- New LEGO Ideas® challenge invites fans to create a first-of-its-kind cross-universe moment in LEGO bricks to celebrate iconic storytelling worlds of Star Wars™ and Marvel.
- The announcement was made at New York Comic Con during a panel featuring Kevin Smith; actor, director and Marvel Comics writer.
- Now open, fans can choose from three building themes – vehicles, characters, or scenes – to inspire the Star Wars and Marvel mash-up and submit via the LEGO Ideas platform.
NEW YORK, Oct. 12, 2026 /PRNewswire/ -- Today at New York Comic Con (NYCC), the LEGO Group announced a first-of-its-kind LEGO® Ideas challenge. For the first time ever, fans are invited to mash-up Star Wars™ and Marvel by reimagining characters, vehicles and scenes from the two universes in LEGO form.
What's more, the LEGO Ideas platform means that once the build has been submitted and fans have voted on the design, the favourite submissions will then become immortalised as an official LEGO product.
Fede Begher, Senior Vice President and Head of Product Group at the LEGO Group, said: "This challenge is a milestone for LEGO Ideas and our fan community. For the first time ever, fans can build with both Marvel and Star Wars in a single LEGO Ideas challenge, unlocking entirely new possibilities for creativity and storytelling. We know our fans never stop imagining new ways to bring their favourite worlds together, and we're excited to see the originality, passion and innovation they bring to this unique crossover."
As a tribute to the landmark 50th anniversary of the Star Wars franchise in 2027, the Star Wars/Marvel: Hope Assembles comic series was unveiled this past summer. Launching in January, it's the first-ever crossover between the Star Wars and Marvel Comics universes. The LEGO Ideas challenge celebrates that crossover and honours the 50th anniversary.
Open from today, fans simply need to visit ideas.lego.com, choose from three challenge themes of mashing up Star Wars and Marvel vehicles, characters or scenes, review all challenge rules and guidelines, and then get building with LEGO elements. Voting for the submissions begins December 15, 2026, with the Grand Prize Selections being announced next year.
For more information, please visit ideas.lego.com/campaigns/hope-assembles.
About the LEGO Group
The LEGO Group's mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean "Play Well".
Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide.
For more information: www.LEGO.com
About the LEGO Ideas platform
LEGO Ideas offers fans the opportunity to submit their own brick creations with the chance to have their concept brought to life with the help of LEGO master designers and a share of the profits. Find out more at www.ideas.LEGO.com.
STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
© 2026 MARVEL
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THE LEGO GROUP INVITES FANS TO MASH-UP STAR WARS™ AND MARVEL UNIVERSES FOR THE FIRST TIME EVER IN LEGO IDEAS® CHALLENGE
NBA legend Chris Bosh and Sir David Beckham visit NBA HOUSE to support Impact Week
Sharing the excitement of basketball event, inspiring care and uniting the community
MACAO, Oct. 11, 2026 /PRNewswire/ -- As The NBA China Games 2026 entered its final day today, the five-day NBA Cares x Sands Cares Community Impact Week 2026 – co-organised by Sands China and NBA Cares – also drew to a successful close with its concluding event, the Community Basketball Carnival at NBA HOUSE at Halls A and B of Cotai Expo at The Venetian® Macao.
The event brought together a line-up of sports icons, including NBA legend Chris Bosh – Basketball Hall of Fame Inductee and two-time NBA champion – together with Sands Global Ambassador Sir David Beckham, China women's basketball national team player Zhang Ziyu, and China short track speed skating Olympic gold medalist Wang Meng, alongside members of Macau Special Olympics (MSO), families from Macao's social service organisations, executives from Las Vegas Sands and Sands China, and Sands Cares Ambassadors. A total of around 200 participants gathered at NBA HOUSE to enjoy a series of basketball-themed carnival experiences and family-friendly activities, fostering meaningful exchanges among community stakeholders while promoting the inclusive power of sports.
The Impact Week fully demonstrates Sands China's longstanding commitment to serving the Macao community through its Sands Cares spirit. By harnessing the synergies from this sports tourism event, the initiative not only unites strengths across various sectors of society to support Macao's diversified development, but also extends its benefits into the local community to foster social inclusion.
The concluding event of the Impact Week began with a basketball clinic led by an NBA coach, who guided a group of MSO members through basketball skills training. Through demonstrations and personalized instruction, she helped participants enhance their basketball skills while encouraging them to challenge themselves, building self-confidence and fostering a spirit of inclusion in the process. In addition, NBA legend Chris Bosh, Zhang Ziyu and Wang Meng joined the event, engaging with MSO members on-site, adding to the warm and uplifting atmosphere. The MSO athletes exuded great enthusiasm throughout the session, underscoring the power of sport to break down barriers and foster inclusion.
Patrick Dumont, chairman of the board and chief executive officer of Las Vegas Sands Corp., and chairman of the board and non-executive director of Sands China Ltd., said: "Over the past few days, we have not only welcomed basketball fans from near and far to Macao through this world-class event, but also extended its impact beyond the arena through a wide range of community outreach initiatives during the Impact Week, including Greater Bay Area youth exchanges, a school visit, community engagement activities, and a basketball carnival. These initiatives enabled more Macao residents to experience the enthusiasm of basketball and the positive values it inspires.
"We firmly believe that world-class sporting events do more than enhance Macao's international appeal. They create meaningful opportunities for youth development, cultural exchange, and community participation, demonstrating the power of sport to connect communities and bring people together, while ensuring the benefits of major events are shared across the community. Looking ahead, Sands China will continue to fully support the policy direction of the Macao SAR Government and further strengthen the synergy between tourism and sports. Through these efforts, we aim to further contribute to Macao's economic diversification."
Following his participation last year, Sands Global Ambassador Sir David Beckham once again joined this year's Impact Week, where he engaged with families from Macao's social service organisations, including the Macau Tung Sin Tong Charitable Society, the Macao Federation of Trade Unions, the General Union of Neighbourhood Associations of Macau, and The Women's General Association of Macau. Alongside families of Sands China team members and Sands Cares Ambassadors, they took part in family-friendly activities, sharing joy and laughter together.
During the event, Sands Cares Ambassadors accompanied families from local social service organisations to explore NBA HOUSE, where they enjoyed a range of interactive attractions and experiences. Participants also received goodie bags assembled by NBA players, executives from Las Vegas Sands and Sands China, and Sands Cares Ambassadors, extending care and warm wishes to the wider community.
The "NBA Cares x Sands Cares Community Impact Week 2026" spanned five consecutive days, Oct. 7-11, featuring a diverse programme of activities focused on youth development, healthy living and community inclusion. Current NBA players and legends engaged with communities across Macao, with the initiative extending the impact of the NBA sporting event into the community and enabling more Macao residents to experience the positive energy and excitement generated by the world-class basketball event.
"NBA Cares x Sands Cares Community Impact Week 2026" is part of Sands Cares, the global corporate citizenship programme of Sands China's parent company. As an important stakeholder in the Macao community, Sands China has actively fulfilled its corporate social responsibility for more than two decades. Through the programme, the company strives to connect with and serve the community, give back to society, and work alongside different sectors to build a more vibrant and inclusive Macao community.
For high resolution photos, please visit:
https://it-ezshare.sands.com.mo/exweb/share/c8ffbcd4-9b3e-4280-a99b-36cd64e1f440
About Sands China Ltd.
Sands China Ltd. (Sands China or the Company) is incorporated in the Cayman Islands with limited liability and is listed on The Stock Exchange of Hong Kong Limited (HKEx: 1928). Sands China is the largest operator of integrated resorts in Macao. The Company's integrated resorts on the Cotai Strip comprise The Venetian® Macao, The Plaza® Macao, The Parisian® Macao and The Londoner® Macao. The Company also owns and operates Sands® Macao on the Macao peninsula. The Company's portfolio features a diversified mix of leisure and business attractions and transportation operations, including large meeting and convention facilities; a wide range of restaurants; shopping malls; world-class entertainment at The Venetian Arena, The Londoner Arena, The Venetian Theatre, The Parisian Theatre, The Londoner Theatre and Sands Theatre; and a high-speed Cotai Water Jet ferry service between Hong Kong and Macao. The Company's Cotai Strip portfolio has the goal of contributing to Macao's transformation into a world centre of tourism and leisure. Sands China is a subsidiary of global resort developer Las Vegas Sands Corp. (NYSE: LVS).
For more information, please visit www.sandschina.com.
Sands Cares
A firm believer in the importance of corporate social responsibility, Sands China Ltd. engages with the local Macao community as a part of Sands Cares – the charitable giving programme of parent company Las Vegas Sands Corp. Sands Cares integrates the company's philanthropic work worldwide in four key areas: financial giving, community problem solving and collaboration, in-kind donations, and team member volunteerism.
Key areas of Sands Cares in Macao include the Sands Cares Ambassador programme for volunteering in the local community; charitable contributions to NGOs and community organisations; and sponsorship of community events.
For more information, please visit www.sands.com/sands-cares/.
About NBA Social Impact & Inclusion and NBA Cares
NBA Social Impact & Inclusion drives change on issues facing fans and communities by advancing needed resources and proven partners. We create data-driven strategies and programming to empower colleagues to bring their best self. NBA Cares works with NBA players and teams to highlight important issues through the NBA's digital, social and broadcast channels, live events and partnerships.
Media contacts:
Corporate Communications, Sands China Ltd.
Mabel Wu
Tel: +853 8118 2268
Email: mabel.wu@sands.com.mo
Jesse Chiang
Tel: +853 8118 2054
Email: jesse.chiang@sands.com.mo
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'NBA Cares x Sands Cares Community Impact Week 2026' Successfully Concludes
'NBA Cares x Sands Cares Community Impact Week 2026' Successfully Concludes
'NBA Cares x Sands Cares Community Impact Week 2026' Successfully Concludes
'NBA Cares x Sands Cares Community Impact Week 2026' Successfully Concludes
'NBA Cares x Sands Cares Community Impact Week 2026' Successfully Concludes
'NBA Cares x Sands Cares Community Impact Week 2026' Successfully Concludes
'NBA Cares x Sands Cares Community Impact Week 2026' Successfully Concludes
'NBA Cares x Sands Cares Community Impact Week 2026' Successfully Concludes
'NBA Cares x Sands Cares Community Impact Week 2026' Successfully Concludes
'NBA Cares x Sands Cares Community Impact Week 2026' Successfully Concludes
