PALO ALTO, Calif.--(BUSINESS WIRE)--Oct 9, 2026--
Nectar, the agentic growth operating system connecting businesses to consumers, today launched Nectar MCP, which connects a brand's Nectar data to ChatGPT, Claude, Gemini and Copilot. It is built on the Model Context Protocol, the open standard AI assistants use to connect to outside data.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20261009909695/en/
AI assistants have become where a lot of marketing work happens. Teams have connected them to their sales numbers and their plans, but the assistants still can't see the customer: what people are asking for and complaining about on social media, and which creators they listen to. That is increasingly where buying decisions get made. Until now, getting that into a chat meant exporting a report from a dashboard and pasting it in or uploading spreadsheets, and most of the context was lost along the way.
Nectar MCP removes that step. Once it's connected, the assistant can work from the same data Nectar gathers through its official data partnerships with Meta, TikTok, Reddit, YouTube and X. This includes data such as the comments and mentions around the brand, the creators talking about the brand and the competitors it tracks, along with the analysis Nectar runs on all of it. Teams already ask Nectar's agent questions like these. Now they can ask them in the assistant they use for everything else:
"Every company is trying to give its AI the full picture of the business, and what customers say has been the missing piece," said Misbah Uraizee, co-founder and CEO of Nectar. "Social is the most honest signal a brand gets, and until now performance and consumer insights have lived in dashboards no AI could read. Now a marketer can ask how last week's launch landed and what to do next, and get one answer that connects what customers said with what they bought."
"Since 2023 we've been building the data infrastructure for social: the content, comments and creators and consumer signals around a brand, collected and organized as they happen," said Farah Uraizee, co-founder and CTO of Nectar. "MCP is how that reaches the rest of the business. We want Nectar to be for consumer conversations what Bloomberg is for market data, the source that every system and every agent checks first."
Availability
Nectar MCP is available today to Nectar customers. It works with ChatGPT, Claude, Gemini and Copilot, and with Cursor or any other MCP-compatible agent, including ones teams build themselves. Setup takes a few minutes and doesn't need an engineer. Each person sees only the Nectar workspaces they already have access to, and admins can switch access off at any time. To see it in action or book a demo, visit nectarsocial.com/mcp.
About Nectar
Nectar is the agentic growth operating system for brands. Its AI agents support customers, listen everywhere, discover and scale creator campaigns, sharing one intelligence that learns from every customer interaction. Founded in 2023 by former Meta leaders Misbah and Farah Uraizee, Nectar has raised $40.6 million to date. Menlo Ventures led its $30 million Series A, including through the Anthology Fund, Menlo's partnership with Anthropic, with participation from True Ventures, GV and Kinship Ventures. Customers include e.l.f. Beauty, Sweetgreen, Little Spoon and Liquid Death. Learn more at nectarsocial.com.
Nectar puts social, community, creator, customer care and insights teams on one platform. Now its answers come to the AI assistant businesses already use.
ATLANTA (AP) — Not long ago, Georgia gubernatorial nominee Rick Jackson eagerly compared himself to his fellow billionaire in the Oval Office. He promised to be Donald Trump “with a Southern tone.” And sharing a summer rally stage, Jackson pointed at the president and declared, “I’m going to be this man’s favorite governor.”
On the debate stage this week with his Democratic opponent, however, Jackson discussed Trump only when Keisha Lance Bottoms brought him up. And he assured his audience that he’d “stand up to anybody.”
Jackson is not alone in his recalibration: Republican nominees for Senate, the U.S. House and governor’s offices across the country are sidestepping Trump or openly distancing themselves as they debate before Election Day.
Those tactics, not unlike Republicans scrubbing Trump from their campaign websites, are the latest signs of how much Trump’s standing has fallen because of voters’ frustration with inflation, the Iran war and other matters. And the dynamics highlight the perilous options many Republicans face as they try to stitch together winning coalitions that go beyond Trump’s core supporters.
“Republicans right now are facing a voter turnout problem” in their own party, said GOP pollster Paul Shumaker, and must win “unaffiliated voters” who care most about the economy.
“You have to have something significant to change this narrative,” Shumaker said. But, he explained, that means “a significant victory in Iran” and seismic economic improvements — not something any Republican midterm candidate can force from behind a debate podium.
Some Republicans are taking specific positions at odds with the president.
