Halloween candy sales are off to a slow start this year as U.S. consumers grapple with high living costs and eye-popping chocolate prices.
Halloween candy sales fell 6.7% in the month ending Oct. 17 compared to the same period last year, according to NielsenIQ, a market research firm. Nielsen also noted an 11.7% decline in candy sales in mid-September, erasing the preseason gains that Halloween candy enjoyed the previous two years.
Chris Costagli, a vice president and food thought leader at NielsenIQ, said high gas prices have worsened Americans’ concerns about affordability, and that's dampening demand for Halloween treats. As of Friday, the average price of a gallon of regular gasoline in the U.S. was $4.29, up nearly 40% from the prior year.
“I think what you’re seeing now is a consumer that’s spending so much additional money on fuel and housing and clothing and food,” Costagli said. “Some of the decisions they're making about Halloween candy, it’s not necessarily because, 'I notice it's more expensive than last year,' it's, ‘I can’t afford it this year because I've paid so much more for so many other things. I just don’t have the financial means to buy it this year.’”
Small bags of candy were the only sizes seeing sales growth through mid-October, Costagli noted. Large and extra-large bags were seeing the biggest declines.
U.S. candy prices have been climbing faster than the rate of inflation for several years. As of September, candy and gum prices were up 44% over a five-year period, according to government data. Prices for all food eaten at home rose 22.5% in the same period.
This week, discount grocer Aldi was advertising a 135-piece variety pack of Mars Inc. chocolate bars – including Milky Way, Trix and Snickers – for $19.87. That’s almost the same price consumers paid for a 250-piece variety pack five years ago.
Cocoa prices are the main culprit. Global cocoa prices reached a record high of $10,710 per metric ton in January 2025 because of poor weather in West Africa – which supplies 70% of the world’s chocolate -- and speculative trading in the cocoa futures market, according to the U.S. Bureau of Labor Statistics.
Cocoa prices had been falling steadily since then, and hit $3,241 per metric ton in March. But they began climbing again in the spring as the Iran war disrupted Africa’s fertilizer supplies. The El Niño weather pattern is also expected to hurt production, with hot, dry conditions expected through February.
But Costagli noted that even in cases where prices are lower than last year, consumer demand is muted. The average price of non-chocolate Halloween candies, like gummies and lollipops, was $6.08 per pound in the nine weeks ending Oct. 17, which was about 3% lower than last year, according to Nielsen data. But that didn't lead to a bump in sales.
Sally Lyons Wyatt, a global executive vice president and food industry adviser for the market research company Circana, said one way U.S. consumers have been handling higher grocery prices is by making smaller and more frequent trips to the supermarket and buying products right before they intend to use them. That makes her wonder if shoppers are waiting until closer to Halloween to buy candy this year.
“People are very intentional and thoughtful about what they want to consume, not just for holidays, but in general,” she said. “I do believe we will still see softness overall with candy, but I don’t think Halloween is doomed.”
The National Confectioners Association, a trade group that represents candy makers like Mars, Smarties Candy Co. and Ferrara Candy Co., said it remains optimistic about Halloween sales.
“We are just now entering the peak period for Halloween and consumer enthusiasm remains incredibly strong,” the group said Friday in a statement.
Halloween candy is displayed for sale at a Giant grocery store, Thursday, Oct. 22, 2026, in Dundalk, Md. (AP Photo/Stephanie Scarbrough)
Halloween candy is displayed for sale at a Giant grocery store, Thursday, Oct. 22, 2026, in Dundalk, Md. (AP Photo/Stephanie Scarbrough)
A shopper walks by a Halloween candy display at a Giant grocery store, Thursday, Oct. 22, 2026, in Dundalk, Md. (AP Photo/Stephanie Scarbrough)
MILAN (AP) — Soldiers spread out in Milan and luxury boutiques were boarded up in the Italian fashion and finance capital as protesters launched fresh demonstrations on Saturday, one week after looting and clashes with police.
Premier Giorgia Meloni announced a raft of measures, including sending an additional 500 soldiers to Milan and tougher penalties for minors, who police said made up a large part of the violent protesters last week.
While protests in France have claimed most international attention, large demonstrations are also rocking many European cities Saturday from Milan to Madrid, Lisbon and Tirana.
The protests encompass a broad range of issues from pensions and housing to anti-war movements, education and corruption.
The 500 soldiers deployed to Milan come in addition to hundreds already stationed there, and will support about 5,000 police and other law enforcement personnel. Authorities are using drone surveillance, checks at railway stations, rapid-response units and online monitoring for potential calls to violence. Milan Mayor Giuseppe Sala has said he is concerned about a repeat of violence this weekend and expressed support for the deployment of more soldiers.
Many stores, particularly luxury boutiques within Milan's fashion district including Omega, Tiffany and Gucci, boarded up their front windows.
Rioters last weekend smashed their way into stores, targeting sneakers, athletic wear and sporting goods on streets that run off the city’s central Duomo square.
Officials said security measures on Saturday would extend beyond the city center amid concerns protesters could move into other neighborhoods.
Valter Mazzetti, secretary-general of the Fsp police union, told The Associated Press that soldiers could provide immediate reinforcements but not resolve police staffing shortages.
Defense Minister Guido Crosetto said in a social media post that the soldiers were only recently allowed to use plastic restraint ties and only in areas around train stations, not throughout the city. They are not authorized to carry pepper spray or tasers, he said.
