BEIJING, Oct. 29, 2026 /PRNewswire/ -- ZHITAI, the consumer memory brand of YMTC, announced a strategic partnership with Phantom Blade Zero, the highly anticipated AAA action game that has captured global attention. Under the theme "Unleash Your Edge," the two brands have joined forces to introduce the ZHITAI × Phantom Blade Zero Collaboration Gift Box, combining high-performance memory technology with Eastern wuxia aesthetics to deliver an immersive experience in the Phantom World for gamers around the world.
With its distinctive Kungfu-punk aesthetic and intense, fast-paced combat, Phantom Blade Zero has emerged as one of the year's most anticipated AAA action titles. The partnership's theme, "Unleash Your Edge," draws inspiration from the game's protagonist, Soul, and his unwavering resolve in the face of adversity. This theme bridges the game's lightning-fast combat with ZHITAI's relentless pursuit of peak storage performance—reflecting both Soul's unyielding conviction and ZHITAI's dedication to continuous innovation and exploration.
As the official designated global memory partner of Phantom Blade Zero, ZHITAI is committed to providing professional, high-performance storage solutions. Drawing on years of technological expertise, ZHITAI aims to bring gamers worldwide a smooth, responsive storage experience that lets them fully immerse themselves in their martial arts adventures.
To further enhance the experience of exploring the Phantom World, the Collaboration Gift Box houses the ZHITAI TiPlus9100 SSD. Powered by next-gen YMTC Xtacking® 4.0 TLC NAND flash, the TiPlus9100 supports PCIe 5.0 and delivers sequential read speeds of up to 12,000 MB/s and sequential write speeds of up to 10,700 MB/s. Its DRAM-less architecture and single-sided PCB design offer versatile compatibility across gaming laptops, ultrabooks, and DIY desktops. For AAA games such as Phantom Blade Zero, where fast-paced combat and seamless scene transitions are essential to the gaming experience, the TiPlus9100 delivers stable performance under demanding workloads while helping reduce loading times and delays during scene transitions. This allows players to stay focused on every move and every moment of combat, fully immersed in the Phantom World.
Crafted for gamers, the ZHITAI × Phantom Blade Zero Collaboration Gift Box brings the Phantom World to life. Defined by a dark wuxia aesthetic, it offers an immersive unboxing experience—combining high-performance storage, custom setup accessories, and exclusive collectibles. The box houses five custom items adorned with co-branded artwork: a ZHITAI TiPlus9100 SSD with a themed sleeve, a storage box, a screwdriver, a metal sticker, and a lenticular card. By translating the Phantom Blade Zero universe into functional and collectible gear, ZHITAI seamlessly bridges high-performance hardware with the player's personal gaming space.
From PC hardware to collectible accessories, this collaboration goes beyond bringing together high-performance memory technology and AAA action gaming. It reflects ZHITAI's ongoing commitment to combining technological innovation with gaming culture. Through its partnership with Phantom Blade Zero, ZHITAI aims to further strengthen its presence among gamers worldwide, bringing advanced memory technology and high-quality products to a broader global audience. Looking ahead, ZHITAI will continue to explore new opportunities across international markets, delivering innovative memory solutions that meet the evolving needs of consumers around the world.
The ZHITAI × Phantom Blade Zero Collaboration Gift Box is coming soon, with further details on its launch date and availability to be announced. Stay tuned to ZHITAI's official channels for the latest updates.
About ZHITAI
Founded on September 21, 2020, ZHITAI was launched as the flagship consumer brand of YMTC. Born from a passion for innovation and discovery, ZHITAI embodies our commitment to bringing trustworthy, cutting-edge experiences to users worldwide. Powered by a youthful energy and a deeply user-centric approach, we are defined by our long-term vision to constantly redefine what's possible in memory technology.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Unleash Your Edge: ZHITAI Joins Forces with Phantom Blade Zero in Global Strategic Partnership
HONG KONG, Oct. 29, 2026 /PRNewswire/ -- CNN International Commercial (CNNIC) and global ceramic technology leader NGK Corporation (NGK) partner on a new global cross-platform campaign highlighting next-generation innovation and its impact on a smarter tomorrow. The campaign spotlights how advanced technologies are powering a digital society and accelerating the transition to a sustainable future.
As part of the campaign, NGK is the exclusive sponsor of a half-hour special program, Innovate. Airing on CNN International in October 2026, the 30-minute show explores the driving forces behind fast-changing emerging technologies, from artificial intelligence to the IoT, that are reshaping our world. Accompanying digital content will further spotlight the business ideas, technological developments, and entrepreneurial breakthroughs of innovative thinkers from all walks of life who are shaping a better, smarter future for all.
The campaign also features two branded videos and accompanying articles produced by CNNIC's award-winning global brand studio, Create. Centered around NGK's core strategic pillars of carbon neutrality and digital society, the first branded video and article features an engineer bringing NGK's global vision, values, and transformation story to life for global audiences. These branded videos will run across CNN International's TV and digital platforms as well as on social media, to reach business audiences at scale.
"We are thrilled to partner with NGK once again as they share their bold vision for the future with global audiences," said Cathy Ibal, Senior Vice President, CNN International Commercial. "Through CNN's powerful global reach and impactful cross-platform storytelling, we are confident that this campaign will inspire audiences worldwide with human-driven narratives of innovation that are shaping a smarter and more sustainable future."
"NGK Insulators changed its name to 'NGK Corporation' in April 2026 to accelerate the transformation of our business structure and advance our vision of becoming a company that contributes to carbon neutrality and a digital society through our unique ceramic technologies. Our partnership with CNN on Innovate, a program that spotlights forward-looking challenges and innovations, aligns perfectly with our commitment to pursue new opportunities and continue evolving as an organization. We are delighted that this collaboration will help further reinforce our pursuit of innovation," said Shigeru Kobayashi, President of NGK Corporation.
About CNN International Commercial
CNN International Commercial (CNNIC) is responsible for the business operations of CNN's properties outside of the United States. All commercial activities for brands such as CNN International, CNN Arabic, CNN Style and CNN Business are aligned within the division. This encompasses the advertising sales, sponsorship partnerships, commercial content development, content sales, brand licensing, distribution and out-of-home operations, business development and marketing for the world's leading international news provider. CNNIC is a recognised industry leader in international advertising sales and its use of award-winning commercial content, produced through its Create unit and driven by its advanced data usage and digital capabilities, has resulted in strong and enduring partnerships with many of the world's most recognised brands. Its Content Sales and Licensing unit has relationships with more than 1,000 affiliates ranging from licensing the CNN brand through to content supply contracts as well as offering consultancy services. For more information visit http://commercial.cnn.com
About NGK Corporation
Founded in 1919, NGK is a ceramics manufacturer active across a wide range of fields, including mobility, energy, IoT, and industrial applications. Its principal products include ceramics for semiconductor manufacturing equipment and automotive components, and the company continues to strengthen its presence as a global business, with overseas sales accounting for roughly 80% of revenue and overseas employees for roughly 60% of its workforce. Since setting out its vision in 2021 to contribute to a carbon-neutral, digital society through its ceramics technology, NGK has accelerated the transformation of its business portfolio, and in April 2026 changed its corporate name from NGK Insulators, Ltd. to NGK Corporation. Guided by the NGK Group mission — "New Value for a Better Future" — the company continues to pursue a more comfortable and sustainable society through the delivery of new products and services. https://www.ngk.co.jp/
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
CNN and NGK launch global campaign showcasing cutting-edge solutions for a smarter society
