Offering an unprecedented creative experience with hands-on latest drones and medium-format cameras, an indoor drone flight cage, and 1-on-1 support from multilingual dedicated specialists
TOKYO, Oct. 22, 2026 /PRNewswire/ -- DJI, the global leader in innovative aerial and imaging technology, will announce that SEKIDO Co., Ltd., an authorized domestic distributor, will hold the grand opening of the "DJI | Hasselblad Authorized Concept Store Tokyo Omotesando" in the Omotesando area of Tokyo on Saturday, October 31, 2026. This dual-concept store allows visitors to experience the combined worlds of DJI and Hasselblad, the Swedish premium camera brand boasting over 180 years of history as the pinnacle of medium-format photography.
The store consists of two floors, the first and second floors above ground, bringing together the world's finest imaging technologies, from DJI's latest drones, handheld gimbals, and action cameras to Hasselblad's flagship medium-format digital camera systems. The store features a permanent indoor "Drone Flight Cage" for actual flight and operational experiences. It also offers 1-on-1 personalized consulting by expert staff and a multilingual support system (Japanese, English, and Chinese), strongly backing the expressive activities of all creators from Japan and abroad.
- Background and Aim of Opening: A Permanent Flagship Hub to Meet the Growing Demand for "Real-World Experience and Expert Consultation"
The use of DJI products has been rapidly expanding in the Japanese market across a wide range of fields, including aerial photography, film and commercial production, still photography, and even industrial applications such as surveying and infrastructure inspection.
In recent years, while the demand for high-performance imaging equipment for creators has further increased, many customers have voiced their desire for real-world experiential value, stating, "I want to check the actual operational feel, image quality, and holding grip before purchasing," and "I want to consult professionals to select the optimal equipment for my specific production needs and shooting environments." For highly advanced equipment like drones in particular, it is extremely crucial to verify the intuitive operability and shooting sensation, which are difficult to convey solely through spec sheets and online information.
In response to these changing market dynamics, we decided to open a store in "Tokyo Omotesando," an epicenter of trends and culture. This permanent flagship hub integrates "product experience," "expert consulting," and "experiencing the brand's world view," which cannot be fully covered by online sales and short-term events alone. We aim to create an open creative community space for all visual expressers, from highly sensitive top creators domestically and internationally to entry-level enthusiasts aspiring to begin serious content creation.
- 4 Key Highlights of "DJI Hasselblad Authorized Concept Store Tokyo Omotesando"
1. [Brand Convergence] A Dual-Concept Store to Experience the Worlds of DJI and Hasselblad
"DJI," which develops innovative imaging technologies, and "Hasselblad," which continues to support photographic expression as a historic medium-format camera brand. This is a new, dual-concept official store where the craftsmanship and cutting-edge technology of both brands intersect in a single space. From still images to motion pictures, and from the ground to the sky, we offer an equipment lineup that supports diverse creative activities.
2. [Real Experience] Indoor Drone Flight Cage & Product Touch & Try
On the 1st floor, a dedicated "Drone Flight Cage" is permanently installed, allowing visitors to safely fly and pilot drones. Without worrying about weather conditions or restricted flight areas, you can directly experience the hovering stability, camera operation, and control responsiveness of the latest drones on the spot. In addition, handheld cameras and gimbals such as the Osmo series led by the latest Osmo 360 II and Osmo Pocket 4P, as well as the Hasselblad medium-format cameras on the 2nd floor, are all displayed fully powered on, allowing you to freely pick them up and experience shooting.
3. [Expert Consultation] 1-on-1 Personalized Support System by Dedicated Specialists
Expert staff who are thoroughly familiar with product knowledge and on-site shooting know-how are permanently stationed at the store. We propose the optimal equipment configuration and peripheral accessories tailored to each customer's shooting style, application, and business implementation goals. From comparing products to lectures on initial setup and consultation after introduction, we politely address all questions before and after purchase on a 1-on-1 basis.
4. [Global] Trilingual Support (Japanese, English, Chinese) to Fully Accommodate Inbound Demand
Tailored to the internationally diverse location of Omotesando, not only Japanese but also English and Chinese communication will be supported at the store. We have established a hospitable environment where international tourists and overseas business visitors can experience, purchase, and process tax exemptions for high-end equipment with peace of mind, without feeling any language barriers.
- Floor Guide and Overview of Each Area
Each of the two floors offers independent themes and experiential value.
| Floor | Main Exhibits and Services |
| 1F | [DJI Touch & Try, Sales, and Flight Cage] |
| 2F | [Hasselblad Touch & Try, Sales, and Gallery] |
Floor
Main Exhibits and Services
1F
DJI Area
[DJI Touch & Try, Sales, and Flight Cage]
Latest aerial drones (Mavic series, Air series, Mini series, etc.)
Handheld gimbals and action cameras (Osmo Pocket, Osmo 360, Osmo Action, etc.)
Indoor drone flight cage (Actual piloting experience)
Product consultation by dedicated staff
2F
Hasselblad Area
[Hasselblad Touch & Try, Sales, and Gallery]
Medium-format mirrorless digital cameras (X2D II 100C, 907X series, etc.) and XCD lenses
Hasselblad art gallery (Exhibiting the overwhelming gradation and details captured by medium-format cameras)
Premium lounge and consulting booths for in-depth discussions in a relaxed atmosphere
- Future Outlook: Regular Events and Workshops to Foster a Creator Community
This store will play a role not merely as an equipment sales hub, but as a communication hub where creators can connect, learn, and collaborate.
Following the grand opening, we plan to regularly host shooting workshops led by front-line professional photographers and video creators, drone flight experience seminars, and advance hands-on preview events for new products. Through the enthusiasm and learning opportunities unique to a physical store, we will contribute to the advancement of Japan's creative culture.
Store Overview
| Item | Store Basic Information |
| Store Name (Japanese) | DJI | Hasselblad Authorized Concept Store 東京表参道 |
| Store Name (English) | DJI | Hasselblad Authorized Concept Store Tokyo Omotesando |
| Scheduled Opening Date & Time | Saturday, October 31, 2026 (Grand Opening) |
| Location | 1F & 2F, La Porte Aoyama, 5-51-8 Jingumae, Shibuya-ku, Tokyo 150-0001 |
| Access | 4-minute walk from Exit B2 of Omotesando Station on the Tokyo Metro Ginza, Chiyoda, |
| Business Hours / Holidays | 11:00 - 20:00 (Planned) / Irregular holidays |
| Phone Number | 03-6803-8400 |
| Official Instagram |
Item
Store Basic Information
Store Name (Japanese)
DJI | Hasselblad Authorized Concept Store 東京表参道
Store Name (English)
DJI | Hasselblad Authorized Concept Store Tokyo Omotesando
Scheduled Opening Date & Time
Saturday, October 31, 2026 (Grand Opening)
Location
1F & 2F, La Porte Aoyama, 5-51-8 Jingumae, Shibuya-ku, Tokyo 150-0001
Access
4-minute walk from Exit B2 of Omotesando Station on the Tokyo Metro Ginza, Chiyoda,
and Hanzomon Lines
Business Hours / Holidays
11:00 - 20:00 (Planned) / Irregular holidays
Phone Number
03-6803-8400
Official Instagram
https://www.instagram.com/djihasselblad_tokyo_omotesando/
For details regarding the opening day and related campaigns, please check the store's official Instagram or DJI's official social media accounts.
We sincerely look forward to welcoming you to our store.
| *Please note that all store images featured in this press release are computer-generated (CG) conceptual renderings. The actual design, layout, and specifications are subject to change without prior notice. |
*Please note that all store images featured in this press release are computer-generated (CG) conceptual renderings. The actual design, layout, and specifications are subject to change without prior notice.
About DJI
Since its founding in 2006, DJI has pioneered the civilian drone industry, driving innovation while empowering individuals to take flight for the first time, turning imagination into reality, and continuously revolutionizing professional video production. Today, DJI strives every day with the goal of promoting human advancement and building a better world. With a solution-oriented mindset and genuine curiosity, DJI has expanded its business into fields such as renewable energy, agriculture, public safety, surveying and mapping, and infrastructure inspection. In each of these areas, DJI products create new value and bring unprecedented, fundamental changes to the lives of people around the world.
www.dji.com/jp | facebook.com/dji.jp | twitter.com/djijapan | youtube.com/DJIJapan | instagram.com/dji_japan | www.linkedin.com/company/dji
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Japan's first DJI and Hasselblad Dual-Concept Flagship Store: "DJI | Hasselblad Authorized Concept Store Tokyo Omotesando" to Grand Open in Late October 2026!
