SEOUL, South Korea, Oct. 15, 2026 /PRNewswire/ -- CLASSYS Inc. (KOSDAQ: 214150), Korea-based global medical aesthetics company CLASSYS officially launched its at-home beauty device brand, SHURINK HOME, in the U.S. on October 6, with ZAP PORE SHOT now available on Amazon and TikTok Shop.
The U.S. launch follows strong early success in Korea and Japan. ZAP PORE SHOT surpassed 6,000 pre-orders ahead of its Korean launch and ranked No.1 in the Beauty Device category during Qoo10 Japan's Mega Wari, demonstrating strong consumer demand even before its global expansion.
As K-beauty continues to shape global beauty trends, interest is expanding beyond Korean skincare products to the K-Clinic experience and the technologies behind Korea's advanced aesthetic treatments. SHURINK HOME was created to bring this next wave of K-Clinic innovation into consumers' everyday skincare routines — translating professional aesthetic technology into effective, easy-to-use solutions for the home.
What sets SHURINK HOME apart from conventional beauty devices is where its technology begins. The brand is backed by CLASSYS' 19 years of medical aesthetics expertise and the technology behind SHURINK, Korea's No.1 HIFU lifting device brand, known globally as Ultraformer.
Today, CLASSYS technologies are used in approximately 7.9 million treatments worldwide each year — equivalent to one treatment every 3.9 seconds. This global scale reflects nearly two decades of experience developing technologies used by medical aesthetic professionals around the world.
Rather than starting with consumer marketing and building technology around it, SHURINK HOME starts with the aesthetic technology and expertise CLASSYS has accumulated through professional medical devices. It translates that foundation into at-home beauty devices designed to deliver visible and measurable results consumers can experience for themselves.
CLASSYS currently provides energy-based aesthetic devices across more than 80 countries, with cumulative device sales expected to surpass 50,000 units this year. The launch of SHURINK HOME represents the company's expansion from professional medical aesthetics into the global consumer beauty market.
ZAP PORE SHOT: Advanced Pore Care Powered by K-Clinic Technology
The brand's first U.S. launch, ZAP PORE SHOT, is a multi-target at-home pore care device designed to address three common pore concerns — excess sebum, loss of firmness, and uneven skin texture — with a single handheld device.
At the core of ZAP PORE SHOT is SHURINK HOME's proprietary PoreSync™ Wave Technology, which combines electroporation, micro-vibration, and LED technology. In a five-minute session, the device delivers approximately 37,500 micro-vibrations and 2.7 million precision pore shots.
The device is designed to be paired with SHURINK HOME skincare such as ZAP PORE BLUE PEPTIDE SERUM, creating an integrated at-home routine that combines beauty technology with targeted skincare.
The brand's technology-driven approach is supported by clinical testing. In a four-week clinical study conducted by P&K Skin Research Center, using the device with the brand's Toning Booster Shot Ampoule showed a 324% greater improvement in the appearance of pore area compared with applying the ampoule by hand, according to CLASSYS.
SHURINK HOME Accelerates Global Expansion
Building on its momentum in Korea and Japan, CLASSYS plans to establish SHURINK HOME in the U.S. through Amazon and TikTok Shop, supported by localized content, creator partnerships, and digital marketing designed to reach beauty consumers directly.
The U.S. launch marks the beginning of SHURINK HOME's broader global expansion. Leveraging CLASSYS' existing medical aesthetics network, the company plans to expand the brand beyond North America into Europe, Latin America, and the Middle East, while continuing to build its portfolio of at-home beauty devices and complementary skincare products.
"The U.S. launch of SHURINK HOME marks the beginning of bringing CLASSYS' 19 years of technology and expertise, built alongside medical aesthetic professionals around the world, into consumers' everyday lives," said Joon Oh Yoon, CEO of CLASSYS. "Building on the momentum we have established in Korea and Japan, we will accelerate our global expansion and develop home beauty into a key new growth engine for CLASSYS, extending the global competitiveness we have built in the B2B medical aesthetics market into the B2C consumer market."
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Korea's No.1 Clinic Device, Shurink(Ultraformer), Brings SHURINK HOME to the U.S.
