SHELTON, Conn.--(BUSINESS WIRE)--Oct 20, 2026--
The Wiffle Ball, Inc. today announced the Rose family has acquired the iconic WIFFLE® Ball brand of balls and bats. The transition marks a new chapter for the American company after more than 70 years and three generations of Mullany family ownership.
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"WIFFLE has been an enormous part of our family for three generations, but its impact is felt well beyond our family and Shelton, CT,” said David Mullany, president of The Wiffle Ball, Inc. “WIFFLE has brought recreation, competition and, best of all, fun to millions of people across the country. It has been an incredible source of happiness for our family to know that our life's work has provided so many with good times and lasting memories. The Rose family shares our love of the game and we are excited for them to carry the WIFFLE legacy forward.”
Founded in 1953, WIFFLE has become a staple of American backyards, with its signature yellow bat and white perforated plastic ball connecting generations of families and friends. Under the new ownership, WIFFLE will retain its name, products, Shelton headquarters, employees and commitment to American manufacturing. David and Stephen Mullany will remain involved as advisors, sharing their decades of experience and helping guide the transition.
The new ownership group includes brothers Logan and Carson Rose and their mother, Jordan Rose. Logan will serve as CEO, while Carson will serve as Chief Growth Officer. Jordan, founder of Rose Law Group, brings more than three decades of business experience to the ownership group and will serve as Chairman of the Board. The family also plans to expand WIFFLE's leadership team, bringing in additional expertise to support the company's operations and long-term growth.
"Almost everyone has a Wiffle Ball memory, whether it's a home run derby in a cul-de-sac, turning your backyard into a field or playing at the beach with friends," said Logan Rose, CEO. "It's one of America's great backyard traditions, and for my family, it's always been part of our lives."
Logan and Carson grew up playing WIFFLE before launching Big League Wiffle Ball in their Arizona backyard during the COVID-19 pandemic. The league has since grown into a national sports property with 10 professional teams and games broadcast on ESPN platforms.
"Wiffle Ball is more than a game. It's the definition of pure joy, and we're excited to share that with even more families,” said Carson Rose, Chief Growth Officer.
The acquisition will preserve the familiarity, nostalgia, and sense of tradition that have made Wiffle Ball an enduring part of American summers, while continuing to build the game’s growing reputation as a competitive sport and introducing it to new players, fans, and communities.
WIFFLE will continue operations largely as it does today, serving its existing customers and suppliers. In addition, the Roses intend to explore opportunities to expand the WIFFLE brand into new communities, building a lifestyle around one of America’s great backyard traditions.
Images, video assets, and the full media kit are available for download here.
About Wiffle®
Wiffle® is a family-owned brand and company based in Shelton, Connecticut. The iconic WIFFLE® brand of balls and bats have been manufactured for decades in Shelton, Connecticut building a loyal following among generations of players and fans. Learn more at www.wiffle.com.
Luke Rose, Carson Rose, Logan Rose, Jordan Rose, David Mullany and Stephen Mullany tour the factory in Shelton, CT.
KYIV, Ukraine (AP) — Russia unleashed another missile and drone blitz of civilian areas in Ukraine, killing at least four people, officials said Tuesday, as Ukrainian President Volodymyr Zelenskyy scrambled to ensure more American and European help during a visit to Norway.
U.S. envoy Steve Witkoff, who along with Jared Kushner has tried without success to steer Russia and Ukraine toward a settlement and end the war, was also expected in Oslo, the Norwegian government said. Kushner, who is U.S. President Donald Trump’s son-in-law, will attend the meeting by videoconference.
Norwegian Prime Minister Jonas Gahr Støre and Finnish President Alexander Stubb were due to meet with Zelenskyy in Norway's capital.
With further U.S. support for Ukraine in doubt as relations between Zelenskyy and Trump sour again, the Ukrainian leader said that he spoke with U.S. Secretary of State Marco Rubio, who is on a trip to Asia.
That conversation came after Zelenskyy told a bipartisan group of U.S. lawmakers on Monday that he believes “some political decision has been made to slow down ... support for us.”
Ukraine nearly has run out of American-made Patriot air defense interceptors that it needs to stop Russia’s ballistic missiles, according to Zelenskyy, who has pleaded for Washington to send more. But he said that the Pentagon is delaying the delivery of missiles that other countries have purchased for Ukraine.
Zelenskyy also said that he sought Rubio’s help to ensure that the U.S. continues to share vital intelligence with Ukraine after Kyiv received no, or late, warnings about Russian missile attacks in recent days.
On top of that, Zelenskyy said that speed restrictions were still in place on Kyiv’s use of the military-grade version of U.S. company SpaceX’s satellite internet service, hampering battlefield operations.
Trump has also waived sanctions on Russia, a move which Zelenskyy slammed as helping Russian President Vladimir Putin push on with Moscow’s full-scale invasion, which will hit the five-year mark in February.
Zelenskyy said that he had “a substantive conversation” with Rubio.
“I am grateful for his readiness to help and his clear position,” Zelenskyy said on social media.
With the Russian army held up on the front line, Putin is trying to bomb Ukraine into submission while robbing it of vital U.S. support, Western leaders and analysts say.
European countries, worried by Russia’s plans on the continent, are trying to take up the slack of any falloff in U.S. supplies, but some key assets are American-made.
Four people were killed and 27 others wounded, including children, in Russian missile and drone attacks on the Kyiv region over the past day, regional police said.
Three people were killed and six wounded in the Obukhiv district, where warehouses were damaged, police said. In the Bucha district, one woman was killed and 21 people were wounded, eight of them children, and hundreds of buildings were damaged, according to police.
Russia also attacked energy facilities in Ukraine’s southern Odesa region overnight, causing power outages in some areas, said Oleh Kiper, head of the regional military administration. No one was injured, he said.
The Russian Defense Ministry said in a statement that its forces carried out drone strikes on logistics centers, port infrastructure, and three cargo ships in the port of Reni in the Odesa region. It said another bulk carrier was hit at sea on its way to Odesa.
Meanwhile, air defenses intercepted 136 Ukrainian drones over multiple Russian regions overnight, the Defense Ministry said.
A fire broke out at an unspecified industrial facility in the Tambov region as a result of the attack, Gov. Yevgeny Pervyshov said.
Barry Hatton reported from Lisbon, Portugal.
Follow the AP’s coverage of the war in Ukraine at https://apnews.com/hub/russia-ukraine
A man looks at a body of a man killed in a Russian strike on Chabany, near Kyiv, Ukraine, Tuesday, Oct. 20, 2026. (AP Photo/Dan Bashakov)
Ukrainian President Volodymyr Zelenskyy lands at Oslo Airport, Norway, Tuesday, Oct. 20, 2026. (Stian Lysberg Solum/NTB Scanpix via AP)
U.S. envoy Steve Witkoff lands at Oslo Airport, Norway, Tuesday, Oct. 20, 2026. (Stian Lysberg Solum/NTB Scanpix via AP)
U.S. envoy Steve Witkoff lands at Oslo Airport, Norway, Tuesday, Oct. 20, 2026. (Stian Lysberg Solum/NTB Scanpix via AP)
In this photo provided by Ukraine's 65th Mechanized Brigade press service, soldiers react as they came back after a long time mission on the frontline in the Zaporizhzhia region, Ukraine, Monday, Oct. 19, 2026. (Andriy Andriyenko/Ukraine's 65th Mechanized Brigade via AP)
