Wuhan has kicked off its autumn consumption season with a music-led tourism drive, highlighted by nearly 300 vibrant cultural events aimed at revitalizing urban spaces and boost local spending across the central Chinese city.
Leading the lineup, the 15th Qintai Music Festival features performers from around the world taking to landmarks, scenic areas, and commercial districts, turning the city itself into an accessible, ticket-free stage.
At the Wuhan Art Museum, the Dresden Boys' Choir from Germany performed in the exhibition hall. On the Wuchang riverbank, teachers and students from the Wuhan Conservatory of Music shared a stage with artists from renowned music schools in Russia, the United States and elsewhere. "The Wuchang Riverside Park is a place where we often go for a stroll or to relax. A concert there gave us a chance to be very close to art and the stage. It's a feast for the eyes and the ears," said Wuhan resident Mr. Li, who attended the riverbank concert.
"We hope to give good music to the people, so we can all enjoy and appreciate it together," said Chen Yongxi, a young teacher at the Wuhan Conservatory of Music.
At the Sading Music Venue in the Qingshan Riverside Park, a beach volleyball court transforms into an outdoor performance space at night, drawing 25,000 spectators in three months since shows began.
Music has not only drawn crowds to the city but has also served as a key strategy for Wuhan to revitalize its urban resources, stimulating spending across sectors such as camping, markets, dining, and nighttime tourism.
Wuhan harmonizes culture, commerce with music-led autumn tourism drive
