Pampers Partners with Witney Carson to Launch Baby Registry Sweepstakes

CINCINNATI--(BUSINESS WIRE)--Nov 12, 2026--

Pampers, the #1 diaper brand in the U.S. 1, announced a partnership with professional dancer and television personality Witney Carson to help expecting parents prepare for their newest arrivals. Through the Pampers Baby Registry Sweepstakes, 50 families will win $1,500 toward baby essentials when they add Pampers to their registries.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20261112871540/en/

“When I was building my first baby registry, I spent hours trying to figure out what I’d need. Once my baby arrived, I realized just how much I’d rely on everyday essentials like diapers,” said Witney Carson. “Now that I’m expecting my third little one, I know how reassuring it feels to have those essentials ready. I’m excited to partner with Pampers to help 50 families check more off their registries so they can focus on welcoming their babies.”

Beginning at 12:00 p.m. ET today, November 12, participants can enter for the chance to win an e-check of $1,500 to help fulfill their registries. To be eligible, participants must be legal residents of the 50 United States or District of Columbia, be 18 years of age or older by October 31, 2026, and include at least one Pampers item on their baby registries. Entries will be accepted through 11:59 p.m. ET on November 23, 2026.

Participants may enter in one of three ways:

"As the leading diaper brand that parents have trusted for more than 60 years, we're committed to supporting families during their earliest moments, and that includes when planning their registries," said Sydney Gagne, Pampers Senior Brand Director. "We're thrilled to partner with Witney Carson to help expecting parents stock up on essentials and feel more prepared to welcome their babies, because babies deserve our best.”

This sweepstakes is part of an ongoing Pampers program designed to help families feel supported and prepared as they welcome a new baby. From helping parents stock their registries and bringing communities together for baby showers to supporting families during their newborns’ first days in the hospital, Pampers is showing up with practical help and trusted care.

For complete Official Rules and eligibility requirements, visit rules.dja.com/PampersBabyRegistrySweepstakes.

Why should parents add Pampers diapers to their baby registry?

It's estimated that in their first month of life, babies will go through eight to 10 diaper changes per day, with 5,000-6,000 diapers used before they're potty trained 2. Diapers are what touch babies’ skin the most, so it’s important to keep diapers on a registry to help parents prepare for one of their most frequently used baby essentials from day one. Designed to quickly absorb and lock away moisture with its multi-layer system, Pampers helps keep baby dry, one change at a time.

What is Pampers' new campaign featuring Witney Carson?

Pampers is partnering with Dancing with the Stars professional dancer and expecting mom Witney Carson to help parents prepare for their babies through the Pampers Baby Registry Sweepstakes. From November 12–23, 2026, eligible participants with at least one Pampers item on their baby registry can enter for a chance to be one of 50 families to receive $1,500 toward baby essentials. The partnership is part of Pampers’ ongoing program supporting families as they welcome a new baby.

What is the Pampers Baby Registry Sweepstakes?

The Pampers Baby Registry Sweepstakes is a digital raffle that will award $1,500, via e-check, to 50 expecting families with at least one Pampers item on their registry. US-residents 18 years of age or older are eligible to apply on TikTok, Instagram, or via email at PampersBabyRegistrySweepstakes@dja.com (further requisites above and at rules.dja.com/PampersBabyRegistrySweepstakes ).

How do I enter the Pampers Baby Registry Sweepstakes?

To enter the Pampers Baby Registry Sweepstakes, include at least one Pampers item on your baby registry and submit an entry using one of three methods:

Entries open at noon ET on November 12, 2026, and close at 11:59 p.m. ET on November 23, 2026. Only one entry per person is permitted across all entry methods.

How and when will winners be selected?

Winners will be selected on November 25, 2026, in a random drawing by an administrator separate from P&G and the sweepstakes team. The decision will be taken from all participants who entered on TikTok, Instagram, or email. Afterward, winners will be contacted via DM or email in the following weeks.

Will my chances increase if I apply multiple times across social media and email?

Only one submission per person will count toward the sweepstakes. Multiple entries will not be considered.

How will winners be contacted?

Winners who entered via TikTok or Instagram will receive a direct message from Pampers with an email address to contact to claim their prize. Winners who emailed their entry will receive a notification by email. All winners must email the contact address within 48 hours of receiving the message or their prize will be forfeited.

Is there any verification needed to enter and for winners?

Winners must provide proof of a baby registry containing at least one Pampers item. They must also sign and return a Declaration of Eligibility and Liability Release and, except where prohibited, a publicity release and assignment of rights.

Can I replace the $1,500 prize with another reward if I'm selected?

Winners will receive $1,500 via e-check that can be used toward their registry. There is no substitution or transfer for the prize.

Where can parents learn about Pampers and Pampers Swaddlers?

Parents can learn about Pampers and its products including Swaddlers, AMORE, Cruisers 360, Easy-Ups, and more by visiting Pampers.com.

About Pampers

For more than 60 years, parents have trusted Pampers to care for their babies. Keeping babies protected, comfortable, and cared for is at the heart of everything we do because babies deserve our best. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a full range of diapers, wipes and training pants designed to provide protection and comfort for every stage of a baby's development. Visit www.pampers.com to learn more about our products, resources and rewards program.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands.

For other P&G news, visit us at https://www.pg.com/news.

1 Based on Nielsen sales last 52 weeks.

2 Babylist: Diapers Expert Guide: How Many to Register For, Sizes & Best Brands | Babylist

Box of Pampers Swaddlers diapers for newborns and babies

Witney Carson, mom, professional dancer and television personality

FORT RUCKER, Ala. (AP) — There's a scene in Melania Trump's documentary in which she enters the room as Donald Trump is rehearsing his inaugural address.

