WAKAYAMA, Japan--(BUSINESS WIRE)--Oct 13, 2026--
Tsuno Food Industrial Co., Ltd., based in Wakayama, Japan, will exhibit at SupplySide Global 2026, a leading trade show for dietary supplements and food ingredients, in Las Vegas, Nevada, from October 28–30, 2026.
The company will showcase a range of Made-in-Japan, rice bran-derived functional ingredients developed through 79 years of rice bran science, including Rice Magnesium, Inositol, and Gamma-Oryzanol, for applications in the global dietary supplement, food, and health and wellness industries.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20261013380934/en/
What Is Rice Magnesium, a Plant-Based, Rice Bran-Derived Magnesium Ingredient Developed in Japan?
1. A Novel Magnesium Ingredient with Gradual Absorption and Sustained Blood Levels
Tsuno conducted a comparative absorption study in 10 healthy adult men and women who volunteered internally.
Participants consumed four different magnesium supplements: Magnesium Phosphate Tribasic, magnesium citrate, magnesium bisglycinate, and Rice Magnesium. Each supplement provided the equivalent of 300 mg of magnesium.
The results showed that Rice Magnesium derived from rice bran entered the bloodstream more gradually than the other magnesium supplements tested and maintained elevated blood magnesium levels for several hours, demonstrating a distinctive absorption profile.
Rice Magnesium is currently used in magnesium-fortified products, including vegetable juices and other health food products. Potential applications also include products designed to support sleep quality, sports nutrition for prolonged physical activity, and dietary supplements featuring naturally derived ingredients.
2. A Plant-Based, Non-GMO, Sustainable Ingredient
While conventional magnesium ingredients are primarily mineral-derived, Rice Magnesium is a plant-based, non-GMO magnesium ingredient derived from rice bran. It upcycles rice bran generated during rice milling in Japan, transforming an agricultural byproduct into a value-added ingredient and supporting more sustainable resource use.
3. A Made-in-Japan Ingredient Rooted in Japanese Rice Culture
Rice Magnesium is a Japan-developed ingredient rooted in Japanese rice culture and Tsuno’s 79 years of research into rice bran. In addition to its functional properties, Rice Magnesium combines the quality associated with Made in Japan with a compelling story rooted in Japanese food culture, offering brands a distinctive origin story to share with consumers.
SupplySide Global 2026
Dates: October 28–30, 2026
Venue: Mandalay Bay, Las Vegas, Nevada, USA
Exhibitor: Tsuno Food Industrial Co., Ltd.
Booth: #6391
Featured Ingredients and Products: Rice Magnesium, Inositol, Riceterol Esters, RICEO-EX, Phytic Acid, Ferulic Acid, Rice Germ Oil GX-N, Rice Oil L, and Rice Oil L-30
Official Website: https://www.supplysideglobal.com/
About Tsuno Group
Tsuno Group Co., Ltd. is dedicated to unlocking the full potential of rice bran, which has long been valued in Japan as a symbol of health and beauty. The Group operates three core businesses: Rice Bran Oil Manufacturing, Fine Chemicals, and Oleochemicals, and develops rice bran-derived functional ingredients for use in pharmaceuticals, cosmetics, food additives, and food products.
Established: February 1, 1947
President & CEO: Fumi Tsuno
Corporate Website: https://www.tsuno.co.jp/
Meet Tsuno Food Industrial at booth #6391 at SupplySide Global2026 in Las Vegas, October 28-30, 2026!
CAIRO (AP) — The Saudi Ministry of Energy said Tuesday a limited fire broke out in an administrative building at Aramco, one of the world’s largest oil facilities, that was targeted in the country’s Eastern Province. The ministry said no injuries were reported.
The attack came as the Iranian-backed Houthis and the Saudi coalition fighting them exchanged attacks Tuesday night. It marked a fresh escalation in the widening Middle East crisis and came shortly after the Saudi coalition reported a series of alerts for incoming missiles heading for the country’s Eastern Province, a major oil-producing region, and the capital Riyadh.
Saudi Arabia’s Civil Defense said debris from two intercepted Houthi missiles fell on residential areas in Riyadh, injuring four people and damaging 15 homes.
The coalition of forces in Yemen led by Saudi Arabia carried out new airstrikes Tuesday on the Houthi rebel-held Yemeni capital, the Houthi-run broadcaster Al Masirah and residents said.
The strikes marked a fresh escalation in the Middle East crisis and came shortly after a coalition spokesman urged residents to evacuate the area for their safety. Witnesses reported hearing strong explosions in Sanaa hours after the coalition struck the Subaha fuel facility west of the city.
In a rare statement earlier, the coalition had urged civilians in the Houthi-controlled capital to leave the Yemeni Oil Company site, on a hill overlooking the capital, and nearby storage areas ahead of a possible strike.
Coalition spokesman Maj. Gen. Turki al-Maliki accused the Houthis of using the facility and its underground fuel depots for their arsenal of missiles and drones.
Houthi officials appeared to have anticipated the attack. The oil company said its storage facilities were empty and that a Saudi strike would not affect oil reserves or supplies for residents. Still, witnesses in the city said lines of cars formed at some gas stations amid fears of a shortage.
