NEW YORK, Nov. 10, 2026 /PRNewswire/ -- Momcozy, a global leader in maternal innovation, today announced the launch of the Momcozy × Liv Lee FOR MAMA New Mom Care Gift Set, a collaboration with Australian artist and mother of two Liv Lee. Featuring Lee's signature colorful, nature-inspired artwork, the gift set brings together practical postpartum essentials and thoughtful touches designed to celebrate and support new mothers.
While so many gifts for new parents focus on the baby, the Momcozy × Liv Lee FOR MAMA Gift Set puts mom at the center. Combining everyday postpartum care essentials with artist-designed details, the collection offers a thoughtful way to celebrate new mothers as individuals, not just caregivers. It's a reflection of Momcozy's belief that making motherhood a little easier also means making sure moms feel seen and cared for.
Known for her whimsical interpretations of flowers, plants, and fruit, Liv Lee draws inspiration from the natural beauty of her surroundings and her experiences as a mother. Her artwork brings a vibrant, personal touch to the New Mom Care Gift Set. Thoughtfully curated to support mothers through every stage of feeding and recovery, the collection combines targeted physical comfort—including Momcozy's soothing 2-in-1 Lactation Massager, versatile Hot & Cold Breast Therapy Packs, and gentle, lanolin-free Nipple Cream—with mindful daily essentials like Daily Reset Shower Steamers, a commemorative Mom & Baby handbook, and a clever breastfeeding-reminder satin scrunchie.
"As a mother of two, I know how easy it is to put yourself last, especially during those early days of motherhood," said Liv Lee. "I wanted to partner with Momcozy to create something that reminds moms they deserve moments of comfort and care, too. Motherhood has changed the way I see the world and inspired me to find beauty in the smallest things. I hope this collection brings a little of that beauty and joy to other mothers."
The Momcozy × Liv Lee FOR MAMA New Mom Care Gift Set launches November 10, 2026, for $89.99, with a special 22% off Black Friday/Cyber Monday discount from November 19 to November 30 available on both Momcozy.com and Amazon.
Thoughtful Gifts and Everyday Essentials for Black Friday
As part of its holiday season celebration, Momcozy is also helping families find thoughtful gifts and practical solutions for the moms in their lives. Through its Black Friday campaign, Cheat Codes by Momcozy, the brand is making it easier to discover products that simplify everyday parenting — from more comfortable pumping and easier feeding routines to convenient baby care — while offering seasonal savings on popular essentials.
"The best support for moms isn't always about doing more – sometimes it's about making everyday a little easier," said Daisy, Head of Brand Marketing at Momcozy. "From a thoughtfully curated gift made just for mom to practical solutions that simplify daily routines, we want this holiday season to be about giving moms more comfort, more ease, and more moments for themselves."
Featured Black Friday/Cyber Monday offers include:
- 30% off the W1 Warm + Massage Wearable Breast Pump: $229.99 (regularly $329.99). Features 360° warmth, targeted massage, and customizable pumping settings.
- 34% off the Momcozy Wellness Warm Breast Pump: $179.99 (regularly $269.99). Features 360° full-surface warmth, SoftPulse gentle suction, and a DoubleFit™ dual-layer flange for comfortable pumping.
- Up to 28% off the BM04 Smart Baby Monitor: Starting at $135.99 (regularly $189.99). Features a 5-inch HD display, dual connectivity, and smart monitoring alerts.
- 20% off the DeepClean D8 Bottle Washer: $287.00 (regularly $359.99). A 5-in-1 system that washes, sterilizes, dries, and stores baby bottles and pump parts.
- 20% off the MW05 Portable Bottle Warmer: $63.92 (regularly $79.99). A rechargeable, travel-friendly solution for warming breast milk or water on the go.
- 20% off the BC001 Ergonomic Baby Carrier: $47.99 (regularly $59.99). Designed with Momcozy's BackSave System™ to help distribute weight more comfortably.
Momcozy's Black Friday and Cyber Monday sale runs November 19–30, with special savings available at www.momcozy.com.
Expecting parents can also take advantage of Momcozy's Baby Registry, a convenient way to organize all their baby essentials in one place. Eligible registrants can enjoy exclusive perks, including 300 Cozy Coins and free milk storage bags, making it even easier to prepare for their little one.
About Momcozy
Founded in 2018, Momcozy is a global maternal and baby care brand dedicated to helping moms feel comfortable, confident and supported throughout motherhood. Through thoughtful, technology-driven innovation and products designed around real needs, Momcozy supports families through pregnancy, postpartum recovery, breastfeeding and everyday parenting.
Chosen by more than 6 million moms and families across 80 countries and regions, Momcozy has ranked No. 1 globally in wearable breast pump sales volume for five consecutive years (2021–2025), according to Frost & Sullivan's 2026 research. Momcozy is available online at Momcozy.com and through major retailers including Babylist, Walmart, Target and Amazon.
Momcozy
pr@momcozy.com
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Momcozy Partners with Artist Liv Lee to Launch New Mom Care Gift Set
Momcozy Partners with Artist Liv Lee to Launch New Mom Care Gift Set
