TURIN, Italy--(BUSINESS WIRE)--Oct 19, 2026--
Reply [EXM, STAR: REY] is among the first NVIDIA partners in the world to achieve the “ Physical AI Specialization ” within the NVIDIA Partner Network (NPN), in recognition of its expertise in developing and deploying AI-driven robotics and digital twin solutions for real-world operating environments. The specialization was awarded following a technical assessment covering a customer implementation, solution architecture, certified OpenUSD expertise and Reply’s development roadmap.
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Physical AI is becoming increasingly relevant in manufacturing, warehousing and logistics as companies move beyond isolated automation projects. As robotic systems take on more complex tasks, they need to interact reliably with changing environments, existing software and operational workflows. Reply addresses this by combining robotics, digital twins, spatial computing and AI to connect virtual simulation with real-world operations.
A current example is Roboverse Reply’s work with Otto Group and NVIDIA on an AI-driven virtual control system for robotic orchestration. At the Hermes Fulfilment logistics centre in Loehne, Germany, Roboverse Reply created a high-fidelity digital representation that provides the foundation for Otto Group’s “Robotic Coordination Layer”. The solution connects autonomous mobile robots from different manufacturers with fleet-management systems and the central warehouse management system. Using NVIDIA Omniverse and NVIDIA Isaac, new warehouse layouts, robotic systems, and AI-driven workflows can be simulated and validated before the deployment. This enables faster integration of new robotic fleets, reduces the risks associated with testing in live operations, and provides a blueprint for extending intelligent robotic orchestration to additional Otto Group locations.
“Physical AI requires more than an individual model or technology. It brings together simulation, robotics, sensor data and software engineering within an architecture designed for real operating environments,” said Filippo Rizzante, CTO at Reply. “This specialization recognizes our ability to integrate these elements and strengthens our collaboration with NVIDIA as we support clients in moving Physical AI from experimentation to operational deployment.”
As an official Service Delivery Partner within the NVIDIA Partner Network, Reply combines NVIDIA technologies with Roboverse Reply’s expertise in robotics, reality capture, digital twins and sensor integration to support enterprise clients across the full lifecycle of Physical AI projects – from simulation and AI training to system integration, production rollout and scaling. By connecting virtual development with physical operations, this approach helps companies introduce robotics more systematically, reduce implementation risks and extend successful solutions across sites and complex industrial environments.
Reply
Reply [EXM, STAR: REY, ISIN: IT0005282865] specialises in designing and implementing solutions based on new communication channels and digital media. Structured as a network of highly specialised companies, Reply supports leading European industrial groups in sectors such as Telco & Media, Industry and Services, Banking and Insurance, and Public Administration, helping define and develop business models enabled by new paradigms such as AI, Cloud Computing, Digital Media, and the Internet of Things. Reply’s services include Consulting, System Integration, and Digital Services. www.reply.com
Reply is among the first NVIDIA partners in the world to achieve the “Physical AI Specialization” within the NVIDIA Partner Network (NPN), in recognition of its expertise in developing and deploying AI-driven robotics and digital twin solutions for real-world operating environments.
BELGRADE, Serbia (AP) — Serbia 's university students have led mass anti-corruption protests for nearly two years. Now they have a more ambitious goal: to beat the Balkan country's powerful populist leader Aleksandar Vucic in the early parliamentary election this weekend.
The former authoritarian president is looking to return as prime minister after the Oct. 25 vote and extend his right-wing party's 14-year rule. Serbia's youth movement, which already rattled the populists during the protests, is the only one standing in the way.
The stakes are high and so are tensions. Vucic's Serbian Progressive Party, or SNS, and the youth-backed Students' List are believed to be running close, making the outcome uncertain and fueling fears of possible violence.
After marching and cycling through Serbia, the students' final campaign rally in Belgrade is expected to draw tens of thousands of people on Thursday.
Here is a look at how the students became a key player in the election:
Unlike high school students in France who are rallying for better education, Serbia's student movement started out as a struggle for justice after a train station tragedy in the country's north killed 16 people in November 2024.
The students' call for accountability for the deaths, which they blamed on rampant corruption, found widespread support. Protests spread, forcing a government collapse and rattling Vucic.
Psychology professor Aleksandar Baucal says the students' drive is rooted in the fact that “their generation grew up in a society that is deeply unjust.”
“They realized that if they gave up, they would give up on their lives,” said Baucal, an early supporter of the students who is now on their election ticket. “This has made them an opponent who can’t give up.”
Two years on, the students have become a well-organized political force, resilient to government crackdowns and widely popular among Serbia’s 6.4 million voters. The students claimed on Sunday that their meetings are being monitored and that authorities plan new detentions.
Their secret, the students say, lies in the movement's democratic ways and solidarity that is completely opposite to Vucic's populist dominance.
“It has been important for us to dismantle the personality cult," Vukasin Djinovic, a student from the northern city of Novi Sad, told The Associated Press.
The students support "democracy, tolerance and respect for everyone's opinion,” he added.
In practice, the movement has no leader or leaders, not even a spokesperson. They say they are all equal, regardless of what part of Serbia they come from or what faculty they are studying at. All important decisions and plans are discussed and voted on in a myriad of so-called plenums, or faculty assemblies, across the country.
It's a stark contrast to Vucic’s one-man rule during his tenures as either president or prime minister over the past 12 years. Acting as an anonymous movement, the students have proven an elusive and slippery adversary for the veteran politician who easily outmaneuvered his opponents in the past.
Vucic has pushed hard against the students with detentions, accusations of anti-state activities and alleged surveillance.
But supporters such as Baucal believe all that pressure “gave the students additional strength and resilience.”
The students chose their Students' List election ticket through proposals and a vetting process that took place at all universities across the country.
Their candidates for the 250-member Parliament include a few familiar faces, along with little-known teachers, professors, experts, athletes, farmers and artists.
The idea, Djinovic said, is to change a government that he said is “plagued by corruption and mafia,” and rebuild democratic institutions, including independent media, so that a free and fair election can be held in the future.
The Students' List has also come up with plans for an economic and social revival.
“We are afraid but we managed to overcome that because we know what we are fighting for,” he said. “All the violence and repression from the regime ... is actually a symbol of their fear.”
Vucic has campaigned fiercely since he resigned as president last month to pursue his bid to become prime minister again. He has accused his opponents of plans to steal the populists' election victory even as his ruling party controls the election authorities and the judiciary.
Vucic's SNS party has been accused in the past of election irregularities, including pressuring and bribing voters and inflating voter lists — accusations it has denied.
International election monitors and the European Union have expressed concern about the safety and fairness of the upcoming vote. Analysts fear that both sides could claim victory on election night, and that Vucic would not concede defeat if he loses.
“Students have shown clearly that they are the force, both as a generation and politically, that can bring about a change,” said Aleksandra Krstic, from Belgrade's Faculty of Political Sciences. “That is what gave people hope, that it can be different after 14 years of the Serbian Progressive Party regime."
But, Krstic added, “we all fear extreme violence."
University students print T-shirts with the number “3,” which identifies the Students’ List ticket on the ballot, and the slogan “Students are winning,” on the main pedestrian street in downtown Belgrade, Serbia, Wednesday, Oct. 14, 2026. (AP Photo/Darko Vojinovic)
Supporters of Serbia's populist leader Aleksandar Vucic leave after a pre-election rally of the ruling Serbian Progressive Party (SNS) ahead of early parliamentary elections in Novi Sad, Serbia, Friday, Oct. 16, 2026. (AP Photo/Darko Vojinovic)
Students, political candidates and citizens hold a replica of the "Victor" monument, a symbol of Belgrade, and carry signatures for the "Student list - Students win" to the Republic Election Commission towards participation in the upcoming parliamentary elections, in Belgrade, Serbia, on Sept. 14, 2026. (AP Photo/Darko Vojinovic)
Psychology professor Aleksandar Baucal listens to questions during an interview with The Associated Press, in Belgrade, Serbia, on Oct. 13, 2026. (AP Photo/Darko Vojinovic)
University students talk with citizens on the main pedestrian street in downtown Belgrade, Serbia, on Oct. 14, 2026. (AP Photo/Darko Vojinovic)
