Homage Launches Esteem AI to Meet Surging Eldercare Demand Across Asia

AI agents prepare the paperwork behind every care visit. Care teams stay in control of the care.

SINGAPORE, Oct. 21, 2026 /PRNewswire/ -- Homage, the Singapore-founded home care company, today launched Esteem AI, care management software for home care, aged care and disability support providers. Its AI agents handle the paperwork behind each care visit, giving care managers more time as demand for care grows with Singapore's ageing population. Built to run Homage's own services, Esteem AI is already used by more than 50 care organisations, including Home Nursing Foundation, and now becomes a standalone regional business for Homage alongside its care services, with a global rollout to follow.

The launch comes as Singapore's need for care continues to grow. Singapore became a super-aged society this year, with more than one in five citizens aged 65 and above, and the Ministry of Health expects a million seniors by 2030. Every person who needs care brings administrative work along with it.

For many care managers, the work continues after the last visit of the day. Rostering is still largely manual, and one cancelled shift can mean an evening of phone calls. Every visit note and certification has to be ready for an audit. Urgent matters, like a missed visit or a change in a client's condition, can get buried in group chats and inboxes.

Much of this is managed across a rostering tool, a spreadsheet and a shared inbox that were never built to work together. Many care teams want better technology, but it has to meet the same standards of safety and compliance as the care they deliver.

Homage met that problem first-hand when delivering care in Singapore, Malaysia and Australia, and the software it developed in response became the system its own care teams work with every day. As early as 2020, it set out plans for platforms that other care providers and enterprises could use too. Six years on, that system has a name of its own. Homage delivers care. Esteem AI is the software that runs it.

"When we started Homage, I knew finding good carers would be hard, and it is," said Gillian Tee, co-founder and CEO of Homage.

 "What surprised me was that everything around the care was just as hard: the notes, the rosters, the forms, the calls to families. Every hour our care managers spent on paperwork was an hour they couldn't spend supporting the carers and families who needed them. Esteem AI is what we built to give that time back, and it has run our services ever since."

Esteem AI runs a care agency's operations in one place, from first enquiry to final invoice. It replaces separate tools with one system for client intake, rostering, workforce management, incidents, customer support, billing, reporting and compliance, and keeps every client's history on a single record.

Homage is also building AI agents within Esteem AI that will take care of the next steps, so that routine work will be handled before it reaches the care managers.

When a visit ends, an agent will draft the note from what the care worker recorded, for the care manager to edit or approve. When a shift is open, it will suggest a suitable care worker based on skills, location, and whether the client already knows them.

When a care worker's certification is about to expire, it will follow up automatically. Routine questions from families and care workers will be answered from the record, and anything needing judgement will be passed to a person with the context attached.

Nothing that affects a client's care or a care worker's schedule happens without a person's approval, and every action is logged.

Today, more than 50 care organisations run on Esteem AI, and more than 90% of them use it as their everyday care management system across various care settings, including home care and facility-based care. In an average month, over 300 care managers rely on it to run their operations.

One of those organisations is Home Nursing Foundation (HNF), an independent charity that has brought nursing and medical care into Singaporeans' homes since 1976.

HNF runs its home personal care operations on Esteem AI and now serves more than 1,000 care recipients each month.

"Esteem has helped us scale our home-based care operations through automated care management and real-time visibility into scheduling and fulfilment," said Dr Christina Tiong, CEO of Home Nursing Foundation.

"These capabilities are especially valuable outside standard office hours, helping us deliver dependable, continuous care without adding administrative strain."

"Care will always be about people," said Tee. "Our AI agents prepare the work, but the decisions stay with care teams, as they always have. We're opening Esteem AI to other care providers because Singapore's care needs are bigger than any one organisation. If the tools we built for ourselves help the whole sector spend more time on care, that's good for every family who needs it."

Homage's care services continue exactly as they are, and clients, families and Care Professionals will see no change.

Esteem AI is available to care providers in Singapore from today, with a global rollout to follow. Care agencies can request a demo at esteemcare.ai.

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About Esteem AI

Esteem AI is agentic care management software for home care, aged care, disability support and community care agencies. Built by Homage from years of running care in Singapore, Malaysia and Australia, Esteem AI brings client intake, workforce management, rostering, incidents, customer support, billing, reporting and compliance into one system. Its AI agents prepare the administrative work behind every care visit, and care teams review and approve every action. More than 50 care organisations operate on Esteem AI today. Esteem AI is a Homage company. Learn more at esteemcare.ai.

About Homage

Homage is a technology-enabled home care company founded in Singapore in 2016. It combines trained and screened Care Professionals with technology to deliver home care, nursing, therapy and health services to older adults and families across Singapore and Australia. Today, Homage has a network of more than 30,000 Care Professionals and has delivered more than a million hours of care, both directly to families and through partner care organisations. Homage is backed by investors including Temasek, East Ventures, Golden Gate Ventures and Jungle Ventures. Learn more at homage.sg.

