SAN FRANCISCO--(BUSINESS WIRE)--Oct 22, 2026--
Elastic(NYSE: ESTC) and today announced a new multi-year partnership with Audi Revolut F1® Team, building on the team’s existing use of Elastic technology to support its engineering software operations. Elastic joins as Official Race Partner for the 2026 United States Grand Prix in Austin, Texas, and will become its Official Search and Observability Supplier starting from the 2027 season. The agreement brings an established technical collaboration onto a global stage, highlighting how search and observability help racing teams investigate issues across complex software environments.
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An established technology relationship
Behind Audi Revolut F1® Team's on-track ambitions is a complex engineering software environment where reliability matters. The team already uses Elastic technology as the foundation of its central software logging platform; Logstash collects and processes application logs, Elasticsearch makes those logs searchable, and Kibana provides dashboards and analysis. Together, these capabilities help engineers investigate software issues across connected applications. The team also uses Elastic on trackside to investigate logs from wheel-set management software. Unlike a new sponsorship-only relationship, the partnership builds on technology already in use.
Ash Kulkarni, chief executive officer, Elastic: “The motorsport environment may be extreme, but the challenge is familiar to us. When critical operations depend on complex, distributed data, teams need to find what matters, understand what’s happening, and act fast. Audi Revolut F1® Team already uses Elastic to give technical teams one place to search software logs and investigate issues across connected applications. We look forward to building on that work together and exploring how Search and Observability can support more of the team’s engineering environment.”
From engineering complexity to faster answers
The current deployment gives engineers a central place to search application logs, examine patterns and investigate software faster. Building on that foundation, the partnership provides opportunities to explore additional engineering use cases over time. Today, the collaboration focuses on three areas:
Stefano Battiston, chief commercial and brand officer, Audi Revolut F1® Team: “We are proud to welcome Elastic for the first time into the fast-moving world of Formula 1. Data is of utmost importance in our sport, and Elastic is a brand that understands this and will help us to excel under pressure. Modern Formula 1 is built on data. Performance comes from finding the right signals in that data, understanding what’s happening across complex systems, and acting quickly. We are excited to be partnering with Elastic and their world-class Search and Observability solutions, allowing our engineers to spot anomalies earlier and investigate faster.”
Partnership Activation
The partnership will be activated at the 2026 United States Grand Prix in Austin, Texas, October 23–25, with Elastic branding on the Audi R26 halo and headrest.
Read the Elastic blog to learn more: How Elastic helps Audi Revolut F1® Team find what matters across engineering software
About Elastic
Elastic (NYSE: ESTC) integrates its deep expertise in search technology with artificial intelligence to help everyone transform all of their data into answers, actions, and outcomes. Elasticsearch, which is the foundation for its search, observability, and security solutions, is used by thousands of companies, including more than 75% of the Fortune 100. Learn more at elastic.co.
Elastic and associated marks are trademarks or registered trademarks of Elasticsearch B.V. and its subsidiaries. All other company and product names may be trademarks of their respective owners.
About Audi Revolut F1 Team
Audi Revolut F1 Team is the official factory team of Audi, as the brand enters the FIA Formula 1 World Championship for the first time in 2026. This project, in which Audi will create its own hybrid drive system ('power unit') developed in Germany, represents the ultimate expression of the manufacturer's ‘Vorsprung durch Technik’ philosophy and embodies a long-term commitment to compete at the pinnacle of motorsport with the clear objective of challenging for world championships by 2030. Audi Revolut F1 Team is based in three locations: the power unit is developed by Audi Formula Racing GmbH at the Audi Competence Center Motorsport in Neuburg, Germany; the chassis is engineered and race operations are managed from the state-of-the-art facilities of Audi Motorsport AG in Hinwil, Switzerland; while the Audi Motorsport Technology Centre UK in Bicester, United Kingdom, provides a foothold in the heart of 'Motorsport Valley', with direct access to top F1 talent and key strategic partners. This integrated structure provides complete control over the project, embedding a culture of precision, innovation, and relentless performance. Audi’s entry is strategically timed to coincide with new Formula 1 regulations focused on increased electrification, as the electric share of the hybrid drive is raised to almost 50%, and the introduction of 100% sustainable fuels. The entry into Formula 1, one of the most important platforms in the world, serves as a high-tech catalyst for the entire Audi brand, acting as a global stage to demonstrate technological leadership and connect with new, diverse audiences by creating cultural impact that resonates far beyond the race track.