Shortly after the warning, Houthi military spokesman Brig. Gen. Yahya Saree said on Telegram that any Saudi attack on Sanaa would be met with a “firm and painful” response in the Saudi capital, Riyadh.
Hours later, Saudi Arabia issued alerts for incoming missiles heading for Riyadh and the country’s Eastern Province, a major oil-producing region, but quickly said the danger had passed. The coalition said it had intercepted a series of Houthi-launched ballistic missiles, drones and cruise missiles in multiple areas in the country, including Riyadh and the southern province of Wadi al-Dawasir. Riyadh residents reported hearing loud explosions.
Airlines moved a number of their planes out of Riyadh on Tuesday on the advice of insurers and government officials because of the threat of additional attacks. They needed to transfer the planes to other airports in the country so they can keep flying passengers to their destinations, said Osprey Flight Solutions Chief Intelligence Officer Matthew Borie, whose company advises airlines, insurers and countries on flight threats. This kind of move is common when conflict erupts.
“It’s not abnormal for this to occur especially in this day and age with the types of conflict zone situations that have occurred in the region,” Borie said.
It was unclear whether the Tuesday strike in Yemen was a signal of military escalation or a carefully measured response to recent deadly attacks on the Riyadh airport.
The warning and the attack show “the Saudis’ aims of upping the ante and striking deep in the heart of Houthi-controlled territory while attempting to control the narrative by presenting themselves as more careful and humanitarian actors than the Houthis,” said Adam Baron, a fellow at the Washington-based New America institute.
“It may be a warning — or it may be a sign of things to come," he said.
Saudi Arabia is still scrambling to determine how its air defenses failed to intercept a barrage of missiles and drones fired by the Houthis, including an attack on Riyadh's international airport on Saturday that killed at least 13 people and wounded over 300.
The latest conflict between the Saudis and the Houthis began last month after the rebels seized key areas along the Bab el-Mandeb Strait, a critical waterway for the transport of Gulf oil and other goods at the southern end of the Red Sea off Yemen.
The Saudi-led coalition, backing forces aligned with Yemen’s internationally recognized government, has been trying to retake them.
Saudi Arabia’s Cabinet on Tuesday warned the Houthis they would “face consequences” for their repeated attacks on the kingdom.
“The Kingdom will not allow any threat to its security or to freedom of maritime navigation in the Red Sea and Bab al-Mandab Strait,” the Cabinet said in a statement carried by Saudi state-owned Al-Ekhbariya television. The Bab el-Mandeb is another area key to the flow of oil out of the Persian Gulf.
On Tuesday, Yemen’s interior ministry said in a statement on X that Houthi strikes over the past day on Taiz, a major city in the country's southwest, had killed six people and injured 18 amid ongoing battles in the region.
A commander with the Saudi-backed forces said rebels had fought through fierce resistance to reach the edges of Taiz, and some had entered the city. The fight was now critical for Taiz, which has long been a sought-after prize, he said.
The commander, speaking on condition of anonymity to describe battlefield details, said rebel forces were surprisingly large, and bolstered by medium and short-range ballistic missiles.
That fighting is leading to the large-scale displacement of people and growing shortages of food and other supplies, U.N. spokesman Stephane Dujarric said Tuesday, with cooking gas largely unavailable and food prices that have reportedly risen about 50%.
The coalition commander said the fighting was fiercest over control of the Kahboub mountains, which overlook Bab al-Mandab and Aden, seat of the internationally backed government. The commander said his forces have called for reinforcements.
Earlier Tuesday, the Houthis renewed their warning against using Saudi airspace, Houthi-controlled media reported. Several airlines have suspended service to the kingdom because of the Houthi attacks on airports.
In a statement published by the Houthi-controlled SABA news agency, the Houthi-run foreign ministry referred to Saudi Arabia as the “Kingdom of the Horn of Satan” and said the kingdom “must realize that security, stability, and sovereignty must belong to everyone; otherwise, no one will enjoy them.”
Meanwhile, Egyptian Foreign Minister Badr Abdelatty called for the Houthis to immediately halt attacks on Saudi Arabia.
“There is no justification for these attacks, and they cannot be accepted,” Abdelatty told Iran’s Foreign Minister Abbas Araghchi in a phone call Tuesday.
Abdelatty also called for prioritizing diplomacy and a political solution to the conflict between Iran and the United States to avert “further escalation and instability” in the region, according to the Egyptian readout of the call.
The Saudi-led coalition said earlier Tuesday that three drones had been intercepted north of Riyadh. The Associated Press couldn’t independently verify that claim.
Saudi Arabia has been pushing for the U.S. military to provide more direct support in the fight against the Houthis.
The U.S. has provided intelligence sharing, target identification and planning for a Saudi-led offensive, but has held off on carrying out strikes against the Houthis.
A U.S. intervention could prompt the Houthis to try to halt shipping through the Bab el-Mandeb.
Associated Press writers Sarah El Deeb in Beirut, Samy Magdy in Cairo, Aamer Madhani in Jerusalem and AP Transportation Writer Josh Funk in Omaha, Nebraska, contributed.
A truck loaded with firewood drives through the Al-Basateen neighborhood in Aden, Yemen, Tuesday, Oct. 13, 2026. (AP Photo/Abdulnasser Alseddik)