New "DISCOVER" Channel Connects Global Shoppers with Curated Brands and Distinctive Products from China
SINGAPORE, Oct. 15, 2026 /PRNewswire/ -- Taobao Tmall World ("Taobao") today announced a comprehensive upgrade to its cross-border shopping experience, expanding direct access worldwide to curated stores and products from China known for their quality, distinctiveness, and originality. Taobao has identified a trend in cross-border demand for Chinese goods, from seeking "low prices" to prioritizing "distinctiveness" and "quality." To meet this evolving need, Taobao is leveraging its catalog of over 3 billion products available for cross-border purchase and its trusted official logistics network. On the supply side, Taobao is combining AI with human curation through a four-criteria selection framework – Quality, Distinctiveness, Price Competitiveness, and Service – to establish the "Taobao Curated Supply System", which systematically identifies distinctive, well-made stores and products and recommends them to cross-border shoppers on an ongoing basis. At the same time, the app is refining its recommendation algorithms, enhancing AI shopping assistants, and launching the new "DISCOVER" channel to spotlight distinctive brands.
Kicking off with the Double 11 Festival, Taobao is partnering with popular actor Zhang Linghe to promote to cross-border shoppers worldwide the six refreshed experiences of the "Everything and Anything" brand following its comprehensive upgrade: QUALITY, TASTE, LIFESTYLE, TRENDY, SMART, and SURPRISE. This move leads cross-border e-commerce from traditional "shelf-based search" into a new era of "discovery-driven shopping."
Global Demand for Original Chinese Brands Keeps Heating Up
Riding the "Quality and Distinctiveness" Wave, Taobao Unveils Six Refreshed User Experiences
In recent years, original Chinese products and content, including designer toys, dramas, animation, and games, have captivated global audiences. Many international travelers use the Taobao app the moment they arrive in China, ordering unique finds and having them delivered directly to their hotels. This growing demand for discovering distinctive "original Chinese brands and products" that are hard to find locally continues to gain momentum in many different ways. Taobao has also observed a clear shift in cross-border shopping preferences: from price-driven purchases to those centered on quality, distinctiveness, and personal taste. During the 2025 Double 11 Festival, the number of cross-border users choosing higher-priced items increased significantly, with high-value shoppers (spending over RMB 500 per order) growing by 10% year-on-year. The data shows that cross-border consumers are moving beyond basic availability and affordability toward a higher standard: "buying quality and buying distinctive."
Ye Tian, General Manager of Taobao Tmall World, said: "The core value of Taobao is anchored in a cross-border catalog of over 3 billion products offering quality at competitive prices, reinforced by trusted cross-border logistics and localized services we have been building in individual markets over time. This ecosystem empowers cross-border users to fulfill diverse lifestyle needs and express personal style through shopping. Responding to users' increasingly evolving expectations, we have launched an upgrade across six refreshed user experiences this year—spanning a curated supply system built on the four criteria of quality, distinctiveness, price competitiveness, and service, in-app feature enhancements, the new DISCOVER channel, advanced AI shopping assistants, a redesigned user interface for cross-border shoppers, and upgraded cross-border logistics. Every critical touchpoint in the cross-border shopping journey has been refreshed. We invite users everywhere to open the Taobao app now and experience the joy of discovery-driven shopping on 'Everything and Anything' firsthand."
Responding to the global trend, Taobao strengthens the "Everything and Anything" brand value globally, meeting users' needs in each market for more personalized, more joyful everyday exploration and discovery. The six refreshed user experiences are defined as follows:
- QUALITY: Enjoy Trusted Quality on Taobao.
- TASTE: Shop Stylish Designs on Taobao.
- LIFESTYLE: Embrace Diverse Lifestyle on Taobao.
- TRENDY: Catch the Viral Trends on Taobao.
- SMART: Upgrade to a Smarter Life on Taobao.
- SURPRISE: Discover Unexpected Finds on Taobao.
More than Choice, Value and Local Service: Discover Exclusive Products on Taobao
New Curated Supply System Brings China's Signature Stores to the World
Taobao's strength in product selection is powered by China's comprehensive and agile manufacturing supply chain and its vibrant merchant ecosystem. Cross-border users can already buy over 3 billion products on Taobao, spanning apparel and accessories, home and furniture, smart electronics, pet supplies, designer toys, sports and outdoor products, and more – meeting everyday needs while serving niche interests and fast-moving trends. This delivers Taobao's signature "Everything and Anything" promise: whatever you need, always within reach.
