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Vinamilk's Optimum Gold Becomes Sole Vietnamese Winner in Infant Formula Category at World Branding Awards

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Vinamilk's Optimum Gold Becomes Sole Vietnamese Winner in Infant Formula Category at World Branding Awards
Business

Business

Vinamilk's Optimum Gold Becomes Sole Vietnamese Winner in Infant Formula Category at World Branding Awards

2026-11-09 19:31 Last Updated At:21:05

LONDON, Nov. 9, 2026 /PRNewswire/ -- Vinamilk's premium infant formula, Optimum Gold, has been named "Brand of the Year" at the prestigious World Branding Awards 2026-2027, becoming the sole Vietnamese winner in the highly competitive Infant Formula category. Presented at Hampton Court Palace in the United Kingdom, the award underscores Vinamilk's efforts to meet growing demand for scientifically advanced, transparent early childhood nutrition and deliver world-class products through research and innovation.

A Validation of Consumer Trust

Organised by the London-based non-profit World Branding Forum (WBF), the awards assess brands through brand valuation (30%), consumer market research (40%) and public voting (30%). With consumer research and voting accounting for 70% of the score, the recognition highlights parents' confidence in Optimum Gold. In infant nutrition, where parental choices affect children's health and development, consumer confidence is the ultimate measure of a brand's success.

This emphasis on consumer feedback makes this recognition particularly significant for Vinamilk, as it reflects the confidence families place in Optimum Gold alongside the brand's commercial performance.

"Infant formula is one of our toughest categories. Parents are making vital choices for their children, so the bar is very high," said Richard Rowles, Chairman of the World Branding Forum. "Optimum Gold won because it delivered on all three of our measures: the science, the commercial strength, and genuine support from parents."

Supporting Parents Through Nutritional Innovation

The recognition reflects Vinamilk's sustained investment in nutritional research. In November 2024, the company relaunched Optimum Gold as Vietnam's first infant formula to feature a combination of six Human Milk Oligosaccharides (HMOs), including DFL and 3-FL.

Inspired by nutrients found in breast milk, the formulation combines ingredients designed to support digestion and nutrient absorption:

  • Advanced Six-HMO complex: Nourishes beneficial gut bacteria to support natural immunity.
  • Digestive support: Includes alpha-Lactalbumin-rich whey protein and soluble fibres (GOS/FOS).
  • Probiotic support: Contains 2 billion BB-12™ and LGG™ probiotics to support nutrient absorption.

"This recognition is a source of immense pride for Vinamilk and Vietnam's nutrition industry," said Mr. Nguyen Quang Tri, Chief Marketing Officer of Vinamilk. "Every innovation starts with one question: How can we better support parents? This drives us to research and apply the latest global nutritional advances."

Empowering the Modern Parenting Journey

Vinamilk recognises the expectations and pressures behind parenting decisions, and is committed to helping parents make informed choices about the ingredients, origins, safety and quality of their children's nutrition.

"We understand the pressures parents face and strive to pioneer nutritional solutions inspired by breast milk," added Mr. Nguyen Quang Tri. "With Optimum Gold, Vietnam's first six-HMO formula, we hope to offer greater peace of mind when exclusive breastfeeding is not feasible."

Further reinforcing consumer trust, Vinamilk submitted Optimum Gold for independent testing by the Clean Label Project (USA). The product surpassed mandatory US FDA food safety requirements for potential contaminants and earned the organisation's First 1,000 Day Promise certification and Purity Award.

These certifications complement the branding award, recognising product safety and purity alongside consumer confidence. Together, they underscore Vinamilk's commitment to nutritional science and quality standards that address parents' concerns.

As Vinamilk celebrates its 50th anniversary, the "Brand of the Year" title marks another milestone in its international development and commitment to nutritional science, product quality and supporting families.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Vinamilk's Optimum Gold Becomes Sole Vietnamese Winner in Infant Formula Category at World Branding Awards

Vinamilk's Optimum Gold Becomes Sole Vietnamese Winner in Infant Formula Category at World Branding Awards

Vinamilk's Optimum Gold Becomes Sole Vietnamese Winner in Infant Formula Category at World Branding Awards

Vinamilk's Optimum Gold Becomes Sole Vietnamese Winner in Infant Formula Category at World Branding Awards

Vinamilk's Optimum Gold Becomes Sole Vietnamese Winner in Infant Formula Category at World Branding Awards

Vinamilk's Optimum Gold Becomes Sole Vietnamese Winner in Infant Formula Category at World Branding Awards

SHENZHEN, China, Nov. 9, 2026 /PRNewswire/ -- Shenzhen VILVA Electronics Co., Ltd. (VILVA), a specialist manufacturer of load banks and power testing equipment, is actively expanding its global distributor network and seeking long-term partnerships with companies that have industry experience and local market resources. With diversified product lines, independent R&D capabilities for core components, and custom solution development capabilities, VILVA meets testing requirements in the new energy, power electronics, and data center sectors. The company also provides distributors with marketing, technical, and after-sales support to help partners expand into international markets.

