Teradyne Robotics and Sereact Partner to Scale Physical AI Solutions for Retail and Logistics

BERLIN--(BUSINESS WIRE)--Oct 21, 2026--

Teradyne Robotics – the company behind Universal Robots and Mobile Industrial Robots – and Sereact, a pioneer in physical AI for robotics, today announced a new, official partnership to accelerate industrial AI solutions in retail, logistics and manufacturing.

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Through this partnership, Sereact's physical AI platform, Cortex, runs robot arms from Universal Robots to give retailers and logistics providers a proven way to automate unstructured tasks such as returns handling and piece-picking.

Together, the companies have already shipped hundreds of UR robots in dual-arm systems to live customer sites across Europe.

Jacob Pascual Pape, Chief Commercial Officer of Teradyne Robotics, said:

“Physical AI only matters when it performs in real-world operations, and that is where Universal Robots has always been at home. Our robots are built for the AI era: open, connected and proven through more than 100,000 industrial deployments. That is why Sereact has chosen our platform,” he said. “When combined with Sereact's Cortex, the joint solution handles mixed goods, unknown items, and varied packaging. This has moved well beyond the demo or pilot stage with the technology now usefully deployed at real customer sites. Our technologies are a natural fit and through our partnership we will scale these AI-powered solutions fast across applications, industries and markets.”

To serve the rapidly growing demand, Sereact this summer opened a US HQ in Boston, Massachusetts, to also bring the joint solution to North America.

One model, many applications

The Sereact and Teradyne Robotics solutions deliver impact across a variety of critical logistics and manufacturing use cases, including returns handling, store replenishment, piece-picking and sortation, order induction, machine tending, bin consolidation, kitting, packing and goods handling.

“Returns, replenishment, kitting: with Cortex, every one of these applications runs on the same production model. One brain serves every robot, with no retraining for each new item or task. And what one robot learns, every robot benefits from,” said Dr. Ralf Gulde, CEO and Co-Founder, Sereact. “Partnering with Teradyne Robotics and its global distribution and integrator network helps us bring that one brain to their customers around the world, accelerating the abilities of retailers and logistics providers to adopt AI-powered automation across their operations.”

Live at NVIDIA GTC Berlin

The companies are marking the partnership with a joint demo at this week’s NVIDIA GTC Berlin 2026. In the NVIDIA booth, Cortex, Sereact's Vision-Language-Action (VLA) model, runs on two Universal Robots UR12e-1300s to show a returns handling applications that is already implemented in live logistics centers.

The deployments are done in collaboration with CEVA Logistics for Zalando, a European technology platform for fashion and lifestyle, connecting 62 million active customers with more than 7,000 brands across 29 markets. At Zalando's fulfillment centers in Greven, Germany, and Świebodzin, Poland, the robots now autonomously process returned fashion items. This is the first phase of a broader initiative to scale returns automation across Europe.

“Returns are one of the hardest jobs in logistics. Returned products almost never arrive in a robot-friendly sequence. Items differ in shape, orientation and packaging, and the mix changes continuously. That is exactly what Cortex is built to handle on the Universal Robots platform,” said Dr. Gulde and adds: ”By rapidly reconditioning returned goods for resale, the solution also helps retailers comply with European Union regulations prohibiting the destruction or landfill disposal of returned merchandise.”

For images of the demo at NVIDIA GTC Berlin and the Sereact solutions featuring Universal Robots, see this image collection.

Powered by NVIDIA technologies

NVIDIA’s technologies are a key part of the Sereact and Universal Robots demo at GTC Berlin. Cortex is trained in NVIDIA Isaac Sim, an open simulation framework, using NVIDIA Cosmos open world models. It is post-trained with reinforcement learning using NVIDIA Isaac Lab frameworkand benchmarked on Teradyne Robotics hardware before any model is deployed. In deployment, Cortex runs on NVIDIA Jetson Thor at the cell where inference must happen at line speed, and on NVIDIA DGX Spark for site-level development, validation and model updates.

Teradyne Robotics also uses NVIDIA computing in its UR and MiR product ranges. Teradyne Robotics are contributing SimReady OpenUSD robot assets to SimReady Central Library on Hugging Face for both Universal Robots and MiR products, helping developers discover and reuse robot models in simulation with less asset preparation.

About Teradyne Robotics

Teradyne Robotics is a global leader in advanced robotics systems, and the destination platform for physical AI.

Its two robotics brands, Universal Robots and Mobile Industrial Robots (MiR), develop collaborative industrial robots (cobots) and autonomous mobile robots (AMRs), respectively, that automate production tasks and the movement of materials across thousands of sites. Teradyne Robotics is headquartered in Odense, Denmark, with offices worldwide.

Teradyne Robotics is a division of Teradyne, Inc. (NASDAQ: TER), a leading provider of automated test equipment and advanced robotics systems. For more information, visit teradyne.com. Teradyne ® is a registered trademark of Teradyne, Inc. in the U.S. and other countries.

About Sereact

Sereact develops Physical AI software that enables robots to grasp, identify and handle objects they have never seen before. Founded in Stuttgart by Dr. Ralf Gulde and Marc Tuscher, the company raised a $116 million Series B in 2026. Customers include Zalando, IKEA, DHL, Rohlik, Arvato, alza.cz, BMW, Mercedes-Benz and Daimler Truck.

For more information, visit: sereact.ai

At Zalando's fulfillment centers in Germany and Poland, Sereact and Universal Robots now autonomously process returned fashion items - the first phase of a broader initiative to scale returns automation across Europe, followed by US expansion. A demo mirroring this task will be showcased at NVIDIA's GTC Berlin conference this week.

Tennessee Titans coach Robert Saleh confirmed Wednesday that defensive tackle Jordan Elliott was released after pulling a gun in the parking lot of the team facility but said it was a "terrible lapse in judgment that I recognize as a call for help more than a criminal act.”

The Titans had announced Tuesday that Elliott was released, saying only that it came after his involvement in an unspecified incident at the team’s facility five days earlier.

A person briefed on the incident told The Associated Press on Wednesday that Elliott had a gun in his car and went to the parking lot to retrieve it after a dispute with another player. The person spoke to the AP on condition of anonymity because the incident is being reviewed.

Elliott's agent, Malki Kawa, could not be reached for comment.

The NFL prohibits league personnel from taking a firearm to club facilities, stadiums and team hotels and on team planes or buses.

The Titans promptly notified the league of the incident involving Elliott, which is being reviewed, the NFL said.

Speaking to reporters, Saleh defended Jordan's character.

“Unfortunately, rules are rules with regard to guns on property, and sometimes it’s far greater than the knee-jerk reaction of kicking somebody when they’re down,” the coach said.

“He’s a good man. Made a terrible, had a terrible lapse in judgment that I recognize as a call for help more than a criminal act,” Saleh added. "He’s never committed a crime in his entire life and he pulled a gun, in the parking lot.”

Right tackle JC Latham, who was involved in the altercation with Elliott on the practice field, called the episode an unfortunate situation.

“I don’t really have too much to say about it," Latham said Wednesday. “There ain’t never been no bad blood between us two. We were here on the summer getting treatment. Before that, we hung out whenever we were in the same city together. We actually had never had an argument leading up to it."

Elliott appeared in five games this season with one start and had 11 tackles. He followed Saleh to Nashville after a two-year stint with the San Francisco 49ers, where he played in 31 games with 29 starts.

The 6-foot-4 defensive tackle was selected by the Cleveland Browns in the third round of the 2020 draft. He spent his first four seasons in Cleveland before signing a two-year, $7 million deal with San Francisco.

Tennessee added him as a free agent in the offseason on a two-year, $8 million deal.

AP Pro Football Writer Rob Maaddi in Tampa, Florida, contributed to this report.

See AP’s full NFL coverage here

FILE - Tennessee Titans defensive lineman Jordan Elliott (95) walks to the locker room at halftime of an NFL football game against the Philadelphia Eagles in Nashville, Tenn., Sept. 20, 2026. (AP Photo/Stew Milne, File)