Elastic Announces Multi-Year Partnership with Audi Revolut F1® Team, Expanding Search and Observability Collaboration
Elastic Announces Multi-Year Partnership with Audi Revolut F1® Team, Expanding Search and Observability Collaboration
DES MOINES, Iowa (AP) — After Ashley Hinson dropped off her boys at school earlier this month, she saw the initials “DJT” flash on her phone.
“'Ashley, it's your favorite president,'” Iowa's Republican nominee for U.S. Senate recently recounted to an audience of her supporters. “That's how he introduced himself.”
She had expressed a more forceful message about communicating with President Donald Trump on the debate stage with her Democratic opponent, Josh Turek, as she tried to win over undecided voters.
“I’ll be President Trump’s ally when it is important for Iowa, but I will push back on him,” promised Hinson, who currently serves in the U.S. House. “He knows this.”
Although many Republicans are walking a political tightrope in this year's midterm elections, Hinson's balancing act is more challenging than most. Iowans have been hamstrung by manufacturing job losses, healthcare clinic closures and shrunken farm profits since Trump returned to the White House, but Hinson also is relying on the president's loyalists to show up for her.
On Thursday, Hinson took the stage before Trump came on at a rally in Sioux City, which is in Iowa's conservative northwest corner. The visit to safe territory is geared toward boosting turnout even as it ties her more tightly to an unpopular president.
To hundreds of Trump's supporters, Hinson played up her relationship with the president.
“I’m not sure, frankly, that he’s always happy when we’re talking because I ask him for a lot of things for Iowa when we’re on the phone,” she said. “And that’s exactly what you would expect me to do, right? As your next United States senator.”
Trump later joked that Hinson is “such a pain” for those asks. Trump also spent time casting Turek as a “woke, far-left radical” and called on Iowans to reject him. He said if Democrats win in the midterms, that would be the “start of something very bad, very dark, very horrible for our country.”
“I'm asking you to do me a very big favor," Trump said. “I'm asking you to pretend that I'm running.”
Trump is expected to visit the other side of the state on Nov. 1.
Turek, a state lawmaker, was in Sioux City for a campaign event Tuesday and told reporters he was happy for Trump to visit to see how his tariffs and the Iran war have “hurt Iowa more than any other state.” Although Turek says he's willing to work with Trump on issues like immigration, he calls Hinson a rubber stamp for the president's bad policies.
When Hinson kicked off her campaign last year, she touted Trump’s endorsement and said she was running to be Trump’s “top ally” in the Senate. Almost a year later, Hinson instead says she wants to be “Iowa’s best bipartisan fighter."
The message has crystallized since the summer, with more examples of Hinson vocalizing positions at odds with the president. Recent polling from late September and early October suggests it could work as she carves out about 1 in 10 voters who disapprove of the president even as she continues to secure overwhelming support from those who approve of Trump.
In August, she said Trump’s plan to increase beef imports from foreign countries in an attempt to lower prices was "a bad idea” that would hurt Iowa farmers.
Last month, two of Hinson's Iowa colleagues in the House broke with the White House and voted against Trump's ability to continue the war with Iran without congressional approval.
Hinson didn’t, but she said later the war has gotten too costly for Americans and called for Trump to bring the conflict to a “successful and immediate end.”
More recently, Hinson criticized Trump’s decision to ease sanctions on Russia in exchange for diesel fuel. She said Tuesday that the U.S. needs to make sure “dictators aren’t allowed to win wars.”
