YeahPay at MAG Singapore: AI Is Redefining the Role of Payment Providers

At MAG Payments Summit Singapore, YeahPay and Fynix demonstrated how AI, payments and merchant services are coming together to support the next generation of commerce.

SINGAPORE – Media OutReach Newswire – 21 October 2026 – AI-driven commerce is pushing payment providers to expand their role beyond transaction processing and connect more closely with merchant operations, according to YeahPay, the international payments brand of Yeahka Limited (9923.HK), at MAG Payments Summit Singapore 2026.

"Consumers are starting to discover products, ask questions and place orders within the same conversation," said David Tay, Global Vice President of YeahPay. "Payment needs to work naturally within that journey, rather than as a separate step that interrupts it. This changes what merchants need from their payment providers."

From AI Assistance to Autonomous Commerce

During the session "Agentic Commerce: From Chat to Checkout," Tay outlined three stages in the evolution of AI-driven commerce:

1. Assist. AI recommends, the consumer checks out as usual.
2. Converse. Discovery, ordering and payment happen inside one conversation, with the consumer confirming each payment.
3. Delegate. An agent completes purchases on its own, within limits the consumer has pre-approved.

While AI-assisted shopping is already widely adopted, conversational commerce is creating new opportunities for merchants to connect customer engagement directly with transactions.

The next stage, where AI agents initiate payments autonomously, will require new capabilities from payment providers, including verifiable agent identities, secure delegated authorisation and payment infrastructure designed to support agent-initiated transactions.

To prepare for this shift, YeahPay is exploring emerging agentic payment protocols, identity verification and delegated authorisation mechanisms. It has also begun proof-of-concept collaborations with international financial institutions to support the next generation of AI-driven transactions.

From Customer Enquiries to Completed Transactions: AI Delivers Real Business Value

The commercial value of this shift is already becoming evident in real-world merchant operations.

Amit Wakharkar, Director of Pre-Sales & Solutions at Fynix, an AI services brand of Fushi Technology under Yeahka, presented an AI-powered conversational commerce solution deployed at Vintage Studio, a Singapore-based beauty business.

Addressing common challenges in the beauty industry, including delayed customer responses, repetitive enquiries and labour-intensive booking processes, Fynix developed a solution that connects customer enquiries, recommendations, appointments and payments.

Through messaging platforms like WhatsApp, customers can interact with an AI agent to enquire about services, receive personalised recommendations, book appointments or purchase prepaid packages. The system automatically generates orders and secure payment requests, integrating with YeahPay's payment capabilities to support transaction completion.

During the pilot, the solution has served 97 customers who made enquiries, with a total of 221 conversation turns were recorded over the past 30 days. Merchants using its AI Shop solution have seen an average increase of approximately 15% in customer repeat purchase rates and a reduction of approximately 30% in new customer acquisition costs.

"Merchants don't need another system that simply answers customer questions. What matters is turning customer interactions into real business outcomes," said Wakharkar. "By connecting AI-powered recommendations, bookings and payments, we can help merchants respond faster, improve enquiry conversion and manage customer relationships more efficiently."

These applications demonstrate how AI is moving beyond customer service to become part of everyday merchant operations, connecting customer engagement, sales conversion and ongoing customer relationship management.

Building Integrated Capabilities for the Next Generation of Commerce

For Yeahka, the evolution of agentic commerce underscores the growing importance of integrating payment infrastructure with merchant software and AI capabilities.

Through YeahPay, the company continues to expand its online and in-store payment capabilities across international markets. Meanwhile, Fynix provides SaaS and AI-powered solutions spanning digital ordering, customer relationship management (CRM) and intelligent customer service.

Together, these capabilities enable Yeahka to address a broader range of merchant needs, from initial customer engagement and payments to ongoing business operations.

"The future of payments is not just about how transactions are completed, but how payments connect with the broader commerce experience," Tay said. "As AI becomes increasingly involved in how consumers discover products, make decisions and complete purchases, payment providers need to bring together secure payment infrastructure, merchant technology and intelligent services."

From conversational commerce applications already deployed in real-world merchant settings to its ongoing development of agentic payment capabilities, Yeahka is extending its role beyond traditional payment processing towards a more integrated merchant services model.

By combining payment infrastructure, merchant operating experience and AI capabilities, Yeahka is well-positioned to respond to evolving consumer expectations and capture new growth opportunities as AI-driven commerce develops across international markets.

Hashtag: #Yeahka

The issuer is solely responsible for the content of this announcement.

