Agritechnica Australia to launch in Melbourne in 2027

DLG further develops its commitment to the Australian agricultural market – New platform builds on Future Ag powered by Agritechnica – Hannover Fairs Australia is cooperation partner – Premiere from 21 to 23 July 2027 in Melbourne

MELBOURNE, Australia, Oct. 8, 2026 /PRNewswire/ -- Agritechnica, the world's leading trade fair for agricultural machinery, is further expanding its international presence. With "Agritechnica Australia", a new exhibition platform for agricultural machinery, agtech and modern crop production systems in Australian broadacre farming will launch in 2027. Organised by DLG (German Agricultural Society) and HFA (Hannover Fairs Australia), the new exhibition will premiere from 21 to 23 July 2027 at the Melbourne Convention and Exhibition Centre (MCEC). 

"With Agritechnica Australia, we are taking the next strategic step in the international development of the Agritechnica brand. Australia is an important and highly innovative agricultural market. By combining the international reach and expertise of Agritechnica with the specific requirements of Australian broadacre farming, we are creating new opportunities for knowledge exchange, innovation and business," says Jens Kremer, Managing Director of DLG Markets GmbH. Agritechnica Australia represents the next step following FutureAg powered by Agritechnica, the event platform launched jointly by DLG and Hannover Fairs Australia in 2023.

Held every two years in Hanover, Germany, Agritechnica is the world's largest agricultural machinery trade fair, attracting more than 2,800 exhibitors and over 470,000 visitors from around the world. As one of the world's major agricultural markets, Australia offers favourable conditions for the development and adoption of agricultural machinery, automation, digitalisation and agtech. Large-scale farming operations, strong productivity requirements and challenging climatic conditions drive demand for innovative technologies. Agritechnica Australia will connect these market needs with the international network and technical expertise of Agritechnica.

Built for Australian broadacre farming
Free to attend, Agritechnica Australia will combine an international exhibition with a technical programme tailored to the needs of Australian growers and agribusiness professionals. The focus will be on machinery, precision agriculture, automation and robotics, digital farming, resource efficiency, climate adaptation and innovative production systems.

"Agritechnica Australia connects the specific needs of Australian farming with international technology, know-how and practical expertise. Our strong network across the Australian agricultural sector helps us create a platform closely aligned with the realities of broadacre farming while giving Australian innovation greater international visibility," says Lola Rauch, Show Director Agritechnica Australia at DLG. International exhibitors and country pavilions will bring technologies, expertise and new solutions to Australia, while Australian companies will gain greater visibility within the international Agritechnica network. Two main stages will feature Australian and international speakers from farming, research and industry, complemented by a dedicated Tech Demo Stage for practical demonstrations of agtech and digital solutions.

The DLG Agrileaders programme will bring selected leading farmers, buyers and agribusiness decision-makers from Australia and New Zealand to the event. Agritechnica Australia is being developed by DLG and Hannover Fairs Australia together with a strong network of Australian agricultural organisations, including GrainGrowers Australia, AusAgritech, the Australian Fodder Industry Association (AFIA) and the National Farmers' Federation (NFF).

"By bringing farmers, technology providers, industry organisations and international expertise together in Melbourne, Agritechnica Australia will create a focused platform for exchange, business and collaboration across the agricultural sector," says Tim Bostridge, Managing Director Hannover Fairs Australia.

Agritechnica Australia 2027

• Date: 21–23 July 2027
• Venue: Melbourne Convention and Exhibition Centre, Melbourne, Australia
• Focus: Agricultural machinery, agtech and modern production systems for broadacre farming
• Admission: Free for farmers and industry professionals
• Organiser: DLG Markets in cooperation with Hannover Fairs Australia
• www.agritechnica-australia.com

About the organisers

DLG (German Agricultural Society) stands for progress and sustainable productivity growth in agriculture and the food sector. Through its international network, specialist events and testing and technical expertise, DLG creates platforms for knowledge transfer, innovation and business exchange. DLG Markets organises the two world-leading trade fairs Agritechnica for agricultural machinery and EuroTier for animal farming technology. Around 30 additional trade fairs and conferences in the fields of agriculture and the food sector complement the portfolio.
www.dlg.org

