SINGAPORE, Oct. 14, 2026 /PRNewswire/ -- For 63 years, The Coffee Bean & Tea Leaf® has celebrated coffee and tea made your way. Now, the brand is turning up the creativity with Make It Yours — a 63rd Anniversary campaign inviting customers to embrace their individuality, experiment with flavor and make every cup their own.
The Coffee Bean & Tea Leaf® was founded in 1963 with the belief that everyone deserves to find their own flavor. Make It Yours is the 2026 expression of that founding ethos. Everyone has their own coffee and tea rituals, preferences, and quirks — and this campaign celebrates that personal connection, fusing CBTL's heritage of craft with exciting new flavor combinations that customers can make uniquely theirs.
"Make It Yours" will unfold across three phases:
Kindling Brand Love
The campaign opens by placing the people who have shaped The Coffee Bean & Tea Leaf® at the heart of the celebration. Loyal customers, baristas and creative collaborators are invited to share personal stories and cherished memories, exploring their unique relationships with the brand.
Global artists are also joining the celebrations — sharing their favorite brews, personal stories and the unexpected places they find creative inspiration. From a familiar cup to in-store sparks of creativity, these stories illuminate how The Coffee Bean & Tea Leaf® becomes part of each person's own creative journey. When you Find Your Flavor, it becomes more than what you drink — it becomes a source of inspiration.
Sharing The Love
The campaign then invites a new generation to show what Make It Yours means to them, with creators and influencers sharing their own #MakeItYours stories across social platforms.
Whether it's a classic drink, a personal go-to order, or an On The Rocks creation built from a uniquely personal combination of Crème Crowns, Espresso Shots and Flavor Boosts — there is no single right way to Make It Yours. CBTL's 63rd Anniversary is a celebration of the freedom to choose, customize, experiment and create something entirely your own.
Celebrating Together
The campaign culminates by bringing the entire Coffee Bean & Tea Leaf® community together — inviting guests to create and share their own Make It Yours stories. Through social storytelling and in-store activations, guests can celebrate their personal CBTL rituals, discover the craft behind the brand, and create new memories of their own.
Celebrating 63 Years
The celebration does not stop at the cup. Throughout the campaign, customers can get their hands on a collection of limited-edition artist-designed 63rd anniversary merchandise — including patches, keychain straps and tote bags — all designed to be personalized and truly made their own.
When craft meets creativity, the possibilities are endless. Find Your Flavor and Make It Yours.
Keep up with the campaign on:
US Instagram Page
Malaysia Instagram Page
https://cbtl.com/makeityours
About The Coffee Bean & Tea Leaf®
Headquartered in Asia and a proud member of the Jollibee Group, The Coffee Bean & Tea Leaf® is a modern, global specialty coffee and tea house. With a legacy that began in Southern California in 1963, The Coffee Bean & Tea Leaf® now operates in over 1,200 locations across more than 20 countries. We source the finest coffees and teas from local communities and then handcraft every beverage to bring out the freshest flavors. As the creator of The Original Ice Blended®, we continue to innovate to enable people everywhere to enjoy the classics as well as new flavors, both in our cafés and at home.
For more information, visit https://corporate.thecoffeebeanandtealeaf.com.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
The Coffee Bean & Tea Leaf® Celebrates 63 Years with Make It Yours
PHU QUOC, Vietnam, Oct. 14, 2026 /PRNewswire/ -- If the ideal Australian holiday looks less like a rushed checklist and more like an immersive, 14-day slow travel escape wrapped in raw natural beauty, authentic cultural vibes, and endless outdoor exploration, a new tropical sanctuary awaits. Nestled perfectly in the vibrant Marina Complex precinct of Vietnam's stunning paradise island, AMÉRYS Hotel Phu Quoc has officially announced its grand opening scheduled for the first day of November, 2026. Custom-designed around the captivating concept of "Ocean Warmth", the property delivers exactly what mindful Aussie travellers crave: effortless relaxation, deep connection with nature, and pristine, uncompromised safety for the kids.
Spacious Sanctuaries Built for the Long Haul
Reflecting its philosophy of "Designed for Togetherness," AMÉRYS features 113 wave-inspired rooms and coastal suites ranging from light-filled Superior setups to expansive multi-bedroom configurations tailored for multi-generational families. Each sanctuary is crafted with vast breathing space, allowing families to spread out, read a book on the balcony looking over Marina Square, and share slow mornings together. Crucially for parents, rooms incorporate child-safe rounded corners, secure balcony and corridor railings, and barrier-free pathways ensuring absolute safety for both children and seniors.
Authentic Eco-Adventures & Ocean Conservation
Phú Quốc island is an outdoor lover's playground, and AMÉRYS functions as the ultimate basecamp for sustainable exploration. Stepping out of the resort, guests can easily lean into authentic local experiences—from trekking through lush national park trails to kayaking past hidden mangrove forests.
True to the eco-conscious spirit of Australian travellers, the hotel's strategic partners offer meaningful opportunities to connect with local nature. Families can join marine conservation initiatives, coral reef restoration education, or wildlife workshops. It is a brilliant way for kids to learn about protecting fragile tropical ecosystems while having the absolute time of their lives.
Total Peace of Mind at Azuria Kid Club & Wellness
For parents to genuinely switch off, the little ones need to be engaged in a space that is both thrilling and utterly safe. Step into the 500-square-metre Azuria Kid Club located on the first floor. Every square inch of this dedicated kids' wonderland—themed creatively around "Sand"—is fitted with certified, high-standard safety equipment and supervised by expert staff. It features an indoor mini-cinema, intellectual mini-games, and an integrated movement zone with slides. While the children are busy with safe sensory play, parents can slip away to the Les Sens Spa for a holistic Japanese-style thermal therapy or experience the authentic hot-cold sauna rituals.
Useful Information for Australian Travellers
- Transit & Visas: Phu Quoc Island operates as a Special Economic Zone, granting a 30-day visa exemption for all direct international arrivals. Convenient connection flights from Australia transit smoothly through Ho Chi Minh City (SGN) or Hanoi (HAN) into Phu Quoc International Airport (PQC), located just a short drive from the resort.
- Grand Opening Perks: Multi-day packages starting from 2,600,000 ++ VND per room/night include daily buffet breakfast for two, free stays for children under 7, a 15% discount on À La Carte dining, and full access to both the Azuria Kid Club and Les Sens Spa
At AMÉRYS, managed by the prestigious Private Palace Hotels Group from Germany, the vibe is entirely informal, inspiring, and focused on a slow, mindful coastal lifestyle. It is the flawless balance of outdoor excitement and peaceful, worry-free relaxation.
AMÉRYS Hotel Phu Quoc
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Eco-Luxury Meets Peace of Mind: AMÉRYS Hotel Phu Quoc Debuts as the Ultimate Coastal Escape for Australian Families
