Company presents financial technology platforms and shares experience in adapting solutions for Southeast Asian markets
HONG KONG, Nov. 3, 2026 /PRNewswire/ -- Beyondsoft showcased its financial AI and digital solutions at Hong Kong FinTech Week x StartmeupHK 2026, where the company also shared its experience of adapting fintech capabilities developed in China to the needs of Southeast Asian markets.
The company presented its AI agent platform, mobile application development platform and enterprise digital currency payment collection system. Its team met with financial institutions, technology companies and industry organisations to discuss AI applications, implementation challenges and opportunities for collaboration across the region.
AI and Digital Solutions for Financial Services
Beyondsoft's AI agent platform combines large language models with industry knowledge bases to support risk management, oversight of funds, automated regulatory reporting and targeted customer engagement. The platform is designed to bring AI into financial workflows and help institutions explore end-to-end automation of core business processes.
Built on Beyondsoft's proprietary technology, the mobile application development platform supports financial apps across multiple device environments and enables faster updates, helping teams improve development and delivery efficiency.
The enterprise digital currency payment collection system provides payment collection services for financial institutions and corporate clients through a customised software-as-a-service model.
Conversations at the exhibition focused on where financial AI agents could be most useful, how to implement them and how to assess their business value. The team also discussed potential partnerships in mobile financial services and digital payments.
Adapting China's Fintech Experience to Southeast Asian Markets
As part of the event, Ariel Lin, who leads Beyondsoft's Innovation Lab and AI Practice, delivered a presentation on adapting China's financial AI capabilities to Southeast Asian markets.
Drawing on China's experience in core banking, AI-powered lending at scale and generative AI in production, Lin emphasised that international expansion requires more than exporting products. Technical expertise, experienced people and proven delivery practices are equally important.
Customer expectations, operations and infrastructure vary across Southeast Asia. Technology providers need to adapt their solutions to each market and work with local teams to build the skills needed to maintain and develop them. Technology transfer and knowledge sharing can help local businesses build these capabilities over time.
Addressing Local Regulatory Requirements
The presentation also examined differences in regulatory requirements across Southeast Asia, with examples from Singapore, Malaysia, Indonesia and Thailand. Topics included data protection, biometric identity verification, the fairness and explainability of AI-assisted decisions, and financial data sharing.
For cross-border projects, these requirements need to be considered from the outset. Data use must comply with applicable purpose limitations and consent requirements. Biometric applications require attention to liveness detection and accuracy, while AI-assisted decisions need to address fairness and explainability. Financial data sharing must also comply with local banking secrecy and credit information requirements.
Lin emphasised that compliance needs to be built into solution design and implementation to help financial institutions manage the risks of deploying AI across markets.
Experience in Cross-Border Delivery
Beyondsoft's work for the overseas branches of a Chinese global bank illustrated the demands of cross-border technology delivery. The projects covered personal and corporate mobile banking, credit card applications, mobile workplace tools and mobile learning platforms.
The work required experience in financial systems development, coordination across platforms and complex project delivery. For institutions operating across borders, individual applications also need to work together, support business continuity and meet regional requirements.
With its International Headquarters in Singapore, Beyondsoft continues to connect technology expertise from China with business needs in Southeast Asia. Drawing on its financial technology experience and global service network, the company will explore AI applications and service models suited to regional markets, working with industry partners to bring AI into financial business processes.
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About Beyondsoft
Beyondsoft is a global technology services and solutions company helping organisations accelerate digital transformation and turn technology into business value. With more than 30 years of experience and a global talent network of nearly 30,000 professionals, Beyondsoft delivers capabilities spanning AI and data intelligence, cloud and infrastructure, digital platforms, enterprise applications, managed services and localisation capabilities.
With its International Headquarters in Singapore, Beyondsoft supports organisations across Southeast Asia and beyond, combining global technology expertise with local market delivery capabilities. Through its ecosystem of technology partners and industry solutions, Beyondsoft works with organisations of all sizes to adopt emerging technologies, improve operational efficiency and drive sustainable growth.
www.beyondsoft.com
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Beyondsoft Showcases Financial AI Solutions for Southeast Asian Markets at Hong Kong FinTech Week 2026
Five themed runs debut, connecting community through sport and promoting health and inclusion
HONG KONG, Nov. 3, 2026 /PRNewswire/ -- AXA Hong Kong and Macau ("AXA") successfully held its annual large-scale community event, AXA BetterMe Weekend, on 24 and 25 October at AXA WONDERLAND, WestK. Celebrating its sixth anniversary this year, the event debuted the AXA BetterMe Run series, complemented by a diverse programme of emerging sports experiences, live music performances and wellness activities, attracting over 11,000 participants. The free two-day event welcomed members of the public, together with their families, friends and pets, enjoy the fun of sport and experience positive impact of healthy living for holistic wellbeing, while encouraging everyone to achieve a more sustainable living.
One of this year's key highlights, the AXA BetterMe Run, made its debut with five themed runs designed for different participants, including individual runners, families and pet owners. These included the "Celebrity Runs with You (5KM)", led by Alton Wong, a member of boy band MIRROR; the "Wellness & Breathwork Run (3KM)", led by yoga instructor Kylie Yim; and three themed 2km runs: the "Family Fun Run", "Halloween Costume Family Run" and "Run with Furry Friends". The event also invited the Fearless Dragon Running Team, comprising runners with visual and hearing impairments, bringing diverse communities together through sport and fostering greater inclusion.
Beyond the themed runs series, the event featured a range of emerging sports experiences, including pickleball, spikeball and Air Storm, with many visitors enthusiastically taking part. AXA also partnered once again with Liverpool FC International Academy (Hong Kong), promoting healthy lifestyles through football games and training sessions.
The event featured performances by popular local rock band Pandora and singer-songwriter Cath Wong, alongside a "Cantopop Night" and a series of busking performances. In addition, celebrity instructor Alex Lam led yoga stretching and breathing workshops, while the Hong Kong Yoyo Organization offered mesmerising yoyo performance and live interactions with audiences and children participated in fun rhythm and movement activities. Together, these activities offered visitors of all ages opportunities to enjoy sport and wellness experiences, bringing fitness, music and holistic wellbeing into the community, while deepening their understanding of the connection between holistic wellbeing and environmental sustainability. Furthermore, AXA joined hands with partners including HK Express, Klook and ELEMENTS to offer an exciting selection of prizes, adding to the enjoyment of the event.
Sally Wan, Chief Executive Officer, AXA Greater China and AXA Global Private, said: " At AXA, we are committed to advancing holistic wellbeing through initiatives that promote physical and mental health, while strengthening community connections. Through AXA BetterMe Weekend, we aim to bring together partners from cross-sectors and the community to champion healthy and sustainable living. This year, for the first time, the event is centred on the theme of 'Connecting Community Through Sport'. Through a diverse programme of activities, including themed runs, emerging sports experiences, breathing exercises and family-friendly activities, we hope to encourage people of all ages and backgrounds to experience the positive impact of sport. We believe that individual wellbeing, community welfare and environmental sustainability are closely connected. By inspiring healthier and more sustainable choices in everyday life, we hope to empower more people to embrace the 'BetterMe Spirit' and join us in building a healthier, more connected and sustainable future."
AXA places strong emphasis on the physical and mental health of its customers. In addition to its annual community event, the AXA BetterMe Weekend, its comprehensive health and wellness platform, AXA BetterMe, offers nearly 20 services spanning physical health, mental wellbeing and health management. Among these, the "BeOnTrack" programme provides comprehensive health guidance from a multidisciplinary team of family doctors, dietitians and personal fitness trainers, supporting both AXA customers and the wider public in achieving their health goals. AXA BetterMe services are accessible anytime, anywhere via the "Emma by AXA" app.
For further details on the AXA BetterMe service, please visit: https://www.axa.com.hk/en/axa-betterme.
For more highlights from AXA BetterMe Weekend, please watch the video: https://youtu.be/g05WWWFCxqU.
About AXA Hong Kong and Macau
AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 52 markets and serving 92 million customers worldwide. Our purpose is to act for human progress by protecting what matters.
As one of the most diversified insurers in Hong Kong, we offer integrated solutions across Life, Health and General Insurance. We are the largest General Insurance provider and a major Health and Employee Benefits provider. Our aim is to not only be the insurer to provide comprehensive protection to our customers, but also a holistic partner to the individuals, businesses and community we serve. At the core of our service commitment is continuous product & service innovation and customer experience enrichment, which is achieved through actively listening to our customers' needs and leveraging and investing in technology and digital transformation.
We embrace our responsibility to be a driving force against climate change and a force for good to create shared value for our community. Our overall Sustainability Strategy, with emphasis on nature protection, inclusive protection and social resilience, provides a foundation for integrating environmental, social and governance considerations across our business. We are proud to be the first insurer to address the importance of mental health through different products and services and thought leading iconic research. Committed to shaping a sustainable future, we contribute in diverse ways through three distinct roles - as an investor, an insurer and an exemplary company.
THIS PRESS RELEASE IS AVAILABLE ON AXA'S WEBSITE: AXA.COM.HK
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Certain statements contained herein may be forward-looking statements including, but not limited to, statements that are predictions of or indicate future events, trends, plans or objectives. Undue reliance should not be placed on such statements because, by their nature, they are subject to known and unknown risks and uncertainties and can be affected by other factors that could cause AXA's actual results to differ materially from those expressed or implied in the forward-looking statements. Please refer to Part 4 - "Risk factors and risk management" of AXA's Universal Registration Document for the year ended December 31, 2019, for a description of certain important factors, risks and uncertainties that may affect AXA's business, and/or results of operations. AXA undertakes no obligation to publicly update or revise any of these forward-looking statements, whether to reflect new information, future events or circumstances or otherwise, except as part of applicable regulatory or legal obligations.
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AXA BetterMe Weekend Concludes Successfully Attracting Over 11,000 Participants
AXA BetterMe Weekend Concludes Successfully Attracting Over 11,000 Participants
