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Amazon's delivery box: a symbol of instant gratification and convenience

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Amazon's delivery box: a symbol of instant gratification and convenience
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Amazon's delivery box: a symbol of instant gratification and convenience

2026-10-09 04:17 Last Updated At:04:20

NEW YORK (AP) — By late afternoon, dozens of brown boxes in assorted sizes begin piling up in the lobby of my apartment building. Each bears the familiar smile — a cheerful curve stretching from “A” to “Z”— signaling a company that sells everything and promises satisfaction.

The Amazon delivery box, found everywhere from suburban porches to city apartment lobbies, is more than cardboard. It symbolizes a shopping culture that expects nearly anything within hours and, in a growing number of cities, under 30 minutes. It also represents the vast network of workers and robots sorting and packing orders, and fleets of trucks, vans, bikes and even drones carrying them to customers’ doorsteps.

That's a big difference from a few decades ago, when instant gratification meant driving or walking to the local store for an item. There was always catalog shopping from the likes of L.L. Bean or Lands’ End. But delivery could take at least a week.

Amazon quickly changed those expectations. Launched live from founder Jeff Bezos’s garage as an online bookseller in July 1995, it expanded into CDs, DVDs and videotapes, then toys, clothing and other items, becoming “the everything store.”

In 2005, Amazon revolutionized online shopping with two-day deliveries for Prime members. Since then, Amazon and its rivals have steadily shortened delivery times. This year, Amazon is rolling out 30-minute delivery. In the U.S., more than 300 million items across over 35 categories have free Prime shipping, Amazon said.

E-commerce should account for 17.4% of U.S. retail sales this year, or $1.4 trillion, according to research firm eMarketer. Amazon commands 40% of the U.S. online market, ahead of No. 2 Walmart at 11.4%, according to the firm. This comes as Amazon evolves into not only an e-commerce juggernaut but a major force in cloud computing and artificial intelligence.

As Amazon rapidly expands, it's rolling out a series of innovations to make its packaging lighter, tighter and easier to recycle, according to Pat Lindner, the company's vice president of mechatronics and sustainable packaging. Amazon is also moving away from single-use plastic packaging. Amazon reduced the share of its North American shipments that use single-use plastic packaging from 65% in 2023 to 27% in 2025.

Moreover, Amazon is reducing the number of its trademark boxes it uses.

Now, about 11% of the company's global orders are shipped in their original manufacturer packaging without adding extra boxes or envelopes, Amazon says. And last year, more than half weren't sent in a box — they were either delivered in their original packaging or flexible packaging.

Still, the box won't go away, Lindner says. “The box will always be important," he says, “and we’ll continue to innovate to meet the customer’s needs.”

Part of a recurring series, “American Objects,” marking the 250th anniversary of the United States. For more American objects, click here. For more stories on the anniversary, click here.

FILE — A box containing an order from Amazon.com is shown after it was delivered to a house in Etters, Pa, Sept. 16, 2005. (AP Photo/John Zeedick, File)

FILE — A box containing an order from Amazon.com is shown after it was delivered to a house in Etters, Pa, Sept. 16, 2005. (AP Photo/John Zeedick, File)

FILE - Packages in Amazon boxes move along a conveyor belt at the UPS Worldport hub in Louisville, Ky., Nov. 20, 2015. (AP Photo/Patrick Semansky, File)

FILE - Packages in Amazon boxes move along a conveyor belt at the UPS Worldport hub in Louisville, Ky., Nov. 20, 2015. (AP Photo/Patrick Semansky, File)

NEW YORK (AP) — New York City Mayor Zohran Mamdani tried to thread a needle on the third anniversary of the Oct. 7 attacks by condemning Hamas’ “horrific war crimes” and denouncing Israel’s “genocide” in Gaza. It did not go well.

Instead, his comments further angered some Jewish critics who consider his strong opposition to Israel antisemitic, and pro-Palestinian protesters interrupted a Wednesday night vigil for victims of Hamas' attack to confront the mayor and cast him as a traitor to their cause.

Mamdani, a Democrat and the city's first Muslim mayor, has long been a fierce defender of Palestinian human rights and is one of the country's most prominent political critics of Israel’s military actions in Gaza. His stance has drawn scrutiny in a city with the largest Jewish population outside Israel, while at times some on the far-left have bashed him for not doing enough to hold Israel to account.

On Thursday, Mamdani appeared to take the protest in stride, telling reporters: “I am the mayor of New York City and this is what I signed up for.”

The maelstrom began when Mamdani commemorated the victims of Hamas' surprise attack on Israel with a statement that began with a solemn recognition of the “unthinkable loss” suffered by Israelis but then focused on castigating Israel's military response.

