NEW YORK, Oct. 30, 2026 /PRNewswire/ -- CSTS Enterprises (CSTS) today announced that it has joined the World Tennis Continental Cup (WTCC) as co-organizer, ahead of the tournament's second edition, taking place December 23-27, 2026, in Shenzhen, China. The partnership marks a significant milestone in WTCC's ambition to establish itself as a globally recognized tennis and entertainment property.
The 2026 edition brings a star-studded international field to the tournament's signature intercontinental team format. The World Team features two-time Grand Slam finalist Karolína Muchová, Olympic gold medalist and former world No. 5 Andrey Rublev, and Alexander Bublik, the first Kazakhstani man to break into the world's top 10. They face an Asia Team led by Paris 2024 Olympic mixed doubles silver medalists Wang Xinyu and Zhang Zhizhen, alongside rising star Bu Yunchaokete. Wang Xinyu also serves as the 2026 event ambassador.
Following a successful inaugural tournament in December 2025 that attracted more than 30,000 spectators and reached audiences across 46 countries, WTCC has secured a long-term home and unveiled plans to evolve beyond a traditional tennis competition into a broader sports, entertainment, and lifestyle platform.
The second edition marks a significant step up in scale, expanding from three days to five. A free public tennis carnival runs December 23-25, followed by two days of ticketed competition on December 26-27. Live music, a junior tournament, and player masterclasses and autograph sessions round out the program, with 150,000 to 200,000 visits expected across the tournament's new home in Shenzhen.
As co-organizer, CSTS brings its global expertise in sports, entertainment, hospitality, and fan engagement to power WTCC's next phase of growth. CSTS pairs WTCC's innovative event format with its track record of delivering world-class experiences around premier international sports properties, including FIFA World Cup™, Formula 1®, and UEFA European Championship™. As a vital bridge between East and West, CSTS will connect WTCC with fans, brands, and partners worldwide.
Together, WTCC and CSTS will introduce a new event model that integrates elite tennis competition with premium hospitality, live entertainment, and immersive fan experiences. The expanded platform will feature VIP programs, exclusive hospitality offerings, player engagement experiences, travel packages for international fans, and curated lifestyle activations designed to attract both dedicated tennis audiences and a broader next-generation fan base.
"WTCC represents the kind of bold, forward-looking sports property that will help define the future of tennis in Asia," said Abel Zhao, Group CEO and Executive Director of CSTS. "We are proud to partner with WTCC at this exciting stage of its development. By combining our global capabilities in event operations, hospitality, and commercial development with WTCC's innovative vision, we believe we can create a truly distinctive international platform that resonates with fans, brands, and players worldwide."
More than a tournament, WTCC is positioning itself as a year-round platform for tennis, culture, and international exchange. Through its partnership with CSTS, the organization aims to build a globally relevant sports and entertainment property that showcases Asia's growing influence on the global sports stage.
About CSTS Enterprises
CSTS Enterprises is an integrated media, entertainment, sports, and travel technology group. Headquartered in New York City, the company develops and partners with intellectual properties and brands to deliver compelling experiences that connect with audiences across the world. In addition to its own initiatives, including Generation C and PremierX, it collaborates with international IPs including FIFA World Cup, UEFA European Championship, and Formula 1.
CSTS integrates experiential marketing, travel, data, and technology to deliver seamless end-to-end audience experiences. The company engages consumers across physical events and digital channels, executing at scale worldwide, turning complex activations into co-ordinated, measurable outcomes.
About WTCC
The World Tennis Continental Cup (WTCC) is an original international tennis event developed in China. First held in December 2025, WTCC features an intercontinental team format. Its inaugural edition was recognized by Forbes China for outstanding impact as a sports and culture IP. Combining elite competition with entertainment, fan engagement, and cultural programming, WTCC is creating a new model for modern sports properties and aims to become one of the world's leading tennis IPs.
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CSTS Enterprises Teams Up with World Tennis Continental Cup to Accelerate Global Growth of Premier Tennis IP
CSTS Enterprises Teams Up with World Tennis Continental Cup to Accelerate Global Growth of Premier Tennis IP
CSTS Enterprises Teams Up with World Tennis Continental Cup to Accelerate Global Growth of Premier Tennis IP
SINGAPORE, Oct. 30, 2026 /PRNewswire/ -- The launch of the LG Life's Good AI Home @ Harvey Norman Millenia Walk Flagship Store marks the next chapter in their collaboration to redefine home innovation and further Harvey Norman's vision of bringing experiential shopping to life through its flagship store.
"Our partnership with LG has grown from strength to strength over the years, and we are honoured to partner with them on world's first anchor LG AI Home Experience Zone, located within our flagship store." Ms Bernice Kwok, Managing Director of Harvey Norman Singapore and Malaysia.
One of the key highlights within the newly renovated LG AI Home is the miniature LG AI Home display, which showcases LG's vision of how Affectionate Intelligence can create a more personalised and intuitive start to the day.
"At LG, we believe AI should do more than connect devices. It should make everyday life easier, more convenient, and more enjoyable." Mr. Fabian Lee Kunho, Managing Director of LG Electronics Singapore.
Powered by LG's Affectionate Intelligence vision, the immersive diorama display allows visitors to explore how an AI-powered home is able to understand individual routines and preferences, proactively supporting daily activities with personalised recommendations and seamless automation. From recognising user habits to adapting home environments based on different scenarios, the experience demonstrates how AI can simplify everyday living and create a more connected lifestyle.
What Else to Expect at the LG Life's Good AI Home?
Designed as an immersive journey, the experience zone guides visitors through a series of thoughtfully curated spaces, including the entrance, kitchen, laundry and styling area, living and kids' room, as well as the display window showcase. Through interactive demonstrations and connected smart home solutions, visitors can discover how LG's AI-powered ecosystem enhances everyday living while exploring the brand's latest AI Core-Tech innovations.
Entrance Experience
Starting from the store entrance, customers visitors are welcomed by LG's impressive OLED Flexible Curved Open Space Signage, featuring six seamlessly connected 55" curved OLED displays. The captivating installation transforms the entrance into an immersive digital experience, showcasing LG's groundbreaking display technology with stunning visuals, perfect colour accuracy and innovative form factors.
Kitchen Solutions
Next the kitchen zone, visitors can experience the latest LG Fit & Max French Door Refrigerator with Zero Clearance, designed to fit seamlessly into modern kitchens. Its innovative design allows the refrigerator doors and drawers to open fully even when positioned flush against walls or surrounding cabinetry.
Another latest innovation you can find in the kitchen is LG Built-In Kitchen Appliances, the Hood, Induction Hob and Oven. Combining premium design, intelligent features and powerful performance, the products aim to bring convenience to every kitchen and making cooking process professional.
Advanced Laundry and Styling Innovations
The laundry and styling area showcases LG's latest fabric care solutions, including the LG WashTower®, a stylish stacked washing machine and dryer equipped with AI Direct Drive (AI DD®), TurboWash, and 6 Motion Technology for powerful, efficient cleaning. This area also houses the LG Styler®, which is a smart steam closet with Dual True Steam® technology, designed to refresh, sanitise, and dry clothes without harsh chemicals or soaps.
Connected Living and Family Spaces
The Living and the newly added Kids' zone feature an array of innovative products designed to enhance comfort and well-being including the PuriCare® AeroBooster®, PuriCare® AeroCat Tower Air Purifier, StanbyME 2 Max Moveable Screen, 97" LG OLED evo AI G6 Smart TV paired with S90TY Dolby Atmos® Soundbar, DualCool AI Air Conditioner and more.
Harvey Norman and LG invite everyone to visit the newly revamped LG Life's Good AI Home at the Harvey Norman Millenia Walk Flagship Store, Level 1 and discover the future of innovative technology. For the latest updates and promotions, visit www.harveynorman.com.sg or follow @HarveyNormanSingapore on Facebook.
About LG Electronics Singapore Pte Ltd
LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry. LG Electronics Singapore operates four business units locally – Home Entertainment, Home Appliance, Air Solutions and Business Solutions. In recognition of its vision to enrich people's life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor's and Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit www.lg.com/sg.
About LG Electronics Home Appliance Solution Company
The LG Home Appliance Solution Company (HS) is a global leader in home appliances and AI home solutions. By leveraging industry-leading core technologies, the HS Company is committed to enhancing consumers' quality of life and promoting sustainability. The company develops thoughtfully designed kitchen and living appliance solutions and has recently integrated LG's Robot Business Division to incorporate advanced robot technologies into its home solutions. Together, these products offer enhanced convenience, exceptional performance, efficient operation and sustainable lifestyle solutions. For more news on LG, visit www.LGnewsroom.com.
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LAUNCH OF LG LIFE'S GOOD AI HOME AT HARVEY NORMAN MILLENIA WALK FLAGSHIP STORE
