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Prudential Singapore launches multi-generational protection plan to help caregivers manage families’ healthcare needs

Asia Pacific

Prudential Singapore launches multi-generational protection plan to help caregivers manage families’ healthcare needs
Asia Pacific

Asia Pacific

Prudential Singapore launches multi-generational protection plan to help caregivers manage families’ healthcare needs

2026-10-08 19:00 Last Updated At:19:06

  • Protection for ageing parents up to age 100 against conditions such as dementia, with maximum entry age at 80* and no medical underwriting required
  • Lifetime protection for the child, covering death, terminal illness, total and permanent disability, with optional crisis care add-ons

SINGAPORE – Media OutReach Newswire – 8 October 2026 – Prudential Singapore ("Prudential") has launched PRUActive Family Care (PAFC), a whole-of-life protection plan designed for Singaporeans caring for multiple generations. The plan enables caregivers to provide protection for both their child and ageing parents under a single policy.

PAFC provides lifetime protection for the caregiver's child, as the life assured, covering death, terminal illness, total and permanent disability (TPD). It also offers critical illness add-ons that cover 182 conditions including juvenile conditions and mental illness.

The plan also includes Parent Guard Benefit that provides protection for the caregiver's ageing parents up to age 100, without the need for medical underwriting. It offers financial and income support when a parent is diagnosed with specified age-related conditions, including Alzheimer's disease, Dementia, Parkinson's disease and Progressive Supranuclear Palsy.

Often, older adults may find it challenging to get insurance coverage due to health-related underwriting requirements. By including protection for parents under the caregiver's policy, PAFC helps families address the protection gap.

The launch of PAFC comes as Singapore has become a super-aged society as the proportion of citizens aged 65 and above was at 21.4 per cent in 2026, an increase from 13.7 per cent in 2016. By 2035, more than one in four citizens is expected to be aged 65 and above1. As such, there will be an increasing number of people taking on caregiving responsibilities.

Mr Manu Tandon, Chief Health & Protection Officer of Prudential Singapore, said: "As Singapore's population ages and families become smaller, many caregivers in the "sandwiched generation" are caring for their ageing parents while raising their young children. These caregivers can face significant financial and emotional stress as they need to fund their children's education, meet their parents' healthcare needs - particularly when ongoing care is required - and save for their own retirement."

Prudential's recent research2 also highlights the financial challenges many caregivers face. Nearly three in four Singaporeans (72 per cent) cited financial support as the most important form of assistance for caregivers, yet only 13 per cent believed their household would have enough savings if a caregiver had to stop working to provide care.

Added Mr Tandon: "PRUActive Family Care helps families prepare for rising caregiving demands with protection for both parents and child under one plan, while safeguarding the caregiver's financial future. Importantly, the Parent Guard Benefit extends protection to the caregiver's ageing parents without underwriting required, who may otherwise find it difficult to obtain coverage."

Supporting the Needs of the Multigenerational Families by Protecting Ageing Parents

Reflecting the diverse needs of caregivers, PRUActive Family Care offers flexibility for individuals with or without children. It allows the caregiver (the policyowner) or their child to be the life assured, with the option to enhance the life assured's coverage by up to five times through the Multiplier Benefit. In addition, the Parent Guard Benefit provides coverage for both parents of the caregiver.

The Parent Guard Benefit offers the following financial and income support3:

  • Diagnosis Support: 20 per cent sum assured (SA) upon parent's diagnosis of covered conditions (Alzheimer's disease, Dementia, Parkinson's disease and Progressive Supranuclear Palsy)
  • Income Support: Up to 5 years upon parent undergoing the first treatment due to the diagnosis of the covered condition
  • Accidental Fracture Hospital Income: Upon parent's hospitalisation due to an Accidental Bone Fracture, a daily income of $150 will be paid for up to 10 days. This is an additional benefit that does not reduce the Parent Guard Sum Assured (SA).
  • Family Support: Up to 8 per cent of SA upon parent's death

Up to two parents can be included in the plan, with entry up to age 80* and coverage to age 100. Benefits are payable for eligible diagnoses in any of 13 recognised countries**.

Supporting Recovery and Rehabilitation

Beyond financial protection, PAFC is a holistic plan that provides value-added service to support recovery long after treatment or hospitalisation. The caregiver (policyholder), his/her child and parents, can tap on the recovery and rehabilitation services including physiotherapy, chiropractic care, osteopathy and traditional Chinese medicine, and home care and medical services.

For more information on PRUActive Family Care, including full product terms, eligibility criteria and exclusions, please visit https://www.prudential.com.sg/pruactive-family-care

Additional notes:

  • With ageing, the risk of developing health conditions increases. In Singapore, an estimated 72,000 people were living with dementia in 2023, and the Ministry of Health projects this figure could rise to 135,000 by 2030 (Source: Ministry of Health Parliamentary QA, 4 November 2025)
  • This protection is especially relevant as about 90 to 100 new cases of childhood cancer are detected each year in Singapore among children under the age of 15 (Source: Singhealth website, 5 October 2026)
  • 1 in 3 adolescents aged 10–18 experience symptoms of anxiety, depression and loneliness (Source: Youth Epidemiology and Resilience (YEAR) Study, National University of Singapore, 2024)

* Based on age next birthday (ANB)

** Diagnosis must be provided by a registered medical practitioner in one of the following: Singapore, Australia, Brunei Darussalam, Canada, China (limited to class 3 hospitals in designated cities), Hong Kong, Macau, Malaysia, New Zealand, Taiwan, United Arab Emirates (Abu Dhabi and Dubai), United Kingdom, United States

Hashtag: #Prudential




The issuer is solely responsible for the content of this announcement.

