PARIS, Oct. 12, 2026 /PRNewswire/ -- AITO, the luxury intelligent electric vehicle brand from SERES Group, today showcased the AITO 9, AITO 8, AITO 7 and AITO 6 at the 2026 Paris Motor Show. Under the theme "Intelligence Redefining Luxury", AITO demonstrated how its brand philosophy is brought to life through its products and customer experience. The brand also announced that it will launch in the European market in the autumn of 2027, highlighting its plans for market entry and development across Europe, as it takes another major step in its global development.
Preparing for Europe Through Compliance and Localisation
Ahead of its European launch, AITO is laying the groundwork for market integration, with regulatory compliance and localisation at the heart of its preparations. At the product development level, the brand is building on EU Whole Vehicle Type Approval (WVTA) as its foundation, with the goal of achieving a five-star Euro NCAP rating under the 2026 standards, making safety an integral part of every stage. From meeting European regulatory requirements to pursuing higher standards of safety and quality, AITO aims to establish a strong foundation for its entry into the European market through rigorous safety standards. For AITO, safety is the greatest luxury. The brand is committed to providing customers with greater confidence and peace of mind throughout every journey.
Alongside regulatory requirements, AITO is undertaking comprehensive localisation tailored to European road conditions, driving preferences and local lifestyles. AITO is also working with partners to adapt its intelligent driver assistance and parking assistance for local road conditions and driving scenarios, while developing a localised service network covering intelligent diagnosis, mobility services, local spare-parts supply and dedicated customer service teams. Together, these efforts are designed to provide European customers with an efficient, reliable and seamless ownership experience.
The Foundations Behind AITO's Journey
AITO's global development is supported by an integrated foundation of technology and intelligent manufacturing. The core vehicle technology platform behind AITO's products is the SERES MF Platform, which integrates key capabilities across powertrains, chassis, intelligent central hub, cabin-ADAS integration and intelligent services. Complementing the SERES MF Platform, SERES Super Factory, powered by "Industrial Brain", brings ecosystem partners across the value chain together, enabling seamless data connectivity and collaboration across information, logistics and technology flows. These capabilities enable product refinement, consistent quality and an enhanced customer experience as AITO expands into new markets.
Recognitions from the market and the industry further consolidate the foundation for the brand's global development. In its home market, AITO has established a strong reputation for safety, quality and customer satisfaction, earning the trust of over 1.2 million drivers. To date, AITO vehicles have accumulated 40 billion kilometres of driving, including more than 10.6 billion kilometres with intelligent driver assistance. Globally, in the Brand Finance's Automobiles 100 2026 ranking, AITO is the world's No.1 Chinese luxury automotive brand by brand value, making it to the top 10 luxury automotive brands list as the only Chinese automotive brand. From customer satisfaction to global recognition, these milestones demonstrate AITO's track record in the luxury electric vehicle market.
Bringing New Luxury Beyond Borders
Built on the philosophy of "Intelligence Redefining Luxury", AITO is bringing its approach to intelligent, user-focused automotive experiences to markets around the world. "For AITO, New Luxury is where traditional luxury meets technological luxury," said Clifford Kang, Board Member and Vice President of SERES Group. "We pair exceptional performance, refined comfort and craftsmanship with cutting-edge intelligence across both our vehicles and services to create a more elevated luxury experience. It is about putting technology to work for people. As we expand globally, we look forward to bringing this philosophy to customers worldwide."
About AITO
Founded in December 2021, AITO is a high-end intelligent electric vehicle brand under SERES Group. Its name stands for "Adding Intelligence to Auto" and embodies the concept of "Intelligence Redefining Luxury". By combining "Traditional Luxury" and "Technological Luxury", AITO creates a "New Luxury" experience in the new energy vehicle (NEV) industry.
With outstanding intelligent features and refined luxury quality, it has become the top-selling Chinese luxury car brand in China in 2025. The AITO lineup surpassed one million cumulative deliveries in just 46 months, setting a new delivery speed record for Chinese luxury new energy vehicle brands.
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AITO Announces 2027 European Market Entry at Paris Motor Show
AITO Announces 2027 European Market Entry at Paris Motor Show
New HORIZON 30 Series projectors deliver bright images, deep contrast and smooth 4K 120Hz performance with flexible setup for movies, sports, gaming and more.
CHENGDU, China, Oct. 12, 2026 /PRNewswire/ -- Following its first preview at IFA 2026, XGIMI, a global leader in premium smart projection and home entertainment, today announced the HORIZON 30 Series, the new generation of high-performance home projectors designed to make big-screen entertainment work for more of what people watch – and more of the rooms they watch it in.
Available in three models – HORIZON 30 Pro, HORIZON 30 Max and HORIZON 30 Ultra Max – the new series combines RGB Triple Laser technology with up to 6,000 ISO lumens of brightness, native contrast up to 10,000:1, and 4K 120Hz performance.
Compared to the HORIZON 20 Series, the new collection delivers seven times the native contrast, and twice the refresh rate – helping pictures stay brighter in rooms with ambient light, revealing greater depth in dark scenes, and making fast-moving content look smoother.
