BEIJING, CHINA – Media OutReach Newswire – 11 November 2026 – The 27th China Annual Conference & Expo for International Education (CACIE) hosted a "CACIE Talk" session in Beijing on October 30, where Yin Yuzhen, a Chinese anti-desertification pioneer, Bai Fan, head of the Luoyang No. 2 Foreign Language School Education Group, and their American friend Sakolsky, whose full name is Ronald Sakolsky, reconnected via video link. The brief conversation added a new footnote to a cross-border green story now spanning 26 years.
In the video link, Sakolsky said he had launched preparations on October 1 to establish the Sakolsky Foundation. He plans to work with the China Education Association for International Exchange to build a platform for exchanges between Chinese and American teachers and students, using people-to-people exchanges to bridge cultural divides. Communication and understanding, he said, are important bridges to a peaceful future for young people in the global village we all share. Bai Fan also noted that face-to-face cross-border educational exchanges can help young people learn tolerance and respect, and see a real, multi-dimensional China. Yin Yuzhen responded with a simple observation that resonated with the audience: planting trees and nurturing people both come down to perseverance.
On August 24th, after 26 years, 'Saikai Si' returned to the Maowusu Desert and planted saplings again with Yin Yuzhen and her husband. After planting trees with Yin Yuzhen (left), 'Saikai Si' sniffed the saplings.
The friendship had its origins in the Maowusu Sandy Land. In 1999, Sakolsky, then teaching in Luoyang, was moved by Yin Yuzhen's story of taking root in the desert to control desertification, and raised $5,000 himself to support her afforestation efforts. Yin invested the entire sum in the sandy land, planted some 50,000 saplings, erected a stone marker bearing her friend's name, and kept one dollar as a memento.
The two then lost touch for more than two decades. Yin kept up her sand-control work day after day while thinking of her friend far away. In May 2026, she posted a video appeal to find him and located Sakolsky within 26 hours. In August that year, the two met in person in Ordos and walked together into the forest that now stands there.
For more than four decades, Yin Yuzhen and her husband have remained committed to the Maowusu, bringing a total of 70,000 mu (about 4,667 hectares) of barren sand under control. The shifting dunes that once rolled with yellow dust have gradually become woodland and pasture. Today, 85 percent of the Maowusu Sandy Land in Uxin Banner has been treated, and the transformation of this sandy expanse is regarded as a model case in reversing land degradation worldwide. Over the years, the area has continued to attract volunteers from many countries to take part in desertification control, and people-to-people cooperation on environmental protection has continued to grow.
On October 16, in Rome, Italy, Yin Yuzhen (right), a Chinese desert control expert, national model worker, and one of the '100 Female Heroes of the Food and Agriculture System and Rural Development' by the United Nations Food and Agriculture Organization, participated in the 'World Food Day' celebration with her American friend, Saikosi.
The goodwill that began with sand control has long gone beyond a single stretch of sandy land. On October 15 this year, Yin Yuzhen was named one of the inaugural "100 Women Heroes in Agrifood Systems and Rural Development" at the headquarters of the Food and Agriculture Organization of the United Nations (FAO) in Rome. There she joined Sakolsky and FAO Director-General Qu Dongyu in planting a crape myrtle as a symbol of friendship, sharing China's experience in desertification control on the international stage. Windblown sand respects no borders, and a shared commitment to ecological conservation has carried the story of two ordinary people out of the desert and onto the international multilateral platform.
The thread of people-to-people friendship clearly runs from the saplings in the Maowusu to the crape myrtle as a mark of friendship in Rome, and now to the conversation in Beijing about exchanges among young people. Sakolsky's plan to establish the foundation is meant to carry forward the goodwill that began in the desert: starting from an ecological commitment, using educational exchange as a bond, and helping more young people build connections and pass on the power of goodness and beauty.
