Premium floor mats for the Tesla Model Y Juniper and Toyota Tacoma, as well as a truck bed mat for the Ford Maverick, lead 3W Auto-life's booth lineup.
LAS VEGAS, Nov. 3, 2026 /PRNewswire/ -- 3W Auto-life, a multi-award-winning leader in premium custom-fit car floor mats, will present a lineup of recently launched and upgraded products at the SEMA Show 2026 in Las Vegas. The lineup shows how the brand is refining vehicle-specific protection through greater comfort, durability, easier cleaning and real-world usability.
Exhibiting at Booth #54169 in the West Hall of the Las Vegas Convention Center from Nov. 3 to 6, 3W will highlight its three entries in the 2026 SEMA New Products Showcase: floor and trunk mats for the Tesla Model Y Juniper, floor mats for the Toyota Tacoma, and an upgraded truck bed mat for the Ford Maverick. These products will anchor a broader display of 3W's recent developments in double-layer carpet design, metal dead pedal protection and cargo management.
Built for Real Vehicle Interiors
Since 2016, 3W has designed floor mats for a wide range of vehicles, with products covering more than 600 models and over 30 major automotive brands. The three Showcase entries are selected examples from that broader catalog.
3W's floor mats are designed to match the dimensions and everyday demands of real vehicle interiors, with an emphasis on custom fit, durability, thoughtful design and easy cleaning. The all-weather floor mats and truck bed mats are made with Thorex™, a safe and odor-free material.
Three Showcase Entries Highlight Product Evolution
Two of the Showcase entries apply 3W's double-layer floor mat design to different types of vehicles. The floor mat system for the 2025-2027 Tesla Model Y Juniper pairs a waterproof Thorex™ TPE base, manufactured using VigorMold™ technology, with removable Star Trail carpet toppers featuring a linear texture.
The 2024-2027 Toyota Tacoma floor mats use a similar layered approach, adding removable front carpet toppers to an all-weather base designed for daily comfort, stability, anti-slip performance and easy care.
Both systems include a wear-resistant metal dead pedal — a stationary footrest beside the pedals where drivers rest their left foot — that is integrated directly into the floor mat.
The metal dead pedal's premium VigorMold™ one-piece aluminum construction with seamless edges is not just designed for a clean-lined visual aesthetic but also to add rigidity and durability to a high-stress area, improving resistance to heavy shoe pressure, scuffing, wear and deformation. This means the floor mat retains its vehicle-specific shape and fit over time, and has a reduced risk of edge lifting around the pedal.
The third entry, the 3W custom truck bed mat for the 2022-2027 Ford Maverick gasoline model, extends 3W's vehicle-specific protection beyond the passenger cabin. Made with high-density Thorex™ material using VigorMold™ injection-molding technology, the upgraded mat protects the truck bed while helping cargo remain stable with patented cargo stabilizers.
The mat is also odor-free and stable across temperature fluctuations, and thoughtful design touches including the cast-iron-style texture, V-fold structure, drainage slope and triangle bracket with point studs elevate the mat to offer truly top-tier vehicle protection.
More From the 3W Lineup
Additional products at the booth will show how these design ideas extend across different vehicles and interior needs. The display will include floor mats for the Audi Q5 and SQ5 as well as all-weather floor and trunk mats for the 2021-2027 Ford Bronco 4-Door, featuring full coverage and a metal dead pedal.
Visitors can see a waterproof, anti-slip universal car seat protector with child-friendly TPE construction and a precision-fit Tesla Model Y Juniper interior organizer set for the cup holders, armrest, dashboard and console areas.
Hands-On Experiences and Giveaways
"SEMA is where installers, retailers and builders decide what's worth carrying and investing in, so we want them to handle our products in person at the booth, not just look at them. For example, they can pull the carpet off the base to inspect the quality and test the sturdiness of the metal dead pedal," said Angela Wang, co-founder of 3W.
The booth's RC Off-Road Fun activity features a mini RC off-road challenge built on the Ford Maverick truck bed mat, using its raised texture, molded details and fixing structures as part of the course. Participants who complete the course will receive a prize.
Selected SEMA Show vehicles will feature installed 3W products and 3W logo decals through collaborations with automotive influencers and vehicle builders. In particular, notable auto-focused personalities Janna Breslin (@JannaBreslin on YouTube), RockstarGarage (@RockstarGarage on YouTube) and Mr___THD (@truehorsepowerdiesel on TikTok) will kit 3W liners in their vehicles.
A Lucky Draw will be held each day during the SEMA Show: visitors who scan a QR code and complete a short form will receive a ticket for the daily 4 p.m. drawing as well as a premium scented sachet or phone wrist strap, while supplies last.
Five winners will be selected each day to receive a limited-edition 3W SEMA gift box from the company's 11th anniversary collection. The box includes a custom wool blanket, stainless steel tumbler, in-car phone mount, dual-ended Type-C charging cable and collectible sticker set featuring 3W's 11th anniversary branding.
During SEMA (Nov. 3 to 6), 3W will also be offering special deals. Save 30% on products from the US website 3wliners.com with the code SEMASHOW30, or get 10% off selected models through 3W's Amazon storefront.
Visit 3W at SEMA
3W Auto-life
Booth #54169, West Hall
Las Vegas Convention Center, within the Restyling & Car Care Accessories section
9 a.m. to 5 p.m. from Tuesday, Nov. 3 to Thursday, Nov. 5
9 a.m. to 4 p.m. on Friday, Nov. 6
About 3W Auto-life
Founded in 2016, 3W Auto-life manufactures high-end floor liners for a wide range of vehicles. More than just an automotive interior accessory, 3W mats are a reflection of the rugged elegance and freedom of the great outdoors. The company is partnered with more than 30 global OEMs and has designed more than 600 custom-fit molds for vehicle floor mats. To date, 3W's floor mats have won more than 30 design awards, including the prestigious German Red Dot Award, and are trusted by drivers in the United States, Canada, Europe, the United Kingdom, South Korea, Saudi Arabia and beyond. Learn more at 3wliners.com.
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SEMA Show: 3W Spotlights Upgraded Custom-Fit Floor Mats, Auto Interior Accessories
- H.E. Dr Sultan Al Jaber says global energy industry must fundamentally rethink how it builds, protects and delivers secure energy
- OpenAI CEO Sam Altman describes abundant, reliable energy as critical to unlocking next wave of AI-driven innovation and economic growth, with UAE embodying forward-looking adoption
- Day 1 brings together global energy CEOs, policymakers and technology leaders to examine the investment, infrastructure and innovation needed to strengthen resilience
- The world's largest energy event opens its biggest edition to date, with 2,260 exhibitors, 30 country pavilions, four specialised zones and more than 1,800 speakers across 380+ conference sessions - dmg events
ABU DHABI, UAE, Nov. 3, 2026 /PRNewswire/ -- ADIPEC 2026 opened in Abu Dhabi today, bringing together global leaders from energy, government, finance and technology, including OpenAI CEO Sam Altman, to examine how resilient energy systems, infrastructure investment, artificial intelligence and international partnership can strengthen energy security and support future economic growth.
Held under the patronage of H.H. Sheikh Mohamed bin Zayed Al Nahyan, President of the UAE, in his capacity as Ruler of Abu Dhabi, and hosted by ADNOC, ADIPEC 2026 marks the largest edition in the event's history, with an expected 239,000 participants from more than 170 countries. Opening-day discussions highlighted the growing importance of supply resilience, intelligent energy systems and long-term investment in meeting rising demand while ensuring energy remains reliable, accessible and affordable.
Against a backdrop of rising energy demand, geopolitical shifts and growing pressure on infrastructure, the four-day event is focused on strengthening resilience, mobilising capital and advancing the technologies and partnerships needed to support long-term growth.
The Opening Ceremony began with a keynote address from H.E. Dr Sultan Ahmed Al Jaber, UAE Minister of Industry and Advanced Technology and ADNOC Managing Director and Group CEO, who said the global energy industry must fundamentally rethink how it builds, protects and delivers secure energy, following a year of unprecedented disruption that has exposed critical vulnerabilities in international supply chains.
Stating it is not possible to control every situation and remove every risk, Dr. Al Jaber said: "The choices we make today will determine the energy landscape a decade from now. Let's apply the lessons we have learned. Let's build capacity and everything that supports it. Let's forge partnerships that hold when it matters. And if you want a partner you can count on you are in the right room, in the right city, in the right country. Because when it counts the most, you can count on the UAE."
Setting out the case for a more resilient energy system, Dr. Al Jaber said since the disruption in the Strait of Hormuz, nearly one billion barrels of crude have been drained from inventories. He outlined five steps the energy industry can take to reduce the impact of future shocks.
"First, accessible supply. We need expanded strategic storage, larger stockpiles of products and flexible refining capacity closer to consumer markets. Second, routes to market. Supply only counts when it arrives. Infrastructure must be built before it is needed and enabled by advanced logistics. Third, operational intelligence. Moving from automated operations to intelligent energy systems that anticipate risk, optimise performance and drive down the cost of every barrel. Fourth, capital follows confidence. Policy must create it, finance must accelerate it and insurance must keep trade moving. Fifth, which is in my view the most important, is people. Because behind every barrel that arrives is a person who made sure it did. Systems don't carry responsibility, people do. "
Reflecting on the UAE's resilience during recent market disruptions, Dr. Al Jaber said: "We did not write our resilience playbook during this disruption. We wrote it years before. And at ADNOC, it did not make us immune, it made us prepared. Our leadership's foresight in modernising ADNOC made the difference, from integrated trading, to investing in people, to world-class logistics, to XRG's global portfolio in gas, chemicals and energy solutions.
"The evident result is our end-to-end AI-enabled operating model, built for a world of rising demand and delivering what customers need, when they need it, where they need it. Our ambition is to make ADNOC the most customer-centric energy company on earth."
The Opening Ceremony also featured a speech and interview with Sam Altman, CEO of OpenAI, bringing a global technology perspective to discussions on the growing relationship between artificial intelligence, energy demand and infrastructure investment.
"I am tremendously excited for AI to help and enable the energy industry, and I even more excited to see what the world can do with the inspiration, ideas, output, and leverage that people can get out of AI, with abundant energy to make all these wonderful things happen.
Altman highlighted the growing interdependence between AI and energy, arguing that while AI can help make energy systems more efficient, reliable and innovative, the rapid expansion of AI will also require significantly more energy. He said AI was increasingly being used not just as a productivity tool, but as a platform for scientific discovery and problem-solving, with the potential to transform energy operations, materials development and system design.
Altman also praised the UAE's leadership in AI adoption and described the ADNOC-G42-OpenAI partnership as a model for applying advanced AI to real-world industrial challenges.
"I think the UAE has consistently been the most forward-looking country in the world for AI adoption. Going back to the launch of ChatGPT, this is a country that has decided to go all in on AI -- through its government and across its economy. It's an incredible embrace, and it has come from the leadership. There has been an acknowledgement that societies need to bet on these technologies," he said.
As the Strategic Conference got underway, the focus shifted to the decisions and investments required to strengthen energy systems and meet growing global demand.
The opening ministerial panel, 'Energy security is national security: building resilient supply in an uncertain world', His Excellency Suhail Mohamed Al Mazrouei, Minister of Energy and Infrastructure, United Arab Emirates, and Rt. Honourable Dr. Ekperikpe Ekpo, Minister of State for Petroleum Resources (Gas), Nigeria, discussed their countries' approach to ensuring secure and plentiful energy supply to enable their targeted economic growth.
Speaking about the UAE's strategy for further improving its energy sector resilience, HE Al Mazrouei said: "We need to build additional layers of protection to ensure we have enough resilience and spare capacity. All of this will require technology, and we will need AI to design better and become more resilient."
The opening CEO panel, 'Energy security in a fragmented world: designing systems that can absorb disruption', brought together Meg O'Neill, CEO, bp; Richard Jackson, President and CEO of Oxy; and Markus Krebber, CEO, RWE AG, to examine how the industry can safeguard supply, strengthen operational resilience and expand energy capacity.
Speaking about disruptions faced by the energy sector this year, Richard Jackson, President and CEO, Oxy, said: "For us, having gone through these shocks, our strategy has been durability. We talk a lot about resilience, but within our team, we think about durability over time...We have focused on sustainable cash flow and production, and we have taken advantage of the opportunity to invest in more durable production."
Beyond the conference halls, ADIPEC 2026's exhibition opened with 2,260 exhibitors across 16 halls. Bringing together companies from across the global energy value chain, the exhibition showcases technologies and solutions supporting energy security, operational performance and infrastructure development, while creating opportunities for commercial partnerships and investment.
Asia participation is the strongest in the event's history, with China, India, Malaysia, Singapore and South Korea among the 30 country pavilions. Four specialised zones, AI, Digitalisation, Low Carbon and Chemicals and Maritime and Logistics, host companies covering the full breadth of the energy value chain.
ADIPEC 2026 continues until 5 November, with more than 1,800 speakers across 13 conference programmes and over 380 sessions addressing the priorities shaping global energy. Over the coming days, discussions will focus on turning strategic priorities into investment decisions, partnerships and practical solutions that strengthen today's energy systems while expanding capacity for tomorrow.
For more information, visit https://www.adipec.com/
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HE Dr Sultan Al Jaber and Sam Altman highlight energy, AI and investment priorities at ADIPEC 2026 opening
HE Dr Sultan Al Jaber and Sam Altman highlight energy, AI and investment priorities at ADIPEC 2026 opening
