MEMPHIS, Tenn.--(BUSINESS WIRE)--Oct 26, 2026--
More than 300 broadcasters, radio personalities, artists, and content creators from Spanish-language media and entertainment gathered at St. Jude Children's Research Hospital ® on Oct. 9-10 for the Promesa y Esperanza® seminar. The two-day event is part of the Music Gives to St. Jude Kids ® program that unites music lovers and artists behind the mission of St. Jude.
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Mariangela Guerra visited St. Jude Children’s Research Hospital® and performed for attendees during the closing dinner of Promesa y Esperanza®.
Sara Ángel shared the stage with her father, Gustavo Ángel, for a memorable duet during the closing dinner of the Promesa y Esperanza® seminar.
Carlos Rodriguez-Galindo, MD, executive vice president, director of St. Jude Global and chair of the Department of Global Pediatric Medicine, speaks about efforts to improve outcomes for children with catastrophic diseases worldwide.
More than 300 broadcasters, radio personalities, artists and content creators gathered at the Promesa y Esperanza® seminar, part of the Music Gives to St. Jude Kids® program supporting the St. Jude mission.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20261026570001/en/
Throughout the seminar, participants toured the campus, connected with patient families, and gained firsthand insight into the lifesaving work of St. Jude, including hearing from Carlos Rodriguez-Galindo, MD, executive vice president, director of St. Jude Global, and chair of the Department of Global Pediatric Medicine, who shared how St. Jude researchers and physicians are working to improve outcomes for children around the world.
Highlights included a patient panel featuring St. Jude childhood cancer survivors Sebastian and Yamila, who joined their parents on stage to share their journeys and reflect on the impact St. Jude has had on their lives as young adults.
"For nearly three decades, Hispanic radio and media partners have used their platforms and trusted voices to connect communities with the lifesaving mission of St. Jude," said Annette Green, chief people and global engagement officer of ALSAC, the fundraising and awareness organization for St. Jude. "Every story or message shared can spark a movement. A listener becomes a donor. And every act of generosity helps ensure families never receive a bill from St. Jude for treatment, travel, housing or food so they can focus on helping their child live."
During the closing dinner, guests enjoyed performances by Mariangela Guerra and Sara Ángel, who took the stage with her father, Gustavo Ángel, for a memorable duet. Throughout the seminar, attendees enjoyed performances by The Last Bandoleros, Amanda Solis, and DJ Nino. Notable guests included José Luis Terrazas Jr. of Montéz de Durango, Chuyín, and Las Repegadas co-hosts Leyla “La Nena” and Lore “La Muñeca.” Media representatives from TelevisaUnivision, Uforia Radio, WAPA TV, and Spanish-language radio stations nationwide attended alongside content creators and influencers, including Valentina Castañeda, José Luis Pérez, Jorge “El Molusco,” Alfredo “Freddsters,” Jenny Solares, Ana Velez, and Noe Zepeda, helping broaden awareness of the St. Jude mission among Hispanic audiences.
“We are so lucky to be able to come here and see firsthand the value of our work in communities across the country on behalf of this beautiful mission,” said Cindy Hill, vice president of Content and Industry Relations for Uforia, U.S. TelevisaUnivision. “We can see with our own eyes the families being touched because of the donations we help bring in, and we can see the world-class research making real breakthroughs possible for children with cancer and other life-threatening diseases. Thanks to the generosity of our listeners, St. Jude Children's Research Hospital can continue advancing discoveries that help give more children the chance to live their best lives.”
The seminar serves as the kickoff to the national Promesa y Esperanza® broadcast event scheduled for Dec. 3-4. During the annual two-day radiothon, Uforia Radio stations nationwide will rally their audiences to support St. Jude by becoming Ángel de Esperanza (Angel of Hope) monthly donors.
For more information about Music Gives to St. Jude Kids®, visit musicgives.org.
St. Jude Children’s Research Hospital ®
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children. ® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. When St. Jude opened in 1962, childhood cancer was largely considered incurable. Since then, St. Jude has helped push the overall survival rate from 20% to more than 80% in the United States, and it won't stop until no child dies from cancer. St. Jude shares the breakthroughs it makes to help doctors and researchers at local hospitals and cancer centers around the world improve the quality of treatment and care for even more children. Because of generous donors, families never receive a bill from St. Jude for treatment, travel, housing or food, so they can focus on helping their child live. Visit St. Jude Inspire to discover powerful St. Jude stories of hope, strength, love and kindness. Support the St. Jude mission by donating at stjude.org, liking St. Jude on Facebook, following St. Jude on X, Instagram, LinkedIn and TikTok, and subscribing to its YouTube channel.
Mariangela Guerra visited St. Jude Children’s Research Hospital® and performed for attendees during the closing dinner of Promesa y Esperanza®.
Sara Ángel shared the stage with her father, Gustavo Ángel, for a memorable duet during the closing dinner of the Promesa y Esperanza® seminar.
Carlos Rodriguez-Galindo, MD, executive vice president, director of St. Jude Global and chair of the Department of Global Pediatric Medicine, speaks about efforts to improve outcomes for children with catastrophic diseases worldwide.
More than 300 broadcasters, radio personalities, artists and content creators gathered at the Promesa y Esperanza® seminar, part of the Music Gives to St. Jude Kids® program supporting the St. Jude mission.
LOS ALTOS, Calif.--(BUSINESS WIRE)--Oct 26, 2026--
Bidgely congratulates partner Pacific Power for receiving the 2026 Association of Edison Illuminating Companies (AEIC) Achievement Award. The recognition honors the utility’s strategic use of artificial intelligence (AI) and data analytics to identify, reach and protect vulnerable customers across Oregon and California.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20261026285631/en/
Pacific Power leveraged Bidgely’s UtilityAI TM -powered Analytics Workbench (AWB) to uncover 37,000 hidden, yet eligible, households for enrollment in the Oregon Low-Income Discount Program. Using the AI tool, the company was also able to:
"Traditional outreach methods only go so far, and we knew there were more families who needed support but fell through the cracks of conventional data searches," said James Owen, vice president of customer experience and innovation at PacifiCorp. "Working side-by-side with Bidgely allowed us to not only find these eligible but unenrolled households and connect them with critical bill assistance, but also build a framework that will serve our communities for years to come."
Unlocking Hidden Program Potential with AI Analytics
The AEIC Achievement Award honors electric utilities for standout innovations and transformational solutions to the industry’s hardest operational problems, celebrating Pacific Power’s ability to combine modern technology with compassionate, customer-centric program delivery.
Following the COVID-19 pandemic, Pacific Power established the Oregon Low-Income Discount Program to deliver vital bill discounts to income-qualified households. However, participation eventually stalled as automatic enrollment, self-attestation and broad targeting reached their limits.
Pacific Power used Bidgely’s Analytics Workbench (AWB) for the Affordability Solution to combine census income data with appliance-level smart meter usage insights, which further identified high-consumption households below the income threshold as well as customers on the cusp of qualifying who may not have realized they were eligible. This successfully broke the program’s two-year plateau, with a 2.3% conversion rate in the first wave pilot alone and a 1.7% conversion rate in the second wave.
To convert targeting into active participation, Bidgely UtilityAI also helped Pacific Power tailor outreach to customer needs, including bilingual messaging that achieved a 28 percent open rate, and deploying email communications. By limiting direct mail postcards to only customers without email on file, Pacific Power reduced print volume from 16,000 pieces to 1,600 while boosting response quality.
A Growing Partnership in Utility Innovation
This award represents the latest milestone in Pacific Power and Bidgely’s long-standing partnership. Having initially collaborated on residential Home Energy Reports (HER) and behavioral energy efficiency programs, the two organizations continue to expand their joint capabilities in applying sophisticated data intelligence across new utility initiatives to drive measurable impact, operational efficiency and enhanced customer support.
"Pacific Power continues to set the benchmark for how forward-thinking utilities can apply AI beyond energy efficiency to solve critical affordability and equity challenges," said Gautam Aggarwal, President and Chief Revenue Officer of Bidgely. "We are thrilled to congratulate Pacific Power on this well-deserved recognition, and it is an honor to partner with a utility that prioritizes data intelligence to deliver meaningful value to the communities it serves."
Bidgely’s AWB allows utilities like Pacific Power to query, segment and target individual customer loads with extreme precision, leading to hyper-targeted campaigns for initiatives ranging from energy efficiency and demand response to electrification and income-qualified assistance. Real-world deployments demonstrate the power of this platform, driving results such as a 70 percent peak load reduction, 3x EV recruitment and 98 percent TOU retention.
To learn how Pacific Power leveraged UtilityAI to boost program enrollment and deliver targeted customer communications, read the customer snapshot.
About Bidgely
Bidgely is the pioneer of AI-powered energy intelligence, transforming raw meter data into high-definition insights for global utilities. Serving over 50 million homes, the company’s UtilityAI™ Platform leverages 29 foundational patents to optimize grid visibility, call center operations, and personalized customer engagement. Recognized by Fast Company as a "Top 10 Most Innovative Applied AI" company, Bidgely integrates precision energy analytics with horizontal AI ecosystems like Microsoft Copilot and AWS to modernize the grid with premises-level accuracy. www.bidgely.com | bidgely.com/insights
Pacific Power receives 2026 AEIC Achievement Award for AI innovation in supporting energy affordability among customers.