When he says the line about how “my proudest legacy will be that of a peacemaker,” she offers a quick, verbal edit.

“Peacemaker and unifier,” she tells her husband to say instead.

But Melania is the Trump who is credited with recently bringing peace, if only for six days, to one war-torn city in southern Ukraine — an unusual intervention into an active war by an American first lady. Two days after Republican losses in the midterm elections knocked the president out of the spotlight, Melania Trump hosted Russian and Ukrainian officials at the White House to celebrate the temporary ceasefire.

It's part of a burst of public activity by a first lady regarded as among the most private women to hold the role, and it comes just before the Nov. 20 release by Prime Video of “Melania: The Series,” a follow-up to the first lady's documentary from January.

On Thursday, the first lady headed to Alabama to address U.S. troops — her third big event since the election. It follows a trip to Louisiana last weekend to announce a multimillion-dollar private endowment to fund scholarships for college students once in foster care.

The first lady has made support for military families part of her portfolio. Her latest trip has taken her to Fort Rucker, an Army post in southern Alabama, with Usha Vance, the wife of Vice President JD Vance, a former Marine.

Before a backdrop that included a duo of Apache and Blackhawk helicopters, both women during the early Thanksgiving visit on Thursday thanked an assembly of hundreds of soldiers and their families for their service to the nation.

“The sacrifices of military families don’t make the headlines, but you are the foundation for the world’s most capable military,” Melania Trump said, urging Americans who will spend the holidays with loved ones to “take a moment to think of America’s service people.”

After their remarks, both women spoke with members of the crowd, pausing to shake hands and take photos.

Later, they would spend time with elementary students attending school on the base. Last year, both women marked the Thanksgiving season with a similar visit to Marine Corps members in North Carolina, thanking them for their service and recognizing the sacrifices their families make.

On Wednesday, they both accompanied their husbands to Arlington National Cemetery in Arlington, Virginia, for the annual Veterans Day observance.

The White House announced in late October that the first lady had brokered a temporary ceasefire in the Russian-occupied town of Oleshky in southern Ukraine as it faced a starvation crisis. The pause gave time for about 800 people to leave the city and allowed for deliveries of humanitarian aid to those who chose to stay.

On Thursday, Usha Vance called the first lady "a powerful voice for peace." Last week, Melania Trump brought together at the White House officials from Russia and Ukraine who helped implement the ceasefire and talked about her role.

“I was involved in every stage of the planning," she said. "I reviewed demining plans, aerial images, assessed roadways and discussed evacuation routes, hospital access, vehicles and medical resources. I was made aware of the preferred dates and timing of the operation.”

She thanked the Russian and Ukrainian presidents for their cooperation and said Oleshky could be the model for peace between their countries.

“Let Oleshky be the modest spark that grows into a lasting flame of peace,” she said. This week U.S. officials held talks with Russian and Ukrainian counterparts in the United Arab Emirates, but there was no breakthrough.

After the White House announced her role, President Trump said his wife is “doing better than the professionals” on his team whose shuttle diplomacy between Russia’s Vladimir Putin and Ukraine’s Volodymyr Zelenskyy has yet to bring the nearly 5-year-old war to a close.

Her work on Oleshky followed her outreach to Putin last year as she took on the matter of helping reunite children and families separated by the war. She so far has helped return nearly three dozen children to their families.

The first lady will head to New York City next week for the world premiere at Lincoln Center of “Melania: The Series.” The two new Prime Video episodes are billed as showing new aspects of her roles as wife, mother and first lady that weren't in her documentary.

The first lady described the episodes in an interview on Fox News Channel’s “Fox & Friends” as having “more conversation, one-on-one, with me.”

The episodes, which begin streaming Nov. 20, are supposed to include some surprises, too.

“There are some private questions that I will answer that people never heard before,” she said in the interview. “So it’s kind of exciting.”

Associated Press writer Meg Kinnard contributed from Columbia, S.C.

Follow the AP's coverage of Melania Trump at https://apnews.com/hub/melania-trump.

First lady Melania Trump, from right, hands letters written for the presidents of Ukraine and Russia to Davyd Arakhamia, lawmaker with President Zelenskyy's Servant of the People's party and Russian Presidential Envoy Kirill Dmitriev, during a meeting with the first lady and Russian and Ukrainian representatives in the Grand Foyer of the White House, Thursday, Nov. 5, 2026, in Washington. (AP Photo/Alex Brandon)

First lady Melania Trump announces a partnership with Louisiana State University to provide scholarships for students who were once in foster care, that will be awarded through her “Fostering the Future” program, Saturday, Nov. 7, 2026,in Baton Rouge, La. (AP Photo/Annabelle Gordon/Pool via AP)

Second lady Usha Vance and first lady Melania Trump, center, attend an event to mark Veterans Day at Arlington National Cemetery in Arlington, Va., Wednesday, Nov. 11, 2026. (AP Photo/Mark Schiefelbein)

Second lady Usha Vance, left, and first lady Melania Trump, second from left, arrive for a ceremony at the Tomb of the Unknown Soldier on National Veterans Day Observance at Arlington National Cemetery in Arlington, Va., Wednesday, Nov. 11, 2026. (AP Photo/Mark Schiefelbein)

Second lady Usha Vance, left, and first lady Melania Trump arrive for a ceremony at the Tomb of the Unknown Soldier on National Veterans Day Observance at Arlington National Cemetery in Arlington, Va., Wednesday, Nov. 11, 2026. (AP Photo/Mark Schiefelbein)