Michigan Senate candidate Mike Rogers said in his debate Thursday with Democrat Abdul El-Sayed that he’d urged the White House privately to reach a trade deal with Canada and end the president’s tariffs. Canada is Michigan’s largest trading partner, as it is for many Great Lakes and Midwestern states.
Days before, Rogers unveiled a new ad in which he said, “We know that Canada is not our enemy. We need to end the tariff war — now.”
That's a noticeable departure from Rogers’ earlier, less specific statements praising Trump’s “America First” economic agenda while saying tariffs are not a “one-size-fits-all” solution.
Another Michigan Republican, Rep. Tom Barrett, already had bucked the president by voting for a war powers resolution intended to assert congressional authority over military actions in Iran. But debating Democrat Will Lawrence in their central Michigan district, Barrett added a criticism of Trump's rhetoric Monday in Nebraska, where he floated the possibility of Iran attacking San Diego and Los Angeles.
The president mentioned those cities as part of his argument that higher gas prices because of his Iran war are a “small price to pay” to keep the country safe. But Democrats seized on the remarks, some insisting that Trump was calling for Iran to attack U.S. cities.
Barrett was asked whether Trump’s words were acceptable. Given the opportunity to echo the White House explanation that Trump was offhandedly mentioning a worst-case scenario he was trying to prevent, Barrett offered no defense.
“Nope,” he said flatly.
Reflecting the complex electoral balance, most Republicans have attempted to separate themselves without naming any firm difference with the president.
Running for a promotion to the Senate, Iowa U.S. Rep. Ashley Hinson tried in her debate Wednesday against Democrat Josh Turek to reconcile her earlier promises to be a Trump ally in Congress’s upper chamber. She said it would be “really easy” to keep her word and still be bipartisan — a buzz word she’s already been featuring in her campaign.
“I’ll be President Donald Trump’s ally when it is important for Iowa, but I will push back on him — he knows this, because I talk to him regularly — on things that are wrong for our state,” she said. “That’s true no matter who’s in the White House. That’s true no matter who is governing and who has the gavel.”
That’s the same path Jackson took in Georgia, as he pivoted away from Trump by embracing outgoing Georgia Gov. Brian Kemp, a Republican who has clashed with the president, starting with Trump's false claims that he won Georgia in the 2020 presidential election.
“I will stand up to anybody, just like Brian Kemp has done,” Jackson said.
Another Republican House member, Mike Lawler of New York, made a point of name-checking a Democratic colleague, New Jersey’s Josh Gottheimer, and discussing bills they’d work on together. It was part of his argument that he’s able to challenge Trump and the party line.
“When I agree with the president I say it. When I disagree with the president, I say it,” he said in his closing remarks.
Hinson, meanwhile, referenced bills she’s worked on in the House that have been signed into law by both President Joe Biden and Trump.
But she also avoided criticizing Trump when asked about the president sending Affordable Care Act rebate checks to some Americans and promising a $5,000 bonus after the midterm elections if Republicans retain control of the House and Senate.
She said she “cares very deeply” about making sure Congress maintains the power of the purse and thinks it’s important to “live better within our means.”
Regardless of the Republican efforts, Democrats have continued peppering them with attacks and retorts about Trump. The most heated moments came when Democrat Cait Conley repeatedly said Lawler always voted with Trump.
“No matter how many times you say 100% of the time,” the congressman answered, “it’s provably false.”
When Rogers conceded in his back-and-forth with El-Sayed that the administration “probably” made errors in its mass deportation strategy, the Democrat answered swiftly.
“He said it was probably not right. I mean, it’s definitely not right,” El-Sayed said. “They killed two people.”
And while Georgia’s Jackson seemed uncomfortable talking about Trump, Bottoms was more than happy to mention him.
Democratic nominee for U.S. Senate Abdul El-Sayed, left, appears with Republican nominee for U.S. Senate Mike Rogers during a televised debate at WOOD-TV, on Thursday, Oct. 8, 2026, in Grand Rapids, Mich. (AP Photo/Paul Sancya, Pool)
U.S. Senate candidates Rep. Ashley Hinson, R-Iowa, and Rep. Josh Turek, D-Council Bluffs, take questions during a debate Wednesday, Oct. 7, 2026, in Johnston, Iowa. (Cody Scanlan/The Des Moines Register via AP, Pool)
