Shin Ramyun Cup Takes to the Thames in London
Recognized for Advancing Secure, Governed AI Adoption in the Enterprise
JAKARTA, Indonesia, Oct. 7, 2026 /PRNewswire/ -- HEARTBOT AI Inc., the company behind AnyInsight.ai, has received the ASOCIO Global Business Service Award at the ASOCIO Digital & AI Summit 2026, held on October 6 at Swissôtel Jakarta PIK Avenue in Jakarta, Indonesia.
The award recognizes organizations demonstrating excellence in technology-enabled business services, operational innovation, digital transformation, and service delivery. HEARTBOT AI Inc. CEO Nathan Yen represented the company at the ceremony, where the award was presented by ASOCIO Chairman Stan Singh-Jit and members of the award evaluation committee.
Governance Takes Center Stage as AI Enters the Enterprise
Generative AI is moving beyond individual experimentation into core business workflows and automated processes. As adoption expands across teams, the central question for enterprises is shifting from which AI tools to use toward how AI is governed across the organization — who can access it, how its activity is monitored, and how risk is managed as it touches more of daily operations.
Regulation is accelerating this shift. The EU AI Act already imposes active obligations on organizations that develop or deploy AI: transparency requirements took effect in August 2026, and obligations on general-purpose AI models have applied since August 2025, with further risk-based requirements phasing in through 2027 and 2028, while GDPR obligations and penalties remain unaffected. For enterprises operating internationally, these requirements are shaping how AI is adopted today, not a distant compliance milestone.
AnyInsight.ai is built for this environment, bringing AI models, agents, workflows, and automation together with identity and access management and a semantic firewall in a single enterprise platform, organized into separate workspaces by department, project, or client — so governance scales alongside adoption rather than trailing behind it.
Productivity, Built on a Foundation of Governance
"As AI becomes part of how work gets done, organizations need more than productivity gains — they need clear oversight into how AI is accessed, used, and governed across the business," said Nathan Yen, CEO of HEARTBOT AI Inc.
"Governance has to grow alongside adoption. As companies extend AI into more workflows and automated processes, they need identity and access management, real-time monitoring, and a firewall that inspects AI activity as it happens — not after the fact."
AnyInsight.ai's governance and security layer includes three-tier identity and access management with role-based permissions, a semantic GenAI firewall that inspects prompts, files, and connector activity in real time, an immutable activity log, and an auditor role with full visibility and no edit rights. The platform also connects 20+ large language models, 350+ pre-built and custom agents, and 500+ application connectors into enterprise workflows and automated processes.
This reflects a broader shift in enterprise AI adoption — from isolated use of individual AI tools toward AI that is integrated into organizational workflows, monitored continuously, and governed from the start.
About HEARTBOT AI Inc.
HEARTBOT AI Inc. develops enterprise AI solutions focused on governance, security, and compliant AI adoption for organizations operating under evolving global regulation.
The company holds ISO 27001 certification for information security management and continues to align its platform with evolving global AI regulation, including the EU AI Act.
Its flagship platform, AnyInsight.ai, unifies AI models, agents, knowledge, workflows, and automation with identity and access management, a semantic firewall, and activity monitoring — helping enterprises scale AI adoption while keeping governance built in from the start.
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AnyInsight.ai Wins ASOCIO Global Business Service Award
