KUALA LUMPUR, Malaysia, Oct. 16, 2026 /PRNewswire/ -- Most brands start with a product. infinité started with a problem. The new Malaysian brand made its debut at HIPSALONS, Menara KEN TTDI, Kuala Lumpur, with its first two products: the infinité Anti-Dandruff Scalp Renewal Shampoo (300ml) and the infinité Scalp Renewal Serum (90ml). Built on the philosophy of "Ingredients With Intention", infinité takes a deliberately different approach to personal care: start with a real problem, understand it deeply, and develop a product in which every ingredient has a clear reason for being there.
Limitless by name, intentional by design
infinité, pronounced in-fi-ni-TAY, is named for a simple belief: problems never stop, and neither will the brand. The name stands for no limit to the problems infinité takes on, and no boundary to where it takes them. Scalp is where it begins; infinité is the name for everything that follows.
A question that became a problem statement
infinité began with a simple question from Dato' Sri Idris Jala, President and Chairman of PEMANDU Associates: "Why can't I find a shampoo that works as an anti-dandruff, nurtures healthy hair and is a conditioner?" Dandruff affects around half of adults worldwide¹, yet many people move from one product to the next without lasting relief. The team treated the question the way PEMANDU approaches every challenge: as a problem statement to understand, define and solve. The result was infinité's first product, designed for those seeking a holistic scalp-care solution.
Before a single ingredient was chosen, the team undertook a detailed diagnostic of the problem. It examined the root causes of dandruff, from excess oil to the Malassezia yeast and a weakened scalp barrier. It benchmarked 311 anti-dandruff products on the Malaysian market, reviewed the evidence behind each candidate active, and analysed more than 500 consumer videos to understand how people describe and experience dandruff, including flakes, itch, oiliness and the realities of living in a warm, humid climate. The conclusion was simple: the product should not be built around a marketing claim. The formula itself had to do the work.
"When our Chairman asked that question, we didn't hear a product request," said Larvin Rengasamy, Managing Director, Aeternia Sdn. Bhd. "We heard a problem statement. 'Ingredients With Intention' is our answer: every ingredient earns its place, we tell you what's inside and how much, and we keep the routine to the steps the scalp actually needs."
We rarely talk about it. So we listened. Dandruff may be common, but living with it is personal. Research has linked it to poorer mental health, appearance anxiety and lower quality of life². For some, it means managing an itchy scalp through long, humid days under a hijab. For others, it means the self-consciousness of visible flakes, the demands of daily styling, or wondering what repeated product use is doing to their scalp. And for a growing number of ingredient-conscious consumers, choosing scalp care means looking past marketing claims to understand what each ingredient is there to do.
Different lives. Different concerns. One shared need: scalp care that fits into everyday life, takes the problem seriously and gives people greater clarity about what they put on their scalp. That is where infinité begins: Ingredients With Intention.
Ingredients With Intention: three commitments
- A reason for every ingredient. Every ingredient has a role the brand can explain.
- What's inside, and how much. infinité publishes the percentages of its headline actives, giving consumers greater visibility into what they are actually putting on their scalp.
- A routine kept short. Two products, one simple scalp ritual: cleanse, then replenish.
A scalp-first ritual: cleanse, then replenish
Step 1: infinité Anti-Dandruff Scalp Renewal Shampoo (300ml). A gentle cleanser for oily scalps, made for everyday use, with Triple Action Care for dandruff control, sebum balance and scalp barrier support. Its headline actives include:
- Piroctone Olamine — 0.7% for dandruff control
- Ceramide Complex — 0.5% for scalp barrier support
- Niacinamide — 2.0% for scalp care and barrier support
- Menthol — 0.7% for a cooling feel
- Peppermint Oil — 0.7% for freshness and cooling
Supporting ingredients, including Zinc PCA, Tea Tree Leaf Oil, D-Panthenol and Sodium Hyaluronate, help balance oil, soothe the scalp and add hydration, while a built-in conditioning system leaves hair feeling smooth and less frizzy.
Step 2: infinité Scalp Renewal Serum (90ml). A lightweight, targeted leave-on serum, applied to the scalp after washing and designed to extend scalp care between washes. Its Dual Renewal Complex combines barrier-supporting and biome-balancing actives:
- Niacinamide — 4.0% for scalp care and barrier support
- Ceramide Complex — 0.5% for scalp barrier support
- Piroctone Olamine — 0.5% for dandruff control
- Prebiotics — 1.0% to support a balanced scalp microbiome
- Sweet Almond Protein — 1.0% for conditioning
- Menthol — 0.3% for a cooling finish
The formula is further supported by Centella Asiatica and Dipotassium Glycyrrhizate, two soothing ingredients selected to help calm and comfort the scalp, complementing the serum's broader focus on scalp renewal and barrier support. Applied directly to the scalp after washing, the serum is designed to be left on, no rinsing required.