“I think the president and I share the goal of lowering costs for working families and for people who are using diesel,” she told reporters after a campaign event. “I, again, just don’t think we need to be making any deals with Russia.”
Hinson said she hadn’t talked with the president about the issue.
“Maybe I’ll have a chance to come have a conversation with him at the rally," she added.
Hinson isn't the only one pitching bipartisanship. So is Turek. In fact, he's the only Iowa candidate seeking federal office who explicitly mentions Trump in general election television advertisements, according to an Associated Press analysis of AdImpact data.
In one, Turek is behind the wheel speaking directly to a camera about Interstate 35, which “connects Iowa to the southern border and the broken immigration system that both parties have failed to fix." He says: “In the U.S. Senate, I’ll work with anyone to fix it, including President Trump, to secure the border, stop the flow of drugs into Iowa.”
Turek has pushed back on the president’s policies, including tariffs and the war in Iran, as the catalysts of high costs that are hurting Iowans, but his message on working with the president on immigration and other select issues stands out from other Democrats. Republicans say he's just pretending to be a moderate to get elected.
Mazie Stilwell, executive director of the progressive organization Progress Iowa, said Turek's message on immigration targets a bloc of voters on an issue that's particularly important to them but doesn't overshadow his otherwise disciplined focus on the high costs facing Iowans.
Trump’s visit to the state Thursday, she added, is “a terrific reminder of the disaster that he has been and his administration has been for our bottom line, for everyday Iowans who are trying to make ends meet.”
Iowa is no stranger to competitive Senate races even though Trump won the state by double digits in the last presidential election.
Ad spending on broadcast and cable television has already surpassed $200 million this cycle, AdImpact shows. But in today’s dollars, the total ad spending in the 2020 Senate race was even higher.
Republicans have spent slightly more for Hinson than Democrats for Turek. That was the opposite in 2020, when Democrats spent nearly $30 million more than the GOP did in their unsuccessful effort to unseat Sen. Joni Ernst.
Iowa Republican activist Kelley Koch has been concerned that complacency will dampen turnout from conservatives, even those who are loyal to the president.
"They say, ‘Why are you all hyped up about the midterms, Kelley, Trump will take care of everything,'” Koch said.
It’s an assumption she’s working to counteract, and she expects “the Trump effect” from his visits will help protect Republican majorities in the House and Senate.
And while Koch supports Hinson, she doesn’t like it when she talks about pushing back on Trump.
“Right now,” Koch said, “we had better unite around our president.”
Associated Press reporter Aaron Kessler in Washington contributed.
President Donald Trump greets Iowa U.S. Senate candidate Rep. Ashley Hinson, R-Iowa, at a campaign rally at Sioux Gateway Airport, Thursday, Oct. 22, 2026, in Sioux City, Iowa. (AP Photo/Alex Brandon)
Iowa gubernatorial candidate Zach Lahn gestures as President Donald Trump arrives at a campaign rally at Sioux Gateway Airport, Thursday, Oct. 22, 2026, in Sioux City, Iowa. (AP Photo/Alex Brandon)
People listen as President Donald Trump speaks during a campaign rally at the Sioux Gateway Airport, Thursday, Oct. 22, 2026, in Sioux City, Iowa. (AP Photo/Charlie Neibergall)
Sen. Tim Scott, R-S.C., left, Iowa gubernatorial candidate Zach Lahn, right, and Iowa U.S. Senate candidate Rep. Ashley Hinson, R-Iowa, second from right, listen as President Donald Trump speaks at a campaign rally at Sioux Gateway Airport, Thursday, Oct. 22, 2026, in Sioux City, Iowa. (AP Photo/Alex Brandon)
President Donald Trump arrives at a campaign rally at Sioux Gateway Airport, Thursday, Oct. 22, 2026, in Sioux City, Iowa. (AP Photo/Alex Brandon)
Republican nominee for U.S. Senate Rep. Ashley Hinson, R-Iowa, speaks to supporters, Thursday, Oct. 15, 2026, in Ankeny, Iowa. (AP Photo/Charlie Neibergall)
