SHANGHAI and CHANGSHAN, China, Nov. 5, 2026 /PRNewswire/ -- A news report from thepaper.cn:
Autumn colors, lantern-lit streets and village celebrations set the scene for Changshan's 2026 National Day holiday. Under the theme "Meet U in Changshan: Immerse Yourself," the county offered immersive park experiences, traditional craft and food markets, public performances and hands-on workshops. Tourist visits to Changshan reached 503,000, a year-on-year increase of 22.8%, ranking 10th in Zhejiang Province and first in Quzhou for growth. Overnight visitor trips totaled 267,000, up 40.1% — the second-fastest growth rate in the province and the fastest in Quzhou.
New Experiences Give Visitors More Reasons to Explore and Stay
Immersive tourism remained a major draw. By combining interactive experiences with the pageantry of seasonal celebrations, attractions gave visitors reasons to linger beyond a quick photo stop. Through a blend of local culture, interactive storytelling and live performances, the Beimen Historic and Cultural District hosted Beimen Abuzz: A Theatrical Stroll Through Changshan, with holiday attendance of 191,500, up 10.69% year on year. Lulikeng Village staged the Oriental Flames torch carnival, where visits exceeded 30,000, a 35% year-on-year increase. Sanqu Stone Forest launched its Stone Forest Adventure: Tribal Carnival, while Xidong Fairy Tale Village ran a fantasy carnival, appealing to families from Changshan and surrounding areas.
The celebrations continued after dark. Night tours, markets and performances encouraged visitors to stay longer and explore more of Changshan's evening attractions. The Beimen district evoked the atmosphere of the Song dynasty with flying aoyu fish lanterns, traditional box lanterns and street acrobatics. The lantern-lit historic streets formed a glowing backdrop to performances rooted in Chinese tradition. Lulikeng's Oriental Flames torch carnival brought bonfire performances to the countryside, filling the village night with firelight and festivities.
The surrounding villages also proved popular with visitors. Communities across Changshan drew on their natural surroundings, farmland and local traditions to offer leisurely countryside escapes. Xucun Village in Jinchuan Subdistrict held Fun in the Countryside: Xucun, a family carnival combining whole roasted lamb with games and challenges. Displays of crops laid out to dry in the autumn sun provided colorful photo opportunities, while family activities offered a taste of rural life. Xinchang Township ran its Countryside Fun: Play in Xinchang event. Visitors could try net fishing, shrimp angling and catching fish by hand, and sample local specialties at a village market.
Local Culture Brings Holiday Markets and Attractions to Life
Traditional crafts, folk customs, opera and live performances brought added energy to Changshan's attractions, shopping areas and historic streets. Together, these offerings gave residents and visitors more to discover — and more reasons to support local businesses.
A seven-day program at the intangible cultural heritage experience center showcased local traditions throughout the National Day holiday. Elsewhere, visitors could browse a pomelo market, enjoy theater performances and attend the "Southern Confucian Rites and Music" heritage gathering. Displays and demonstrations featured ten local specialties and traditional crafts, including egg carving and Changshan Tribute Noodles. A traditional food fair was held alongside the festivities in the Beimen Historic and Cultural District. More than 30 specialty food vendors from Changshan and beyond took part, adding the aromas and bustle of holiday dining to the celebrations.
Visitor incentives helped turn cultural outings into spending at local businesses. Alongside traditional performances and events in its historic streets, Changshan offered promotions designed to encourage visitors to explore nearby shops and restaurants. For the National Day holiday, the county launched a tourism giveaway campaign titled "Meet U in Changshan: Immerse Yourself," featuring a prize wheel. It distributed food vouchers under the Changqilin program, redeemable at nearly 30 local restaurants, to boost spending at participating establishments. In Lulikeng Village, daily events at the Sanqu Art Museum included fire-breathing performances, traditional fire-pot displays and bonfire celebrations. Businesses throughout the village and its attractions offered visitor discounts. The village's more than 30,000 holiday visits generated roughly 400,000 yuan in direct spending.
Performances and Workshops Bring Culture to Communities Across Changshan
Residents across the county enjoyed a varied program of performances and hands-on activities. The cultural center staged five community opera performances, each to a full house. Changshan Grand Theater hosted productions of Yue Opera classics Yu Tang Chun and The Butterfly Lovers, along with the My Motherland and Me concert celebrating China's musical heritage.
Nan Kong reading rooms offered hands-on sessions including introductions to shadow puppetry and creative craft workshops. Towns and townships such as Hejia, Dong'an and Qiuchuan put on village galas, open-air evening gatherings, mooncake-making workshops and talks on revolutionary history. These community events gave residents more ways to take part in the holiday celebrations.
Cultural venues also welcomed more visitors during the Mid-Autumn Festival and National Day holidays. Visits to the county cultural center rose 12% year on year. Attendance at the county museum increased 40% over the same period, while Changshan Grand Theater posted a 10% gain. Together, the performances, exhibitions and workshops brought the holiday's "Meet U in Changshan: Immerse Yourself" theme to life in communities across the county.
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Changshan's National Day Tourist Visits Climb 22.8% to 503,000
HENGDIAN, China, Nov. 5, 2026 /PRNewswire/ -- Zhang Xinyuan, founder of Vimi Wellness and a relationship expert, hosted "6V of Happiness: Life Is a Stage," a five-day theatrical competition held from October 27 to 31, 2026, bringing together women from across China for professional training and stage performances. Winners earned the opportunity to sign on for roles in the online drama series The Secret Garden of Sisters 2. The event also featured Zhang's annual keynote and the launch of the "108 Happiness Hubs Partner Program." This marks the second consecutive year Vimi Wellness has held its annual large-scale in-person event.
Five Days of Performance: Women Step Into the Spotlight
As the centerpiece of Vimi Wellness's 2026 annual event, "6V of Happiness: Life Is a Stage" brought women's personal development into the world of theater. Participants entered Hengdian's film and television production facilities for professional acting classes, character development, and rehearsals.
The five-day program included morning exercise, theatrical training, traditional costume photography, and a final competition. Participants arrived at the red carpet in qipao, traditional Chinese dresses, and took the stage to showcase their performances. They came from diverse backgrounds, including working mothers, entrepreneurs, teachers, artists, and retired women embracing new experiences.
At the awards ceremony, ten awards were presented, with winners receiving opportunities to sign on for roles in The Secret Garden of Sisters 2. The first installment, released under the title Wild Grass and Sweet Vines, previously premiered on Hongguo Short Drama, a Chinese short-form drama platform.
Zhang emphasized that new opportunities mattered more than trophies. For many participants, the experience was a chance to rediscover and express themselves, stepping in front of the camera as individuals rather than being defined solely by family roles.
Annual Keynote: Redefining What It Means to Become a Better Self
During the event, Zhang delivered her annual keynote, The Body Is the Beginning of All Good Things, which was also livestreamed. Addressing what it means to become a better version of oneself, she outlined three dimensions: physical strength, psychological resilience, and maintaining one's sense of self in relationships.
On physical well-being, Zhang emphasized that health is the foundation of quality of life and emotional well-being. She encouraged women, particularly in middle age, to prioritize regular exercise, healthy eating, emotional balance, and quality sleep.
On psychological resilience, she highlighted the importance of consistent practice and self-adjustment, explaining that resilience is not about avoiding difficulties but about adapting to challenges and continuing to grow.
On relationships, she introduced the concept of maintaining one's sense of self: understanding and respecting others while expressing personal needs, establishing boundaries, and preserving individual identity.
Zhang also reviewed Vimi Wellness's achievements over the past five years, including 2,000 days of online morning and evening classes, 126 sessions of its 21-day training programs, and a community of more than 100,000 women. She announced the brand's 2027 goal: to make becoming a better version of oneself a lasting way of life rather than a temporary goal.
"Vimi Wellness Partner Program" Launched to Extend the Power of Growth
The keynote concluded with the launch of the "Vimi Wellness Partner Program," which aims to recruit 108 partners across China, with a planned allocation of three per province or region. Partners will bring Vimi Wellness's support system and personal development programs to local communities through women's growth workshops and in-person courses. The program is also recruiting partners internationally, aiming to extend its philosophy of mutual support and shared growth to more countries and regions.
The program offers five areas of support: a professional framework including attachment models, relationship assessment tools, course SOPs, progress-tracking tools, and case studies; 12 personal development lessons across three stages; enhanced in-person courses at Vimi Wellness's Hangzhou and Hainan campuses; monthly livestreamed training sessions; and exclusive Vimi Wellness brand authorization.
Applicants must be Vimi Wellness members who have completed the brand's courses and training programs and share its belief that becoming a better version of oneself is a way of life. Brand ambassadors and previous competition winners receive priority consideration. Both domestic and international partners will be selected through a mutual process involving individual applications and brand evaluation.
"Women should support women. We can use the paths we have walked to light the way for others who share our aspirations," Zhang said. "This work carries social value while also offering sustainable business opportunities."
The initiative aims to extend the impact of personal growth into wider communities. Through sharing, companionship, and mutual support, partners can help more women build confidence, understand themselves, care for themselves, and continue growing. The goal is to create a wider culture in which women support and inspire one another.
In closing, Zhang referenced a poem by Mary Oliver, encouraging women to reflect on how they spend their one precious life. She expressed her hope that every woman would have the ability to care for herself, the resilience to face challenges, the courage to make choices in relationships, and the kindness to support others while remaining independent and shining in her own right.
About Vimi Wellness
Founded in 2014 and headquartered in Hangzhou, China, Vimi Wellness specializes in women's intimate health and relationship psychology. The brand holds 25 national patents, and founder Zhang Xinyuan has 17 years of industry experience. Its proprietary Vimi Lingdongshu pelvic floor muscle training system has served more than 100,000 women.
Vimi Wellness operates a research and education center in Hangzhou and has established a health and wellness base in Boao, Hainan, in collaboration with Shulan Hospital. Its integrated model combines education, products, and medical services to provide comprehensive health support for Chinese women throughout every stage of life.
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Vimi Wellness Founder Zhang Xinyuan Hosts "6V of Happiness: Life Is a Stage," Celebrating Women's Growth Through Performance