About Yeahka

Yeahka Limited is a leading payment-based technology platform, dedicated to creating value for merchants and consumers. The company was listed on the Hong Kong Stock Exchange in 2020 under stock code 9923.HK. Yeahka serves approximately 9.2 million merchants and nearly 1 billion consumers.

About YeahPay

YeahPay is the international payment brand of Yeahka, offering secure, seamless, and efficient digital financial services to global clients, spanning global acquiring, global collection, foreign exchange, global remittance, and beyond. It onboards and acquires for merchants across seven markets, supporting multi-currency processing, local payment methods, and integration options from payment links to ecommerce plugins and platform onboarding.

About Fynix

Fynix, a brand of Fushi Technology under Yeahka, is a global AI service provider to merchants, currently serving clients across Singapore, Malaysia, Vietnam, Indonesia, Japan, Australia, etc., providing store operations, membership management, and payment management.

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YeahPay at MAG Singapore: AI Is Redefining the Role of Payment Providers

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 21 October 2026 – UEM Edgenta Berhad ("UEM Edgenta" or "the Company"), a leading Asset Management and Infrastructure Solutions company, today announced the launch of its inaugural Young Entrepreneurship Programme (YEP), a new initiative developed to identify, train and mentor young entrepreneurs within the Company's vendor ecosystem. The inaugural cohort comprises six vendors from UEM Edgenta's Infrastructure Solutions and Asset Management business ecosystems, marking the start of a structured, multi-phase journey towards operational readiness and long-term business growth.

The six vendors were selected through a rigorous, multi-tiered screening process. Companies were assessed against eligibility criteria centred on youthful leadership and business track record, before undergoing desktop audits, pre-assessments and site visits benchmarked against the Malaysia Business Excellence Framework (MBEF). Vendors demonstrating the required readiness, strategic relevance to UEM Edgenta and potential for sustainable growth were shortlisted for the inaugural cohort.

YEP is designed to build on the success of UEM Edgenta's existing Vendor Development Programme, with a sharper focus on empowering young business owners. The programme aims to develop industry-ready vendors that meet UEM Edgenta's operational and compliance standards, while strengthening their long-term business viability. In doing so, YEP supports the aspirations of Rancangan Malaysia Ke-13 (RMK13) to raise the socioeconomic standing of the rakyat, particularly through youth empowerment, digital innovation, financial inclusion, and Technical and Vocational Education and Training (TVET).

To deliver the training component, the Company has forged strategic partnerships with Institut Keusahawanan Negara (INSKEN) and the Construction Industry Development Board (CIDB) Malaysia. INSKEN will lead training on business model development, leadership, and strategic planning, culminating in an INSKEN certification, while CIDB will provide technical training on tender, contract, and financial management as well as management systems, supporting participants' compliance and competitiveness within the construction and infrastructure industry. These external modules are complemented by internal business training delivered through Edgenta Academy.

Shaiful Subhan, Managing Director/Chief Executive Officer of UEM Edgenta, said the programme reflects the Company's commitment in nurturing a resilient and future-ready vendor base. "As we look ahead, we want to build a supplier ecosystem that is diverse, competitive and driven by capability and performance. We believe opportunities should be earned through commitment, quality and willingness to grow, not simply by how long a company has been in business. A strong supply chain is not built overnight. It is built by investing in people, developing capabilities and creating long-term partnerships that grow together," he said.

Beyond its immediate vendor ecosystem, UEM Edgenta views YEP as a platform to contribute to the broader national agenda of socioeconomic mobility, helping young business owners transform innovative ideas into commercially viable ventures that, in time, create new employment opportunities within their own communities. The inaugural cohort has been intentionally kept small to allow for high-quality, intensive mentorship and customised training. The Company will evaluate the outcomes of this inaugural batch to guide future investment and the potential expansion of the programme to a wider pool of young entrepreneurs in subsequent years.

Hashtag: #UEMEdgenta #UEMEdgentaBerhad #YEP #YoungEntrepreneurshipProgramme

The issuer is solely responsible for the content of this announcement.

About UEM Edgenta

UEM Edgenta Berhad ("UEM Edgenta"), a wholly-owned subsidiary of UEM Group Berhad, is an Asset Management and Infrastructure Solutions company that delivers integrated, end-to-end solutions across the entire asset lifecycle, combining engineering excellence in design, project management and asset consultancy with tech-enabled asset management capabilities to optimise asset performance, efficiency and resilience.

With operations across Malaysia, Singapore, Indonesia, Taiwan, the United Arab Emirates and the Kingdom of Saudi Arabia, UEM Edgenta supports the reliable and sustainable performance of critical assets, including healthcare facilities, transportation networks and industrial infrastructure.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **