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Segway Powersports to Make SCORE Baja 1000 Debut with Two Super Villain UTVs

Business

Segway Powersports to Make SCORE Baja 1000 Debut with Two Super Villain UTVs
Business

Business

Segway Powersports to Make SCORE Baja 1000 Debut with Two Super Villain UTVs

2026-11-09 12:12 Last Updated At:14:25

SAN JOSÉ DEL CABO, Mexico, Nov. 9, 2026 /PRNewswire/ -- Segway Powersports is preparing to make its SCORE Baja 1000 debut with two race-prepared Super Villain UTVs. The 59th edition of the legendary off-road endurance race begins November 13 in San José del Cabo, Baja California Sur, Mexico, and serves as the final round of the 2026 SCORE World Desert Championship.

For the first time in the event's history, the course will run entirely within Baja California Sur. The nearly 1,000-mile route will take competitors across challenging desert, mountain, and coastal terrain before returning to San José del Cabo. Jacob Zuccone and Justin He are among the drivers representing Segway Powersports in its historic debut.

The Baja 1000 builds on a season of racing and development for the Super Villain. From King of the Hammers and the Mint 400 to the Silver State 300 and Vegas to Reno, each event has provided Segway Factory Racing with opportunities to evaluate the platform across different racing environments, gather valuable performance data, and identify opportunities for continued development.

Segway Powersports advances its off-road vehicle technology through in-house engineering, extensive testing, and real-world competition. Endurance racing provides a demanding environment for evaluating how vehicle systems perform together over extended distances and constantly changing terrain. At Baja, the two Super Villain UTVs will face the program's longest race of the season, establishing a new benchmark for evaluating the platform's durability, reliability, and performance.

About Segway Powersports

Segway is a global leader in micro-mobility, powersports, and consumer robotics, known for its innovation and user-focused products. Segway Powersports focuses specifically on the design and manufacturing of next-generation powersports vehicles, including all-terrain vehicles (ATVs) and side-by-side vehicles (SxS) for both utility and sport applications. As a high-tech enterprise, Segway Powersports integrates a superior supply chain with its own manufacturing capabilities, managing the full lifecycle of its products – from R&D and production to sales and after-sales service.

For more information, please visit https://powersports.segway.com

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Segway Powersports to Make SCORE Baja 1000 Debut with Two Super Villain UTVs

Segway Powersports to Make SCORE Baja 1000 Debut with Two Super Villain UTVs

From Gwangju-Jeonnam food culture to distinctive local brands, American travelers encounter everyday life in Korea

GWANGJU, South Korea, Nov. 9, 2026 /PRNewswire/ -- Gwangju's Dongmyeong-dong is drawing attention from American tourists as a destination combining regional food culture, distinctive cafes, and local brands.

Much like Williamsburg in Brooklyn, New York, where distinctive cafes, independent brands, and artists' creative spaces come together, Dongmyeong-dong is a district that adds a youthful sensibility to the region's own culture. With local brands and varied food in one place, it offers American tourists the familiar pleasure of exploring alleys alongside Korea's own way of life.

Dongmyeong-dong was selected for the 'Glocal Commercial District Project', led by the Ministry of SMEs and Startups of Korea and the Korea Small Enterprise and Market Service (SEMAS). A glocal commercial district adds global competitiveness to a region's unique character and culture to attract domestic and international visitors.

In this year's glocal commercial districts, Americans ranked first among the six main countries in foreign foot traffic in Dongmyeong-dong. This district, which keeps drawing American visitors, combines Gwangju-Jeonnam's rich food culture with young creators' sensibility. With many restaurants and cafes, visitors can stroll the alleys and find food and spaces suited to their tastes.

Dongmyeong-dong offers more than food. Browsing distinctive local brand stores, workshops, and shops, visitors encounter the products and lifestyle Koreans enjoy today. Spaces reflecting local creators' individuality add to its charm.

The Glocal Commercial District Project is expanding this appeal. Developing the whole district into a 'K-Local Brand Stage', it connects local brands in food, cafes, and crafts with foreign travelers. Global payment, tax-free services, and tourism products also make visits more convenient.

Through alleys where regional food culture and local brands blend, Dongmyeong-dong offers American tourists a new travel experience of Korea. Enjoying meals, coffee, and shopping, they can get close to Gwangju-Jeonnam's regional character and everyday Korean life.

SEMAS, which supports local commercial district growth and tourism, is a public institution of Korea that strengthens small business owners' and traditional markets' competitiveness and contributes to economic development.

This year, six districts were selected: Gwangju's Dongmyeong-dong, Gyeongju's Hwangridan-gil, Daegu's Gyodong, Sokcho's Seorak Rodeo, Yeongju's Octopus 1955, and Jeju's Seogwipo Central Commercial District.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Adding a Youthful Sensibility to Korean Flavors: Discovering the 'K-Local' Lifestyle in Gwangju's Dongmyeong-dong

Adding a Youthful Sensibility to Korean Flavors: Discovering the 'K-Local' Lifestyle in Gwangju's Dongmyeong-dong

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