MIAMI--(BUSINESS WIRE)--Oct 27, 2026--
Lucky Strike Entertainment and The Professional Bowlers Association (PBA), the world’s premier professional bowling league, today unveiled its official 2027 PBA Tour broadcast schedule, introducing the most significant tournament restructuring and reimagined broadcast presentation in PBA history. The best players in the world from over 30 countries will compete February through June in five PBA major tournaments and title events on the biggest stage in the sport across The CW Network, ESPN, CBS, Paramount+, CBS Sports Network, and BowlTV.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20261027250153/en/
The season opens February 21 with PBA Opening Weekend in Los Angeles and the start of Championship Sundays, 12 consecutive weeks of PBA Tour finals broadcast live from 4 to 6 PM ET (except on April 11, which will air from 1-3 PM ET), including the new PBA All-Star Game hosted in New York City on The CW Network. Every CW telecast will also stream live via CW Sports on The ESPN App for fans to watch on any device.
Starting April 21, fans can also watch the PBA Tour on CBS and Paramount+, featuring the return of the PBA global rivalry with Team USA vs. The World. In June, the Road to the PBA World Championship begins with the launch of the first-ever PBA Playoffs, a 33-player, win-and-advance bracket on CBS Sports Network. It all culminates with the PBA World Championship, live on CBS and streaming on Paramount+, where the best players in the world compete for the most prestigious title in bowling.
“I am excited about PBA’s year-over-year audience growth and the reimagined PBA Tour for 2027, including a completely new presentation and the best bowlers on the planet competing in an array of innovative formats that represent a new era for the sport,” said Peter Murray, PBA CEO. “The 2027 PBA Tour will be a season with a clear beginning, middle, and end, where every event matters and every week builds toward something bigger. Championship Sundays provide appointment viewing, our Majors create milestones throughout the season, and the introduction of the PBA Playoffs gives fans a true postseason before the sport’s biggest stage, the PBA World Championship.”
About the Professional Bowlers Association
The Professional Bowlers Association (PBA) is the leading pro bowlers league in the world featuring the best players in the sport. The PBA has thousands of members from over 30 countries, competing in tournaments and events across the PBA Tour, PBA ELITE Regional Tour, and the PBA Senior Tour. The PBA also serves casual and league bowlers, from the PBA Junior youth league to adults, through its membership and grassroot programs. Bowling remains the #1 participatory sport in the US among adults 18+, with 70 million bowlers annually. Each season, the PBA Tour is watched by millions of viewers live across leading linear and streaming platforms including the CW Network, the ESPN App, CBS broadcast, Paramount+, CBS Sports Network, and BowlTV.
For more information and updates about the PBA Tour, visit PBA.com and follow @PBATour on Facebook, Instagram, LinkedIn, TikTok, YouTube, and X.
About Lucky Strike Entertainment
Lucky Strike Entertainment is one of the world's premier location-based entertainment platforms. With over 360 locations across North America, Lucky Strike Entertainment provides experiential offerings in bowling, amusements, water parks, and family entertainment centers. The company also owns the Professional Bowlers Association, the major league of bowling and a growing media property that boasts millions of fans around the globe. For more information on Lucky Strike Entertainment, please visit LuckyStrikeEnt.com.
Professional Bowlers Association Reimagines Tournament Formats and Expands 2027 PBA Tour Broadcast Schedule to 30 Live Events Across The CW Network, ESPN App, CBS, Paramount+, and CBS Sports Network
SANTA CLARA, Calif. & TOKYO--(BUSINESS WIRE)--Oct 27, 2026--
Hitachi, Ltd. (TSE:6501, “Hitachi”) today announced plans to launch Hitachi Digital Inc. (“Hitachi Digital”), a new global digital services company, on April 1, 2027, in accordance with the integration plan announced in January 2026 1. Hitachi Digital will unite Hitachi’s U.S. subsidiaries, GlobalLogic Inc. (“GlobalLogic”) and Hitachi Digital Services LLC (“Hitachi Digital Services”) under a single company using the Hitachi brand, with a brand campaign launching today. Hitachi Digital will steadily guide enterprise digital transformation at the convergence of cloud, data and AI toward concrete business results.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20261027531796/en/
With approximately 35,000 professionals in 27 countries and more than 880 active clients, Hitachi Digital combines product and software engineering with enterprise systems and operational expertise, backed by more than 100 years of Hitachi experience building and operating mission-critical infrastructure.
Hitachi Digital delivers sustainable solutions across both the physical and digital tech stack, engineering new digital products and AI capabilities for its clients, modernizing the enterprise core behind them, and running them reliably at scale. The success of this differentiated combination will be driven by the dedicated Hitachi Digital teams centered on Forward Deployed Engineers (FDEs) supporting clients around the world.