Picture Perfect, Day or Night
Great entertainment shouldn't wait until the lights go down. The HORIZON 30 Series is designed to adapt as the room, content, and occasion change.
Powered by an RGB Triple Laser light source, the series reaches up to 6,000 ISO lumens, helping maintain a bright, vibrant picture for afternoon sports, weekend gaming, or everyday TV. When the room gets darker, native contrast of up to 10,000:1 brings greater depth and detail to shadows, giving movies and cinematic content a richer sense of dimension.
A Dual Intelligent Iris System automatically adjusts light as scenes change, bringing out more detail in both bright highlights and deep shadows. XGIMI's 19-element optical system is engineered for edge-to-edge clarity, while Dolby Vision, HDR10+ and IMAX Enhanced help deliver richer color, contrast and detail across movies, shows, and more.
The result is a projector that transitions naturally from daytime entertainment to nighttime viewing.
Every Frame, in Full Flow
While high refresh rates are often associated with gaming, the HORIZON 30 Series puts 4K 120Hz to work across everyday entertainment. The higher refresh rate keeps motion fluid and easy to follow, from tracking the ball during live sports and following fast-paced action in films to gaming with less delay between the controller and screen.
It also gives movies special treatment. The HORIZON 30 Series can display cinema's native 24fps content evenly at 120Hz, helping films retain smooth, natural motion. When it's time to game, low latency and support for VRR, ALLM and AMD FreeSync help make the same screen ready for faster, more responsive play.
Users don't have to choose between a projector made for movies, sports, or gaming – the HORIZON 30 Series is built around all three.
A Big Screen, On Your Terms
The HORIZON 30 Series brings the big-screen experience home without the need for a dedicated theater space, with a flexible design made to work around the room that's already there. Its integrated stand can tilt and rotate, while optical zoom and lens shift provide more freedom to position the picture without requiring the projector to sit directly in front of the screen. Lens Memory can even save up to five custom setups, making it easier to move between everyday TV and ultra-wide movies.
Once in place, XGIMI's Intelligent Screen Adaptation technology takes care of much of the setup automatically, adjusting the picture to fit the screen and its surroundings with minimal effort from the user.
Built-in Google TV puts movies, shows, and streaming apps in one place, while dual 12W Harman Kardon speakers with DTS Virtual:X create a more immersive, surround-like sound experience without the need for additional speakers, bringing the big screen, streaming, and audio together in one streamlined setup.
The HORIZON 30 Series at a Glance
| MODEL | HORIZON 30 Pro | HORIZON 30 Max | HORIZON 30 Ultra Max |
| Price | $2,499 | $2,999 | $3,499 |
| Pre-Order Price | $1,899 | $2,499 | $2,999 |
| Light Source | RGB Triple Laser | RGB Triple Laser | RGB Triple Laser |
| Brightness | 4,800 ISO Lumens | 5,300 ISO Lumens | 6,000 ISO Lumens |
| Native Contrast | 8,000:1 | 9,000:1 | 10,000:1 |
| Refresh Rate | 4K 120Hz | 4K 120Hz | 4K 120Hz |
| Sound | 2 x 12W Harman Kardon | 2 x 12W Harman Kardon | 2 x 12W Harman Kardon |
MODEL
HORIZON 30 Pro
HORIZON 30 Max
HORIZON 30 Ultra Max
Price
$2,499
$2,999
$3,499
Pre-Order Price
$1,899
$2,499
$2,999
Light Source
RGB Triple Laser
RGB Triple Laser
RGB Triple Laser
Brightness
4,800 ISO Lumens
5,300 ISO Lumens
6,000 ISO Lumens
Native Contrast
8,000:1
9,000:1
10,000:1
Refresh Rate
4K 120Hz
4K 120Hz
4K 120Hz
Sound
2 x 12W Harman Kardon
2 x 12W Harman Kardon
2 x 12W Harman Kardon
Pricing & Availability
The XGIMI HORIZON 30 Series is available for pre-order beginning October 12 through October 31 at XGIMI.com, with open sales beginning November 1. During the pre-order period, HORIZON 30 Pro is available for $1,899, HORIZON 30 Max for $2,499, and HORIZON 30 Ultra Max for $2,999.
All pre-orders include a choice of an XGIMI Floor Stand (Elephant Grey) or Ceiling Mount, two pairs of 3D glasses, and a $500 coupon toward the XGIMI Ascend Screen.
For more information, visit xgimi.com.
About XGIMI
Since 2013, the state-of-the-art XGIMI projectors have helped countless people worldwide to create genuinely immersive audio-visual experiences. Working with reputable partners like Google, Harman Kardon, and Texas Instruments, XGIMI builds all-in-one entertainment devices, perfected due to their user-oriented philosophy. Through industry-leading innovation, streamlined setups, and unique designs, XGIMI always strives to develop the best home and portable projectors for everyone to enjoy. XGIMI is also expanding their expertise into commercial projector technology to bring immersive experiences to more spaces. Learn more at XGIMI Projector Technology.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
XGIMI HORIZON 30 Series Brings Smoother, Sharper Entertainment to Life with 4K 120Hz
