LONDON--(BUSINESS WIRE)--Oct 13, 2026--
e.l.f. Brands, part of e.l.f. Beauty (NYSE: ELF), includes e.l.f. Cosmetics, e.l.f. SKIN and e.l.f. Hair, announces the continuation of its partnership with Tottenham Hotspur Women as the Official Back of Shirt Sponsor, coming off of the Women’s team’s most successful season in WSL history.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20261013525570/en/
e.l.f. and Tottenham Hotspur Women are united by a shared ambition: to champion the growth and visibility of women’s football, creating wider access to sport and accelerating pathways for the next generation of leaders.
Last season, e.l.f. created a surprise and delight moment for 180 young girl footballers, giving them the opportunity of a lifetime to meet two Spurs players and former captain and Hall of Famer, Jenna Schillaci. They focused on developing the skills learned on the pitch and how they can apply them to later become successful women leaders in the workforce.
That field exercise complements the broader research e.l.f. released earlier this week in the report, “Girls Who Play Change the Game”. Conducted in partnership with Parity, the study draws on more than 9,500 respondents across the UK, US, Canada and Germany, making it one of the largest and broadest studies of its kind. The study reveals 95% of Everyday Athletes* say they learned at least one professional skill through sport, with the most common skills learned that support them in their careers being teamwork, performing under pressure, communication, discipline, perseverance and adaptability.
The study demonstrated Everyday Athletes are nearly 50% more likely to hold leadership roles at work. That’s why e.l.f. is doubling down on keeping girls in the game and opening doors from the locker room to the boardroom.
“We’re proud to continue our partnership with Tottenham Hotspur Women to force multiply visibility, access and opportunity for women in sports. Together, we’re using our loudspeaker to champion these incredible athletes, connect communities and help change the game for the next generation,” said Patrick O’Keefe, Chief Integrated Marketing Officer, e.l.f. Brands.
“Too many girls leave sports just as they’re building the skills that can shape their futures. Our research shows Everyday Athletes are nearly 50% more likely to hold leadership roles at work—and in the UK, 36% more likely to have negotiated their salary, the biggest gap of any country we studied. We want to disrupt that trajectory by keeping girls in the game, democratizing access to the playing field and opening more doors from the locker room to the boardroom.”
“Our partnership with e.l.f. brings together two disruptors in their respective spaces, united by a shared ambition to challenge convention and drive the women’s game forward,” said Ryan Norys, Chief Revenue Officer, Tottenham Hotspur. “The first year of the partnership was underlined by the progress of our Women’s team on the pitch, and together we will continue to champion the women’s game and create unmatched experiences for our supporters.”
Throughout the 2026-2027 season, Tottenham Hotspur Women and e.l.f. will continue to deliver unique experiences, innovative content and community initiatives.
Tottenham Hotspur Women is part of a long list of e.l.f.’s empowering.legendary.female. partnerships from leagues including National Women’s Soccer League (NWSL) and the Professional Women’s Hockey League (PWHL) to athletes including Billie Jean King, NWSL player, Jess Carter and professional race car driver Katherine Legge.
*women who play sports for at least three years before the end of secondary school and now work full time.
About e.l.f. Brands
e.l.f. Brands, part of e.l.f. Beauty (NYSE: ELF), includes e.l.f. Cosmetics, e.l.f. SKIN and e.l.f. Hair, and is fueled by a mission to make the best of beauty accessible and a purpose to make the world a better place for every eye, lip and face. Purpose led and results driven, e.l.f. Beauty is a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. As a bold disruptor with a kind heart, e.l.f. Brands's superpowers are delivering universally appealing, premium-quality products at affordable prices that are vegan, e.l.f. clean and double-certified by Leaping Bunny and PETA as cruelty-free. e.l.f. Brands are proud to have products made in Fair Trade Certified™ facilities. Learn more at www.elfcosmetics.com.
e.l.f. sponsors Tottenham Hotspur Women for 2026-2027 season.
Iran appears to be targeting vessels conducting ship-to-ship oil transfers around the Strait of Hormuz, according to a military institute. Meanwhile, the Saudi-led coalition launched new airstrikes on Tuesday on Yemen’s Houthi-held capital, Sanaa, according to Houthi-run broadcaster Al Masirah and residents.
The strikes followed a coalition spokesman’s warning urging residents to evacuate the area. A spokesman for the Iran-backed rebels warned that any attack on Sanaa would draw a “harsh and painful” response against the Saudi capital.
Here is the latest news from the Middle East on Tuesday. Read our full coverage here.
Iran appears to be targeting commercial vessels conducting ship-to-ship oil transfers in and near the Strait of Hormuz in order to try to undermine vessels’ ability to move energy through the strait, the Institute for the Study of War said Tuesday.
Iran may be developing its anti-ship missile capabilities, the U.S.-based think tank said in a post on X.
The U.K.’s Maritime Trade Operations Centre posted on X Monday that at least three vessels had been attacked by unknown projectiles in the strait a day earlier. There were no immediate claims of responsibility.
But Mohsen Rezaei, secretary of Iran’s top security body, told state TV on Saturday that Iranian forces were striking an average of five “smuggling ships” every night.
Rezaei appeared to be referring to U.S. efforts to guide oil shipments through the strait before the oil is transferred to larger tankers waiting in the Gulf of Oman.
Iran told British Ambassador Hugo Shorter on Tuesday that it could “seriously reconsider” bilateral relations unless the U.K. provides evidence linking Tehran to an alleged plot at the U.S.-run military air base RAF Fairford, Iran’s state broadcaster reported.
British Prime Minister Andy Burnham has said that the apparent plot was “almost certainly” directed by Iran’s Revolutionary Guard.
The Islamic Republic of Iran Broadcasting, said the ambassador was informed of Tehran’s protest over what it called Britain’s “irresponsible and destructive approach.”
“The British government must provide documents and evidence supporting its accusations against Iran,” Iran’s Foreign Ministry said.
The move came as MI5 chief Ken McCallum said Tuesday that Iran was seeking to target military sites in Britain and that the suspected September plot at RAF Fairford was “not unique.”
McCallum, who leads the U.K.’s domestic security service, said Tehran is seeking to intensify its attacks in Britain beyond its traditional targets, Iranian opponents of the Islamic authorities. That has included arson attacks on Jewish sites that Britain says were carried out by Iranian proxies.
Police have arrested seven men in the investigation into the alleged plot on the airbase, which has been used by American bombers to strike Iran, but all have been released on bail and no one has been charged.
Dozens of Israeli soldiers spilled from armored vehicles onto the streets of the West Bank city of Ramallah on Tuesday, raiding the offices of Palestinian charities and civil society organizations that Israel has long suspected of maintaining ties to militants and political factions.
The Union of Palestinian Women’s Committees and Addameer Prisoner Support and Human Rights Association were both among the groups targeted, officials with the organizations said. Soldiers could be seen carrying files from one office, and they fired tear gas to disperse Palestinian journalists filming them.
Ramallah is the administrative capital of the Palestinian Authority, and the raids underscored its shrinking autonomy under Israeli occupation, despite being the internationally recognized government of the occupied territory. The Palestinian Health Ministry reported two injuries, including a 14-year-old boy wounded in the upper thigh by Israeli gunfire. Several other people were treated for tear gas inhalation, the ministry said. The Israeli military did not respond to questions about the raid.
Farther north in the occupied territory, Prime Minister Benjamin Netanyahu said Israeli troops would remain in the Tulkarem refugee camp and rejected calls to allow its residents to return. Palestinians fled the camp in 2025 as the Israeli military carried out a widespread crackdown against West Bank militants.
“These are not residents, these are terrorists,” Netanyahu said in a video released Tuesday by his office during a visit to the nearby camp.
The Saudi-led coalition carried out new airstrikes Tuesday on Yemen’s Houthi-held capital, Sanaa, according to Houthi-run broadcaster Al Masirah and local residents.
The strikes came shortly after a coalition spokesman urged residents to evacuate the area for their safety. Witnesses in Sanaa reported hearing explosions, but it was not immediately clear what was hit.
Earlier, Gen. Yahya Saree, a spokesman for the Iran-backed rebels, warned that any attack on Sanaa would draw a “harsh and painful” response against the Saudi capital.
The exchange of threats comes as Saudi Arabiainvestigates why its air defenses failed to intercept a barrage of missiles and drones fired by the Houthis. An attack on Riyadh’s international airport on Saturday killed at least 13 people and wounded more than 300.
Two weeks out from Israeli national elections, U.S. President Donald Trump again declined to say if he would endorse a candidate.
“We haven’t even thought about it,” he said. “Well, we may, I may be doing something,” he added, but provided no details.
The elections are the first since the Hamas-led Oct. 7, 2023 attack, and the war in Gaza. The outcome threatens to end the career of Netanyahu, Israel's longest-serving prime minister. He is the only senior figure from Oct. 7 still in power, making the Oct. 27 election in many ways a referendum on his leadership.
This report will be updated throughout the day as new developments emerge.
A displaced Yemeni child sits under a tree as families gather to receive aid at the Al-Fallahine displacement camp in Dar Saad district, Aden, Yemen, Monday, Oct. 12, 2026. (AP Photo/Abdulnasser Alseddik)
A displaced Yemeni woman sits beside mattresses distributed at the Al-Fallahine displacement camp in Dar Saad district, Aden, Yemen, Monday, Oct. 12, 2026. (AP Photo/Abdulnasser Alseddik)
Displaced Yemeni children sit in a vehicle as families gather to receive aid at the Al-Fallahine displacement camp in Dar Saad district, Aden, Yemen, Monday, Oct. 12, 2026. (AP Photo/Abdulnasser Alseddik)
