SINGAPORE, Nov. 11, 2026 /PRNewswire/ -- UGREEN, a leading global tech brand, today announced its first-ever collaboration with POP MART, the pop culture and entertainment company behind HACIPUPU. The collaboration brings the character to life in a new form: The Little Forest Mage, a special edition created around the theme "Activate Your Spark."
Where Energy Meets Imagination
For UGREEN, this partnership is a natural fit. The company has always believed that technology should give people the energy to do more of what they love. Its chargers and accessories work quietly in the background, keeping the devices people use to create, explore, and express themselves up and running every day.
In HACIPUPU, UGREEN found a kindred spirit. Though a shy and gentle boy, HACIPUPU possesses a great curiosity about the world. That curiosity mirrors what UGREEN's tech enables: the freedom to follow one's passion without limits.
The Little Forest Mage is born where these two beliefs meet. HACIPUPU reminds people to stay curious about the world, while UGREEN gives them the power to act on that curiosity and provides the daily support to explore the world. Together, the character stands for something both brands care deeply about – helping people connect with what makes them feel alive.
Who Is The Little Forest Mage?
In this special edition, HACIPUPU arrives in the city as The Little Forest Mage, a gentle traveler fresh from a magical forest. He brings a little of the warmth and energy of the forest to city life, and wherever he goes, color and wonder seem to follow.
Though shy by nature, HACIPUPU has never let that stop him. His gentle, innocent curiosity gives him the quiet courage to step forward, explore the unknown, and discover the small joys hidden in everyday life.
The Collection Unfolds
What exactly is in The Little Forest Mage's bag, and what magic could it bring to your everyday life?
The reveal begins to unfold on November 12. Every ten days, a new co-branded product will be revealed on UGREEN's website, chapter by chapter, until the full collection comes to light.
About UGREEN
UGREEN is a global tech brand. Since its founding in 2012, UGREEN has upheld its core values of being user-centric, sincere, and dedicated. With a global presence under the renowned "UGREEN" brand, its business covers over 180 countries and regions, serving more than 300 million users.
About POP MART
Founded in 2010, POP MART (09992.HK) is a leading company in the designer collectibles and pop culture entertainment industry. Leveraging our ecosystem built around characters and IPs, connecting with our fans through creative, immersive experiences, POP MART aims to light up passion and bring joy to fans everywhere.
With a core focus on designer collectibles, theme parks & experiential services, and digital entertainment, we manage and represent exceptional artists globally. Our products are available via 670+ stores, 2,800+ roboshops, and on major e-commerce platforms. The company went public on the Hong Kong Stock Exchange in 2020.
Contact:
SEA contact: Antonia Chen, antonia@ugreen.us
Other: pr@ugreen.com
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UGREEN Collaborates with POP MART to Unveil HACIPUPU as "The Little Forest Mage"
Official Save Race 2026 kits feature recycled nylon and polyester yarns across shirts, windbreakers, bags and running belts, building on the use of Hyosung TNC's regen™ in SMTOWN RUN CLUB 26 race shirts.
SEOUL, South Korea, Nov. 11, 2026 /PRNewswire/ -- SM Entertainment artists and runners wore the same race shirts at SMTOWN RUN CLUB 26, a running event organized by SM Entertainment, one of South Korea's leading entertainment companies and a major force in the K-pop industry. Now, Hyosung TNC, the global textile materials company behind the yarns used in those shirts, has supplied the official running kits for another race in Seoul. Save Race 2026, a 10km charity run co-organized by KakaoBank and the Korean Committee for UNICEF on November 7, featured official running kits made with Hyosung TNC's recycled yarn brand, regen™. The shirts, windbreakers and bags were made with regen™ Nylon, a recycled nylon yarn, while the running belts featured regen™ Polyester, a recycled polyester yarn.
Earlier in October, Hyosung TNC sponsored SMTOWN RUN CLUB 26, organized by SM Entertainment, supplying regen™ ASKIN recycled polyester yarn for the official race shirts worn by both SM Entertainment artists and participating runners. regen™ ASKIN is a recycled polyester yarn offering contact cooling, moisture-wicking and quick-drying properties, as well as UV protection. At Save Race 2026, a charity run combining environmental awareness and charitable giving, all participation fees were dedicated to supporting children affected by the climate crisis, with Hyosung TNC serving as an official partner. Under the theme "Even Discarded Materials Can Run Again," the company's on-site booth showcased how raw materials are processed into recycled yarns and finished products.
A participant in Save Race 2026 who has taken part in several running events said, "Knowing that the race shirt was made from recycled yarn made me feel that simply wearing it while running was another way of supporting the event's purpose."
Recycled yarns are produced by reprocessing discarded PET bottles, fishing nets and manufacturing byproducts into new fibers. Hyosung TNC's regen™ is a recycled yarn brand encompassing recycled polyester, nylon and spandex, supplied to global sportswear and fashion brands. Both regen™ Nylon and regen™ Polyester are certified to the Global Recycled Standard (GRS), which verifies recycled content and supply chain requirements. Hyosung TNC supports brands from yarn development through product development to help them create finished products using regen™. Building on its experience at running events, the company plans to expand regen™ applications in collaboration with sportswear and fashion brands and event organizers across Asia. Hyosung TNC also plans to incorporate feedback from runners' firsthand experiences into future material and product development.
"Runners were able to see for themselves, simply by wearing the apparel, that even discarded materials can run again," said Chang Hwang Lee, CEO of Hyosung TNC. "Since great running apparel starts with the yarn, we aim to be the closest partner to brands throughout the journey from yarn development to finished products, helping them move forward with recycled materials."
About Hyosung TNC
Hyosung TNC is a sustainable textile solutions provider delivering continuous innovation to the global textile industry. As one of the world's leading spandex manufacturers, the company offers a broad range of stretch textile solutions through its CREORA® and regen™ brands, backed by differentiated technology and quality.
Hyosung TNC is also expanding the transition toward more sustainable materials through bio-based spandex using sugarcane-derived feedstock and an integrated bio-based value chain. In addition, the company supplies high-performance nylon and polyester solutions designed to combine functionality with sustainability.
Working with global customers and partners, Hyosung TNC continues to develop innovative material solutions for the evolving needs of the textile and fashion industries.
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From K-Pop Artists' Running Shirts to Official Race Kits: Hyosung TNC's Recycled Yarns Take Center Stage
