MELBOURNE, Australia, Oct. 20, 2026 /PRNewswire/ -- Pexar, a smart device brand powered by Lexar, announced that its VivKeep digital photo frames are now available exclusively through JB Hi-Fi Australia, the premier electronics retailer in Australia, in stores nationwide and online. The launch gives Australian families a simple way to keep shared photos on display at home. Anti-Glare, No Subscription Fee, Up to 60 second videos, unlimited photo uploads, families calendar and much more.
Founded in Melbourne in 1974, JB Hi-Fi has more than 200 stores across Australia and is where many Australians shop for their tech.
"Working with JB Hi-Fi brings Pexar to more homes in Australia," said Victor Zhao, Co-Founder of Pexar "With Pexar, you get a top-quality display, more useful app features and no monthly fees. Whether it's for your own home or a gift for someone important to you, a Pexar frame is the best choice."
Photos and a calendar in one frame
Pexar VivKeep frames are built for homes that want more from a digital frame. Through the free Pexar App, family and friends can send photos and videos to the frame from anywhere, and the frame can also display a calendar. There are no subscription fees, and photos are stored on the frame itself.
Three sizes for any room
The 11-inch 2K VivKeep Pro has a sharp, 2000 x 1200 anti-glare touchscreen and comes in Black or Sand. The 15.6-inch VivKeep Starlight adds gallery lighting that glows from behind the display onto the wall, giving each photo a sense of warmth and depth. The 10.1-inch VivKeep is a compact choice for a desk or bedside table. All three work in landscape or portrait. The 10.1- and 11-inch models hold about 40,000 photos, and the Starlight holds about 80,000.
Availability at JB Hi-Fi
The Pexar VivKeep digital photo frames are now available at JB Hi-Fi stores across Australia and through the JB Hi-Fi online store. The 11-inch 2K VivKeep Pro (Black or Sand) is priced at AU$299, the 15.6-inch VivKeep Starlight at AU$499 and the 10.1-inch VivKeep (Black or Grey) at AU$229.
About Pexar
Powered by Lexar, Pexar crafts premium products for life-sharing and creative workflows, from digital displays to precision desktop accessories. Our mission is to eliminate everyday friction with thoughtful innovation and masterfully engineered hardware that goes beyond good enough. For more information, please visit pexar.com, or find Pexar on Instagram, Facebook and YouTube.
Media Contact
Katherine Zhang
Head of Brand & Marketing, Pexar
marketing@pexar.com
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Pexar VivKeep Digital Photo Frames, Powered by Lexar, Now Available at JB Hi-Fi in Australia
Australians crack 6.87 billion eggs a year. Joint health research says we're throwing away the best bit.
SYDNEY, Oct. 20, 2026 /PRNewswire/ -- The paper-thin membrane inside every eggshell has been studied in human clinical trials for joint pain and stiffness. Now it's on supermarket shelves nationwide.
Vitaceuticals combines NEM with MagZorb magnesium glycinate in MagZorb Joint Ease with NEM, available nationally in major supermarkets and pharmacies, and on Amazon. For more information, visit Vitaceuticals' MagZorb Joint Ease page.
Natural eggshell membrane (NEM®) contains collagen, chondroitin and hyaluronic acid, compounds found in healthy cartilage. It has been tested in human clinical trials for more than 15 years.
The most striking result came from a double-blind, placebo-controlled study published in Clinical Rheumatology. [1,2] Adults with knee osteoarthritis took 500 mg of NEM daily. After just 10 days they reported 15.9% less joint pain than the placebo group, and the improvement held at two months. A 2018 placebo-controlled trial found post-menopausal women had less joint stiffness after exercise within a week.
"What stood out to me in the research was how early the change was measured: at day 10," said Sally Tadros, pharmacist and co-founder of Vitaceuticals. "That's a timeframe people can relate to."
The research lands as Australians rethink what's in their medicine cabinet. Current RACGP osteoarthritis guidelines suggest GPs don't offer long-time favourites like glucosamine and fish oil. Meanwhile, 4.1 million Australians live with arthritis, a number projected to hit 5.4 million by 2040. Women are hardest hit, with osteoarthritis about 80% more common in women than men.
"Most people have never heard of eggshell membrane, but it's one of the most interesting ingredients in joint health research right now," said Ms Tadros. "It's been hiding in plain sight in every kitchen, and most of us have been throwing it out with the shells."
Always read the label and follow the directions for use.
References
| [1] The day-10 joint pain result (500 mg NEM vs placebo)
Ruff KJ et al. "Eggshell membrane in the treatment of pain and stiffness from osteoarthritis of the knee: a randomized, multicenter, double-blind, placebo-controlled clinical study." Clin Rheumatol. 2009;28(8):907–914.
DOI: 10.1007/s10067-009-1173-4
[2] The post-menopausal women and exercise stiffness result (2018)
Ruff KJ et al. "Beneficial effects of natural eggshell membrane versus placebo in exercise-induced joint pain, stiffness, and cartilage turnover in healthy, postmenopausal women." Clin Interv Aging. 2018;13:285–295.
DOI: 10.2147/CIA.S153782 |
[1] The day-10 joint pain result (500 mg NEM vs placebo)
Ruff KJ et al. "Eggshell membrane in the treatment of pain and stiffness from osteoarthritis of the knee: a randomized, multicenter, double-blind, placebo-controlled clinical study." Clin Rheumatol. 2009;28(8):907–914.
DOI: 10.1007/s10067-009-1173-4
[2] The post-menopausal women and exercise stiffness result (2018)
Ruff KJ et al. "Beneficial effects of natural eggshell membrane versus placebo in exercise-induced joint pain, stiffness, and cartilage turnover in healthy, postmenopausal women." Clin Interv Aging. 2018;13:285–295.
DOI: 10.2147/CIA.S153782
About Vitaceuticals
Vitaceuticals is an Australian health brand co-founded by pharmacist Sally Tadros, and winner of the Manufacturing category at the 2026 Australian Women's Small Business Champion Awards. vitaceuticals.com.au
NEM® is a registered trademark of Stratum Nutrition.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Vitaceuticals Launches MagZorb Joint Ease with NEM Nationwide
