Ascott Presents Its Fifth Edition of The Famous CFC in Kuala Lumpur, Drawing Fans from Across Southeast Asia

Chelsea legend Jimmy Floyd Hasselbaink joined Ascott Star Rewards members and fans over two days, ending with a live watch party for Chelsea vs Manchester United

LONDON/KUALA LUMPUR/SINGAPORE - Media OutReach Newswire - 2 November 2026 – The Ascott Limited (Ascott), the Official Hotels Partner of Chelsea Football Club, has concluded its fifth edition of The Famous CFC, Chelsea's international fan engagement programme. Held in Kuala Lumpur, Malaysia, on 30 and 31 October 2026, the two-day programme brought together more than 200 Chelsea fans and Ascott Star Rewards (ASR) members for a series of fan engagement activities at Ascott Kuala Lumpur and Ascott Star KLCC Kuala Lumpur. Highlights included exclusive meet-and-greet sessions as well as a watch party where the highly anticipated Premier League match between Chelsea and Manchester United was beamed live from Stamford Bridge, where Chelsea secured a 2-0 win. Fans were joined by Chelsea legend and striker Jimmy Floyd Hasselbaink.

About 200 Chelsea fans and ASR members gathered in Kuala Lumpur to watch Chelsea take on Manchester United, streamed live from Stamford Bridge. Chelsea legend Jimmy Floyd Hasselbaink headlined a night of fan games and dinner, capped by the Blues' 2-0 win. The evening brought the community together through warm hospitality and a shared love of football. Pictured: Chelsea legend Jimmy Floyd Hasselbaink (centre) with Ms Wong Kar Ling (to Hasselbaink's left), Ascott's Chief Strategy Officer and Managing Director, Southeast Asia, and watch party attendees.

Jimmy Floyd Hasselbaink said: "Kuala Lumpur has been special to me since I visited the city with Chelsea more than 20 years ago. What really stayed with me this weekend was how many young fans came out. You can see that the Chelsea culture is not just alive in Malaysia, it is being passed down to the next generation, and it is an honour to be part of that. Hearing fans' stories and getting to say thank you in person is what made the weekend for me, and I'm grateful to Ascott for creating the space for these special moments to happen."

Alex Smith, Director of Partnerships at Chelsea Football Club, said: "Our supporters across Southeast Asia are a hugely important part of the Chelsea family, and The Famous CFC gives us a fantastic opportunity to bring the club closer to them. Together with our Official Hotels Partner, Ascott, we've created opportunities for fans to meet Jimmy, share their stories and experience the excitement of matchday together. This fifth edition reflects the strength of our partnership and our shared commitment to creating memorable experiences for Chelsea supporters and Ascott Star Rewards members around the world."

Tan Bee Leng, Chief Commercial Officer, Ascott, said: "This weekend in Kuala Lumpur showed how today's travellers increasingly value access and connection as much as the stay itself. More than 200 Chelsea fans and Ascott Star Rewards members came together, from meeting Jimmy Floyd Hasselbaink to sharing the excitement of the live watch party. It was especially heartening to welcome back members who had joined earlier editions. The kind of loyalty that tells us these experiences create truly lasting connections and compelling reasons to travel with Ascott."

"The energy we saw in Kuala Lumpur brings our 'Stay Rewarded' promise to life by extending hospitality beyond the room into experiences that guests cannot easily access on their own. With the 232-room lyf Chelsea London now soft opened at Stamford Bridge, that connection has a new home at the heart of the club, giving members and guests an even closer connection to Chelsea while enjoying lyf's experience-led social living. We thank Chelsea, Jimmy Floyd Hasselbaink and everyone who made this weekend unforgettable, and we look forward to creating more reasons for our members to stay, connect and return." Tan added.

Highlights from The Famous CFC Kuala Lumpur
The two-day programme kicked off on Friday, 30 October, when Hasselbaink was warmly welcomed to Ascott Star KLCC Kuala Lumpur, the brand's flagship property located right across from the famed Petronas Twin Towers. There, Hasselbaink officiated the start of The Famous CFC KL, with artful touches personally added on to a custom canvas piece that bears both Ascott and Chelsea logos – an illustrative reminder of the partnership between two storied brands.

He then took time to explore some of Kuala Lumpur's iconic landmarks, revisiting sights and recounting memories from his time as No. 9 with the Chelsea team that won the FA Premier League Asia Cup held in Kuala Lumpur in 2003. Following his exploration of the city, Hasselbaink visited Ascott Kuala Lumpur, where he took part in an intimate fireside chat with the media.

On the second day, Saturday, 31 October, Hasselbaink joined Ascott Star Rewards members for an exclusive meet-and-greet at Ascott Kuala Lumpur. There, the session gave ASR members the chance to engage directly with the Chelsea legend through a Q&A segment and photo opportunities.

The programme culminated in a watch party where over 180 ASR members and Chelsea fans gathered for the highly anticipated match between Chelsea and Manchester United, streamed live from Stamford Bridge. It was an evening where a shared passion for football and the warmth of hospitality brought together Chelsea fans and ASR members from the local community and across the region.

Said Phạm Hoàng (Eric), a Chelsea fan and ASR member who attended The Famous CFC in Kuala Lumpur: "I travelled from Vietnam for the event, and it was worth every minute. Chatting with Jimmy Floyd Hasselbaink and watching a live match in the same room as a Chelsea legend was a dream come true. This is my second Famous CFC after Hanoi, and now that I'm an ASR member, I look forward to travelling with Ascott to many more Chelsea events."

For the latest updates on exclusive offers from Ascott's partnership with Chelsea, including the upcoming editions of The Famous CFC, please visit https://www.discoverasr.com/en/ascott-chelseafc.

About Ascott Star Rewards (ASR)
Ascott Star Rewards (ASR) offers members a range of exclusive privileges designed to elevate every aspect of their travel experience. From priority welcome services and access to airport lounges, to enhanced stay benefits such as car rental privileges, bonus ASR points, airline miles and travel vouchers, ASR ensures a seamless, start-to-finish experience. Beyond exceptional stays, ASR members also enjoy access to Ascott Privilege Signatures, which unlocks invitations to prestigious global events, including Premier League football matches, renowned tennis tournaments, and elite gastronomy and lifestyle experiences. To become an ASR member, sign up today at https://www.discoverasr.com/en/sign-up.

Hashtag: #TheAscottLimited #AscottStarRewards #Loyalty #Hospitality

https://www.discoverasr.com/en
https://sg.linkedin.com/company/the-ascott-limited
https://www.facebook.com/discoverasr/
https://www.instagram.com/discoverasr/

The issuer is solely responsible for the content of this announcement.

About The Ascott Limited

The Ascott Limited (Ascott) is driven by a vision to be the preferred hospitality company, enriching global living with heartfelt experiences. With a portfolio of more than 1,000 properties spanning over 230 cities across more than 40 countries, Ascott has a presence in Asia Pacific, Central Asia, Europe, the Middle East, Africa and the USA. Its diverse collection of award-winning brands includes Ascott, Citadines, lyf, Oakwood Premier, Oakwood, Somerset, The Crest Collection, The Unlimited Collection, Adoor, Fox, Harris, POP!, Preference, Quest, Vertu and Yello.

Ascott specialises in managing and franchising a wide range of lodging options, including serviced residences, hotels, resorts, social living properties and branded residences, catering to the varying needs and preferences of global travellers. Through the Ascott Star Rewards (ASR) loyalty programme, members enjoy exclusive privileges and curated experiences, enhancing every aspect of their travel journey.

Ascott is a wholly owned business unit of CapitaLand Investment Limited. For more information on Ascott and its sustainability programme, please visit www.discoverasr.com/the-ascott-limited. Alternatively, connect with Ascott on Facebook, Instagram, TikTok and LinkedIn.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

The latest partnership introduces limited-edition designs and curated experiences this festive season, bringing a new spirit of celebration to the region

HONG KONG SAR – Media OutReach Newswire – 2 November 2026 – Carlsberg Asia today announced the next chapter of 1664'spartnership with CLOT, launching the festive campaign "Make Celebrations Extraordinary" across the Chinese Mainland, Singapore, Malaysia and Vietnam from November 2026 through February 2027.

Make Celebrations Extraordinary: 1664 and CLOT Unveil the Next Chapter of the East-Meets-French Story in Asia

Building on the partnership's successful debut Hong Kong last year, 1664, the world's No. 1* French beer brand, and CLOT, the pioneering fashion label founded by Edison Chen, are expanding the East-Meets-French story to a wider audience. The partnership introduces limited-edition 1664 x CLOT beer cans and exclusive merchandise, alongside a series of curated experiences that bring Asia a new way to celebrate across cultures and occasions.

Arindam Varanasi, Commercial Vice President, Carlsberg Asia, said: "The success of our first collaboration with CLOT proved that when 1664 shows up in culture, consumers respond. This year, we are expanding the partnership into the Chinese Mainland which is our largest market — a further step in strengthening our premium portfolio in Asia. By fusing CLOT's dynamic energy with 1664's French heritage, we are bringing our 'unquestionably good taste' spirit to life and redefining celebration across the region."

Make Celebrations Extraordinary: From Design to Moments

At the heart of the campaign is CLOT's signature Silk Royale pattern, a motif inspired by the elegance of Chinese silk, its intricate geometric lines referencing luxurious jacquard with a modern edge. For this collaboration, the pattern is reimagined in vibrant festive hues, flowing across 1664's iconic blue-and-white design in a visual dialogue between Asian tradition and French audacity.

Make Celebrations Extraordinary: 1664 and CLOT Unveil the Next Chapter of the East-Meets-French Story in Asia

Anchored by 1664's signature cocarde, a nod to the brand's French heritage and brewing craftsmanship, the 1664 x CLOT design motifs commemorate this special time of year. Exclusively for this collaboration, the CLOT's iconic Silk Royale pattern is reimagined in a vibrant, multi-coloured treatment. Illuminated by neon-inspired outlines, the design evokes the glow and vibrant energy of Asia in blues, reds and yellows accented by firework patterns, capturing the uplifting moment when celebrations come alive with 1664.

The interplay between CLOT's richly coloured patterns and 1664's clean red, white and blue palette creates a contemporary elegance that captures the spirit of celebration in style, where East meets French and tradition meets modernity.

Make Celebrations Extraordinary: 1664 and CLOT Unveil the Next Chapter of the East-Meets-French Story in Asia

Beyond the beer cans, the 1664 x CLOT design motifs extend to a range of exclusive merchandise. The key highlight is a bespoke apparel collection curated by CLOT for the campaign, including T-shirts, socks and caps, each piece infused with festive vibrancy and the collaboration's East-meets-French spirit, bringing the partnership to life beyond the taste and into the moments people share.

Make Celebrations Extraordinary: 1664 and CLOT Unveil the Next Chapter of the East-Meets-French Story in Asia

The 1664 x CLOT limited-edition products are available from November 2026 through February 2027 in selected supermarkets, bars, restaurants and online across Chinese Mainland, Singapore, Malaysia and Vietnam. A series of on-the-ground activations and market-exclusive premiums will also be rolled out throughout the season, inviting consumers to immerse themselves in festive experiences that make their celebrations extraordinary. For more information, please visit https://www.1664blanc.com/.

*GlobalData 2025 research for 2023, based on actual volume sales data in The Hectolitres.

Hashtag: #CarlsbergAsia

The issuer is solely responsible for the content of this announcement.

About Carlsberg

Established in 1847 by brewer J.C. Jacobsen, the Carlsberg Group is one of the leading brewery groups in the world, with an attractive portfolio of beer and other beverage brands. With over 37.000 employees, and with a presence in more than 150 markets, the Group has a purpose of brewing for a better today and tomorrow. Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for shareholders and society.

Carlsberg Asia is a dynamic and diverse region comprising of 8 operating markets: Cambodia, China, Hong Kong S.A.R. (Macau and Taiwan), Laos, Malaysia, Myanmar, Singapore and Vietnam. Altogether we have 35 breweries in operation and some 13,000 employees spreading across the Asian markets. The Asia Regional Office is based in Hong Kong.

About 1664

1664, the world's No.1 French beer brand with a rich heritage spanning over 350 years, epitomizes timeless yet playful elegance. Our brew is distinguished by its lively and refreshing taste profile, with signature citrus notes that deliver impeccable taste in every sip. Inspired by art, design and the French appreciation of life, 1664 elevates everyday moments, turning the ordinary into the extraordinary.​

About CLOT^®
First established in 2003, CLOT is a pioneering streetwear label and the brainchild of Edison Chen. Conceived from the desire to bridge East and West through thoughtfully-designed apparel and goods, the brand takes its Chinese roots to a worldwide stage, modernizing, reinterpreting, and splices motifs from traditional Chinese culture with bold graphics, exaggerated silhouettes, and a dynamic energy reflective of the new youth of Asia. CLOT has since partnered with the likes of adidas, Bang & Olufsen, Coca-Cola, fragment design, Medicom Toy, Nike, Rimowa, Supreme, Stüssy, sacai and visvim to create sold-out collaborations, solidifying its international presence in the process.

CLOT's vision for a borderless culture of streetwear is further manifested in JUICE, a fashion and lifestyle retailer that expresses an all-encompassing aesthetic through its curation of apparel, home goods, and more. Located in major cities around the world, JUICE can be found in Hong Kong, Shanghai, Taipei, Taichung, and online.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **