WePlay Teams Up with the TV Anime Attack on Titan for a U.S. Themed Campaign

NEW YORK, Oct. 8, 2026 /PRNewswire/ -- WePlay, a social entertainment app operated by Singapore-based WEJOY PTE. LTD., will launch a themed collaboration with the TV anime Attack on Titan for users in the United States from October 9 to 31, 2026. The campaign will introduce themed pages, limited visual content and online interactive experiences throughout October, giving users new ways to discover the collaboration while playing and connecting with friends.

An October Collaboration Built Around Shared Participation

The campaign will bring the TV anime Attack on Titan into WePlay's U.S. social entertainment experience through a series of themed content updates. Rather than presenting the collaboration as a separate destination, WePlay will integrate it into the multiplayer games, avatars, voice rooms and community interaction that users already encounter across the app.

Content will be introduced according to the campaign schedule, creating recurring moments for users to return, follow updates and talk about the collaboration together. Users will be able to experience the campaign during everyday game sessions and online gatherings, making the collaboration a shared topic across different parts of the WePlay experience.

The U.S. campaign with the TV anime Attack on Titan will add another theme for users to discover, discuss and experience together. It also reflects WePlay's continued exploration of cross-cultural content collaborations that can complement multiplayer play and real-time online interaction.

"Users in the United States connect interests across games, animation and online communities in many different ways," said a WePlay spokesperson. "This collaboration will introduce a new shared topic while allowing users to participate through the multiplayer games and real-time interaction they already know on WePlay. We will continue developing localized content and cross-cultural collaborations that give users more to discover, enjoy and share whenever they open the app."

Multiplayer Games as a Natural Starting Point for Online Interaction

WePlay combines multiplayer party games, voice-based interaction, avatars, voice rooms and themed online events in one social entertainment app. Games provide a clear shared activity, giving participants something immediate to discuss, react to and enjoy together.

WePlay offers different styles of play for different group dynamics. Who is Spy centers on language, deduction and expression. Space Werewolf brings social deduction and team interaction into a real-time multiplayer setting. Draw & Guess encourages creative interpretation, while Grab Mic combines music with voice-based participation. Together, these experiences give users multiple ways to join a group, spend time with friends and take part in casual online entertainment.

Interaction can continue after a round ends. Users can move into voice rooms, express themselves through avatars and profiles, and discover new themes through ongoing in-app events. This combination allows shared play to develop into a broader social experience, connecting the immediate energy of a multiplayer game with continued conversation and personal expression.

Building Localized Content Across Markets

Alongside product updates, WePlay develops anniversary celebrations, seasonal campaigns, locally inspired programs and IP collaborations for users in different markets. These initiatives are designed to enter the same spaces where users already play and interact, including games, voice rooms, avatars and community features.

WePlay adapts communication and content presentation to local languages, cultural contexts and user habits. Previous initiatives have included Songkran-themed content in Thailand, anniversary campaigns in Japan, culturally focused collaborations in the Middle East and IP programs across multiple regions. WePlay has also launched themed collaborations involving Care Bears, Chibi Maruko-chan, Bugcat Capoo and the Emirati animated IP Freej.

In April 2025, WePlay's Thailand Songkran campaign was featured on the App Store Today homepage in Thailand. In January 2026, WePlay's brand campaign appeared on a Times Square digital billboard in New York. These milestones form part of WePlay's ongoing effort to connect localized content experience with broader international brand communication.

About WePlay

WePlay is a social entertainment app operated by Singapore-based WEJOY PTE. LTD. It brings together multiplayer party games, voice-based interaction, avatars, voice rooms and themed online events. Through language-based deduction, social deduction, creative expression and music-driven games, WePlay offers accessible multiplayer entertainment and helps shared play develop into richer online interaction. WePlay's mission is to "bring joy and friends to young people around the world." Its vision is to "bring people together through games and lead the trend of global online social entertainment." Game availability and features may vary by market and app version.

Frequently Asked Questions About WePlay

Q: What is WePlay, and who operates it?

A: WePlay is a social entertainment app operated by Singapore-based WEJOY PTE. LTD. It combines multiplayer party games, real-time voice interaction and avatars, bringing shared play, conversation and personal expression together in one app.

Q: What games can users play on WePlay?

A: WePlay offers a variety of multiplayer games. Examples include Who is Spy for language-based deduction, Space Werewolf for social deduction and team interaction, Draw & Guess for creative expression, and Grab Mic for music and voice-based participation. These represent some of the ways users can play and interact on WePlay.

Q: How can friends interact on WePlay?

A: Friends can play multiplayer games together and share reactions during each round. After a game, they can continue conversations in voice rooms, express themselves through avatars and join themed events, extending their time together beyond a single session.

Q: Which IPs has WePlay previously collaborated with?

A: WePlay has previously launched themed collaborations involving Care Bears, Chibi Maruko-chan, Bugcat Capoo and the Emirati animated IP Freej in different markets. These projects were adapted to local cultural contexts and user interests.

Q: How does WePlay localize content across markets?

A: WePlay adapts content to local languages, cultural contexts and user habits through seasonal events, anniversary celebrations and IP collaborations. Examples include Songkran-themed activities in Thailand, anniversary campaigns in Japan and culturally focused collaborations in the Middle East.

Q: Where can users find official information and updates?

A: Users can visit the official WePlay website to learn about the app and check in-app event pages for campaign information and content updates in their region.

©Hajime Isayama, KODANSHA / "Attack on Titan" The Final Season Production Committee.

Media Contact
Company: WEJOY PTE. LTD.
Contact: Bryant
Email: bryant@wejoysg.com
WePlay: https://weplayapp.com/news-article/oAR6QKkl
WeJoy: https://wejoyhub.com/
WePlay Official Subreddit: https://www.reddit.com/r/WePlay_official/

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WePlay Teams Up with the TV Anime Attack on Titan for a U.S. Themed Campaign

The Academy and Grammy Award winning singer who co-wrote the award-winning song "Golden" reveals how she incorporates REJURAN COSMETICS into her skincare routine ahead of her wedding

SEOUL, South Korea, Oct. 8, 2026 /PRNewswire/ -- REJURAN COSMETICS, the premium skincare brand from PharmaResearch, the biopharmaceutical company behind the globally recognized REJURAN skin booster, has partnered with South Korean and American singer and songwriter EJAE to share her pre-wedding skincare routine.

EJAE is an award-winning singer, songwriter and record producer who achieved her international breakthrough in 2025 through Netflix's animated film KPop Demon Hunters, produced by Sony Pictures Animation. She provided the singing voice for Rumi and co-wrote and performed "Golden," the film's breakout hit. The song reached No. 1 on the Billboard Hot 100, bringing EJAE global recognition as both a songwriter and vocalist.

Titled "Bridal Diary," the Instagram content offers a glimpse into EJAE's skincare routine as she balances a busy international schedule with wedding preparations.

The routine features three REJURAN COSMETICS products: Turnover Ampoule, Nutritive Cream and Dual Effect Ampoule. In the morning, EJAE uses Turnover Ampoule as part of her skin-prep routine, followed by Nutritive Cream for hydration. In the evening, she incorporates Dual Effect Ampoule to help keep her skin looking smooth, hydrated, and radiant for the following day.

The content also introduces c-PDRN™, REJURAN COSMETICS' proprietary cosmetic ingredient derived from PharmaResearch's PDRN technology. Through a routine centered on hydration and consistent skincare, EJAE shares how she maintains healthy-looking skin and prepares her complexion for makeup.

The partnership highlights how REJURAN COSMETICS products can be incorporated into both everyday skincare and routines leading up to special occasions. The brand plans to continue releasing content featuring EJAE through the end of the year as it expands its engagement with consumers in the United States and other global markets.

"Through this collaboration, we wanted to show how EJAE naturally incorporates REJURAN COSMETICS into her skincare routine as she prepares for a major milestone in her life—her wedding day," said a REJURAN COSMETICS spokesperson. "By showing how the products fit naturally into her routine, we hope to introduce more consumers to PDRN skincare while continuing to build awareness of REJURAN COSMETICS in the U.S. and other key global markets."

About PharmaResearch and REJURAN COSMETICS

PharmaResearch is a pioneering South Korean biopharmaceutical company dedicated to enhancing quality of life through regenerative medicine. Its portfolio spans medicines, medical devices, cosmetics and health supplements, built around its core DOT™ PDRN and DOT™ PN technologies, which are protected by multiple patents. PharmaResearch is headquartered in Gangneung, South Korea.

The company is also behind REJURAN, its globally recognized PN-based skin booster, and REJURAN COSMETICS, its premium derma-cosmetic brand. Drawing on PharmaResearch's expertise in PN- and PDRN-based technologies and skin science, REJURAN COSMETICS combines proprietary DOT™ c-PDRN™ technology with advanced cosmetic formulations designed to support healthy-looking skin, hydration, and elasticity.

REJURAN COSMETICS continues to expand across major global beauty markets, including North America, as demand grows for science-driven Korean skincare.

Learn more at https://pharmaresearch.com/en/

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REJURAN COSMETICS Partners With EJAE to Share Her Pre-Wedding Skincare Routine