140th Canton Fair Amplifies Visibility for Hundreds of Product Debuts, Connecting Innovation with Global Demand

GUANGZHOU, China, Oct. 19, 2026 /PRNewswire/ -- The 140th Canton Fair opened on October 15 and will be held in three phases. Over 700 New Collection events will take place, representing a 15% increase from the previous session. To share these innovations with a broader audience, the fair has introduced a range of initiatives designed to enhance product visibility and facilitate business connections.

Canton Fair New Collection Gallery Debuts

A dedicated Canton Fair New Collection Gallery has been introduced for the first time at the 140th Canton Fair. Located near the high-traffic platform connecting Area A and B, the gallery is divided into three sections: a product display area, a digital interactivity area and a business matching area.

Together, these sections create an integrated platform that combines product showcase and commercial matchmaking. The setup enables buyers and exhibitors to connect more efficiently, supporting on-site trade discussions and demand matching throughout the event.

Exhibition Meets Livestreaming

To help global buyers stay updated on emerging opportunities in real time, the Canton Fair is combining its physical exhibition with livestreaming programs. A series of featured broadcasts will highlight exhibition tours, product demonstrations and new product launches across a wide range of industries.

By extending product showcases beyond the exhibition floor, these livestreams provide international buyers with convenient access to the latest innovations and market trends regardless of their location.

Theme Release Events

The fair also hosts daily New Collection Theme Release events at the central platform between Area A and B. During Phase 1, featured themes include smart living appliances, service robots, low-altitude smart inspection, smart electronics, precision tools and green energy storage. These sessions provide exhibitors with additional opportunities to present newly launched products and engage directly with buyers from around the world.

As the Canton Fair continues to evolve alongside global trade, its expanded launch platforms, digital engagement initiatives and business matching services reflect a growing commitment to helping innovative products gain market exposure and accelerate commercial opportunities. By creating more touchpoints between exhibitors and buyers, the fair is bolstering a 70-year history as a gateway for international business collaboration in China and a leading product innovation showcase.

For more convenient attendance, please click here for pre-registration:
https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

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140th Canton Fair Amplifies Visibility for Hundreds of Product Debuts, Connecting Innovation with Global Demand

ADELAIDE, Australia, Oct. 19, 2026 /PRNewswire/ -- Budget Direct, Australia's most awarded insurer, underwritten by leading insurance group Auto & General, today started serving customers from Adelaide, marking a significant investment in South Australia.

A new facility in the CBD, commencing operations today, will initially house a dedicated service team of approximately 50 staff, focused on providing great customer service. This team will support all Auto & General policies, including Budget Direct customers and valued partner brands.

In early 2027, the business will continue to grow and move to a permanent site with capacity for up to 300 employees.

Adam Crane, CEO Insurance Australia at Auto & General, emphasised the strategic importance of this expansion. "Opening our new office in Adelaide is a clear demonstration of our commitment to our customers in South Australia and across the country," said Mr Crane.

"We're thrilled to be investing in the local economy, creating valuable, long-term job opportunities, and contributing to Adelaide's future growth. This move allows us to enhance our service capabilities and deepen our connection with the community."

Relocating to Adelaide to lead the establishment of this new team is Ashley Wright, General Manager for the South Australian operations. "It's an exciting time to be in Adelaide, building a fantastic new team that will play a vital role in delivering outstanding service to our customers," said Mr Wright.

"Our focus is on providing a seamless and supportive experience for policyholders, and I am particularly proud to be connecting with local talent and creating new career pathways here in South Australia."

This expansion underscores Budget Direct's dedication to its growing customer base and its ongoing efforts to provide employment opportunities within Australia.

The new office is testament to the company's long-term vision and belief in the potential of Adelaide to support its national operations.

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Budget Direct Sets up in Adelaide, Boosting Local Employment and Customer Service