From Off-Road Travel to Nature Conservation: JETOUR Brings Its "Travel+" Ecosystem to Life

WUHU, China, Nov. 5, 2026 /PRNewswire/ -- For JETOUR, travel means more than discovering new places. It also means respecting and protecting the natural world. Its "Travel⁺" ecosystem connects travel, off-road exploration, and nature conservation, encouraging responsible exploration.

On October 22, the 2026 JETOUR Global Technology Experience Day brought international guests to Xiazhu Lake National Wetland Park in Deqing, Zhejiang Province, for a crested ibis conservation initiative. Participants observed crested ibises, helped prepare and install nests, and released fish fry, gaining hands-on experience in wetland conservation and learning more about the birds and their habitat.

Global Conservation in Action: Protecting Nature Across Borders

JETOUR's conservation work extends across regions. In Africa, JETOUR partnered with Discovery Channel and the Cheetah Conservation Fund (CCF) on the "Return of the Cheetah" campaign. The campaign raised awareness through a documentary series that received Telly Awards. In Malaysia, JETOUR partners with TCS and PULIHARA on turtle conservation. In Pakistan, JETOUR has launched a markhor protection program, and in South America, JETOUR runs a harpy eagle conservation project.

Conservation needs differ by region, but protecting nature is a shared responsibility. Through partnerships with specialist organizations, JETOUR is transforming its "Travel ⁺ Public Welfare" philosophy from individual initiatives into a long-term, cross-border commitment.

Expanding the Value of "Travel+": Making Every Journey More Meaningful

JETOUR continues to develop vehicles and experiences that meet travelers' evolving needs. The brand has expanded into more than 100 countries and regions, with over 300 JETOUR CLUB communities and more than 50 million fans worldwide. Through self-driving trips, off-road experiences, and conservation activities, it gives users more ways to connect with the brand beyond the vehicle itself.

Travel inspires discovery, off-road capability opens access to new places, and conservation helps protect the environments that make these journeys possible. JETOUR will continue working with users and partners worldwide to bring conservation into more travel experiences, helping travelers discover the world while protecting it.

ABOUT JETOUR

Launched in 2018, JETOUR is committed to its "Travel+" strategy. The brand is present in 100+ countries and regions, with 2,000+ sales and service outlets and 50 million+ users. Its R&D network spans the EU, the Middle East, Central and South America, and ASEAN. The portfolio includes the light off-road T-Series and the premium off-road G-Series, covering needs from urban commuting to camping and long-distance travel.

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From Off-Road Travel to Nature Conservation: JETOUR Brings Its "Travel+" Ecosystem to Life

WUHU, China, Nov. 5, 2026 /PRNewswire/ -- The 2026 JETOUR Global Technology Experience Day took place from October 20 to 23 under the theme "Future Travel Starts Now." Media, KOLs, and user representatives from around the world embarked on an immersive journey through Wuhu in Anhui Province, as well as Moganshan and Xiazhu Lake in Zhejiang Province. Spanning cities, mountains, and wetlands, the trip offered first-hand encounters with the technological achievements of JETOUR's "Travel+" philosophy and the travel lifestyle the brand champions.

Future Travel: Embedding Technology in Every Journey

The event put "travel" at its center, combining technological demonstrations, on-road driving, outdoor living, and ecological conservation to showcase JETOUR's vision of future travel. For JETOUR, technology shouldn't be confined to data or exhibition stands; it should be experienced and validated through real journeys.

Drawing on the Group's expertise in artificial intelligence, intelligent driving, smart cabins, and advanced chassis design, JETOUR turns cutting-edge technology into accessible experiences. The XWD Fully Automatic Intelligent AWD and GAIA All-Terrain Intelligent Architecture handle mountain terrain, water crossings, gravel roads, and steep slopes with confidence. Meanwhile, the C-DM hybrid system balances performance and energy efficiency for both city commuting and long-distance travel, complemented by intelligent driving assistance and efficient energy replenishment. A spacious, quiet, and versatile intelligent cabin makes every trip more enjoyable.

Bridging the World Through "Travel+"

Since its founding in 2018, JETOUR has remained committed to its "Travel+" strategy. The brand has entered over 100 countries and regions, with cumulative global sales surpassing 2.56 million units, and ranks No. 1 in SUV sales among Chinese brands in several overseas markets. This October, JETOUR invites global guests to witness how cutting-edge technology comes alive in real-world travel scenarios.

ABOUT JETOUR

Launched in 2018, JETOUR is committed to its "Travel+" strategy and has entered more than 100 countries and regions worldwide, with over 2,000 sales and after-sales service outlets and a global user base exceeding 50 million. Its portfolio includes the T-Series for the light off-road segment and the G-Series for the premium luxury off-road market.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Future Travel Starts Now: The 2026 JETOUR Global Technology Experience Day Was Held