With products sold in more than 80 countries, Thailand’s leading Sriracha producer highlights its global distribution strength, product innovation and ambition to grow Thai Sriracha on the world stage.
BANGKOK, THAILAND – Media OutReach Newswire – 26 October 2026 – Exotic Food Public Company Limited (XO), a leading Thai manufacturer and exporter of premium sauces, condiments and culinary products, is showcasing the strength of Thai brands on the global stage at SIAL Paris 2026, one of the world's leading international food industry exhibitions, held from 17–21 October in Paris, France. The company's participation reflects its ambition to take authentic Thai flavours beyond traditional export markets and build globally competitive brands through product innovation, international market expertise and strong distribution partnerships.
Ms. Vasana Jantarach and Mr. Jittiporn Jantarach, executives of Exotic Food, at the Flying Goose booth at SIAL Paris 2026, showcasing the company's position as a leading global Sriracha producer and exporter, with products sold in more than 80 countries.
With products distributed in more than 80 countries and available at over 30,000 points of sale worldwide, Exotic Food has established a strong international presence through its flagship brands, Exotic Food and Flying Goose. Europe remains one of the company's key markets, where its portfolio of Thai sauces, condiments and culinary products continues to reach consumers through international retail and distribution networks.
Bringing together more than 8,000 exhibitors from 130 countries and showcasing over 400,000 products, SIAL Paris 2026 serves as a major meeting point for the global food industry. For Exotic Food, the exhibition provides an important platform to connect with international buyers and distributors, strengthen existing business relationships and explore new market opportunities, while demonstrating how Thai food brands can compete in an increasingly diverse global marketplace.
At SIAL Paris 2026, Exotic Food is presenting its portfolio of authentic Thai flavours alongside innovations developed for international consumers. A key highlight is the Flying Goose Sriracha range, featuring more than 50 flavours, together with creative product collaborations such as Sriracha-flavoured potato chips and peanuts. The showcase reflects the company's ability to combine Thai culinary heritage with an understanding of evolving global food trends, bringing familiar Thai flavours into new product categories and consumer experiences.
The company's distinctive bright-red exhibition booth draws inspiration from Thai culture and the signature identity of Flying Goose Sriracha, creating a strong visual expression of its Thai roots and international brand positioning.
Mr. Jittiporn Jantarach, Chief Executive Officer of Exotic Food Public Company Limited, said, "Taking Thai flavours to the world is only the beginning. Building a successful global brand requires a deep understanding of international consumers, the ability to adapt to different markets, and a long-term commitment to quality and innovation.
"At Exotic Food, we combine our Thai culinary heritage with global market expertise to create products that resonate with consumers across cultures. Our presence at SIAL Paris reflects not only how far Thai brands have come, but also their potential to compete and grow on the world stage."
Beyond international expansion and product innovation, Exotic Food continues to strengthen its sustainability commitments as part of its long-term business strategy. The company has achieved ISO 14068-1:2023 certification, supporting its roadmap towards Carbon Neutrality by 2040 and Net Zero Emissions by 2050. The certification reinforces its commitment to internationally recognised environmental standards and sustainable operations, particularly as sustainability becomes an increasingly important consideration for global business partners and international trade.
Through its participation in SIAL Paris 2026, Exotic Food continues to demonstrate how Thai companies can move beyond traditional food exports to establish distinctive, internationally competitive brands. By combining authentic Thai flavours with global market understanding, continuous innovation and responsible business practices, the company is reinforcing the growing potential of Thai brands in the international food industry.
Hashtag: #ExoticFood
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BEIJING, CHINA – Media OutReach Newswire – 26 October 2026 – Tsinghua University has released two major evaluation reports examining the development of city hotline services in China and around the world, highlighting an emerging global trend in which hotlines are evolving from public service portals into important hubs for urban governance. The reports were unveiled Monday at the opening ceremony of the 2026 Beijing Forum on Swift Response to Public Complaints, underscoring the growing role of hotlines in improving public services, strengthening government coordination and enhancing urban governance.
The reports, titled the Evaluation Report on China's 12345 Hotline Services and Governance Effectiveness (2026) and the Evaluation Report on Worldwide City Hotline Services and Governance Effectiveness (2026), respectively, examine how city hotlines can drive improvements in urban public service capacity as they evolve from channels for receiving public complaints into platforms that connect public needs with government responses, strengthen interdepartmental coordination and support more effective urban governance.
Led by Tsinghua University, the two reports were jointly compiled with the University of Cambridge and Peking University, respectively. An international team of more than 100 experts and scholars from 27 universities and research institutions across six countries, including China, the United Kingdom and the United States, conducted systematic research into hotline services and governance effectiveness.
The evaluations adopted the Hotline 4G Evaluation Indicator System (hereafter, the "4G System"), covering four first-level indicators: Process-Based Governance, Collaborative Governance, Digital Governance and Responsive Governance. The research drew on multiple data sources, including interviews with hotline agencies, public surveys, standardized test calls and big data analysis.
GLOBAL HOTLINES TAKE DIVERSE PATHS
The global report evaluated 20 cities across five continents, including Beijing, Shanghai, Hong Kong, New York, Paris, Singapore and Rio de Janeiro. The assessment incorporated 9,300 valid public survey responses, large-scale data collection and detailed case studies.
