SINGAPORE, Oct. 26, 2026 /PRNewswire/ -- Direct Life Education, the education and advisory arm of Direct Funeral Services (DFS), partners Care Corner Seniors Services to launch My Story, My Life, a new free community initiative designed to help seniors reflect on their lives, capture meaningful memories and stories, and create a starting point for difficult end-of-life conversations with their loved ones.
The initiative was officially marked at the participant appreciation ceremony following the pilot run held at Toa Payoh West Community Club earlier this month, on 3 and 10 October. Mr Cai Yinzhou, Member of Parliament for Bishan-Toa Payoh GRC, graced the event. The appreciation ceremony also marked the official launch of Direct Life Education (DLE).
DLE aims to encourage a shift in how individuals approach conversations about death and remembrance, starting with a greater appreciation of the lives and experiences of the seniors around us. By creating opportunities for seniors to share their stories, reflect on their life journeys and preserve cherished memories, DLE hopes to strengthen intergenerational bonds and help people discover more about the seniors in their lives, beyond what they may already know. To make these opportunities accessible to more people in the community, all programmes under DLE are fully funded by DFS.
"Conversations around death are often difficult to start or viewed as taboo. I have seen how loved ones have struggled as they deal with grief, uncovering keepsakes and photos, showing a side of those who have passed they never knew, and realising it's too late to find out. Our My Story, My Life initiative reflects our broader mission to encourage meaningful conversations that help us learn more about one another's lives while we still can. We designed the keepsake journal to be simple, giving people a natural way to start conversations with their parents, grandparents, and even for the seniors themselves to initiate these chats. The ultimate goal is to make the journal available to all so that more families and individuals can celebrate the lives of their loved ones, and in time, take on more difficult conversations. Because we shouldn't ask a person how they want to leave before we have asked them how they lived," said Jenny Tay, Co-Founder of Direct Life Education and Managing Director of Direct Funeral Services. As Programme Lead, she also oversees all DLE initiatives.
About My Story, My Life
The flagship programme under Direct Life Education, My Story, My Life aims to reach 20,000 seniors by 2028. Following the successful pilot at one of Care Corner's Active Ageing Centres in Toa Payoh, there are plans to make the free programme available at other Care Corner Active Ageing Centres in Bishan-Toa Payoh.
Seniors from Care Corner Active Ageing Centre at Block 106 in Toa Payoh participated in the first pilot run of the initiative. They were guided through conversations and encouraged to look back on their lives, capture their stories, and start conversations with their loved ones about how they would like to be remembered. Located in one of Singapore's super-aged towns, where seniors aged 65 years and above make up close to a quarter of its residents, this centre proved a meaningful starting point.
My Story, My Life adds a complementary boost to existing national ageing-well initiatives such as Age Well Neighbourhoods, addressing the emotional, relational and legacy dimensions of ageing among seniors.
Ms Sharon Tang, Deputy Director of the Active Ageing Group at Care Corner Seniors Services, said: "At Care Corner, we believe in helping seniors age well, with dignity and a strong sense of connection to community. Our Active Ageing Centres hold space for them to share their journey of ageing with others and uplift one another through meaningful conversations in the process. We hope to help seniors look back on their lives and see that they are surrounded by people who care about them."
The seniors were guided through a keepsake journal, where they could recall and record their favourite things, songs and places they found meaningful and valuable life lessons. They could either write, draw, add photographs, or share their stories with the help of a trained volunteer. The journal, regardless of its completion, is meant to become a tangible keepsake for their loved ones.
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Direct Life Education partners Care Corner Seniors Services to launch new community initiative to help seniors leave a legacy through life stories
Charting a New Milestone with Outstanding Achievements
HONG KONG, Oct. 26, 2026 /PRNewswire/ -- The Hong Kong International Communications Electronic Chamber (HKICEC) made a landmark debut at the Global Sources Mobile Electronics Show, held from October 18-21, 2026, with the inaugural launch of the HKICEC Global Mobile Exchange Pavilion. Spanning 600 square meters, the pavilion brought together nearly 60 industry leaders from mainland China, Hong Kong, India, Japan, the UAE, the US and the UK. As the largest themed pavilion in the mobile electronics sector and a premier highlight of the exhibition, this event marks a new developmental milestone for HKICEC. The pavilion underscores the chamber's dedication to bridging global markets and serving the communications and electronics industry, injecting vital new momentum into the synergy between Hong Kong's technology sector and international trade.
The grand opening ceremony on October 18 marked the official launch of the first B2B pavilion in Hong Kong and Asia dedicated exclusively to mobile communications equipment. The milestone event was officiated by a distinguished lineup of devices global business, including Dr. the Hon. Starry Lee Wai King, GBS, JP, Member of the Standing Committee of the National People's Congress and President of the Legislative Council; Mr. Zhu Xiaodong, Director of the Kowloon Affairs Department of the Liaison Office of the Central People's Government in the HKSAR; Dr. the Hon. Horace Cheung Kwok Kwan SBS JP, Deputy Secretary for Justice, HKSAR; Mr. Liu Maozhou, Level 1 Bureau Rank Official, the Economic and Financial Department II, Liaison Office of the Central People's Government in the HKSAR; Mr. Ho Lap Ki, Denny, JP, District Officer (Kwun Tong), Home Affairs Department; Mr James Liu, CEO of Global Sources; and Mr. Jacky Tse, Chairman of HKICEC, alongside HKICEC Management team. Together, they witnessed the official launch of the first B2B pavilion in Hong Kong and Asia dedicated to mobile communications equipment. The ceremony drew over a hundred political and business leaders, industry representatives, international exhibitors, and major media outlets, reflecting the event's importance and the industry's green trading development. Following the inauguration, officials toured the pavilion for high-level discussions with global exhibitors, signaling robust institutional backing for the industry and HKICEC's strategic expansion.
During the four-day exhibition, the pavilion experienced a continuous flow of visitors. Communications and electronics suppliers and global buyers from overseas visited specifically for business matchmaking and negotiations, unlocking numerous commercial opportunities. Notably, the pavilion also featured a retrospective exhibit of 16 classic mobile phones, tracing the industry's evolution from early 'brick' devices to Mainland China's first official Apple release, the iPhone 3GS. The historical display proved to be a standout attraction, gathering large crowds throughout the event.
Beyond the exhibition floor, the chamber partnered with Global Sources to co-host an international forum on October 19. Under the theme " From New Devices to New Life: Building a Global Mobile Device Lifecycle Ecosystem", the event gathered experts from ecoATM, PCS Wireless, Cenwood, Our Hong Kong Foundation, and the Global Mobile Association. They engaged in profound discussions on cutting-edge topics including the global economic landscape, inventory management, ESG development, the circular ecology of new and used devices, and AI technology. Attended by over 200 international representatives, the forum successfully catalyzed cross-border collaboration and established a new standard for sustainability discourse in the global mobile industry.
As a capstone to the comprehensive four-day events, HKICEC convened over 500 industry leaders, VIPs, and exhibitors for a high-profile networking banquet designed to accelerate cross-border business alliances. The gathering provided a premier platform for delegates to solidify collaborative ties and exchange strategic insights initiated from the pavilion. Ahead of the exhibition's conclusion, a special " Pearl Of The Orient • Victoria Harbour Cruise Party" was organized to showcase Hong Kong's unique charm as a cosmopolitan city to global guests, providing a memorable networking experience against Hong Kong's iconic skyline to formally cap off the week's successes.
High-resolution images: https://bit.ly/3WqHMxu
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HKICEC Launches First-Ever Global Mobile Exchange Pavilion at Mobile Electronics Show
