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One of ASEAN's Largest Japanese F&B Exhibitions Returns for Its 14th Edition

Business

One of ASEAN's Largest Japanese F&B Exhibitions Returns for Its 14th Edition
Business

Business

One of ASEAN's Largest Japanese F&B Exhibitions Returns for Its 14th Edition

2026-10-19 11:53 Last Updated At:13:35

SINGAPORE, Oct. 19, 2026 /PRNewswire/ -- Food Japan 2026, ASEAN's premier exhibition for Japanese food and beverage (F&B) products, technology and services, officially opened today for its 14th edition. The three-day exhibition continues to serve as a key platform connecting Japanese producers and suppliers with buyers across ASEAN, while showcasing Japan's rich culinary heritage, regional specialities and evolving F&B innovations.

This year, 188 exhibitors from 39 prefectures and Singapore are participating, bringing together an expanded range of products and solutions for the foodservice, hospitality, retail, wholesale and consumer markets. Prefectural and themed pavilions feature Tokachi (Hokkaido), Aomori, Tohoku, Ibaraki, Tokyo, Kanagawa, Fukui, Himeji (Hyogo), Sakaiminato (Tottori), Kagawa, Ehime, Fukuoka, JAPAN SOY SAUCE ASSOCIATION, Japan Dairy Industry Association, the Small and Medium Enterprise Agency, Sake & Spirits and Wellness Food (Kyushu), offering visitors an opportunity to discover the distinctive flavours and products of different regions across Japan.

New Categories Reflect Changing Consumer Demand

Food Japan 2026 introduces and expands several categories that reflect the changing needs of consumers and the F&B industry.

For the first time, Pet Food takes a dedicated spotlight, showcasing Japanese pet food products and solutions for the growing pet care market. The exhibition also places a stronger focus on Halal-certified products, supporting Japanese suppliers looking to meet the dietary requirements and preferences of consumers across Southeast Asia and other international markets.

Visitors can also explore a diverse selection of health and wellness products, gluten-free offerings, plant-based products, beverages, sake and spirits, as well as innovative food technologies and eco-friendly packaging solutions. Together, these offerings highlight how Japanese producers are responding to evolving consumer preferences around health, sustainability, convenience and quality.

More Opportunities to Discover, Taste and Connect

Beyond product showcases, Food Japan 2026 offers visitors opportunities to experience Japanese food and beverage products through interactive tastings, live demonstrations and B2B business meetings with exhibitors.

The specially designated OMAKASE STAGE will also host a series of themed masterclasses and educational sessions. Highlights include a sake masterclass for industry professionals led by a renowned expert, alongside seminars by speakers from Japan's leading dairy manufacturers.

These activities provide buyers and industry professionals from retail, wholesale, foodservice and hospitality with opportunities to discover new products, gain market insights and connect directly with Japanese suppliers.

"We are proud to present an expanded range of products new to the Singapore market, themed around Japan's regions and diverse industries, frozen foods made with innovative freezing technology, as well as new categories such as pet food and halal-friendly and halal-certified products," said Mr. Masanao Nishida, Director of OJ Events Pte Ltd. "Food Japan 2026 provides a unique opportunity to experience the diversity of Japan's regional cultures and culinary offerings, while creating meaningful business connections between Japanese suppliers and the wider ASEAN market."

Strengthening Japan–ASEAN F&B Connections

Food Japan 2026 is made possible with the support of the Japan Council of Local Authorities for International Relations (CLAIR), Embassy of Japan in Singapore, Japan External Trade Organization (JETRO), and the Ministry of Agriculture, Forestry and Fisheries (MAFF). The organisers also extend special gratitude to the Singapore Tourism Board (STB) for its continued support since the planning stage.

Marking its 14th edition, Food Japan 2026 brings together the best of Japan's culinary traditions with emerging products, technologies and market opportunities. As a gateway between Japan and Southeast Asia, the exhibition continues to provide a platform for businesses to discover new products, connect with suppliers and explore new opportunities in the region's dynamic F&B market.


Scene from last year’s Food Japan

Food Japan 2026 Information

Opening Hours:

Trade: 22 - 23 October, 10.00am–5.00pm

Trade & General Public: 24 October, 11.00am – 4.30pm

Address: Suntec Convention and Exhibition Centre, Level 4, Hall 404, 1 Raffles Boulevard, Suntec City, Singapore 039593

For more information, please visit: www.oishii-world.com 

About Food Japan

Food Japan is an annual event that serves as a bridge between Japan and ASEAN, providing valuable opportunities for business collaboration and knowledge exchange. The event showcases classic Japanese ingredients, high-quality seasonal produce, unique prefecture specialities, as well as innovative technology and machinery.

About Food Japan Executive Committee
The Food Japan Executive Committee, part of OJ Events Pte Ltd, is led by professionals with a strong track record in organising leading trade shows across various sectors, including food and beverage (F&B). The company was founded to support Japanese enterprises seeking to expand into international markets by providing effective sales and marketing platforms for their products and services. Food Japan is one such platform dedicated to the F&B industry.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

One of ASEAN's Largest Japanese F&B Exhibitions Returns for Its 14th Edition

One of ASEAN's Largest Japanese F&B Exhibitions Returns for Its 14th Edition

LONDON, Oct. 19, 2026 /PRNewswire/ -- Hakluyt, the global strategic advisory firm for businesses and investors, is delighted to announce the appointment of The Honourable Julia Gillard AC, former prime minister of Australia and current chair of Wellcome, to its international advisory board.

Julia Gillard is one of Australia's most prominent political leaders and an influential figure in global health. She began her career at the law firm Slater & Gordon, where she became a partner, before moving into politics as chief of staff to the premier of Victoria. Elected to the Australian House of Representatives in 1998, Julia served as deputy prime minister from 2007 to 2010, and then as prime minister of Australia from 2010 to 2013 – the first woman to hold the role.

Julia currently serves as chair of Wellcome, the UK-based global charitable foundation focused on improving health through science. She is also patron of the Campaign for Female Education (CAMFED), the inaugural chair of the Global Institute for Women's Leadership at King's College London, and patron of Beyond Blue, a mental health charity in Australia.

Chaired by Lord William Hague, Hakluyt's international advisory board includes senior leaders from across business, government and academia, who support the firm's global connectivity and expertise.

Lord Hague said: "I am delighted to welcome Julia to Hakluyt's international advisory board. She brings first-hand experience of government decision-making that will be of great value to the firm, and her work at Wellcome gives her a global perspective on science, innovation and health, as well as the partnerships needed to tackle some of the world's most pressing challenges."

Julia Gillard commented: "I am excited to be joining Hakluyt's international advisory board. Having had the privilege of serving in public office at the highest level, I have seen how critical sound judgement is in periods of uncertainty and change. I look forward to working with William and my fellow advisory board members to support Hakluyt's clients and the firm's continued growth."

Thomas Ellis, Hakluyt's managing partner, added: "I am thrilled that Julia is joining Hakluyt's international advisory board. She combines exceptional government experience with a deep understanding of the forces shaping economies and societies around the world. As a highly respected voice on leadership questions and many global trends and issues, she brings a distinctive perspective that will strengthen the advice we provide to our clients."

This appointment is effective immediately.

Notes to editors:
Hakluyt is a strategic advisory firm that works with corporate leaders and investors around the world on their most important commercial issues. For more information on the firm, please visit www.hakluytandco.com

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Julia Gillard joins Hakluyt's International Advisory Board

Julia Gillard joins Hakluyt's International Advisory Board

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