“The suffering did not begin nor end that day,” the statement read. “It instead continued through the Israeli government’s devastating, ongoing genocide in Gaza, in which it has killed more than 74,000 Palestinians — including more than 21,000 children.”

The statement reignited criticism that Mamdani harbors antisemitic views — a claim he has vehemently denied — and was blaming Israel for the attack.

“This is a reprehensible statement on the anniversary of the horrific terrorist attack by a Palestinian terrorist organization against innocent Israelis,” U.S. Rep. Dan Goldman, a Jewish Democrat in New York, wrote on X. “In the guise of ‘grieving’ with those mourning that day, Mayor Mamdani asserts as fact hotly disputed allegations that he knows full well will offend and further upset those same people he pretends to grieve with.”

Ofir Akunis, consul general of Israel in New York, called the mayor's statement a “disgrace, shame, and insult to the memory of those who were murdered on October 7.”

Asked Thursday whether he would change his statement if given the chance, Mamdani said: “It is critically important to be able to mourn for all of those who were killed and have been killed since, especially given that we know this is ongoing, as opposed to something simply that was three years ago.”

Rabbi Rick Jacobs, president of the Union for Reform Judaism, who met with the mayor earlier this year over his rhetoric, said Mamdani had “doubled down” by signaling he would not temper his language around Israel.

“It seems like there's an opportunity for him to, you know, make an adjustment. I don't think anybody asked him to stop being who he is,” Jacobs said in an interview. “But he has failed to see how his deeply held beliefs endanger New Yorkers.”

Mamdani, who took office in January, has moved to assuage concerns that his criticism of Israel does not amount to antisemitism, courting high-profile Jewish political allies and late last month debuting a sweeping plan to address antisemitism and hate crimes in the city.

At the same time, he has continued to employ, and defend, heated rhetoric toward Israel, which includes calling for the arrest of Prime Minister Benjamin Netanyahu, whom he calls a “war criminal” and “the architect of a horrific genocide against the Palestinian people.”

Netanyahu, in an address at the United Nations General Assembly last month, called Mamdani “the antisemitic mayor of New York” and charged that “many Jews no longer feel safe in New York.”

Mamdani also marked the anniversary by attending a candlelight vigil at Union Square in Manhattan organized by Israelis For Peace, which describes itself as a group of Israeli anti-occupation activists. The vigil was disrupted by protesters who waved Palestinian flags and chanted.

Mamdani, who did not speak at the vigil, appeared somber while protesters booed and yelled: “Zohran, your hands are red!”

At one point, Brad Lander, a Jewish politician who struck up an alliance with Mamdani when they were both running for mayor last year, denounced the violence overseas, saying “no matter what country or nationality or religion, every mother, every mother gives birth to her children and wants the best for them, wants life for them.” Protesters jeered.

“We refused to compromise on anyone’s humanity. No amount of shouting stopped us,” Lander, the Democratic nominee for a House seat in Manhattan and Brooklyn, later wrote on X with a photo taken at the vigil. “May their memory be for a blessing.”

A woman is restrained before the start of a vigil marking the third anniversary of the October 7 attacks on Israel Wednesday, Oct. 7, 2026, in New York. (AP Photo/Frank Franklin II)

A woman is restrained before the start of a vigil marking the third anniversary of the October 7 attacks on Israel Wednesday, Oct. 7, 2026, in New York. (AP Photo/Frank Franklin II)

People attend a vigil marking the third anniversary of the October 7 attacks on Israel Wednesday, Oct. 7, 2026, in New York. (AP Photo/Frank Franklin II)

People attend a vigil marking the third anniversary of the October 7 attacks on Israel Wednesday, Oct. 7, 2026, in New York. (AP Photo/Frank Franklin II)

Protesters gather near a vigil marking the third anniversary of the October 7 attacks on Israel Wednesday, Oct. 7, 2026, in New York. (AP Photo/Frank Franklin II)

Protesters gather near a vigil marking the third anniversary of the October 7 attacks on Israel Wednesday, Oct. 7, 2026, in New York. (AP Photo/Frank Franklin II)

New York City Mayor Zohran Mamdani attends a vigil marking the third anniversary of the October 7 attacks on Israel Wednesday, Oct. 7, 2026, in New York. (AP Photo/Frank Franklin II)

New York City Mayor Zohran Mamdani attends a vigil marking the third anniversary of the October 7 attacks on Israel Wednesday, Oct. 7, 2026, in New York. (AP Photo/Frank Franklin II)

New York City Mayor Zohran Mamdani attends a vigil marking the third anniversary of the October 7 attacks on Israel Wednesday, Oct. 7, 2026, in New York. (AP Photo/Frank Franklin II)

New York City Mayor Zohran Mamdani attends a vigil marking the third anniversary of the October 7 attacks on Israel Wednesday, Oct. 7, 2026, in New York. (AP Photo/Frank Franklin II)

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