About Prudential Assurance Company Singapore (Pte) Ltd (Prudential Singapore)

Prudential Assurance Company Singapore (Pte) Ltd is one of the top life and health insurance companies in Singapore, serving the financial and protection needs of the country's citizens for 95 years. As at 31 December 2025, it has S$66.3 billion funds under management. The company has an AA Financial Strength Rating from leading credit rating agency Standard & Poor's and delivers a suite of well-rounded product offerings in Protection, Savings and Investment through multiple distribution channels including a network of 5,400 financial representatives.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

BANGKOK, THAILAND – Media OutReach Newswire – 8 October 2026 – International recognition may first bring a hotel to travellers' attention, but earning that recognition year after year carries greater significance, particularly for those who value quality and consistency in every stay. ONYX Hospitality Group, a management company specialising in hotels, resorts, serviced apartments and residences across Asia-Pacific, announces that Oriental Residence Bangkok, a hotel under its management, has been awarded One MICHELIN Key for 2026, marking its third consecutive year of recognition since 2024. The achievement reflects the hotel's commitment to maintaining high standards and consistently delivering an exceptional stay experience.

Reflecting ONYX Hospitality Group's 60 years of hotel management expertise through elegant residential living and thoughtful attention to detail

Reflecting ONYX Hospitality Group's 60 years of hotel management expertise through elegant residential living and thoughtful attention to detail

The MICHELIN Key recognises hotels that offer exceptional stay experiences, assessed against five universal criteria: excellence in architecture and interior design; quality and consistency of service; individual personality and overall character; value for money; and a meaningful contribution to the experience of the surrounding neighbourhood or destination. Together, these criteria demonstrate that a memorable stay is shaped by far more than the beauty of a property alone; it is the result of different elements coming together to create an overall experience. At Oriental Residence Bangkok, this is expressed through a distinctive residential experience centred on elegance, privacy and intuitive care that responds to each guest's individual needs.

Three Years of Recognition, Beyond the First Impression

Receiving One MICHELIN Key for the third consecutive year places Oriental Residence Bangkok among the hotels in Thailand recognised internationally for an exceptional stay experience. The achievement also reflects the dedication of the hotel team in maintaining consistently high standards of service.

Alongside its One MICHELIN Key distinction, Oriental Residence Bangkok is also a member of Small Luxury Hotels of the World (SLH), reflecting the hotel's distinctive identity and thoughtful approach to service. Together, these recognitions reflect the strong foundation of quality on which the hotel continues to build and evolve its guest experience in response to changing traveller expectations.

For ONYX Hospitality Group, the recognition reflects a management approach that places equal importance on maintaining standards and preserving each brand's individual character. Drawing on its experience and expertise, the Group develops services that respond to different guest needs, ensuring each journey is supported with the right level of care while maintaining a consistent quality of experience.

For travellers choosing a hotel for a relaxing break, whether for a weekend away, time with family or a stay that calls for added comfort and convenience, the choice may be about more than simply discovering a new place to stay. It is also about having confidence that the experience will meet their needs and make the time set aside for rest truly worthwhile. Consistent recognition therefore provides another meaningful point of reference when choosing where to stay.

One of the defining qualities of Oriental Residence Bangkok is the opportunity to unwind in a tranquil and private setting on Wireless Road while remaining in the heart of the city. Surrounded by embassies, lifestyle destinations, restaurants and key landmarks, guests can step out to experience Bangkok, meet the people who matter, or return to the calm of the hotel at their own pace. With spaces suited to both work and time together, complemented by service that respects privacy, the hotel is well suited to both short breaks and longer stays in Bangkok.

Building on Recognition, Shaping the Next Chapter of the Guest Experience

Over more than 60 years, ONYX Hospitality Group has continued to build on its hospitality expertise, bringing this foundation to Oriental Residence Bangkok through The Art of Intuitive Refinement. The concept places emphasis on elegance, privacy and care that understands each guest's needs at different moments throughout their stay.

This experience also connects naturally with More of What You Love, ONYX Hospitality Group's philosophy of giving guests more time for the things that matter to them, whether choosing how to spend their day, discovering the character of Bangkok, or returning to the tranquillity and privacy of the hotel.

Hashtag: #ONYXHospitalityGroup

The issuer is solely responsible for the content of this announcement.

About ONYX Hospitality Group:

ONYX Hospitality Group, a reputable force in the Asia-Pacific hospitality industry, operates a collection of comprehensive yet complementary brands - Amari, OZO, Shama and Oriental Residence - catering to the distinctive needs of discerning business and leisure travellers across the region where it has deep expertise. In addition to its brand portfolio, ONYX Hospitality Group also operates additional hospitality services across spa and food & beverage. With six decades of management experience, the company extends its innovative solutions throughout the region, upholding internationally recognised standards and ensuring optimal operational manoeuvrability. By fostering enduring relationships with like-minded business partners, ONYX Hospitality Group delivers unparalleled experiences in a dynamic and competitive market, meeting the ever-evolving demands of travellers.

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** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

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