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Hong Kong Daily Mood Index Stands at 54.5; Over 80% of Respondents Report a Positive Impact of Fragrance on Mood
HONG KONG SAR - Media OutReach Newswire - 11 November 2026 - Eternal Beauty Holdings Limited (the "Group"; Stock Code: 6883.HK) today released "Scent, Emotion and Lifestyle: 2026 Hong Kong Daily Mood Index and Fragrance Trends White Paper" (the "White Paper") at the 29th edition of Cosmoprof Asia. An online survey conducted by Eternal Beauty Holdings in September recorded a Hong Kong Daily Mood Index of 54.5, with respondents scoring relatively higher on positive mood and lower on energy and rest. Over 80% of respondents reported that fragrance had a positive impact on their everyday mood. Alongside the launch, the Group presented its "Scent of Happiness" campaign, exploring the connections between fragrance, self-care and emotional well-being through the Scent & Mood Relax Hub and a panel discussion. Through initiatives delivered in partnership with its collaborators, the Group also supports emotional well-being and extends its commitment to care into the community.
Eternal Beauty Holdings Releases the "2026 Hong Kong Daily Mood Index and Fragrance Trends White Paper"
The panel featured speakers from diverse fields, including Ms. Laurinda Ho, Founder of Smile With Us HK; Mr. William Lam, Clinical Advisor to the Mind HK Tai Po Mental Health Support Programme; and Mr. Chris Chu, CRM & Partnership Manager at Eternal Group. Moderated by Mr. Matt Chung, Curator and Cultural Commentator, the discussion explored different perspectives on fragrance's role in daily life and offered practical self-care advice. The report also provides practical guidance for local retailers and fragrance brand owners on integrating scent and technology into retail spaces to enhance the customer experience, reflecting Eternal Group's commitment to building and leading the fragrance industry ecosystem.
Community initiatives under the "Scent of Happiness" campaign include three community events co-organised with Smile With Us HK for children, families and older adults; sponsorship of 80 sessions of iACT mental health support provided by Mind HK; and three relaxation and sensory sessions featuring neuroVIZR's synchronised light-and-sound experience. Through these initiatives, the Group supports emotional well-being in the community, demonstrating its commitment to corporate social responsibility.
Ms. Wendy Lau, Executive Director of Eternal Beauty Holdings Limited, said in her opening remarks: "Fragrance is more than a sensory experience—it expresses how we choose to live. Three years of White Paper research have shown that fragrance has become part of Hong Kong consumers' daily routines. As a leader in the fragrance industry, we combine consumer insights, innovative technology and community partnerships through our 'Scent of Happiness' campaign, translating our commitment to self-care and emotional well-being into concrete action and creating long-term value for the industry and society."
Positive Mood Scores Highest, While Rest and Vitality Are Relatively Lower
The survey explored respondents' positive feelings and experiences over the preceding two weeks using five indicators, each scored out of 100. "Cheerful and in good spirits" scored highest at 58.4, followed by "Calm and relaxed" at 55.9 and "Everyday life is interesting or fulfilling" at 55.2. Scores for "Active and energetic" and "Refreshed and well rested" were relatively lower, at 52.7 and 50.4 respectively.
The eight-point gap between "Cheerful and in good spirits" and "Refreshed and well rested" was the largest among the five indicators, suggesting stronger positive emotional experiences relative to rest and energy levels.
Over 80% Report a Positive Impact of Fragrance on Mood; Usage Frequency Is Associated with the Daily Mood Index
The survey found that 81.3% of respondents reported a positive impact of fragrance on their everyday mood: 28.4% reported a very positive influence and 52.9% a slightly positive influence.
In terms of usage frequency, 71.7% of respondents used fragrance several times a week or more, while 46.5% used it almost every day. Frequent users recorded a Daily Mood Index of 55.8, compared with 51.1 among other respondents—a 4.7-point difference indicating an association between fragrance usage frequency and the Daily Mood Index.
By demographic group, frequent-use rates were 73.9% among women and 62.5% among men. Rates exceeded 70% across all age groups from 25 to 54, reaching 76.1% among those aged 45–54. Among respondents with a personal monthly income of HK$30,001–40,000, the frequent-use rate reached 83.6%.
Note: "Frequent use" refers to using fragrance several times a week or more.
"Scent, Emotion and Lifestyle: 2026 Hong Kong Daily Mood Index and Fragrance Trends White Paper" is based on an online survey of 433 Hong Kong consumers conducted in September 2026. Its six key findings are outlined below. The full White Paper is available here.
