Siam Piwat showcases the success of its China partnership strategy with Golden Week sales doubling and Thailand’s only winner of Alipay+ Growth Award

Expanding its global partnership ecosystem through strategic collaborations with Huawei and iQIYI enables Siam Piwat to seamlessly integrate technology, entertainment, and luxury, delivering an end-to-end tourism experience for high-value Chinese tourists.

BANGKOK, THAILAND - Media OutReach Newswire - 3 November 2026 - Siam Piwat Group, a leading developer and operator of world-class landmarks, including Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, and Siam Premium Outlets Bangkok, has announced the remarkable success of its global partnership ecosystem strategy. Through its collaboration with premier partners to expand its high-value tourist base and stimulate spending, Siam Piwat saw its Golden Week sales double year-on-year. Furthermore, the strong performance earned Siam Piwat the prestigious Alipay+ Growth Award, making it the sole recipient from Thailand, and one of the only two countries in Asia recognized at Ant International's VOYAGE 2026 & Gala Dinner in Shanghai, China.

Siam Piwat the prestigious Alipay+ Growth Award, making it the sole recipient from Thailand, and one of the only two countries in Asia recognized at Ant International's VOYAGE 2026 & Gala Dinner in Shanghai, China.

Alipay+ is the unified wallet gateway of Ant International, connecting global wallets like Alipay (China) and other leading payment apps across Siam Piwat retail touchpoints, while offering direct user engagement and exclusive campaigns in-app.

This milestone is the outcome of partnerships with leading payment service providers, including Alipay+, WeChat Pay, and UnionPay, to curate targeted campaigns and exclusive privileges for Chinese travelers, particularly high-value visitors and enthusiasts of luxury products.

Building on this success, Siam Piwat has expanded its collaboration with global tech leader Huawei and China's leading entertainment platform iQIYI to bridge the platforms' user bases with travel and retail experiences in Thailand, engaging visitors throughout the entire customer journey, from pre-trip inspiration to on-site spending and activities at the destination.

Another distinctive highlight is Siam Piwat's collaboration with Trip.com, which connects travel offers on Ctrip's WeChat Mini Program with exclusive privileges at MINISO ICONSIAM. This allows Chinese tourists to enjoy special benefits even before they arrive in Thailand. This model enables us to engage Chinese travelers during the trip-planning stage, introducing them to Siam Piwat's shopping destinations and the privileges available through the ONESIAM Global Visitor Card.

Siam Piwat's China partnership drives a twofold increase in Golden Week sales and earns the company Thailand's only Alipay+ Growth Award, while collaborations with premium partners Huawei and iQIYI enhance the end-to-end journey for high-value Chinese visitors.

Chinese Partnerships Drive Transaction Growth

Since 2018, Siam Piwat has collaborated with Alipay+ to develop and deliver marketing campaigns, exclusive privileges, and digital payment solutions for international visitors. In the first eight months of 2026, transactions via Alipay+ grew 2.3-fold, while the number of active users surged 2.5 times compared to the same period last year.

During the Golden Week holiday, Siam Piwat partnered with Alipay+ and WeChat Pay to launch exclusive campaigns and tailored promotions for Chinese visitors across retail shops and luxury brands. This initiative drove a 100% year-on-year surge in sales, demonstrating the effectiveness of partnerships in boosting tourist spending.

As a result of these achievements, Siam Piwat was honored with the Alipay+ Growth Award as the sole winner from Thailand, one of the only two countries in Asia recognized at the VOYAGE 2026 & Gala Dinner in Shanghai, underscoring its success in driving digital transaction growth alongside its partners.

Partnership with Huawei for Pre-Arrival Engagement

Siam Piwat has expanded its tech alliance with Huawei to access Chinese consumers across their smartphone and wearable devices. This integration connects users directly to the ONESIAM Global Visitor Card, a digital membership card through which travelers can register, discover information, plan shopping itineraries, and unlock privileges from premier brands even before departing for Thailand.

ONESIAM Global Visitor Card, a digital membership card through which travelers can register, discover information, plan shopping itineraries, and unlock privileges from premier brands even before departing for Thailand.

Furthermore, travelers can sign up via a one-click WeChat Mini Program, minimizing repetitive form-filling and offering greater convenience. International visitors from other countries can also register via the official website or Huawei Wearables.

This initiative forms part of Siam Piwat's pre-arrival engagement strategy, designed to build brand awareness and inspire travelers right in the home country before their actual experiences at Siam Piwat's five landmarks. The program also offers year-round "always-on" privileges, ranging from best deals and luxury retail campaigns to exclusive offers, extending benefits beyond peak travel seasons.

Joining Forces with iQIYI to Attract Chinese Fans Through Fandom Marketing

Siam Piwat has also joined forces with iQIYI, China's leading streaming platform with premium Asian content, to spearhead a fandom marketing strategy under the concept of "From Screen to Real-World Experience," capitalizing on the popularity of Chinese artists and entertainment content to generate motivation for a trip to Thailand.

Among the pilot activities was the iQIYI Starship: Spring of The Blade Meet & Greet, which brought Chinese superstar Xu Kai to meet fans at Siam Paragon. The event generated massive social media buzz and expanded brand visibility across fan communities in mainland China and around the world. By connecting iQIYI's fan base to real-world experiences at Siam Paragon, the partnership has enhanced destination recall and inspired travel, particularly among younger generations of tourists.

Expanding the Global Ecosystem to Unlock New Growth Opportunities

Siam Piwat has been working actively to expand its global ecosystem through alliances with leading international partners across technology, tourism, payment solutions, and entertainment, including Huawei, iQIYI, Trip.com, Alipay+, WeChat Pay, and UnionPay, with the ultimate goal of connecting travelers to its ecosystem throughout every phase of their journey, from pre-trip planning to dining, lifestyle activities, and shopping in Thailand.

Furthermore, Siam Piwat is enhancing campaigns and exclusive privileges for high-spending travelers, especially in the luxury segment, to maximize spending potential and reinforce Siam Paragon and ICONSIAM's positions as premier luxury shopping destinations in the region.

This strategy reinforces Siam Piwat's position as a global destination and ecosystem developer and a partner of choice for leading global enterprises. By transforming partnership networks into concrete business results, Siam Piwat continues to attract high-quality tourists, increase spending value, and create growth opportunities for Thailand's tourism economy.

For more information and exclusive privileges via the ONESIAM Global Visitor Card, please visit:
Website: https://tourist.onesiam.com/en/tourist-card-privileges/
Instagram: https://www.instagram.com/onesiamglobal/

Hashtag: #SiamPiwat #ONESIAMGlobalVisitorCard #ONESIAMGlobal #GlobalPartnershipEcosystem #GlobalDestination #TourismEconomy

https://www.siampiwat.com/en/home
https://www.linkedin.com/company/siam-piwat/
https://www.facebook.com/siampiwat.official/
https://www.instagram.com/siampiwat_official/

The issuer is solely responsible for the content of this announcement.

Siam Piwat

Siam Piwat is a leading retail and real estate developer behind Bangkok's most iconic destinations, including Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, and Siam Premium Outlets Bangkok, globally recognized for pioneering experiential destinations.

For over six decades, Siam Piwat has been renowned for creating iconic destinations and world-class experiences, continuously redefining Bangkok's retail landscape through award-winning developments that set new global benchmarks. Guided by creativity, innovation, and sustainability, the company continues to lead with a bold vision that inspire, engage, and delight customers from around the world, while creating long-term value for society, businesses, and future generations.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

HAIKOU, CHINA - Media OutReach Newswire – 3 November 2026 - From Nov. 18 to 22, 2026, a global gathering dedicated to protecting the Earth's "green lungs" will take place in Haikou, Hainan Province, China: the 2026 Tropical Rainforest Ecosystem Partners Conference.

A Hainan Gibbon (Nomascus hainanus) photographed in the Bawangling Area of the National Park of Hainan Tropical Rainforest

From the vast Amazon rainforest to the dense forests of the Congo Basin and the diverse landscapes of the Malay Archipelago, representative rainforests from around the world will come together with the National Park of Hainan Tropical Rainforest for dialogue and exchange. Under the theme "Global Treasures · Shared Future," the conference embodies humanity's shared commitment to protecting rainforests and pursuing sustainable development.

Tropical rainforests cover less than one-tenth of the Earth's land area, yet they are home to more than half of the world's plant and animal species. Hainan, China's only tropical island province, is home to the country's largest, most concentrated and best-preserved contiguous tropical rainforest on a continental island. Established in 2021, the National Park of Hainan Tropical Rainforest covers more than 4,269 square kilometers and protects over 95 percent of Hainan Island's primary forests. Its forest coverage rate remains stable at 95.9 percent, while both its water and air quality excellence rates stand at 100 percent.

Over the past five years, this rainforest has continued to witness remarkable ecological achievements. The Hainan gibbon population has grown to 44 individuals across seven groups, making it the only gibbon population in the world to have shown sustained growth.

In addition, 91 previously undocumented wild plant and animal species have been recorded in the park. An integrated space-air-ground ecological monitoring system now provides round-the-clock, comprehensive monitoring and protection of the rainforest ecosystem. The "Bawangling Model" for Hainan gibbon conservation has also been recognized by the International Union for Conservation of Nature (IUCN) as a global model for protecting rare species.

The conference will explore how forests can serve as reservoirs of water, sources of food, generators of economic value and carbon sinks. Two keynote forums and four parallel forums will be held, bringing together participants for in-depth discussions on key topics, including water conservation and aquatic ecological security, the sustainable use of forest food resources, ways to unlock the value of ecological products, and carbon management in rainforests. The discussions will foster exchanges of ideas and the sharing of experience.

The conference will also focus on Hainan's efforts to seek dual World Heritage recognition for its natural and cultural heritage. It will bring together global expertise to support the nomination of the Hainan Tropical Rainforest and the Traditional Settlement of Li Ethnic Group for inscription on the UNESCO World Heritage List as a mixed natural and cultural heritage property. The initiative will explore new approaches to rainforest governance that uphold ecological protection as a firm priority while bringing tangible benefits to local communities.

In addition to the conference sessions, a series of supporting events will be held. "Rainforest Night," a showcase of Hainan's intangible cultural heritage, will offer an immersive audiovisual experience showcasing the distinctive traditions of the Li and Miao ethnic groups. The "Hidden Realms · Shared Life" Hainan Tropical Rainforest Photography Exhibition and the "Gifts of Nature" Ecological Products Market will showcase the rainforest's natural beauty and innovative ways of turning ecological resources into tangible benefits. Field expeditions into the Hainan Tropical Rainforest, media tours, and the public-interest initiative "Breathe Deep in the Rainforest · Protect Our Shared Habitat" will take participants deep into the rainforest to experience the vitality of its ecosystems.

As the Hainan Free Trade Port approaches the first anniversary of the launch of island-wide special customs operations and the National Park of Hainan Tropical Rainforest marks its fifth anniversary, this conference will serve as China's green calling card to the world and provide a platform for international dialogue and cooperation on rainforest conservation.

The issuer is solely responsible for the content of this announcement.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **