TAY NINH, VIETNAM – Media OutReach Newswire – 2 November 2026 – Sun World Ba Den Mountain, developed by Sun Group in Vietnam's Tay Ninh province, welcomed its 5 millionth cable car passenger of 2026 on Oct. 23, reaching the milestone earlier than in 2025. In November, the site is preparing to receive visitors from neighboring Cambodia during the Bon Om Touk holiday on Nov. 23-25, which coincides with Vietnam Culture Day on Nov. 24.
A panoramic view of the 72-meter Tay Bo Da Son Bodhisattva statue at Sun World Ba Den Mountain, a leading spiritual destination in southern Vietnam near the Cambodian border.
Tay Ninh borders Cambodia through the Moc Bai International Border Gate, and the two countries share Buddhist traditions and cultural ties.
Buddhist heritage on southern Vietnam's highest peak
At 986 meters, Ba Den Mountain is a long-established pilgrimage site associated with the legend of Linh Son Thanh Mau and a Ba Pagoda complex more than 300 years old, including Linh Son Tien Thach Tu temple halfway up the mountain.
The summit complex centers on a gilded red copper statue of Kanakamuni Buddha in the Udumbara Garden. Together with the 72-meter Tay Bo Da Son Bodhisattva statue and a Maitreya Bodhisattva statue assembled from 6,688 sandstone blocks, the three statues face east, forming a "Past, Present and Future" axis.
For Cambodian visitors, whose country has a long Theravada Buddhist tradition, the site offers an introduction to Vietnamese Buddhist architecture, iconography and rituals. On Saturday evenings, the summit hosts a lantern offering ceremony.
Khmer culture during the festival season
Ba Den Mountain also hosts performances of Chhay-dam drumming, pinpeat ensemble music and traditional Khmer dance, reflecting cultural exchange between communities on both sides of the border. Near the foot of the mountain, Khedol Pagoda, also known as Botum Kirirangsay, preserves the Theravada architecture, beliefs and customs of the local Khmer community.
During the November holiday period, the site plans to hold art and wood carving exhibitions as well as heritage performances. Visitors can also combine their trip with the Cao Dai Holy See, traditional craft villages and Tay Ninh specialties such as Trang Bang dew-dried rice paper and shrimp salt.
Hashtag: #SunGroup
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The latest partnership introduces limited-edition designs and curated experiences this festive season, bringing a new spirit of celebration to the region
HONG KONG SAR – Media OutReach Newswire – 2 November 2026 – Carlsberg Asia today announced the next chapter of 1664'spartnership with CLOT, launching the festive campaign "Make Celebrations Extraordinary" across the Chinese Mainland, Singapore, Malaysia and Vietnam from November 2026 through February 2027.
Make Celebrations Extraordinary: 1664 and CLOT Unveil the Next Chapter of the East-Meets-French Story in Asia
Building on the partnership's successful debut Hong Kong last year, 1664, the world's No. 1* French beer brand, and CLOT, the pioneering fashion label founded by Edison Chen, are expanding the East-Meets-French story to a wider audience. The partnership introduces limited-edition 1664 x CLOT beer cans and exclusive merchandise, alongside a series of curated experiences that bring Asia a new way to celebrate across cultures and occasions.
Arindam Varanasi, Commercial Vice President, Carlsberg Asia, said: "The success of our first collaboration with CLOT proved that when 1664 shows up in culture, consumers respond. This year, we are expanding the partnership into the Chinese Mainland which is our largest market — a further step in strengthening our premium portfolio in Asia. By fusing CLOT's dynamic energy with 1664's French heritage, we are bringing our 'unquestionably good taste' spirit to life and redefining celebration across the region."
Make Celebrations Extraordinary: From Design to Moments
At the heart of the campaign is CLOT's signature Silk Royale pattern, a motif inspired by the elegance of Chinese silk, its intricate geometric lines referencing luxurious jacquard with a modern edge. For this collaboration, the pattern is reimagined in vibrant festive hues, flowing across 1664's iconic blue-and-white design in a visual dialogue between Asian tradition and French audacity.
Make Celebrations Extraordinary: 1664 and CLOT Unveil the Next Chapter of the East-Meets-French Story in Asia
Anchored by 1664's signature cocarde, a nod to the brand's French heritage and brewing craftsmanship, the 1664 x CLOT design motifs commemorate this special time of year. Exclusively for this collaboration, the CLOT's iconic Silk Royale pattern is reimagined in a vibrant, multi-coloured treatment. Illuminated by neon-inspired outlines, the design evokes the glow and vibrant energy of Asia in blues, reds and yellows accented by firework patterns, capturing the uplifting moment when celebrations come alive with 1664.
The interplay between CLOT's richly coloured patterns and 1664's clean red, white and blue palette creates a contemporary elegance that captures the spirit of celebration in style, where East meets French and tradition meets modernity.
Make Celebrations Extraordinary: 1664 and CLOT Unveil the Next Chapter of the East-Meets-French Story in Asia
Beyond the beer cans, the 1664 x CLOT design motifs extend to a range of exclusive merchandise. The key highlight is a bespoke apparel collection curated by CLOT for the campaign, including T-shirts, socks and caps, each piece infused with festive vibrancy and the collaboration's East-meets-French spirit, bringing the partnership to life beyond the taste and into the moments people share.
Make Celebrations Extraordinary: 1664 and CLOT Unveil the Next Chapter of the East-Meets-French Story in Asia
The 1664 x CLOT limited-edition products are available from November 2026 through February 2027 in selected supermarkets, bars, restaurants and online across Chinese Mainland, Singapore, Malaysia and Vietnam. A series of on-the-ground activations and market-exclusive premiums will also be rolled out throughout the season, inviting consumers to immerse themselves in festive experiences that make their celebrations extraordinary. For more information, please visit https://www.1664blanc.com/.
*GlobalData 2025 research for 2023, based on actual volume sales data in The Hectolitres.
Hashtag: #CarlsbergAsia
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About Carlsberg
Established in 1847 by brewer J.C. Jacobsen, the Carlsberg Group is one of the leading brewery groups in the world, with an attractive portfolio of beer and other beverage brands. With over 37.000 employees, and with a presence in more than 150 markets, the Group has a purpose of brewing for a better today and tomorrow. Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for shareholders and society.
Carlsberg Asia is a dynamic and diverse region comprising of 8 operating markets: Cambodia, China, Hong Kong S.A.R. (Macau and Taiwan), Laos, Malaysia, Myanmar, Singapore and Vietnam. Altogether we have 35 breweries in operation and some 13,000 employees spreading across the Asian markets. The Asia Regional Office is based in Hong Kong.
About 1664
1664, the world's No.1 French beer brand with a rich heritage spanning over 350 years, epitomizes timeless yet playful elegance. Our brew is distinguished by its lively and refreshing taste profile, with signature citrus notes that deliver impeccable taste in every sip. Inspired by art, design and the French appreciation of life, 1664 elevates everyday moments, turning the ordinary into the extraordinary.
About CLOT®
First established in 2003, CLOT is a pioneering streetwear label and the brainchild of Edison Chen. Conceived from the desire to bridge East and West through thoughtfully-designed apparel and goods, the brand takes its Chinese roots to a worldwide stage, modernizing, reinterpreting, and splices motifs from traditional Chinese culture with bold graphics, exaggerated silhouettes, and a dynamic energy reflective of the new youth of Asia. CLOT has since partnered with the likes of adidas, Bang & Olufsen, Coca-Cola, fragment design, Medicom Toy, Nike, Rimowa, Supreme, Stüssy, sacai and visvim to create sold-out collaborations, solidifying its international presence in the process.
CLOT's vision for a borderless culture of streetwear is further manifested in JUICE, a fashion and lifestyle retailer that expresses an all-encompassing aesthetic through its curation of apparel, home goods, and more. Located in major cities around the world, JUICE can be found in Hong Kong, Shanghai, Taipei, Taichung, and online.
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