NEW YORK--(BUSINESS WIRE)--Oct 19, 2026--
A pioneer in thematic investing, Global X Management Company LLC (“Global X”) today premiered the largest advertising campaign in its history to announce the launch of a refreshed brand and a transformed website.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20261019631694/en/
“Running in parallel, the brand uplift and digital transformation were delivered by a small but dedicated team in just nine months,” explained Christopher Adams, Global X’s Chief Marketing Officer. “The brand defines our story and the website brings it to life. Now we’re sharing them with the world by launching the most expansive integrated media campaign in our history.”
Prior to launching both projects, the firm conducted interviews with more than 700 financial advisors and retail investors, over 30 internal stakeholders, and nearly a dozen clients. The results amounted to deep, data-driven insights bridging product, content, and design.
An industry challenger, Global X was founded in 2008 with a mission to empower investors with unexplored and innovative solutions. Today its line-up of 120 funds spans disruptive technology, equity income, and commodities as well as thematics and core.
Website transformation
Designed to reach both advisors and individual investors, the site features:
“The new site was built with one goal in mind – making it faster and easier for advisors and individual investors to find the information that matters to them. The result is a cleaner and more flexible site that excels at showcasing our funds and our content,” Adams said.
Brand refresh
The firm had three objectives when strategizing about how to refresh its brand:
“Global X’s in-house design team reimagined the nearly two-decade-old firm’s branding, ultimately developing a boldly fresh visual identity that remains instantly familiar,” Adams noted.
Media campaign
Launching this month, the new advertising campaign will run across the print and digital versions of influential newspapers and magazines along with podcasts, social media, and streaming TV. Global X also plans to employ digital billboards – the second time in two years it has used out-of-home advertising.
About Global X
Global X is a member of Mirae Asset Financial Group (Mirae Asset), a global leader in financial services, with $801 billion in assets under management worldwide as of May 31, 2026. Mirae Asset has an extensive global ETF platform ranging across the U.S., Australia, Brazil, Canada, Colombia, Europe, Hong Kong, India, Japan, Korea, and Vietnam.
Global X new campaign: Innovation Yields Opportunity.
Global X new campaign: Innovation Yields Opportunity.
Global X new campaign: Innovation Yields Opportunity.
SAN FRANCISCO (AP) — Given the way Golden State defended Angel Reese and Allisha Gray down the stretch in the WNBA Finals opener, Atlanta coach Karl Smesko was determined to find a way for the Dream to be more active and get better scoring chances in Game 2 on Monday night so his team doesn't go home facing a daunting 2-0 hole.
“I just think we have to create better shots in this game,” he said.
The swarming, in-your-face defense that carried the Valkyries to a No. 2 seed in their second season in the league was on full display in a 68-64 win Saturday — and coach Natalie Nakase challenged her team to be even more fierce defensively to dictate the tempo in Game 2.
“Looking forward to our best four quarters of defense,” Nakase said. “It will be today, it better be.”
Dream players met to discuss how they could improve their handling of various situations that came up in Game 1.
“Everybody's had a great attitude, they've all kind of pulled together,” Smesko said. “They know how important Game 2 is. These games come fast, you have to get over the disappointment of Game 1, learn from it and then try to give your best effort to win Game 2 and make the series even.”
Golden State's Tiffany Hayes, who hit her face on the court late in Game 1, was cleared to play. The veteran guard, who played her first 10 seasons for Atlanta, went down while trying to make a steal and was on the floor with 2:38 remaining before walking off the court to the locker room.
“Everyone's good to go tonight,” Nakase said.
The hope for the Dream was that Gray would be at full strength physically and ready to start. Smesko heard from the star forward she was feeling good. She returned in the series opener after being sidelined for the last two games of the Dream's semifinal sweep of the New York Liberty because of a finger injury.
Gray didn't score in the fourth quarter Saturday, when the Dream shot 2 for 19 and scored eight points over the final 10 minutes. Reese scored all of her 14 points before halftime.
“Don't let her touch it,” Nakase said of Reese. “That could be that easy. But she's a tough coverage, even when she has the ball she drives with force so it's just making sure we're taking away the shot that she wants but also it's going to be team base anyway.”
See AP’s full WNBA coverage here
Golden State Valkyries and Warriors owner Joe Lacob, middle, watches with Warriors president and chief operating officer Brandon Schneider, middle left, and Warriors head coach Steve Kerr during the second half of Game 1 of the WNBA basketball finals between the Golden State Valkyries and the Atlanta Dream, Saturday, Oct. 17, 2026, in San Francisco. (AP Photo/Jeff Chiu)
Golden State Valkyries forward Gabby Williams celebrates after Game 1 of the WNBA basketball finals against the Atlanta Dream, Saturday, Oct. 17, 2026, in San Francisco. (AP Photo/Jeff Chiu)
Golden State Valkyries guard Kaitlyn Chen reacts after scoring against the Atlanta Dream during the first half of Game 1 of the WNBA basketball finals, Saturday, Oct. 17, 2026, in San Francisco. (AP Photo/Jeff Chiu)
Golden State Valkyries guard Tiffany Hayes (15) celebrates with guard-forward Kaila Charles (6) during the second half of Game 1 of the WNBA basketball finals, Saturday, Oct. 17, 2026, in San Francisco. (AP Photo/Jeff Chiu)