Hannover Fairs Australia (HFA) is part of Deutsche Messe's international trade fair network and has many years of experience in the development and organisation of trade events and conferences in Australia. HFA contributes extensive local market knowledge and a broad network across business and industry to Agritechnica Australia.
www.hannoverfairs.com.au

CONTACT: 
DLG, Malene Conlong, +49 (0)69 24 788-237, m.conlong@dlg.org, www.dlg.org; 
Hannover Fairs Australia, Matthew Appleby, +61 2 9280 3400, matthew.appleby@hannoverfairs.com.au, www.hannoverfairs.com.au

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Agritechnica Australia to launch in Melbourne in 2027

Applications reflect global interest in expanding choice and competition in the Domain Name System

LOS ANGELES, Oct. 8, 2026 /PRNewswire/ -- The Internet Corporation for Assigned Names and Numbers (ICANN), the nonprofit organization that coordinates the Domain Name System (DNS), has published the list of new generic top-level domain (gTLD) applications for the New gTLD Program: 2026 Round, revealing applied-for strings and applying entities. Known as "Reveal Day," the information published includes all applied-for primary strings and any applicable variant or replacement strings, a list of preliminary contention sets, and public portions of each application. Application information is available at the 2026 Round Application Publication and Statistics website.

The New gTLD Program is an ICANN community-driven initiative that supports the continued expansion of the DNS. Through the introduction of new gTLDs - the part of an Internet address that comes after the last dot - the program aims to foster diversity, encourage competition, and enhance the utility of the DNS. The 2026 Round provides businesses, communities, governments and other organizations the opportunity to apply for gTLDs aligned with their cultures, scripts, business goals, and customer interests.

"Reveal Day marks an important milestone for the next expansion of the Domain Name System," said Kurtis Lindqvist, President and Chief Executive Officer of ICANN. "These applications demonstrate how organizations around the world are seeking new ways to build trusted online identities, serve their communities, and connect with Internet users. ICANN remains focused on administering a fair, transparent, and predictable evaluation process grounded in the policies developed by our global multistakeholder community." 

Reveal Day 2026 Data Snapshot

The application submission window was open from 30 April–12 August 2026. Highlights from the 2026 Round application data include:

• 1,615 applications
• 333 brand applications
• 16 community-based applications
• 15 self-identified geographic name applications
• 51 applications submitted by Applicant Support Program applicants
• 16 applications from Africa
• 218 applications from Asia/Australia/Pacific
• 506 applications from Europe
• 11 applications from Latin America and the Caribbean
• 864 applications from North America
• 21 applications for Internationalized Domain Names
• 9 applications for variants. This is when an applicant applies for a string that has other forms in different scripts such as Arabic or Chinese.

This Reveal Day snapshot reflects primary string application data as of 7 October 2026. Following the Replacement Period, a final list of all applied-for gTLD strings and an updated list of contention sets will be published on String Confirmation Day.

The previous application round, in 2012, resulted in the addition of more than 1,200 unique new gTLDs, including names in non-Latin scripts.

Program Next Steps

Following Reveal Day, applicants that applied for a second-choice or alternate "replacement" string when they submitted their gTLD application have two weeks in which they may elect to switch from their primary applied-for string to their replacement string, if eligible. ICANN will then publish the final list of strings that will proceed through the program on String Confirmation Day on 17 November 2026. This will then begin the Community Input and Objections Period, a formal application comment period. Additional information on the program timeline and milestones can be found here.

Program Resources and News

Information on the program and applicant lifecycle can be found on the 2026 Round website. Be sure to check the program's News and Announcements page frequently for the latest news and updates.

About ICANN

ICANN's mission is to help ensure a stable, secure, and unified global Internet. To reach another person on the Internet, you need to type an address – a name or a number – into your computer or other device. That address must be unique, so computers know where to find each other. ICANN helps coordinate and support these unique identifiers across the world. ICANN was formed in 1998 as a nonprofit public benefit corporation with a community of participants from all over the world.

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ICANN REVEALS APPLICATIONS FOR 2026 ROUND OF NEW GENERIC TOP-LEVEL DOMAINS