Pet Circle builds fulfilment foundation for continued ecommerce growth with Manhattan WMS

SYDNEY, Nov. 12, 2026 /PRNewswire/ -- Manhattan Associates Inc. (NASDAQ: MANH) has partnered with Australia's largest online pet retailer, Pet Circle, to modernise its national fulfilment network with Manhattan warehouse management system (WMS). This partnership has created a digital foundation for warehouse automation, improved operational efficiency and faster delivery as the online retailer continues its rapid growth.

As a 100% ecommerce business, Pet Circle had relied on a bespoke WMS for more than 13 years. While the platform had successfully supported the company's early growth, increasing order volumes and manual warehouse processes were making it more difficult to scale efficiently and support future automation.

Pet Circle selected Manhattan WMS to support its long-term growth strategy and automation roadmap. A key factor in the decision was Manhattan Associates' local implementation team, whose close collaboration helped configure the solution around Pet Circle's operational requirements.

The implementation began at Pet Circle's Sydney fulfilment centre before being rolled out across facilities in Victoria, Queensland and Western Australia, creating consistent warehouse processes across the retailer's national network. Shortly after the initial go-live, Pet Circle introduced autonomous mobile robots (AMRs), automated packing systems, and conveyor and sortation technology, with Manhattan WMS serving as the platform connecting these technologies across its fulfilment operation.

Andrew Haverfield, Head of Innovation Supply Chain at Pet Circle, said the move to Manhattan WMS was driven by the company's long-term growth strategy.

"As a fast-growing ecommerce business, we needed a warehouse management platform that could grow with us. Our previous system had served us well for many years, but we'd reached the point where manual processes were making it harder to keep pace with increasing demand and deliver the level of service our customers expect," Haverfield explained. "Manhattan WMS has given us a modern foundation for our fulfilment network. We've been able to standardise processes across our sites, introduce warehouse automation and better manage peak trading periods, while creating a platform that can continue to evolve alongside our business."

Since implementing Manhattan, Pet Circle has streamlined previously manual warehouse processes, improved operational consistency across its fulfilment network and strengthened its ability to manage peak trading periods. During the last Black Friday sales event, the retailer maintained same-day and next-day delivery services throughout almost the entire peak period – a significant improvement on previous years, when elevated order volumes could impact fulfilment for one to two weeks afterwards.

The solution has also delivered greater visibility across warehouse operations, providing richer operational data and audit trails that enable faster issue resolution, continuous optimisation and more informed decision-making. Pet Circle is now using these insights to further optimise its operations while exploring future automation opportunities across its fulfilment network.

Raghav Sibal, Vice President APAC at Manhattan Associates, said modern fulfilment operations require cloud native technology that can continually evolve alongside the business.

"To support today's speed of operations, retailers need a flexible platform that can integrate automation, unlock greater operational visibility and continuously adapt as customer expectations evolve," said Sibal. "Pet Circle's transformation demonstrates how the right technology foundation can help businesses improve fulfilment performance today while supporting long-term growth and innovation."

Looking ahead, Pet Circle plans to continue optimising warehouse processes across its national fulfilment network while evaluating further automation opportunities to support future growth.

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About Manhattan Associates

Manhattan Associates is a global technology leader, providing supply chain and omnichannel commerce solutions with unmatched AI capabilities. We design, build and offer best-in-class, AI-powered, cloud-based solutions that drive resilience and efficiency for businesses. We enable enterprises to uniquely unify front-end sales with back-end supply chain execution. 

Our commitment to innovation, cloud-native platform and API-first architecture create simpler experiences and faster paths to value for our customers. We empower them to preempt and react to emerging trends and global disruptions with technical expertise and operational confidence, transforming challenges into competitive advantage. For more information, please visit www.manh.com.au

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Pet Circle builds fulfilment foundation for continued ecommerce growth with Manhattan WMS

SHANGHAI, Nov. 12, 2026 /PRNewswire/ -- A news report from english.shanghai.gov.cn

Shanghai has released its 15th Five-Year Plan (2026-30) for sports development, outlining goals and initiatives to advance its development as a globally renowned sports city.

Targets for 2030

Key targets include:

• Public fitness: The proportion of residents regularly participating in sports will reach around 58 percent, and sports venue area per capita will reach approximately 2.9 square meters.
• Sports industry: Major sporting events are expected to generate an average annual economic impact of at least 35 billion yuan ($5.21 billion), with the sports industry's value added accounting for about 2.2 percent of GDP.

Improving public fitness facilities and services

Shanghai will add sports facilities in residential communities, parks, green spaces, on building rooftops, and beneath elevated roads and bridges.

The city will promote shared access to public sports venues, school sports facilities, and community fitness facilities. It will also improve the Laihudong (来沪动) public sports information service platform to help residents find venues and access related services.

To encourage wider participation in sports, Shanghai will develop neighborhood competitions, township and subdistrict soccer leagues, table tennis carnivals, and other community sporting activities.

The city will also bring evidence-based fitness guidance and exercise-based health services into local communities.

Expanding Shanghai's international event lineup

Shanghai plans to bid for one or two top-tier events to support its goal of becoming a globally renowned sports city. It will also seek to attract top-tier international events in athletics, swimming, gymnastics, beach volleyball, and emerging sports with strong international recognition and commercial value.

Shanghai will host major events to a high standard, including the Shanghai stop of Olympic Q-Series 2028 and the 2026 UCI Track World Championships.

The city will also work to help the Shanghai Marathon join the Abbott World Marathon Majors and develop the Head of Shanghai River Regatta into a top-tier international event.

Integrating sports with tourism and commerce

Shanghai will support sporting events at tourist attractions, in neighborhoods, and in commercial districts, while promoting travel centered on sporting events.

The city will also work to attract internationally renowned sports companies and encourage domestic and international sports brands to open first stores in Shanghai.

Advancing infrastructure and regional cooperation

Shanghai will complete construction of the water sports center in the Lin-gang Special Area and advance the Qizhong Tennis Center complex and surrounding facilities to develop Maqiao into a tennis town.

The city will further promote the integrated development of sports across the Yangtze River Delta and collaborate with neighboring areas to develop regional event brands, including the Yangtze River Delta International Triathlon and the Yangtze River Delta Athletics Diamond Gala.

Click the link below to read the original article:
https://english.shanghai.gov.cn/en-Policies/20260824/9406cb413c144ab4a277aef502928770.html

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Shanghai sets 2030 targets for sports, global events