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Homage Launches Esteem AI to Meet Surging Eldercare Demand Across Asia

Homage Launches Esteem AI to Meet Surging Eldercare Demand Across Asia

Homage Launches Esteem AI to Meet Surging Eldercare Demand Across Asia

Recent coverage in ELLE Italia and Fashion Law Journal explores the Chinese womenswear brand's approach to clothing, from its signature Asymmetric Pants to the relationship between fabric, body and everyday life.

SHANGHAI, Oct. 21, 2026 /PRNewswire/ -- INSIS, the Chinese womenswear brand founded in 2015, brings together tactile materials, considered construction and subtle Chinese influences through its approach to Natural Ease. Recent features in ELLE Italia and Fashion Law Journal, alongside ELLE Italia's coverage of the brand's participation in Venice's The Third Shore, introduce international readers to the ideas and product decisions behind this approach.

For INSIS, Natural Ease begins with the experience of wearing a garment: how a fabric feels against the skin, how a cut accommodates movement, and how a piece fits into different parts of the day. These considerations connect the brand's merino wool knitwear, alpaca-blend outerwear and signature Asymmetric Pants, giving its collections a consistent emphasis on comfort, proportion and individual ways of dressing.

Natural Ease, from fabric to fit

With a core team from the textile industry and a product research and development headquarters established in Shanghai in 2019, INSIS treats material selection as an early design decision. The weight, texture and behaviour of a fabric help determine the garment's shape and construction.

Its Autumn/Winter 2026 collection includes 17.5-micron superfine Australian merino wool knitwear, yak-fibre-and-wool knits, and outerwear combining Suri alpaca with wool. Fine merino wool brings softness to pieces worn close to the skin. Yak fibre contributes warmth, while Suri alpaca adds lustre and fluidity to outerwear. The choice of yarn, blend and construction allows these qualities to take different forms.

Natural Ease also depends on the less visible work of pattern-making. Softened shoulder lines, eased armholes and seamless knitwear address how clothing rests against the body and moves with it. Selected reversible and adjustable pieces offer additional ways to wear a garment as routines and preferences change.

In its interview with INSIS, "Why 'Rooting' in Time Is Fashion's Most Radical Choice," Fashion Law Journal examines how the brand translates its ideas into decisions about materials, development, pricing and fit. The conversation gives practical context to Natural Ease, connecting the feel of a finished garment with the work involved in making it.

Asymmetric Pants and a subtle Chinese influence

The INSIS Asymmetric Pants are a signature expression of this approach. Their off-centre fronts and balanced proportions give everyday trousers a distinctive silhouette, with related designs developed in different fabrics and lengths.

Within this design language, the curved detail of the angled fly front draws inspiration from traditional Chinese architecture. That reference becomes a line in the pattern and a change in the proportions of the garment. Its origin can be understood through the construction, while the trousers remain easy to combine with a contemporary wardrobe.

The INSIS Asymmetric Wide-leg Pants feature an asymmetric wrap front, front pleats and curved side seams in brushed twill. The wider range also includes cotton-linen and wool-blend trousers, adapting the brand's interest in asymmetry to different textures and wearing needs.

This is how INSIS approaches subtle Chinese design: architectural references and an attention to material enter the structure of the clothing. A curve, a fold or an altered proportion can carry cultural meaning through a detail that feels familiar in everyday wear.

Time, Nature and Body

ELLE Italia's feature on INSIS explores the brand through Time, Nature and Body, connecting its approach to materials and construction with the everyday experience of wearing clothes. These ideas give context to Natural Ease: the feel of a fabric, the freedom to move, and the place a garment can hold in a wardrobe over time.

INSIS develops selected styles across seasons, revisiting fabrics, construction and fit. This continuity allows familiar pieces to evolve and gives wearers the opportunity to return to shapes that work for them. Natural Ease extends into this longer relationship with clothing: finding pieces that can accompany changing circumstances without demanding a new wardrobe for each one.

The brand's cultural participation brings these interests into a wider conversation. In September 2026, INSIS took part as a co-creator of The Third Shore's founding event in Venice, where cinema, science, art and craftsmanship came together. ELLE Italia's report on The Third Shore provides the context for that gathering and its exchanges across disciplines.

For INSIS, questions about materials, making and cultural knowledge have a direct connection to clothing. They inform both its product development and its expression, "Clothing, for being, for becoming"—an invitation for wearers to find their own relationship with what they wear.

About INSIS

Founded in China in 2015, INSIS is a womenswear brand with a background in textiles and a product research and development headquarters established in Shanghai in 2019. Its collections bring together Natural Ease, an emphasis on materials and subtle Chinese influences across trousers, knitwear, outerwear and everyday wardrobe pieces.

Explore INSIS clothing and its collections at insis.shop.

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INSIS Brings Natural Ease into Focus Through Materials and Subtle Chinese Design