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Tourism Authority of Thailand Launches ‘Gateway to Thailand Travel Guidebook’

Asia Pacific

Tourism Authority of Thailand Launches ‘Gateway to Thailand Travel Guidebook’
Asia Pacific

Asia Pacific

Tourism Authority of Thailand Launches ‘Gateway to Thailand Travel Guidebook’

2026-10-28 15:40 Last Updated At:15:52

Connecting Overland Borders to 10 Road Trip Experiences Across Thailand

BANGKOK, THAILAND - Media OutReach Newswire – 28 October 2026 - Crossing the border is never about passing a checkpoint; it marks the true beginning of discovering Thailand. Recognizing this potential, the Tourism Authority of Thailand (TAT) introduced the 'Gateway to Thailand' travel guide, inviting overland travelers to journey far beyond the entry gates along ten curated road trips connecting vibrant cities, iconic attractions, and local communities across the nation.

Tourism Authority of Thailand Launches ‘Gateway to Thailand Travel Guidebook’

Tourism Authority of Thailand Launches ‘Gateway to Thailand Travel Guidebook’

Gateway to Thailand was conceived after recognizing the vast potential of overland borders to drive regional travel, particularly for visitors from the Lao PDR and Malaysia who frequently travel in private vehicles. TAT developed these 10 road trips starting from key border crossings, highlighting memorable stops, activities, and local experiences to inspire travelers to explore a richer, more diverse Thai experience.

The moment travelers cross the border, the journey expands far beyond the entry gate. Every highway opens a path to new discovery, whether following the gentle bend of the Mekong through tranquil northern towns or venturing deep into the south to explore mist-shrouded mountain peaks and historic old streets. Along the way, travelers can savor timeless culinary traditions, connect with local communities, or lose themselves in landscapes that shift effortlessly from high mountain ridges to the sunlit shores of the Gulf and the Andaman Sea.

This represents the core philosophy of Gateway to Thailand: transforming transit routes into scenic travel corridors and converting border checkpoints into gateways to unforgettable experiences.

The Gateway to Thailand guidebook covers 9 border crossings: Nong Khai, Mukdahan, Nakhon Phanom, Bueng Kan, Chong Mek, Sadao, Wang Prachan, Betong, and Su-ngai Kolok. These entry points connect travel destinations across 19 provinces through 10 distinct road trip routes that highlight local identity across nature, culture, faith, gastronomy, history, community living, and outdoor adventures.

10 Routes, 10 Experiences: From the Border into Thailand

  • Route 1
    Nong Khai | Riverside Slow, City Flow:
    A journey along the Mekong River, capturing the peaceful rhythm, faith, and charm of upper Isan towns.
  • Route 2
    Bueng Kan | Beyond the Green, Into Naga's Realm:
    A journey through majestic cliff sides, dense forests, adventure pursuits, and sacred Naga folklore of Phu Wua.
  • Route 3
    Nakhon Phanom | Traces of Indochina:
    A route highlighting natural indigo crafts, spiritual heritage, and multicultural memories along the Mekong River.
  • Route 4
    Chong Mek, Ubon Ratchathani | Where Cliffs Meet the Mekong:
    A journey through Pha Taem, Sam Phan Bok, and the timeless rhythms of a riverside community carved by wind and water.
  • Route 5
    Mukdahan | From Mythology to Deep Time Discovery:
    A journey to uncover pre-historic geology, river legends, untouched wilderness, and the colorful living culture of Isan.
  • Route 6
    Sadao, Songkhla | Food Trail in Creative District:
    A culinary and cultural exploration through historic architecture, creative art districts, and rich local food traditions.
  • Route 7
    Sadao, Songkhla | A Journey Along the Gulf:
    A scenic route along the Gulf of Thailand blending coastal nature, old towns, living culture, and faith.
  • Route 8
    Betong, Yala | Where the Mist Begins:
    A journey into a mountain town famous for morning mists, vibrant flora, cool climate, and unique local heritage.
  • Route 9
    Wang Prachan, Satun | Across the Andaman Isles:
    A coastal road trip leading to seaside fishing communities and island-hopping adventures across the Andaman.
  • Route 10
    Su-ngai Kolok, Narathiwat | At the Kingdom's Edge: Nature's Grace and Cultural Jewels:
    An invitation to discover cultural heritage, lush rainforests, community wisdom, and local experiences in the southern border provinces.

These 10 routes are designed to encourage travelers to pause, explore, connect, and spend meaningful time with communities along the way, proving that the true magic of a road trip lies in every story discovered between destinations.

To facilitate seamless trip planning, the Gateway to Thailand guidebook compiles route maps, recommended stops, activities, and key attractions tailored for self-drive travelers. The publication is available as a printed guidebook in Thai and English, alongside digital e-books offered in 5 languages: Thai, English, Malay, Chinese, and Lao.

TAT is promoting these itineraries across both online and offline platforms, collaborating with travel bloggers and influencers to transform these guidebooks into real-world travel inspiration that distributes tourism revenue into local communities across Thailand.

For Gateway to Thailand, crossing the border is the very first door opening to countless stories waiting to be discovered across Thailand.

Detailed route itineraries, recommended stops, and activity guides are available at https://tourismproduct.tourismthailand.org/en/database/ebook/gateway-to-thailand

Hashtag: #TheTourismAuthorityofThailand #TAT

The issuer is solely responsible for the content of this announcement.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 28 October 2026 –MSIG Insurance (Malaysia) Bhd ("MSIG") has enhanced Travel SafeGuard, itstravel insurance plan, to better meet the needs of today's travellers, reflecting the evolving travel landscape and increasing demand for digital accessibility and consumer protection. Following the product launch at the end of 2025, Travel SafeGuard has increased suitcase coverage for selected benefits and enhanced protection for senior travellers through broader protection limits.

Modern travel patterns have shown a stronger reliance on digital platforms, a rise in independent trip planning and a wider age range of travellers seeking coverage. Travel SafeGuard is designed around these trends, with new features that respond to practical issues faced by today's travellers, including:

  • Online Purchase Protection — protects against losses arising from fraudulent online travel transactions made with debit or credit cards or digital wallets.
  • WhatsApp Emergency Assistance — provides a direct communication channel for assistance when abroad.
  • Traditional Chinese Medicine (TCM) — included as an option for follow-up treatment in Malaysia after returning from a trip.
  • Golf Benefit Add-On — covers losses to golf equipment, pre-paid green fees and recognises hole-in-one achievements.

Travel SafeGuard also provides medical coverage of up to RM500,000, trip cancellation and delay compensation, baggage loss benefits, and worldwide emergency assistance.

This travel insurance solution offers flexible coverage options for travellers across different age groups. The Travel Shield and Travel Max plans cater to a broad range of travellers, providing coverage for individuals from as young as 15 days old up to the maximum eligible age, which has been extended to 80 years old. The Golden Joy Plan is tailored for senior travellers aged 65 to 80 years old and offers a more affordable premium option for this segment. Together, these plans provide comprehensive protection for families, frequent travellers and retirees, allowing them to choose the coverage that best suits their travel needs and enjoy peace of mind when exploring new destinations.

Travel SafeGuard is available through MSIG Insurance Advisers and other platforms where MSIG insurance products are offered. Meanwhile, travellers who prefer to purchase insurance online may consider EZ Travel SafeGuard, which is available on MSIG Online. Designed with affordability in mind, EZ Travel SafeGuard offers essential travel protection with selected benefit limits, providing a more cost-effective alternative to Travel SafeGuard. It also offers the Travel Lite Plan, which is specially designed for young, budget-conscious travellers seeking basic coverage and value-for-money protection.

Customers may tailor Travel SafeGuard and EZ Travel SafeGuard to their needs by selecting optional add-on for an additional premium. Pet owners, for example, may consider the Pet Benefit Add-On, which helps cover additional pet boarding costs for up to five days when an unexpected travel delay of more than eight hours affects the scheduled collection of a cat or dog. Cruise travellers may consider the Cruise Benefit Add-On, which covers specified losses arising from missed connections, excursion disruptions or cancellations caused by illness, strikes or natural disasters.

"Travel SafeGuard and EZ Travel SafeGuard represent MSIG's continued commitment to making travel insurance smarter and more relevant," said Ms. Ang Yien Chia, Chief Executive Officer of MSIG Malaysia. "As the way people travel continues to change, travel insurance needs to keep pace, while giving customers the flexibility to choose protection that suits the way they travel. Whether travelling independently, with family or later in life, we want Malaysians to have practical and accessible protection that gives them greater confidence to explore the world."

As part of the global Mitsui Sumitomo Insurance Co., Ltd. network under the MS&AD Insurance Group — one of the world's largest general insurance groups — MSIG Malaysia continues to uphold its promise of providing reliable, customer-focused solutions to meet the needs of Malaysians at home and abroad.

Hashtag: #MSIG

The issuer is solely responsible for the content of this announcement.

About MSIG Insurance (Malaysia) Bhd

MSIG Insurance (Malaysia) Bhd ("MSIG Malaysia") is one of the leading general insurers in Malaysia, providing a comprehensive range of insurance solutions for both personal and business needs. With over 100 years of general insurance experience and a nationwide network of 20 branches, MSIG Malaysia offers strong capabilities across key classes including Fire, Engineering, and Motor, and is the No.1* provider in Marine Cargo.

The company continues to strengthen its market presence through ongoing investment in digital innovation, customer focused service enhancements, and the development of insurance solutions that meet the evolving needs of Malaysians. It has also developed exclusive B2B business tools for its business partners to support more efficient collaboration and service delivery. As part of its ongoing sustainability journey, MSIG Malaysia remains committed to supporting initiatives that strengthen community resilience.

MSIG Malaysia is a subsidiary of Mitsui Sumitomo Insurance Company, Limited and a member of the MS&AD Insurance Group, Inc. (MS&AD), an insurance group with operations across Asia and various international markets. The Group manages a diverse portfolio of insurance companies worldwide and is recognised for its longstanding presence in the industry.

For more information on MSIG Malaysia, visit www.msig.com.my or facebook.com/MSIGmy.

*As of Dec 2025

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

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