1. Fragrance is part of daily life, with over seven in ten using it several times a week or more
94.2% of respondents reported using fragrance products. Among those who answered the usage-frequency question, 71.7% used fragrance several times a week or more, classified as frequent users; 46.5% used it almost every day.
2. The Daily Mood Index stands at 54.5
The 2026 Hong Kong Daily Mood Index recorded 54.5 out of 100. "Feeling cheerful and in good spirits" scored 58.4, compared with 50.4 for "feeling fresh and rested"—an eight-point gap reflecting generally insufficient rest among respondents despite positive emotional experiences.
3. Over 80% Report a Positive Impact of Fragrance on Mood
81.3% of respondents felt that fragrance positively influenced their everyday mood, including 28.4% who reported a very positive influence.
4. Frequent fragrance users record a higher Daily Mood Index
Frequent fragrance users recorded a Daily Mood Index of 55.8, compared with 51.1 among other respondents—a 4.7-point difference indicating an association between frequent fragrance use and a higher Daily Mood Index.
5. Frequent fragrance use extends beyond younger generations
Frequent-use rates exceeded 70% across all age groups from 25 to 54, reaching 76.1% among those aged 45–54, indicating that regular fragrance use spans different adult age groups.
6. Fragrance use goes beyond enjoying a pleasant scent
55.0% of respondents cited "helping them relax" as a reason for using fragrance, while 52.5% selected "lifting their mood", highlighting fragrance's emotional value beyond scent preferences.
Panel Discussion Explores Scent, Self-Care and Emotional Wellness
Following the White Paper launch, the Group hosted "Scent, Self-Care and Emotional Wellness", a panel discussion at CosmoTalks at the Hong Kong Convention and Exhibition Centre. Building on the White Paper's exploration of fragrance and everyday mood, the discussion moved from survey findings to practical approaches to supporting emotional well-being in daily life. Laurinda Ho, Founder of Smile With Us HK, said, "At Smile With Us HK, we hope to bring positive energy to the wider community through activities organised in partnership with Eternal Group." Mr. William Lam, Clinical Advisor for the Tai Po Mental Health Support Project at Mind HK, said, "Self-care is an important part of maintaining good mental health. Enjoying a fragrance that brings you pleasure and evokes happy memories can be a simple starting point for self-care."
Scent & Mood Relax Hub: A Sensory Experience Bringing Together Fragrance and Technology (Booth: 5G-G3G)
The Group also introduced the Scent & Mood Relax Hub, featuring perfumes and home fragrances from its portfolio of international and niche brands. Combining fragrance with neuroVIZR's synchronised light and sound experiences, the Hub offers an immersive sensory journey centred on four themes: "Relax", "Focus", "Better Sleep" and "Creativity".
Looking ahead, Eternal Group will remain committed to the art of living, drawing on consumer insights and the strengths of its international and niche brand portfolio. Through a diverse range of products, including perfumes and home fragrances, the Group will respond to consumers' fragrance and everyday self-care needs. It will also integrate innovative technology to enhance fragrance experiences, broaden fragrance use across lifestyle settings and capitalise on market opportunities. Through its ongoing "Scent of Happiness" campaign, the Group will deepen cross-sector partnerships and bring the art of living into community care, creating long-term value for consumers, partners and the community.
Hashtag: #EternalGroup
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About Eternal Beauty Holdings Limited (Stock Code: 6883.HK)
Eternal Beauty Holdings Limited is the largest perfume group (apart from brand-owner perfume groups) in China (including Hong Kong and Macao) in terms of retail sales in 2023*. It primarily sells and distributes products procured from third-party brand licensors, and deploys market for these brand licensors, offering such services as brand management, and designing and implementing customized market entry and expansion plans for their brands. The Group boasts large and diversified brand portfolios that include not only perfumes, but also color cosmetics, skincare products, personal care products, eyewear and home fragrances. As at 30 September 2026, it conducted product distribution and market deployment for a total of 82 external brands, including Hermès, Van Cleef & Arpels, Chopard, Albion and Laura Mercier, with products in different pricing tiers and of versatile features that meet the differentiated demands of consumers in Chinese Mainland, Hong Kong and/or Macao. (*Data source: Frost & Sullivan)
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