Milan police say last week's violence and looting involved about 2,000 very young protesters, a large number of whom were “naturalized, second-generation Italians,” alongside foreign nationals. Over two days, police arrested 45 people, including 34 minors.
Milan’s welfare councilor, Lamberto Bertolé, told the AP that more investigation is needed to understand the backgrounds and motives of the young people who joined the looting.
“Many young people increasingly lack a sense of belonging and prospects for the future. Part of our society feels excluded, amid social and economic inequalities,” said Bertolé, of the center-left Democratic Party.
Security was also heightened in Rome, where authorities locked down luxury shopping streets and stepped up controls around the Circus Maximus and Piazza del Popolo.
Several hundred students demonstrated peacefully to stress they were not rioters.
“I think the images from last week were truly something terrible, especially for the young people, for the students, for the vast majority of the younger generations who want to study, want to make proposals, and do not accept being represented by those who use issues and needs to devastate entire cities,” said Riccardo Ponzio, national president of an Italian far-right student association.
A separate anti-war march took off in central Rome, and there are concerns over possible infiltration by violent groups.
Organizers sought to distance themselves from potential unrest, urging participants to keep their faces uncovered and hands visible.
Aside from Rome and Milan, demonstrations have been called in at least seven other cities. The newly formed “Oct. 17 Movement” has been the main driver alongside student federations, grassroots trade unions, and anti-war coalitions.
In Albania's capital Tirana, riot police used water cannons on large groups of protesters, some of whom threw projectiles at police. Authorities said 2,500 police officers are patrolling the streets Saturday.
For over a week, protesters have hurled rocks, flares, firebombs and fireworks at police who have used batons and tear gas in clashes in the city center.
High school and university students are demanding lower tuition fees, greater state investment in education and protesting corruption in the education system. Some have joined a broader anti-government movement calling for the resignation of Socialist Prime Minister Edi Rama.
A separate protest organized by the opposition outside the prime minister's office turned violent earlier, with some activists lighting fires on the street.
Rama said Saturday his government was preparing a response to the students' demands and called them to a dialogue. He warned that violent protesters will face penalties.
Thousands of retirees and others marched in Spain's capital Saturday to demand public pensions aren’t meddled with.
Large crowds marched peacefully down streets in central Madrid, waving colorful flags and banners reading “protect pensions” and “decent pensions for today and the future."
“They are threatening us with privatizing pensions. It’s just another thing they want to profit from," said Maria José Benito, 68.
The protests came ahead of next month’s snap election as Prime Minister Pedro Sánchez’s Socialist Party criticized the conservative opposition Popular Party for making overtures about privatizing public pensions.
Spain has been roiled by protests this fall around the issue of housing, as rental and home costs have risen in recent years beyond what many Spaniards can afford.
In Spanish cities, a housing supply shortage has worsened thanks to population growth driven by immigration and a proliferation of short-term rentals. The September eviction of an 87-year-old woman from her rented apartment in Madrid triggered huge street protests.
A tent camp protest has remained in the capital’s Puerta del Sol square for almost a month.
Taking their cue from Spaniards, protesters in Lisbon who have been gathering to demand affordable housing are expected to march across the city on Saturday.
They have also targeted recent measures announced by the government of Prime Minister Luis Montenegro that include easing the cap on yearly rent increases and facilitating the eviction of tenants who fail to pay rent.
Montenegro defends the measures saying that it aims at reinforcing trust between tenants and landlords and boosting the rentals market. Protesters claim that the measures are not balanced and put tenants in a more vulnerable position.
Associated Press writers Sylvia Hui in London, Demetris Nellas in Athens, Suman Naishadham in Madrid, Giada Zampano in Rome; and videojournalists Niccolò Lupone in Milan, Veronica Sauchelli in Rome, Alicia León in Madrid and Helena Alves in Lisbon contributed to this report.
Protesters gather outside the Prime Minister's office during an anti-government rally, in Tirana, Albania, Saturday, Oct. 24, 2026. (AP Photo/Hameraldi Agolli)
Shop windows are boarded up in Milan, Saturday, Oct. 24, 2026, ahead of a protest against the rising cost of living and deteriorating public services, one of several demonstrations organized across Italy by groups spanning the political spectrum. (AP Photo/Antonio Calanni)
Members of right-wing student groups march through the streets of Rome, Saturday, Oct. 24, 2026, during a demonstration called "Unlock Everything," organized in opposition to recent left-wing student protests and one of several demonstrations held by groups across the political spectrum. (AP Photo/Gregorio Borgia)
Members of right-wing student groups march through the streets of Rome during a demonstration called "Unlock Everything," organized in opposition to recent left-wing student protests and one of several demonstrations held by groups across the political spectrum, Saturday, Oct. 24, 2026. (AP Photo/Gregorio Borgia)
Members of right-wing student groups march through the streets of Rome during a demonstration called "Unlock Everything," organized in opposition to recent left-wing student protests and one of several demonstrations held by groups across the political spectrum, Saturday, Oct. 24, 2026. (AP Photo/Gregorio Borgia)
Members of right-wing student groups march through the streets of Rome, Saturday, Oct. 24, 2026, during a demonstration called "Unlock Everything," organized in opposition to recent left-wing student protests and one of several demonstrations held by groups across the political spectrum. (AP Photo/Gregorio Borgia)
Members of right-wing student groups march through the streets of Rome, Saturday, Oct. 24, 2026, during a demonstration called "Unlock Everything," organized in opposition to recent left-wing student protests and one of several demonstrations held by groups across the political spectrum. (AP Photo/Gregorio Borgia)