With this brand experience upgrade, Taobao is further strengthening its supply of distinctive stores and products, making it easier for cross-border users to discover well-made and well-designed stores from China. Building on existing breadth, efficiency and price advantage, Taobao has applied its four criteria - quality, distinctiveness, price competitiveness, and service – and integrated AI-driven selection with human expertise to build a systematic curation framework. From the vast catalog, it has unearthed over 4,000 original-brand stores and 6 million curated products, creating a distinctive selection of products for cross-border shoppers. Through dynamic updates and always-on recommendations, users need only open the Taobao app to instantly find quality goods, new trends, and distinctive items rarely seen in their local markets.
From Shelf-Based Search to the Joy of Discovery
Taobao "DISCOVER" Channel Is Live — Curated Finds, Premium Quality, Endless Joy
The all-new DISCOVER channel is now live. Built on the Taobao Curated Supply System, it organizes distinctive stores and products into 15 themed categories – women's fashion, women's footwear, menswear, furniture, toys, stationery, pet supplies, fitness, and automotive accessories, among others – tailored to the categories, interests and lifestyles cross-border users love most. Powered by an upgraded personalization algorithm, the channel surfaces stores and curated items upon entry. Users can explore brands' signature aesthetics, hero products, and brand story, effortlessly finding pieces that match their personal style and taste.
Note: The DISCOVER feature is only available on the Chinese version of the Taobao app. The multilingual version does not support this function.
Taobao is also continuing to refine its AI shopping assistant suite, including AI Try-On, AI Virtual Makeup, AR Room Placement for furniture, Voice-Search-by-Hold, and AI Pet Care Guides. These tools help users judge sizing, how pieces coordinate, and how large furniture will look in their space, removing friction from buying certain categories online. Taobao will also roll out more than 30 AI Lifestyle Experts covering topics such as styling and baking. Through in-depth conversation, these AI experts help users pinpoint their true needs and cut through choice overload, helping them find products that better meet their needs amidst a vast catalog.
Regarding localized content, the Taobao app regularly publishes local topic series such as "Taobao NowWear," "Taobao Trend," and local rankings, weaving product discovery into the topics local shoppers are already buzzing about and bringing the shopping experience closer to everyday needs.
Taobao Official Logistics: A Comprehensive Upgrade for Seamless Global Delivery
On-Time Delivery with Loss/Damage Compensation • Flat-Rate Shipping for Bulky Items • Easier Local Return Experience
Since 2016, Taobao has continuously invested in cross-border infrastructure, culminating in a direct-shipping network covering 20 markets by 2025, with free shipping introduced in select markets. This year, Taobao Official Logistics takes another step up, elevating the user experience through three core pillars - GUARANTEE, CONVENIENCE, and ASSURANCE – to deliver a trustworthy and highly predictable journey for cross-border users.
- GUARANTEE: Taobao's official logistics guarantees cross-border users both transparent costs and stable delivery times — a dual certainty. Depending on market conditions, Taobao offers tiered delivery commitments such as 1-, 3- and 6-day options, so Taobao's specialty goods arrive on the scheduled date at the agreed shipping cost.
- CONVENIENCE: Simpler, within-reach cross-border logistics — one-tap direct shipping, end-to-end parcel tracking, and flat-rate direct shipping for bulky items across 10 markets worldwide. And Taobao Official Logistics now offers door-to-door delivery and installation in Hong Kong, China. Singapore has already reached a milestone of free shipping on large furniture, significantly lowering the barrier to using cross-border logistics.
- ASSURANCE: Taobao promises compensation for any lost or damaged parcel, backed by one-stop platform customer service that assists users throughout the process. The Local Returns service is further upgraded in 13 markets, so more cross-border users can return items conveniently nearby.
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Taobao Upgrades 6 Refreshed Experiences for Cross-Border Users
Taobao Upgrades 6 Refreshed Experiences for Cross-Border Users
Taobao Upgrades 6 Refreshed Experiences for Cross-Border Users