Together, the two products create a deliberately simple ritual: Cleanse + Replenish. Two products. No unnecessary steps. From transforming nations and businesses to building a consumer brand infinité is owned and developed by Aeternia Sdn. Bhd., a PEMANDU Capital portfolio company focused on consumer-led product innovation and brand development.
Both infinité products were developed in Malaysia, combining consumer insight by Aeternia and formulation expertise and local manufacturing by Intramiles Sdn Bhd, a halal- and GMP-certified manufacturer, in which PEMANDU Capital acquired a majority stake in March 2026.
The team developed infinité using PEMANDU Group's 8-Step Big Fast Results Methodology©, moving from a clearly defined problem to evidence, and from evidence to a solution for an issue affecting more than two billion people worldwide. Built on the Group's experience in turning ambition into action, the approach took infinité from a single question to a fully developed Malaysian consumer brand within months.
"Big Fast Results starts with a clear goal and the discipline to make it happen. We brought that approach into a space we experience personally as consumers. With infinité, we saw an opportunity to bring together consumer insight, Malaysian manufacturing expertise and purposeful product development to create products we would be proud to use ourselves," said Leon Jala, Group CEO, PEMANDU Group of Companies.
The first chapter
At today's launch, media and guests experience the brand through product demonstrations, scalp scans and hair-wash sessions at HIPSALONS.
"A seed is small by design. Its potential is not," said Larvin. "Dandruff is the first problem infinité sets out to solve. It will not be the last."
Scalp care is where the brand begins. Dandruff is the first problem it has chosen to solve. The philosophy is intended to go much further: every future product should begin with a real consumer pain point, followed by the same discipline of understanding the problem, choosing ingredients with purpose and making a promise the formula can support.
Behind the brand stands the strength of PEMANDU Associates and PEMANDU Capital. Aeternia benefits from the Group's transformation expertise, strategic support and wider business network. Born in Malaysia and built for Southeast Asia, infinité's ambition is to work with the Group's global network to bring the brand to everyone, everywhere.
Price and availability
- infinité Anti-Dandruff Scalp Renewal Shampoo (300ml): RRP RM108
- infinité Scalp Renewal Serum (90ml): RRP RM122
- Complete Scalp Renewal Set (Shampoo + Serum): RRP RM230 (introductory offer: RM199 until 31 October 2026)
Available now on TikTok Shop and Shopee Malaysia. Learn more at infinitemy.com and follow @infinite_mys on Instagram and TikTok.
About infinité
infinité is a self-care brand built on "Ingredients With Intention": every product is designed to solve a real pain point, with every ingredient chosen for a role the brand can explain. Its first range, the Anti-Dandruff Scalp Renewal Shampoo and Scalp Renewal Serum, is developed and manufactured in Malaysia. infinité is a brand of Aeternia Sdn. Bhd., a PEMANDU Capital company.
About PEMANDU Group
PEMANDU Group is a diversified nation-building platform originating as a delivery unit under the Malaysian Government. Building on its legacy in national transformation, the Group has broadened its nation-building mandate from advising governments worldwide on policy and delivery to transforming major corporations and investing in and scaling SMEs. Across these activities, PEMANDU Group drives measurable impact, sustainable growth and long-term economic value - underpinned by a motto to deliver Big Fast Results while raising transformational leaders along the way.
Notes to editors
¹ Borda, L.J. & Wikramanayake, T.C. (2015). Seborrheic Dermatitis and Dandruff: A Comprehensive Review. Journal of Clinical and Investigative Dermatology, 3(2).
² Chan, C.S., Smith, T., He, Z. & Garter, C. (2024). The Sequelae and Moderators of Influence of Dandruff on Mental Health Among Mainland Chinese Adults. Clinical, Cosmetic and Investigational Dermatology, 17, 1333–1346.
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PEMANDU Group's first consumer brand, from Aeternia Sdn. Bhd., a PEMANDU Capital portfolio company, debuts with a Malaysian-made shampoo and serum that publish the percentages of their headline actives.