The findings show that city hotlines worldwide are following diverse development paths shaped by local institutional environments, governance needs and technological capabilities. Based on their governance performance, the report groups the 20 cities into four development types: Comprehensive Innovation, Digital & Intelligent-Driven, Multi-Collaborative and Responsiveness-Oriented.
According to the report, Beijing, Dubai, New York, Shenzhen and Seoul demonstrate balanced development across multiple dimensions, reflecting a comprehensive innovation approach. San Francisco, Bangkok, Shanghai, Hong Kong and Singapore place greater emphasis on digital technology. Buenos Aires, Chengdu, Toronto, Hamburg, Rio de Janeiro and Rome highlight multi-stakeholder collaboration, while Amman, Paris, Madrid and Wuhan place greater emphasis on responsiveness and public experience.
Compared with the findings of the first global evaluation conducted in 2024, the governance performance of city hotlines worldwide has improved significantly, while a broader governance ecosystem built around city hotlines is rapidly taking shape across the globe, according to the report.
EVOLUTION OF CHINA'S 12345 HOTLINES
The report on China's 12345 hotlines covered 100 sample cities, collected 8,550 valid public survey responses and conducted more than 3,000 valid test calls to 12345 hotlines and related service channels.
The report finds that the institutional foundations for China's 12345 hotline services are largely in place, with service capabilities across cities becoming broadly similar. Differences in development are increasingly reflected in governance effectiveness.
The key factors determining hotline performance go beyond a city's size and level of development and increasingly depend on how effectively organizational coordination, lines of responsibility and operational mechanisms are aligned, according to the report.
Cities have developed distinctive governance approaches suited to their individual circumstances while pursuing the shared goal of serving the public and resolving problems. This creates opportunities for cities nationwide to learn from one another's innovations, the report says.
Meanwhile, the digital and intelligent development of hotlines is shifting from the wider adoption of technology toward the development of integrated governance ecosystems. The report notes that the key question for the future development of city hotlines is no longer simply whether technology is available, but whether it is effectively embedded in governance processes, whether data can support decision-making and whether intelligent applications can improve the handling of public concerns.
HOTLINES DRIVE URBAN GOVERNANCE
International comparisons illustrate different approaches to using hotline data for urban governance. New York's NYC311 service uses service data to inform urban governance, while Rio de Janeiro's Portal Rio 1746 helps monitor urban conditions through hotline data. China's 12345 hotlines use data analysis and assessment to support a shift from reactive responses toward more proactive governance.
Despite their different approaches, cities share a common goal: making it easier for public demands to enter the governance system, ensuring that they are accurately identified, effectively addressed and ultimately resolved, according to the report.
In China, Beijing's Reform of Swift Response to Public Complaints has leveraged public demands to drive innovation in the governance of a megacity. Beyond integrating hotline service resources, the reform has embedded complaint handling throughout urban governance processes and helped integrate the broader governance system, demonstrating strong performance across process-based governance, collaborative governance, digital governance and responsive governance, the report says.
PUTTING PEOPLE FIRST
Looking ahead, the reports identify four priorities for hotline development in the digital intelligence era: adhering to a people-centered principle and making public value a shared benchmark for assessing the integration of technology into governance; empowering cities through new technologies while ensuring that intelligent applications operate within institutional frameworks that are manageable, traceable and correctable; developing inclusive governance ecosystems to ensure that no citizen is left behind in digital transformation; and enabling cities around the world to learn from one another and advance together.
Experts participating in discussions on the reports said that as the basic service capabilities of city hotlines mature, their development should be evaluated not merely by how quickly calls are answered or whether service requests are processed, but more importantly by whether public concerns are genuinely resolved and whether governance outcomes are tangible and perceptible to the public.
Meng Tianguang, a professor at Tsinghua University's School of Social Sciences and deputy director of its Institute for Digital Government and Governance, said city hotlines need to accelerate their transition from public service platforms into hubs of urban governance.
Their development should focus not only on responding quickly to complaints, handling cases effectively and strengthening technological capabilities, but also on promoting coordination, resolving difficult problems and improving governance effectiveness, Meng said.
Helen Bao, a professor of Urban Economics and Public Policy in the Department of Land Economy at the University of Cambridge and director of its Lab for Interdisciplinary Spatial Analysis, said city hotlines should look beyond the operational efficiency of platforms and assess whether government responses translate into tangible governance outcomes that citizens can perceive.
Aligning improvements in institutional efficiency with the public's actual experience has become an important challenge for cities seeking to improve governance effectiveness worldwide, Bao said.
Both experts noted that Beijing's reform offers a representative example of China's approach to urban governance amid the global shift toward new governance models.
The 2026 Beijing Forum on Swift Response to Public Complaints, themed "Digital Intelligence Era and People's City," was held in Beijing from Oct. 12 to 13. The forum was jointly organized by the Chinese Academy of Social Sciences, China Media Group, the Beijing Municipal Committee of the Communist Party of China and the Beijing Municipal People's Government.
Hashtag: #TsinghuaUniversity #INSTITUTEFORDIGITALGOVERNMENT&GOVERNANCE
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