“Our clients need one partner who understands how an industry works, maintains deep technology ecosystem relationships, while engineering what’s new, modernizing what’s underneath and keeping it all running across the enterprise,” said Anand Birje, CEO and Chairman, Hitachi Digital. “Hitachi Digital brings digital engineering and operations together as one company, at global scale, with the industrial depth of Hitachi behind us. We can be our clients’ one trusted partner from strategy through operations, engineering what the world depends on.”
Driving Digital Transformation at Scale
Hitachi Digital will serve as a strategic partner across the full transformation lifecycle, bringing deep domain expertise in key vertical industries and AI-era focused service lines including Physical AI, Data and Intelligence, Cloud and Site Reliability Engineering (SRE), and Enterprise Applications. The insights and technical expertise gained through delivering these comprehensive services will continue to fuel our IP differentiation, including HMAX by Hitachi (“HMAX”), a next-generation suite of solutions that brings the power of AI to social infrastructure. Furthermore, our strategic alliance partnerships across the full tech stack, from the data layer to frontier AI labs, will be multiplied and amplified.
The two companies coming together as Hitachi Digital have been recognized by leading industry analysts for their differentiated capabilities, resulting in rankings from ISG Research as a Leader in Intelligent Robotics and Physical AI Services, Digital Engineering Services, and Generative AI Services.
“Hitachi Digital Services has been recognized for connecting edge intelligence, robotics and AI-driven decision layers into secure, mission-critical environments. GlobalLogic has demonstrated differentiated strength across augmented design, R&D Services, intelligent operations and connected experience, and integrated platform and application services by leading with consulting, AI-first engineering and deep domain expertise. These outcomes are the result of what is now Hitachi Digital’s differentiation — a fusion of deep industrial heritage with enterprise-grade AI orchestration,” said Gowtham Sampath, Assistant Director and Principal Analyst, ISG Research.
Accelerating Physical AI
What further sets Hitachi Digital apart is the Hitachi Group’s long-standing operational technology (OT) and domain knowledge in industrial businesses. Backed by that knowledge, Hitachi Digital will accelerate the implementation of both enterprise AI and Physical AI in industries including manufacturing, mobility and energy, as well as across the Hitachi Group through its “customer zero” initiatives. Hitachi Digital’s synergy revenue with the Hitachi Group grew 46 percent year-on-year in the first half.
Central to the work at the Hitachi Group and beyond are the company’s FDEs, who work directly in clients’ operational environments to put these AI capabilities into practice. These teams of AI specialists, data scientists and engineers work alongside clients and technology partners to apply new AI and digital capabilities inside complex enterprise and operational environments.
Hitachi Digital will continue to scale through investment in AI, data and cloud talent, including FDEs, along with expanded alliances and acquisitions across the technology ecosystem. Hitachi Digital will also drive adoption of Lumada 3.0, empowering co-creation for client innovation and continue to expand its business.
“With the launch of Hitachi Digital, Hitachi will evolve into a global digital services company capable of providing end-to-end solutions ranging from enterprise AI to Physical AI,” said Jun Abe, Executive Vice President and Head of the Digital Systems & Services Sector, Hitachi. “By uniting GlobalLogic’s digital engineering with Hitachi Digital Services’ enterprise and operational expertise, and leveraging the FDE team as a driving force, together with Hitachi’s OT and domain knowledge in social infrastructure, we will work alongside clients throughout their business transformation and help maximize value creation. Through these efforts, we will strongly advance our clients’ digital transformation globally, drive the growth of Lumada 3.0 and contribute to the harmonized society envisioned in Hitachi’s management plan, ‘Inspire 2027.’”
Related links
Backgrounder: Hitachi Digital Inc.
About Hitachi Digital Inc.
Hitachi Digital, a wholly owned subsidiary of Hitachi, Ltd., is a global digital services company that helps organizations in complex, mission-critical industries turn cloud, data and AI into measurable business outcomes. Formed by uniting GlobalLogic and Hitachi Digital Services, the company brings digital engineering and operations together, from enterprise AI to Physical AI, with approximately 35,000 professionals in 27 countries. Hitachi Digital engineers what the world depends on. Visit us at www.hitachidigital.com.
About Hitachi, Ltd.
Through its Social Innovation Business (SIB) that brings together IT, OT (Operational Technology) and products, Hitachi aims to be a global leader in continuously transforming social infrastructure through digital, contributing to a harmonized society where the environment, well-being and economic growth are in balance. Hitachi operates worldwide across four sectors – Digital Systems & Services, Energy, Mobility and Connective Industries – as well as a Strategic SIB Business Unit focused on new growth areas. With Lumada at its core, Hitachi creates value by combining data, technology and domain knowledge to solve customer and social challenges. Revenues for FY2025 (ended March 31, 2026) totaled 10,586.7 billion yen, with 606 consolidated subsidiaries and approximately 290,000 employees worldwide. Visit us at www.hitachi.com.
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Hitachi unveils a new global digital services company turning cloud, data and AI into measurable business outcomes: Hitachi Digital
Hitachi unveils a new global digital services company turning cloud, data and AI into measurable business outcomes: Hitachi Digital
