Skip to Content Facebook Feature Image

Off-Road Treasure Hunt: JETOUR's Immersive Test-Drive Experience

Business

Off-Road Treasure Hunt: JETOUR's Immersive Test-Drive Experience
Business

Business

Off-Road Treasure Hunt: JETOUR's Immersive Test-Drive Experience

2026-10-22 18:01 Last Updated At:19:35

WUHU, China, Oct. 22, 2026 /PRNewswire/ -- As road trips and camping grow in popularity, drivers expect off-road vehicles to deliver convenience, comfort, and adaptability across real travel scenarios, not just terrain capability.

On October 21, the 2026 JETOUR Global Technology Experience Day hosted an off-road test drive in Moganshan, Zhejiang. Global media, KOLs, and user representatives drove JETOUR vehicles, including the T2 and G700, through water crossings, gravel, steep slopes, and craters for an immersive demonstration of all-terrain strength and outdoor travel.

From Test Drive to Nature Exploration

Moving beyond the traditional closed track, JETOUR turned a 15-kilometer all-terrain route into an "Off-Road Treasure Hunt," combining exploration, teamwork, and the excitement of the unexpected. "It was a unique test-drive experience that combined driving with outdoor challenges in a really engaging way," said a KOL from Central and South America.

A dedicated campsite brought JETOUR's outdoor capabilities to life through hands-on challenges: flexible storage solutions for outdoor gear, high-power vehicle-to-load (V2L) functionality powering on-site coffee grinding without an external supply, and a simulated fallen-tree road obstruction demonstrating the F700's towing capability for roadside recovery and travel-trailer towing.

Multi-Terrain Tests Prove All-Terrain Performance

At the stream crossing, drivers simply press the X button to activate the 7+X intelligent off-road system, without repeatedly having to assess conditions or manually switch locking modes. Working in tandem, visual AI and chassis sensors switch driving modes and distribute torque within milliseconds.

Faced with camel-hump and crater obstacles, the G700's GAIA all-terrain intelligent platform integrates hybrid power, three differential locks, air suspension, and terrain recognition, balancing off-road capability with cabin comfort. "JETOUR balances extreme performance with a refined travel experience, delivering capability for exploration and passenger comfort," commented a European media outlet.

Starlight Forum: Discussing the Value of "Travel+"

As night fell, the Starlight Forum brought global guests together. Ke Chuandeng, President of JETOUR International, and Yan Jun, Executive Vice President of JETOUR International, presented awards to the winning teams. Guests then exchanged views on travel needs across markets and the future of travel, noting that different terrains and travel habits shape demand for capability, comfort, and convenience.

"JETOUR starts with users' real travel needs, integrating technology, products, and travel experiences," said Ke Chuandeng. "Under our 'Travel+' strategy, we focus on outdoor and long-distance performance while deepening connections between our products, ecosystem and culture, making our vehicles companions for exploring the world."

Moving forward, JETOUR will continue meeting global users' aspirations for better travel through technological innovation, expanding possibilities for people to explore and travel in harmony with nature.

ABOUT JETOUR

Launched in 2018, JETOUR follows the "Travel+" strategy and has entered over 100 countries and regions, with 2,000+ sales and after-sales outlets and a global user base exceeding 50 million. Its portfolio includes the T Series for light off-road and the G Series for the premium luxury off-road market, covering urban commuting, family road trips, outdoor camping, and long-distance journeys.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Off-Road Treasure Hunt: JETOUR's Immersive Test-Drive Experience

Off-Road Treasure Hunt: JETOUR's Immersive Test-Drive Experience

NEW YORK, Oct. 22, 2026 /PRNewswire/ -- The Hilco Global IP Services practice today officially released the first additional details about its offering of the Omniverse Collection, created by Stan Lee. The portfolio includes more than 200 characters, story worlds, trademarks and other largely unexploited creative assets. Three properties will stand out for many buyers: The Femizons, Slam-Girl, and The Accuser. Offers are due by 12:00 noon ET, December 8, 2026. The firm was engaged by Stan Lee Holdings, Ltd. (SLH) to conduct the sale.

The Collection captures Stan Lee's visionary effort to reinvent super hero entertainment for the Internet age through original characters, connected digital worlds and audience participation. A buyer has an opportunity to extend Lee's historic creative legacy by developing new characters, expanding existing worlds and creating interactive experiences for global audiences.

The Femizons is a female-led franchise introduced by Stan Lee in 1971 and rebooted in 1991. The franchise of heroes and villains includes more than 40 characters, is set in a world where women hold dominant societal power, and carries a heritage and modern-day relevance that few properties can match.

Slam-Girl, created by Stan Lee with animation director Will Meugniot in 2000 as the internet-age super hero for the new millennium, is a reluctant, budding feminist heroine with a twist on the classic origin story. Shirrel Rhoades, the former Marvel Entertainment executive vice president and Stan Lee confidant advising SLH, calls her Stan's intended next generation super hero.

The Accuser, also created by Lee in 2000, is a former attorney turned super hero. Paralyzed by a horrific attack that also killed his wife, a mysterious benefactor then gifts him a wheelchair which transforms into mechanized armor capable of moving his legs. The Collection includes 22 webisodes, a TV script, and an opportunity to evolve a character with a special connection to differently abled people globally.

"The Omniverse Collection constitutes original IP with meaningful creator provenance, substantial creative flexibility, and room for a new owner to define the canon, audience, and commercial strategy," said Eric Hurwitz, Senior Director of the Hilco Global IP Services practice. "This is a compelling value proposition for a studio, publisher, game company, licensing business, entertainment operator, or strategic investor."

"These are pieces of a living universe in which characters can be created, experienced, and expanded across every form of media," added Shirrel Rhoades, Stan Lee Collaborator and Former EVP at Marvel Entertainment. "I look forward to seeing how the Collection's acquirer applies their own vision to achieve, and even surpass, the future that my friend and colleague, Stan Lee, imagined for these creations."

Parties can contact Eric Hurwitz at ehurwitz@hilcoglobal.com or Stella Silverstein at ssilverstein@hilcoglobal.com to register interest and access collection documentation in the official data room. More details are forthcoming.

About Hilco Global:
Hilco Global, a subsidiary of ORIX Corporation USA, is a diversified financial services company that delivers integrated professional services and capital solutions that help clients maximize value and drive performance across the retail, commercial and industrial, real estate, manufacturing, and intellectual property sectors. Hilco Global provides a range of customized solutions to healthy, stressed, and distressed companies to resolve complex situations and enhance long-term enterprise value. Hilco Global works to deliver the best possible result by aligning interests with clients and providing strategic advice and, in many instances, the capital required to transact. Hilco Global is based in Northbrook, Illinois and has more than 810 professionals operating on four continents. Visit www.hilcoglobal.com.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Hilco Global Unmasks First Super Hero Identities, Franchise Details for Sale of the Omniverse Collection, Created by the Legendary Stan Lee

Hilco Global Unmasks First Super Hero Identities, Franchise Details for Sale of the Omniverse Collection, Created by the Legendary Stan Lee

Recommended Articles