Full Range of Load Banks and Power Testing Solutions

VILVA offers load banks spanning kVA to MVA power ratings, including AC, DC, RLC, RL, RC, and RCD types, with air-cooled, liquid-cooled, rack-mounted, portable, and containerized designs.

Beyond load banks, VILVA supplies EV charger testing and burn-in equipment, PV inverter and energy-storage inverter testing equipment, and UPS testing equipment, serving testing needs in the new energy, power electronics, and data center sectors.

To address varying testing requirements and production workflows, VILVA offers standard models and customized solutions. These help clients select equipment suited to their device specifications, testing conditions, and site environment.

Proprietary R&D and Strict Quality Control

VILVA holds more than 200 patents, with R&D staff accounting for about 50% of its workforce, and uses components from Siemens, Schneider Electric, and ABB to support product development and customized project implementation.

VILVA uses self-developed alloy power resistors as core components, which help mitigate red-hot and overheating issues during load bank operation and improve equipment stability and reliability. The equipment supports islanding protection, non-linear load simulation, and regenerative energy feedback, meeting diverse power testing needs while reducing testing energy consumption. For control and data management, it supports local touchscreen, mobile app, and host-computer remote control. It can connect to MES systems, making it easier to integrate into digital production lines and improving coordination between equipment management and production testing.

VILVA has obtained ISO quality management system certification, while its products are certified to CE, UL, and CQC standards, underscoring the company's commitment to product quality and manufacturing standards. For data center applications, VILVA offers testing solutions compliant with GB 50174, supports T3/T4 certification, and can provide CMA/CNAS test reports to meet project testing, verification, and compliance assessment requirements.

Reference Projects and International Client Recognition

VILVA has more than 16 years of experience in the industry and has served over 5,220 clients, with annual sales exceeding 10,000 units. The company has five subsidiaries, two representative offices, and a distributor network, and has established a 24-hour technical service system to ensure product delivery and customer support. VILVA has established partnerships with several Fortune Global 500 companies.

A critical power innovation laboratory project for a Fortune Global 500 company illustrates VILVA's customized testing capabilities. The project was designed for R&D and certification testing of megawatt-scale critical power and energy storage products, placing stringent requirements on high-power load simulation, compatibility across multiple test scenarios, and project implementation coordination.

To meet these requirements, VILVA supplied customized high-power load equipment, multi-mode load simulation solutions, and project implementation assistance. After the project was successfully completed and put into operation, the load systems delivered by VILVA contributed to the laboratory's R&D testing. The client sent VILVA a formal letter of appreciation for its product performance and project service, further strengthening the partnership between the two sides.

Global Distributor Recruitment and Partner Support

VILVA is actively expanding its global market presence and recruiting distributors with industry experience, local customer networks, and market development capabilities. It offers two distributorship models, city-level and national-level, to meet the business development needs of different markets.

Under its current distributor policy, city-level distributors receive a 20% discount on products and national-level distributors a 30% discount. Partners earn a 2% rebate after meeting agreed sales targets and, subject to the agreement, can earn an additional rebate of up to 5% for exceeding them. National-level distributors may also receive exclusive rights in their respective territories under the agreement.

To help distributors develop local markets, VILVA provides multilingual promotional materials, brand promotion support, and free product training, and provides national-level distributors with a dedicated technical team. It also offers remote technical guidance, product warranty coverage, and logistics assistance, and may help distributors maintain safety stock for selected fast-selling models on a case-by-case basis.

VILVA will continue to strengthen its distributor support program, helping partners grow their local business and enhance their market competitiveness. Together with its global distributors, the company aims to further expand the market coverage of its power testing equipment and related solutions and advance cooperation with customers in new energy and related industrial sectors. Specific distributor entitlements and cooperation terms are subject to the formal agreement.

About VILVA

Shenzhen VILVA Electronics Co., Ltd. (VILVA) is a power testing equipment and load bank manufacturer integrating R&D, manufacturing, and sales. Its main products include AC and DC load banks, RLC load banks, liquid-cooled load banks, and rack-mounted load banks, as well as EV charger testing and burn-in equipment, PV and energy-storage inverter testing equipment, and UPS testing equipment. The company provides standard and customized power testing solutions for clients worldwide. Guided by its vision to become a leader in automated testing and burn-in for new energy products, VILVA is continuing to expand its global distributor network and seek long-term partnerships with more overseas partners.

Media Contact

Email: sales@vilva.net

Website: https://www.vilva.net/

Tel: +86 18128682585

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

VILVA Expands Global Distributor Network for Advanced Load Banks and Power Testing Equipment

VILVA Expands Global Distributor Network for Advanced Load Banks and Power Testing Equipment

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