Singapore-founded company marks 17 years of growth as it builds a new category around everyday hydration and wellness
SINGAPORE – Media OutReach Newswire – 29 October 2026 – Singapore-founded water brand AOX has been named 'Top Collagen Renewing Water 2026' by Healthcare Business Review APAC, marking a new milestone for a brand that has spent more than 17 years developing a differentiated approach to drinking water.
The recognition comes as AOX seeks to build the Collagen Renewing Water category – moving the conversation beyond the appliances that dispense water towards the properties of the water people drink daily.
Unlike conventional water dispensers, which tend to compete on temperature settings, design or convenience, AOX's central proposition is its proprietary approach to filtration and mineral formulation. Its systems combine filtration with a formulation that includes calcium, magnesium, potassium, sodium, and silica to deliver what the company describes as Collagen Renewing Water.
This latest recognition reflects AOX's water-first approach, built around its proprietary mineral formulation, including the specific sourcing of minerals and the process used to create its final water profile. It adds to a long track record of business, brand and design awards accumulated over more than 17 years.
"A water dispenser can have all the features in the world, but ultimately, what matters most is the water you drink from it every day," said John Tan, Chief Executive Officer of AOX. "That belief has shaped AOX for more than 17 years and is why we continue investing in Collagen Renewing Water, our proprietary formulation and the research behind it. This recognition encourages us to keep building that category and challenging consumers to look beyond the machine."
The award also signals AOX's next chapter under John Tan's leadership. After working across finance, operations and marketing at AOX before becoming CEO, he is leading its next phase of research, product innovation and market growth, with a goal to reach new audiences and respond to changing consumer expectations around water quality and everyday wellness.
AOX has commissioned laboratory and preclinical research into the properties of its water, including collagen-related fibroblast activity, cell migration, antioxidant activity, and metabolic markers in preclinical models. The company will continue to invest in research while communicating its findings responsibly and within appropriate scientific boundaries.
Founder Jeffrey Tan said the recognition was a reminder of the original idea that shaped the business. "When we started AOX, we wanted people to think more carefully about the water they drink every day," he said. "Over the years, the technology, products and people's expectations have evolved, but that belief has remained the same. It is encouraging to see AOX recognised as we continue to build on that foundation."
AOX's product range includes direct-piped water systems for homes and organisations, spanning hot and cold, ambient and compact formats. The company's focus remains on growing its Collagen Renewing Water category while continuing to develop products around the needs of modern households and workplaces.
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About AOX
Founded in Singapore in 2009, AOX is a homegrown water brand focused on the quality of the water itself. At the heart of AOX is Collagen Renewing Water, produced through its proprietary filtration and mineral formulation and delivered consistently across its range of water dispensers.
Over more than 17 years, AOX has grown to serve more than 10,000 households and organisations, while developing water systems that combine water quality, practical design and long-term after-sales support.
AOX has also commissioned laboratory studies using human cells and preclinical research into the properties of its water, including collagen-related activity, antioxidant activity, weight gain and liver-lipid accumulation. In 2026, AOX was recognised by Healthcare Business Review APAC as the Top Collagen Renewing Water Dispensers in APAC 2026.
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